business
Business Ins and Outs By rob ert devaney
made-up yoga poses, including the “Moderate Beyoncé.” The new store offers Warby Parker’s full collection to try on, same-day purchases for non-prescription glasses, progressive lenses, frame adjustments and optical measurements, though no on-site eye exams. (Warby Parker’s store in Shaw, set to open later this year, will offer eye exams.)
Jill Hinckley Returning to Georgetown
Warby Parker Opens on M Street
In January, Jill Hinckley will come back to Georgetown after 40 years. Operating out of Adams Morgan for 25 years, Hinckley Pottery lost its lease on Kalorama Road and will set up its kiln and hold classes in what once was a carriage house next to the jazz club, Blues Alley, in the public alley — between Wisconsin Avenue and 31st Street. The new work and art space measures 5,160 square feet — almost 2,000 more than what Hinckley has now. After owning and running art galleries in Greenwich Village and on Madison Avenue in New York City, Hinckley moved to Washington in the late 1960s.
The eyewear company, Warby Parker, officially opened its brick-and-mortar doors at 3225 M St. NW on Sept. 26. The company was founded in 2010 as an online outlet for vintage-inspired (read: hipster) eyeglasses and sunglasses but has expanded its presence in major cities with stores in New York City, San Francisco and Los Angeles. Formerly a True Religion clothing store, the company’s Georgetown location — which a Warby Parker representative said they “couldn’t be more excited about” — looks like any other glasses store from the outside, with rows of frames and plenty of mirrors, but the inside shows a keen attention to design and detail. For example, the books that sit atop the glasses cases are coordinated by size, color and font, and charming wallpaper near the back depicts a cartoon man in glasses doing an array of
A Venir: Ladurée Bakery Picks Georgetown Georgetown’s sweetness addiction cannot be denied — and macaron madness is about
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IN: Baco Juice & Taco Bar
to hit a new high. Founded in Paris in 1862, luxury baker Ladurée created some buzz upon its decision to come to Washington, D.C. Despite its intense 10-year expansion beyond the City of Lights through Europe and Asia, the high-end macaron maker only has two shops in New York (the Upper East Side and Soho) and one in Miami. Ladurée’s fourth U.S. location will be at the former Ritz Camera space at 3060 M St. NW, according to the Georgetown Metropolitan. No opening date has been issued. Ladurée’s parent company, Groupe Holder, also owns Paul Bakery, which has a shop in Georgetown and locations elsewhere in D.C.
IN: Georgetown Olive Oil Company What is called the Georgetown Olive Oil Company is getting set for 1524 Wisconsin Ave. NW, which housed Darrell Dean Antiques for many years. It will go nicely with Via Umbria, the Italian foods specialty store undergoing renovations across the street.
The taco frenzy also continues. Baco Juice & Taco Bar at 1614 Wisconsin Ave. NW will open by the end of October or the beginning of November, says owner Christopher Luceri, who promises healthful juices and smoothies as well as tacos, burritos and breakfast foods with a Mexican twist. He also wants to use the front of the property for a patio and outdoor seating, as the entrance is set back from the street. Baco’s other business location is in West Chester, Pennsylvania.
OUT: Helia’s Boutique Moves Helia’s Boutique at 1338 Wisconsin Ave. NW has moved to the shops at Union Station.
IN: American Field Pop-Up Market Comes to Georgetown Touted as the largest pop-up market, American Field will take place at Georgetown Park on Oct. 17 and 18. American Field brings authentic, high-quality made-in-America brands, labels and products directly to the consumer. Entrepreneur Mark Bollman founded the business in partnership with real estate management and investment firm Jamestown. American Field will be held at 3276 M Street, NW, entrance on corner of M Street & Potomac.
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GMG, INC. October 7, 2015
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