The critical step in driving traffic and sales to an eCommerce website is search engine optimization. It involves making an online store visible to potential customers through SERP rankings. SEO offers a cost-effective way to get organic traffic. Therefore, many businesses work with E-commerce SEO services in Kansas City. Their services allow businesses to get qualified and interested customers. Here is a breakdown of some effective eCommerce SEO strategies to follow.
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RIGHT KEYWORDS Relevant keywords should be present in the copy for higher SERP positions. Businesses should mention their primary keyword in various sections like headlines, descriptions, meta descriptions, and subheadlines. They can also utilize latent semantic index through the related content for better indexing. But, before using any keyword, it is essential to do some research. They should also check the competitiveness and cost-per-click of that particular keyword.
COMPETITOR RESEARCH Businesses can learn the secrets of their competitor’s marketing campaign with some research. Agencies perform competitor analysis to analyze the home and product pages of various brands. They use various online tools to check the SEO title and description as well. Analyzing the competitor’s landing page will help to gain an advantage over them.
HOMEPAGE SEO The title tag is the most crucial component of on-page optimization. It should contain the name of the business as well as the primary key phrase. Most importantly, the title should be within 70 characters to make it appealing for crawlers. The homepage content can also be optimized for attracting visitors.
PRODUCT PAGE Lastly, product pages are an integral part of any eCommerce website. Businesses need to provide wellwritten descriptions and high-resolution images. Both of these elements should be optimized for better rankings. Customer reviews are another primary asset of an optimized product page.