Utah Sports Commission
OVERVIEW: To help enhance Utah’s economy, image and quality of life through the attraction, promotion and development of national and international sports, and be a catalyst for Utah in its Olympic legacy efforts. Summary Utah continues to distinguish itself as a leader in the world of sports marketing, event attraction, Olympic legacy, sport development and sports related tourism. Utah is capitalizing on sports as a key economic platform to grow the economy and enhance the state’s domestic and international image. Sports related travel generates hundreds of billions of dollars each year in the U.S., and as a result, there is significant competition among cities and states to capture a portion of this growing business. The sports marketplace is very competitive and landing key sporting events has become difficult. In addition, events that are landed are always at risk of leaving due to insufficient funding, lack of ability to sign long-term contracts, and the ever changing business model and environment for sponsors, events rights holders and related influencers. The Utah Sports Commission will continue to be a driving force behind sports event attraction, NBA Commissioner David creation, promotion, development and Olympic Stern at the 1st Annual legacy efforts. Governor’s State of Sport Awards.
Impact Since the Utah Sports Commission’s inception, it has been a partner in over 450 events that have generated an estimated $1.2-1.4 billion dollars of economic impact to Utah. Tax revenue collected from sport related expenditures has been estimated at $68.5-$83.8 million. Several of these 450 sporting events have been broadcast on national or international television, bringing additional impact to the state through media exposure and ad assets. Utah’s sporting events have generated an estimated $252 million in media value through approximately 3,500 hours of television coverage.
Governor’s Office of Economic Development • 2012 Annual Report • www.business.utah.gov
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