Utah Sports Commission
OVERVIEW The mission of the Utah Sports Commission is to help enhance Utah’s economy, image and quality of life through the attraction, promotion and development of national and international sports. Executive Summary Since its creation prior to the 2002 Olympic Winter Games, Utah has positioned itself as a leader in sports event attraction and sports related travel through the Utah Sports Commission. Assisted by the state-wide partners of TEAM UTAH, the Utah Sports Commission has helped to secure hundreds of professional and amateur sporting events that continue to produce economic development and branding for the state and its communities. The 2002 Olympic Winter Games established Utah as a world-wide leader in winter sports and a preferred travel destination. The vision of the Utah Sports Commission has been to continue the Olympic legacy that was established and Summer DewTour 2009 downtown Salt Lake City. grow additional sports genres. Utah is unique in that its varied landscapes, venues, and manmade and natural amenities can accommodate a wide range of sporting events. From the Red Bull Air Race through the Mittens in Monument Valley, to the St. George IronMan Triathlon, to the internationally viewed FIM Hannspree Superbike event in Tooele County, and the iconic DewTour in Salt Lake City, the state of Utah has benefited fiscally by sporting events. Equally, sporting events and access in Utah help bolster the quality of life that Utah enjoys. The Utah Sports Commission and our partners with TEAM UTAH will continue to grow the nearly $6 billion dollar sports industry in Utah by actively recruiting, and helping to produce viable sporting events. The following information highlights the 2009-2010 Fiscal Year and provides an aggregate accounting of the impact of sporting events brought to Utah by the Utah Sports Commission and TEAM UTAH. G o v e r n o r ’s O ff i c e o f E c o n o m i c D e v e l o p m e n t • A n n u a l R e p o r t 2 0 1 0 • w w w. b u s i n e s s . u t a h . g o v
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