regarding their homes and lifestyles is underway. "As we reach the outer edge of suburban development, we approach the point of no return in terms of commuting time;' says Bone. "People don't want to spend more than 60 to 90 minutes in traffic each way, and begin to reconsider the suburban ideal of 'a big house and a yard: Quite simply, we are now valuing time over space. Now the option for a luxury condominium, closer to cultural centers, entertainment and especially the office, is much more attractive:' The Robert Mayer Corporation embraces the vision of renewal as Southern California development returns from the outer fringes of the suburbs and re-focuses on its previously developed suburbs and urban centers. But attractive land that is available for development in the region is beyond scarce. The Byzantine entitlement and zoning process for reposition ing land is daunting to most developers. Thanks to its expertise, resources, experience and tenacity, the organization is able to navigate the entitlement process when others don't dare to attempt it. This achievement is partly due to the team's experience and a legacy of success, and partly to adhering to the high standards of bringing the best value and use to the land, mutually benefiting the communities, landowners and builders. The Robert Mayer Corporation, believing that the value is in the land, focuses its business on acquisition and entitlement. Once complete and approved, the land is sold, or joint ventured with merchant builders for development. These types of projects revitalize existing neighborhoods, improving quality of life and local commerce. In order to succeed, projects should include both commercial and residential components to create vibrant, flourishing communities. "We've seen many redevelopment efforts that put attractive new skins on downtown structures and bring in upscale commercial business to create a pedestrian shopping district;' says RJ. "But, the residential element is missing, and housing is the key to the long-term success of these communities:' RJ notes that the Company is not in the high-rise business. "We are not interested in building towers. Yes, development is www.vrexpo .net
An ocean view courtyard at the Hyatt Regency Resort and Spa in Huntington Beach.
going from horizontal to vertical, but to us that means a three- or four-story structure, with parking or retail below and quality housing above. That allows us to add density without detracting from the character of the neighborhood:' Seeking Partnerships
Self-funded throughout most of its long history, The Robert Mayer Corporation now seeks relationships with investment partners
who share a similar approach to creativity, innovation and development analysis. With the land and projects now in escrow, the future appears quite bright for both the team and potential investor partners. R Information: Steve Bone or RJ Mayer; (949) 759-8091
660 Newport Center Drive, Ste 1050 Newport Beach, CA 92660.
The Hilton Waterfront Beach Resort in Huntington Beach. Winter 2005 Value Rich Magazine 193