2 minute read
Business strategy
Business strategy
2024 represents the second year of our 2023-2025 business strategy. It describes our overarching strategic objective, and a series of goals, strategies, and measures that will help us achieve that objective.
1. Our position:
We are the organisation our partners & Certification Bodies want to collaborate with by creating added value for both parties based on understanding the voice of the customer.
Goals:
Market leader for Feed Safety Assurance (GMP+ FSA)
Market leader for Feed Responsibility Assurance (GMP+ FRA)
Be an inspiring partner for our community
High scheme & services satisfaction
Positive financial performance
Objective:
We are the market leader in feed safety & sustainability schemes and services, by being an inspiring partner for our community.
Strategies:
1. Our position:
We are the organisation our partners & Certification Bodies want to collaborate with by creating added value for both parties based on understanding the voice of the customer.
2. Scheme & Services:
We improve our market position by continuous improvement on the added value of our Scheme & Services.
3. Feed Responsibility Assurance:
We deploy our market position by taking the lead in achieving sustainability related (market) opportunities.
4. Market share:
We increase our market share by targeted initiatives in our focus countries.
5. Our colleagues:
We support our colleagues in achieving capacity for change by developing a growth mindset and effective collaboration.
6. Our organisation:
We are an agile organisation by embedding all aspects of continuous improvement in our DNA.
You can find out more about our activities in line with the strategy in the following department highlights.
