GMFCO CREDENTIAL BROCHURE 2010

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We put ourselves in your shoes.


GMFCo are a Marketing, Events and Sponsorship agency who also specialise in Advertising and Public Relations. When GMFCo started in 2002, we cut our teeth on sponsorship and events, this still is the backbone to our business. In 2007 we expanded by bringing in-house our own creative account team and have since added a Public Relations service. We have produced great brand-building relationships, delivering real value and our principles have extensive experience with integrated marketing projects. Our talented staff have an in-depth knowledge of the industry and have been behind some of the most significant campaigns in the country. GMFCo are committed to deliver creative campaigns on-budget and are 100% committed to helping deliver your objectives. From planning through to an successful conclusion GMFCo have the experience to help your business.


The people who make up GMFCo work as a team helping to achieve your aims and ambitions. Putting our experience and reputation to work for you.

Gordon Ritchie - Director

Ian Dickson - Account Director

Gordon is our man in the know with the ear of many business leaders and politicians, both local and national, and even more of the great and good on speed-dial - built over many years in commercial business, the media industry and local and national government. Gordon has an in-depth knowledge of both the private and public sectors. Currently advising on the Marine industry with the Scottish Government, Visit Scotland and Scottish Enterprise. Gordon works closely with MSPs and Ministers on major Sport and Marine projects. Instrumental in bringing the MOBO Awards to Scotland and creating the financial and business plan for this successful event in October 2009. Gordon is a keen skier and is heavily involved in Snow Sport.

Ian‘s expertise and skills cover a wide range of marketing activities. Starting his career as an advertising copywriter he equipped himself with knowledge of every aspect of the advertising business by working in production and account handling in agencies and in marketing management on the client side of the business. During his 25 years in advertising Ian has worked on some of the best ad accounts in Scotland - BP consumer products, United Distillers, British Aerospace, Macdonald Hotel’s & Resorts, Scottish Amicable, as well as many housebuilders. His experience makes him one of the best advertising account directors in Scotland and he has a solid and unrivaled knowledge across the whole spectrum of communications disciplines. Ian brings a genuine passion for the business to any account he works on and always strives to give the client more power for their pound.

Teri Brogan - Marketing & Event Planning

Gus Macdonald - Creative Director

Teri brings a marketing degree not to mention good looks and a youthful outlook to our team.

With over 25 years in the creative field working on big national and regional accounts, Gus is charged with our creative output, work which realises the sales and image of our clients in the marketplace.

Louise Adam - Freelance Events Manager

Hugh Duncan - Creative Artworker

Louise has spent many years in the entertainment sector and has organised marketing at a wide range of major UK events for us while running her own catering company

With 20 years experience in various studios. Hugh creates the final jobs with speed and accuracy. He also manages our studio equipment and network requirements.


GMFCo Marketing

GMFCo Sponsorship

Brand activation ensures smooth delivery and maintains an open approach. We make things happen, irrespective of the medium, and we are wholly committed to good ideas. With your skills and our enthusiasm, we can make a great team.

GMFCo has over 25 years experience of sponsorship. We have worked with a wide range of sponsors and rights holders over the years to deliver on objectives and create a return on investment. We fully understand sponsorship, how to negotiate public and private sector partnership deals and can show credentials of this in more detail.

We love nothing more than taking big ideas and making them happen. Our team of production and promotional people thrive on logistical problems and have delivered brand activity ranging from 500 capacity product launches to major brand experiences at 120,000 capacity music festivals. We work nationally and have extensive experience in putting teams together for regional projects, including sampling and street teams.

GMFCo have over 9 years in experiential marketing within the sponsorship proposition. We have worked with major brands and can show a ROI well above the normal. We fully understand sponsorship and have advised serveral major companies.


GMFCo Advertising GMFCo’s advertising and creative team have many years experience working across a range of business sectors including retail, housebuilding, travel and banking. Using our knowledge and understanding of our clients’ needs and aims we help their brands grow, increasing their market share.

