West Coast Initiative
OVERVIEW Partners: • Richter7 (full service public relations office Salt Lake City, Utah) • DCI Counsellors International (economic development recruitment firm, NYC) Goal: To brand the state of Utah and begin marketing it as a place for West Coast companies to see as a place to relocate or expand to during this time of a churning economy; and in doing so to identify and begin recruiting and working with specific companies along the West Coast in the Utah Economic Clusters area for expansion into the state. Activities • Nationwide Survey – Utah Business Image • Conducted by DCI with 200 site selectors. • Approximately 70 respondents • Helped to determine Utah’s strengths, weaknesses, and misperceptions; results were used by GOED and Richter7 to determine marketing message for campaign in the look, feel, and messaging of media to public and corporate audiences. • Major message given by respondents—already knew and know that Utah has a great quality of life, what they indicated needed to be communicated is how moving or opening a business in Utah would contribute to their bottom line.
G o v e r n o r ’s O ff i c e o f E c o n o m i c D e v e l o p m e n t • A n n u a l R e p o r t 2 0 1 0 • w w w. b u s i n e s s . u t a h . g o v
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