Design Trends in MBD Work

Pet Humanization

Healthy ingredients, perception of product freshness and happy pets is increasingly relevant.

Pastels

Get consumers’ attention with unconventional colors.

It’s an Exciting Time For Private Brands!

What advice can MBD provide to retailers who want to build brands where consumers take notice?

1. Be Bold!

“Consumers want to be surprised and delighted with each and every SKU. Retailers need to take risks, break out of category norms and build brands that excite AND entice.”

Tracy LeMere, MBD - Creative Director

2. Consumers Want an Experience!

“Trending for the past 3-4 years, is that consumers want to have fun and enjoy their shopping experiences. So, to be able to craft a great atmosphere, retailers are allowing designers to take more creative liberties.”

Maria Dubuc, MBD - President

Mascots

Giving a mascot something fun to do brings the package to life. It’s a playful touch that helps story-telling without sacrificing cohesion.

Newstalgia

For good times and good vibes, give something classic a new twist.

3. Experience = Success!

“The choices made in how to best sell your brand is the experience for your consumer. When curiosity is piqued and trust is earned, the return on investment is greater. It’s an exciting time for own brands growth. For example, at the end of 2022, Sprouts announced their Q4 results and net sales rose 6% on a year-over-year basis.”

Devon See, MBD Sr. Account Manager

4. Imagery Matters!

“From maximalism to surrealism. From illustration to photography. You need to be unique and ownable. Consumers are purchasing items that spark joy for them personally. You can’t skimp on imagery if you want to compete today, especially with so many products being offered.”

Monique Walton, MBDCreative Strategy Manager

5. Work with Experts!

“Laws, regulations and consumer preferences are always changing in the packaged goods. Changes that take specialists like MBD to get ahead of. MBD are watching the proposed changes closely and how they will impact our clients’ designs. Stay tuned for more to come on this subject in the near future.”

Sam Sniezek, MBD - QC

Maria Dubuc. President, MBD

Maria’s 30-year career in retail packaging translates into awardwinning solutions in the private label packaging sector. Producing SKU counts from 1,000 to more than 10,000 annually, Maria‘s expertise lies in scalable design excellence and innovative execution, while also implementing workflow management systems specifically tailored to the clients’ needs.

Monique Walton

Creative Strategy Manager, MBD Monique brings over 20 years of marketing, design and creative strategy to MBD. With a focus in retail, Monique enjoys helping retailers navigate their needs into a smooth delivery with successful outcomes.

MARK FIELD DIRECTOR & FOUNDER PROF. CONSULTING GROUP