Business Marketing Initiative
Through an increased use of “promoted posts,” social media followers increased 52 percent year over year from 3,575 in June 2013 to 5,450 in June 2014. Monthly email contacts increased 81 percent year over year from 4,347 in June 2013 to 7,885 in June 2014. Another key aspect of general marketing is the expansion of the Governor’s Utah Business Ambassadors (UBA) program, an outreach effort that targets C-level executives around the country and provides them with Attendees network at a Utah business tools to promote Utah advantages to ambassador reception in January. their peers. This program emulates an alumni network, developing contacts with a personal connection to Utah, whether that be educational or business related. The UBA contact list expanded from 250 to 448 in FY2014, and recipients received monthly emails throughout the year. Clusters Industry roundtables were a supporting effort of cluster development. The marketing department orchestrated four roundtables through the fiscal year, providing the Governor with listening sessions focused on the software/IT, aerospace/defense, outdoor products, and innovation communities. More than 120 executives met with the Governor at these events. The team was also instrumental in launching the first annual Governor’s Outdoor Recreation Summit, in support of the newly formed Outdoor Recreation Office. A monthly email – “Utah Talks Tech” – was also launched during Austin Jensen, USU research engineer at the AUVSI Utah booth in Orlando, showing the year to target in-state software/IT industry leaders. off the AggieAir unmanned aerial system.
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Governor’s Office of Economic Development • 2014 Annual Report • www.business.utah.gov
