Our story for our future work

Our vision, mission, and values will help us build on our success in a changed world.

Our redesigned values, mission, and vision will shape our efforts to ensure safe and sustainable feed, worldwide. They were developed by our team, working with stakeholders and experts, and will be the guiding principles our organisation uses in our new chapter.

Vision

Feed should be safe for animals, people, and our planet.

Mission

We enable every company in the feed chain to take responsibility for safe and sustainable feed.

We will maintain our vigilance on feed safety, while playing our part in addressing the biggest challenge our community faces today; sustainability. In doing so, we want to be open, explicit, and transparent so everyone knows what to expect from us.

Our values

Leading

We have always taken the lead, and we continue to inspire our community to be forward-looking and take initiative.

Together

We achieve the best results for the entire feed chain by working closely with our community.

Practical

We create standards that work in the real world and can be applied in practice throughout the feed chain.

Valuable

Beyond certification standards, we add value by sharing collective insights and valuable services with our community.