2024 Andrew Harper Media Kit

ANDREW HARPER

2024 MEDIA KIT

ABOUT ANDREW HARPER

For over 40 years, Andrew Harper has traveled the world on a mission to uncover one-ofa-kind hideaways and experiences. While a lot has changed since 1979, one thing certainly has not – our unwavering commitment to provide honest, unbiased reviews of the most distinctive hotels and travel experiences in the world. An impassioned community of members thrive on the inspiration and exploration of discovery through Andrew Harper’s trusted voice in an often-unpredictable world of travel.

ANDREW HARPER’S TRAVEL OFFICE

Opening in 2003, the travel office was born from an overwhelming response to Andrew Harper’s Hideaway Report and the high demand for our informed travel planning services. Having formed longstanding relationships with travel partners around the globe, we pride ourselves on maintaining our reputation as a trustworthy source for the world’s finest travel experiences.

TRAVEL PARTNERS

Our partnerships with world-renowned hotels and travel companies ensure that our members receive the finest experiences and exclusive privileges. The opportunity to market directly to our members is reserved strictly for partners of Andrew Harper.

MEMBERSHIP COMMUNITY

Andrew Harper’s membership base is a community of likeminded travelers dedicated to seeing the world differently through travel. Our editorial content paired with our professional travel-planning service and our partner communication provides our members with the tools they need to turn aspirational travel into attainable travel.

WHY PARTNER WITH ANDREW HARPER?

Our partners are promoted throughout the year to Andrew Harper’s membership community and see a noticeable increase in production when participating in marketing opportunities with exclusive distribution to Andrew Harper’s database of affluent travelers.

RETURN ON INVESTMENT

ANDREW HARPER PARTNERS MAKE UP 81.9% OF TRAVEL OFFICE BOOKINGS

ANDREW HARPER PARTNERS HAVE AN AVERAGE BOOKING OF $4,255

ANDREW HARPER PARTNERS HAVE AN AVERAGE DAILY RATE OF $1,235

ANDREW HARPER PARTNERS AVERAGE LENGTH OF STAY IS 3.1 NIGHTS

Andrew Harper’s Q Club is a premier, amenity-driven program available exclusively to Andrew Harper’s travel advisors and its private members-only community. Q Club hotels receive preferred status with Andrew Harper’s Travel Office and increased visibility to Andrew Harper’s audience.

REQUIREMENTS OF PARTICIPATION

Eligible Andrew Harper-recommended hotels that participate in the SELECT Hotels & Resorts program may be invited to offer an additional amenity or experience for Q Club. Exclusive experiential benefits that showcase the uniqueness of the destination or the property are ideal. For example: cultural experiences, local events and attractions, special access opportunities, unique activities or distinctive on-property experiences.

Specific hotels which are not eligible to join SELECT, and with the approval of the SELECT team, may be invited to participate in Q Club providing they do not participate in other consortia programs such as Virtuoso.

Q Club participation is by invitation only. Compliance with the above criteria does not guarantee inclusion in the program. Hotels are chosen and approved at the discretion of Andrew Harper.

ANDREW HARPER BARTER PROGRAM

Hotels may have the option to offer room nights, in lieu of cash, in exchange for marketing with Andrew Harper. Barter nights are packaged and sold exclusively to Andrew Harper members via the private, members-only website.

These barter packages are promoted in one of our most popular weekly emails and on the highly trafficked auctions webpage. Therefore, the barter option provides additional valued exposure to our partners, above and beyond the marketing itself. Once purchased, barter nights are booked exclusively by Andrew Harper’s Travel Office team to ensure a smooth experience. Members often request additional nights or rooms which are booked at full price.

Interested in barter, but not sure what marketing might fit your budget? Simply let us know the number of nights you’re able to offer as a barter exchange, and we will propose a marketing plan customized to your needs. There are great options for every budget.

For more information on our barter program, email partners@andrewharper.com.

*Barter value is double the cash price of the selected marketing opportunity and requires an 18-month validity, along with the inclusion of your SELECT benefits or Partner Amenity Program benefits. These benefits are factored into the barter value. Barter options may also be approved for non-hotel partners. Barter agreements allow for

ANDREW HARPER TRAVEL DIRECTORY

Our annual hardcover coffee table book showcases destination highlights, editor insights, participating partners, exclusive amenities and much more. This is the most anticipated publication of the year and is a key tool that our members return to as they plan their travels. Distributed exclusively to Andrew Harper members in print and digitally.

VIEW DIRECTORY

ADVERTISING DEADLINES

Participation Close: April 5, 2024

Materials Due: April 12, 2024

Mailing Date: July 2024

Standard Listing

Andrew Harper’s production team will create and proof a listing with partner-provided copy and images. Choose to focus on a topic of your choice or general overview to promote upcoming events, programs and more.