GMFCo Events GMFCo is a production company specialising in sport and music event creation/production – we have a great track record of achieving effective and measurable results. We even run our own events so we know what we are talking about!

The Skykon Tiree Wave Classic and its other half The MacBraynes Coll Challenge were again a great success in 2009 with new sponsors on board in the shape of Skykon and Strathclyde Fire and Rescue for the Tiree and with MacBraynes again lending their support for Coll. The World Boxing Council Night of Champions will take place in August 2010 in Cardiff - showcasing the best boxing of the last 4 years and giving awards to the greatest boxing champions of all time. The event will have worldwide TV coverage ensuring maximum exposure for the sport, the champions, the host location and the sponsors. The International Children’s Games are being held in Lanarkshire in 2011 and represent a great sponsorship opportunity which has already been seized by both Tunnocks and the Scottish Building Society. Not content with making waves in the Atlantic we hosted ZapCat Racing events at both Edinburgh’s Ocean Terminal and Braehead Shopping Centre, Glasgow. On a smaller scale we organised the Kirkintilloch Canal Festival for East Dunbartonshire Council.


Zapcats

Skykon Tiree Wave Classic

GMFCo are the sponsorship and marketing agency for Zapcat Racing’s televised 9 events throughout the UK.

GMFCo’s expertise in promoting the excitement and drama of extreme sports is perfectly illustrated by our long-standing and highly successful relationship as owners of The Tiree Wave Classic.

We also brought Zapcat Racing to two of Scotland’s prime locations - Ocean Terminal, Edinburgh and Braehead Shopping Centre, Glasgow.

Every October the elite of windsurfing compete to land the highly prized UKWA Triple Crown on the tiny Scottish island of Tiree. As owners GMFCo’s skills are found in sponsorship exploitation, promotion and marketing, TV production, Marketing and PR of the event.

I thought the event was superb and the edit shown on Friday night was spectacular. Well done to GMFCo for running a highly professional event. I look forward to our discussions for 2009 ... Stuart Turner

International Events Director of Sport for EventScotland


Lanarkshire International Children’s Games 2011 GMFCo’s have been appointed marketing, sponsorship and PR agents for this event. Currently workings alongside Lanarkshire Council and EventScotland. We plan to make this event a runaway success for Scotland.

Red Bull Rail Jam Red Bull Rail Storm is an urban snowboarding rail contest, bringing 36 snowboarders, some 8,000 spectators and tons of real snow shipped into George Square for an awesome free ticketed event! The successful debut in Glasgow, Red Bull Rail Storm saw 33 of the world’s best rail riding talent as well as to three amateurs, as they take on the urban terrain, including a giant staircase, three rails and curved boxes – in a battle for first place and a share of the £30,000 prize purse!

Rav 4 British Cycling Federation UK Mountain Bike Tour GMFCo were responsible for the UK wide logistics of the Tour which travelled to 8 locations all around the UK. It was the first time the event had realised a sponsor (Rav4), and GMFCo were responsible for experiential marketing, client builds, budget and client liaison as well as onsite production for this event.


After Shock Arena

Sky TV - Bones Second series launch

GMFCo created the After Shock Arena concept in 2003 which was taken to over 30 UK Summer Music Festivals including Homelands, Download and the Leeds Festival. With over 3 million festival goers experiencing an ‘After Shock Moment’

GMFCo go above and beyond, for the brand each and every time... With a great team behind them, the execution is second to none, and they make the impossible, possible’ Derek Scott - Marketing Manager of Beam Global

For the launch of the second series of Bones on Sky TV we produced a week long teaser campaign with installations in three key city centres - Oxford St., London, Deansgate Manchester, Gordon St., Glasgow. The installation included webcams linked to the Bones website, where an interactive game could be played online. The campaign then included a Reveal of the subject in its second week.


