Utah Sports Commission
OVERVIEW The Utah Sports Commission helps to enhance Utah’s economy, image and quality of life through the attraction, promotion and development of national and international sports, and is a catalyst for Utah in its Olympic legacy efforts. Summary Thirteen years after the creation of the Utah Sports Commission (USC), Utah continues to distinguish itself as a leader in the world of sports marketing, event attraction, Olympic legacy and sport development. USC leverage Utah’s sports DNA to drive image-building and tourism. Central to the success of the Utah Sports Commission has been the development of TEAM UTAH: a partnership of venues, local sports chapters, communities, public entities, and private organizations crucial to achieving success in the sports marketplace. These partnerships within the state have proven vital in attracting events and The season-ending Lucas Oil Pro Motocross Zions Bank Utah National, held at Miller Motorsports Park, brings an creating “Utah” branded estimated $9 million to Utah’s economy and brings more than events. $3 million in media value through its television broadcast. The Utah Sports Commission’s efforts have not only branded Utah as an international winter sports hub, furthering the state’s strong Olympic legacy, but have positioned Utah globally as a year-round sports destination. Impact Since the Utah Sports Commission’s creation in 2000, it has been a partner in 550 events that have generated an estimated $1.5 billion in economic impact to Utah. Estimated tax revenue to the state from sport-related expenditures has been calculated at approximately $90 million over the last 11 years. Many of these sporting events are broadcast on national or international television and bring additional impact to the state through media exposure and ad assets. Utah’s sporting events have generated an estimated $333 million in media value through more than 4,200 hours of television coverage. Governor’s Office of Economic Development • 2014 Annual Report • www.business.utah.gov
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