Marketing and Communications
MARKETING AND COMMUNICATIONS
GOED Marketing and Communications (MarComm) is the voice of the state of Utah to the business community. We promote Utah as a premier global business destination and a business friendly environment where companies can grow, engage and prosper. We provide strategic communication direction to support the GOED programs with public relations, social media, digital and traditional advertising, events and branding. MarComm serves our programs as an inhouse service center for public awareness and promotional needs.
FY 2016 Summary and Outcomes
Public Relations. The team facilitated more than 100 interview requests resulting in coverage from CNBC, Fortune Magazine and Fox Business News. We distributed more than 95 press releases and placed nine advertorials and articles. Events. MarComm supported 70 conferences and exhibits throughout the year, including signature events such as the Governor’s Economic Summit, Outdoor Recreation Summit, Utah Global Forum, Governor’s Women in Business roundtable, and Venture Capital Summit. In aggregate these events reached audiences in excess of 15,000. Online Marketing. MarComm maintains active web, social media and email communication channels. The business.utah.gov website, which includes searchable databases for corporate recruitment and an up-todate newsroom, anchors these efforts.
Governor’s Office of Economic Development • 2016 Annual Report • www.business.utah.gov
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