Jim Beam Music Tour

Loch Fyne Whisky Bar

Mobo Awards ’09

at Rockness and Connect Music festivals GMFCo created a tour for Jim Beam of emerging talent Jim Beam Music Tour across 4 months in the Midlands, in cities including Birmingham, Wolverhampton, Coventry and Nottingham. The tour venues hosted Jim Beam as solus Bourbon for one year in exchange for a series of gigs from artists including The Fratellis, The Enemy, Paolo Nuttini and Little Man Tate. The tour attracted an audience of over 10k, and GMFCo also managed the website, podcast production, marketing of the tour and a complete off trade campaign.

GMFCo created a Highland Shooting lodge style bar, including faux fireplace complete with Stags head and prize Pike display. The bar offered over 400 expressions of Malt whisky and consumers were educated about the malts by the whisky makers themselves, including brands such as Ardbeg, Glenmorangie, Talisker, Laphraoig and Clynelish. Over 8k nips were tasted at each festival.

Gordon Ritchie was involved in all the early negotiations to bring the the Mobo Awards to the SECC Glasgow in October 2009.


Tulloch Homes Private Xmas Gigs GMFCo have been commissioned over the years to arrange high profile artists, for the Tulloch Homes Xmas party secret gig. Artists have included Danni Minogue, Lulu and Beverley Knight. The artist has been kept a secret until the reveal on the night of the event.

GMFCo have worked on many different type of work from our clients including • Clipper Round the World Yacht Race • Bon Jovi’s Cinema Concerts for Mercury Records • Fame Academy Tour - 7 gigs in 10 hours! • ‘Gig on the Green’ for Rolling Rock (so successful we took it on the road for them as ‘Rolling Rock Presents’). • Kirkintilloch Canal Festival to name a few…

GMFCo organised some of the most significant events of the tour, including a celebrity chef cook off on the deck of the Glasgow Boat, in Singapore. The events generated excellent PR and marketing opportunities with key business and political leaders and resulting in great inward investment for various clients, especially Benromach. It worked so well for them, that they have now become the official Whisky sponsor of the tour. William Ward - Chief Executive Clipper Venture PLC


+ 5 YEARS WARRANTY

5 YEARS WARRANTY

OVEN

+ HOB

ALL OF THE ABOVE FOR ONLY

ÂŁ1999

+ FRIDGE

+ FREEZER

DISHWASHER

Siemens Kitchen package includes HB13MB621B Double Oven, EH651TE11E Touch Control Hob,KU15RA590GB Built-under larder fridge, GU15DA40GB Built-under Freezer, SN55M500GB fully-integrated dishwasher - all delivered*, fitted* and old appliances removal* FREE OF CHARGE!

Plus

5 YEARS WARRANTY

An AGA Company

John Taylor Ltd 5 YEARS WARRANTY

5 YEARS WARRANTY

5 YEARS

GMFCo have kept both John Taylor Electrical and their Panasonic Store outlets one step ahead of their competitors.

WARRANTY

Plus

5 YEARS WARRANTY

John Taylor@Bearsden 11 ROMAN ROAD, BEARSDEN TELEPHONE: 0141 942 7799

MEMBER OF EURONICS GROUP OF COMPANIES

While others were struggling and closing down John Taylor had a great year, opening a new Kitchen Showroom, refurbishing their Bearsden Store and opening a new Panasonic Store store in Silverburn.



Barratt Homes Scotland GMFCo helped Barratt Homes sell over 400 homes across the West of Scotland in year 2008/9 for a spend of only ÂŁ170,000, during a period of doom and gloom in the housing market.



Scottish Building Socity GMFCo are currently helping the Scottish Building Society grow their brand which is now Scotland’s biggest building society and have boosted their balance sheet by 14% over the past year.


www.gmfco.co.uk

Call GMFCo on 0141 248 6151 or you can email us at Gordon Ritchie - MANAGING DIRECTOR - g.ritchie@gmfco.co.uk Ian Dickson - ACCOUNT DIRECTOR - i.dickson@gmfco.co.uk


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