VIEW SPECS

Print Ready

Print ready artwork created and submitted by the partner. Content and creative subject to review and approval by publisher.

VIEW SPECS

TRAVELER MAGAZINE

This award-winning publication connects travel partners with members throughout the year by highlighting special offers and exclusive amenities. Itineraries vetted by editors and travel advisors, interviews with our partners and advice from the Andrew Harper Travel Office are featured within each issue. Distributed exclusively to Andrew Harper members in print and digitally.

Pricing Upgrades

One Issue

Two Issues

$2,000

All prices are in US dollars. Prices may vary by ad type, size and placement. If purchasing multiple ads, the ads must run in the 2024 calendar year. Discounts must be confirmed with the first ad placement with multiple issues agreed upon at that time. Contact us for information about bind-in and insert options and availability. Contact partners@andrewharper.com for more details.

VIEW TRAVELER

VIEW SPECS VIEW SPECS

DIRECT MAIL OPPORTUNITIES

Send a targeted direct mail piece to Andrew Harper members using a highly relevant, personalized message allowing you to achieve marketing goals from general brand awareness to increased bookings. Choose from a variety of options including multi-page brochures, postcards and more. Campaigns may include a partner description, photos, and logo, as well as amenities and standard inclusions. Opt to include a limited-time promotion to boost engagement.

PRICING

Direct Mail Postcard (6”x9”) ���������������������������������������������������������� $8,500

Brochure Price varies by size and type of brochure

Contact our team at partners@andrewharper.com for more details on direct mail opportunities and pricing.

BROCHURE

VIEW SPECS

SPECIAL OFFER PROMOTION

Special Offers are featured on the highlytrafficked Promotions page for the duration of the offer’s validity. Add premium placement to any option for enhanced visibility and increased ROI.

Special Offer Emails

Sent twice monthly to members, displaying offers from up to 10 partners and linking directly to offer details on our website.

PRICING

Online Promotion

$500

Online Promotion + Email Listing $1,200

Promotion Premium Placement + $800

VIEW SPECS

PROMOTION - PREMIUM PLACEMENT

DIGITAL MARKETING

Our enhanced website extends the world of Andrew Harper into the digital sphere and features reviews and recommendations by our traveling editors, curated itineraries, a dynamic directory of hotels and destinations, exclusive partner promotions and more tools for our members to turn their travel aspirations into reality. This highly trafficked, private website is available exclusively to Andrew Harper’s elite membership base of high net worth travelers.

145,000 TOTAL MONTHLY PAGE VIEWS

32,500 MONTHLY SESSIONS

5:21 MINUTES AVERAGE SESSION DURATION

7.5 AVERAGE PAGES PER SESSION

92% ENGAGEMENT RATE

29,000 HOMEPAGE MONTHLY PAGE VIEWS

12,000

HOTELS LANDING PAGE MONTHLY PAGE VIEWS

75,000 ORGANIC SEARCH MONTHLY IMPRESSIONS

4,200 ORGANIC SEARCH MONTHLY CLICKS

EMAIL PERFORMANCE

69.1 % AVERAGE OPEN RATE

8.7 % AVERAGE CLICK RATE

Homepage Promotion

Promote your brand on the AndrewHarper. com homepage. Choose to feature a special promotion, event, member benefits and more.

PRICING

Two Weeks

$1,500

One Month ����������������������������������������������� $2,500

Hotel Landing Page Banner

Placement at the top of the highly trafficked hotels landing page. Links to the hotel’s dedicated landing page. Additional landing page placements may be available.

PRICING

Two Weeks $1,500 One Month������������������������������������������������ $2,500

EXCLUSIVE EMAIL MARKETING OPPORTUNITIES

Exclusive Email

A limited number of Exclusive Email opportunities will be available throughout the year to promote one hotel, villa, cruise partner or brand. A special offer is required for participation.

PRICING

Exclusive Email $5,000

Q Club Email

A premium position at the top of our monthly Q Club email highlighting select hotels and exclusive amenities. Must be a participating Q Club hotel to purchase.

PRICING

Premium Position $1,500

70.3% OPEN RATE

3.7% CLICK THROUGH RATE

VIEW SPECS

69.5% OPEN RATE

4.9% CLICK THROUGH RATE

ANDREW HARPER MARKETING PACKAGES

Our dedicated partnership team will work with you to create a strategic marketing plan to best fit your goals. Choose from a variety of print and digital options — and bundle and save! Contact our team at partners@andrewharper.com to learn more.