CHARITIES
Our dealerships believe in community involvement and actively sponsor events and rides to benefit charities. At Chester’s Harley-Davidson, our largest event is Chester’s Annual Torch Ride in support of Special Olympics. Last year 1,600 participating riders raised more than $20,000 for the Special Olympians. We support East Valley Charities. In partnership with the East Valley H.O.G. Chapter, in excess of $10,000 is contributed each year. Additionally, Chester’s is involved with American Heart Association, the Shriners, Coast to Coast Youth Football League, Disabled American Veterans, Liberty Wildlife, Choirboys United Fund for Fallen Officers, and Bikers Against Diabetes. At Snake Harley-Davidson, we organize fundraiser events and rides throughout the year to benefit our four chosen charities: Magic Valley Humane Society People for Pets, Disabled American Veterans, Magic Valley Toys for Tots and Magic Valley Toys for Kids, and Quick Response Unit Fundraiser. We try to make our events fun happenings for the entire family. For example, our Humane Society fundraisers include photos with an Easter Bunny in the spring and with Santa in the winter. In November, we host a Soldier Packing Party with gifts. Our summer Quick Response Unit event includes a challenge run, raffle, dinner, live music and carnival-type activities. Our annual Open House for new models is held every September with demo rides, refreshments, opportunities to win prizes and more. It’s often a two-day event. In the past, our largest event at Grand Teton H-D & Buell has been our All American Show. It combines a fashion show of the latest motor clothes and accessories with great entertainment like a concert or Las Vegas hypnotist. It has also served as an opportunity to help raise money for the Muscular Dystrophy Association (MDA). In 2008, we replaced the All American Show with a block party celebrating the 105th anniversary of Harley-Davidson. Next year more activities for riders and families are planned. The first Friday of each month, we host Friday Night Live at our dealership. This event is two hours of live music by a local band and free food for all who attend. In addition to MDA, we support the United Way, Toys for Tots, and assist in numerous fundraisers and benefits for local charities. At Eagle Rock H-D & Buell, our largest event is the local POW/MIA Awareness Rally. We support the three-day rally each July, which is sponsored by a non-profit organization dedicated to the financial support and public awareness of the Prisoner of War/Missing in Action (POW/MIA) issue, the Idaho State Veterans Home in Pocatello, Idaho, and special charities in the local community that need support. Our local H.O.G., the Portneuf Valley Chapter, is active in the community, sponsoring events and rides year round, weather permitting. Our Jackson Hole H-D outlet, located at the foot of the Teton Mountains in Jackson, Wyoming, receives overwhelming www.chesterpowersports.com
traffic each July and August as riders travel through to see Yellowstone Park or are on their way to Sturgis. In the nonriding season, we keep busy supporting local events like the Annual Fireman’s Ball for the Volunteer Fire Rescue Association of Jackson and the Ducks Unlimited Banquet. We also support other local fundraisers and this year even sponsored a demolition derby car at the county fair. We believe in being active in each of our communities, from the large cities like Mesa, Arizona, to the smaller towns of Idaho and Wyoming. FIND OUT
For up-to-date information on events at the Chester family of dealerships, click on your nearest location at www.chesterpowersports.com or telephone the number provided. G
OUR FAMILY
HOW WE DO
The pursuit of excellence Our Harley-Davidson dealerships regularly receive awards for excellence from Harley-Davidson Motor Company. Chester’s Harley-Davidson has been honored with the Circle of Excellence Silver Bar & Shield two years in a row, while Grand Teton HarleyDavidson & Buell and Snake Harley-Davidson received the Circle of Excellence Bronze Bar & Shield. Grand Teton Harley-Davidson & Buell and its satellite stores, Eagle Rock Harley-Davidson & Buell and Jackson Hole Harley-Davidson, also have been recognized as Promoter of the Year as well as General Merchandise Retailer of the Year. The awards are based on outstanding quality levels in motorcycle and related product sales, an evaluation of customer service and satisfaction, facilities, skilled and well-trained staff, and overall operational measures. “We are thrilled to receive these awards,” says Cliff Chester, one of the owners. “National recognition for our customer service and sales is very much a reflection of the caliber of talent and dedicated employees we have at our dealerships.”
2009-2010 I GLORY ROAD
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