Business Marketing Initiative
OVERVIEW The GOED Business Marketing activities are focused on promoting Utah as a premier global business destination. The marketing activities work to brand the State of Utah and promote it as a business friendly place where companies can grow and prosper. The State also markets Utah as a prime location for company relocation and expansion, particularly in high-growth industry clusters. GOED marketing efforts position the Utah “brand” and build awareness of GOED services for in-state businesses including international market opportunities. In contrast to states such as New York and Michigan, which have considerably larger business promotion budgets, GOED’s approach is to make targeted marketing investments to support high-growth opportunities. Business Marketing strives to efficiently and effectively support and promote key GOED efforts, most notably: • Strategic industry clusters • In-state business services • Global branding • Corporate recruitment • Governor’s Business Ambassador program In the strategic industry cluster arena, Business Marketing pursues an integrated promotional approach that combines advertising and public relations in industry trade publications, online branding, trade show exhibits, and social media outreach. In FY2013, the majority of this budget targets the vertical markets of Life Sciences, IT/Software, Aerospace/Defense, and Outdoor Products. From full-page ads in Medical Products Outsourcing to joint exhibits with the Economic Development Corporation of Utah (EDCUtah) at the Game Developers and Association of Unmanned Vehicles and Systems International conferences, the strategic industry cluster effort seeks to build awareness of Utah’s strengths in these important markets.
Governor’s Office of Economic Development • 2012 Annual Report • www.business.utah.gov
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