SANA 2023: FOCUS ON NEW TRENDS IN HEALTHY NUTRITION

7-10 SEPTEMBER 2023 BOLOGNA

Make way for healthy, organic and sustainable food. These are the food trends of 2023 that are increasingly driving demand for food products and they will be the stars of SANA, the International Exhibition of Organic and Natural Products. This will be the 35th edition of SANA, for an entirely B2B, organic and natural, demanding and qualified community that meets at BolognaFiere, a strategic meeting point for producers, distributors, national and international buyers, institutions and control bodies.

The Organic & Natural Food area will be open from Thursday 7 to Saturday 9 September, while the Care & Beauty and Green sectors will also be open on Sunday 10 September.

Between Growing Trends And Quality Education

SANA Organic & Natural Food, the exhibition space dedicated to organic and natural food, will highlight new consumer trends and environmentally friendly product innovations. There will be two focus-news at the 2023 edition: the first linked to the entire veg world, the second primarily related to the sphere of allergies and intolerances.

In Italy, the consumption of plant-based products is registering considerable growth trends, so much so that from supermarket shelves to the various distribution channels, the supply of products of this type is increasing. Also, in order to meet the needs of those who simply opt for an environmentally friendly and healthconscious food choice, ‘veg’-based proposals are multiplying in restaurants, bars and accommodation facilities.

With the aim of responding to the needs of this growing sector, SANA Organic & Natural Food, is presenting a space entirely dedicated to the veg universe (understood as vegan, vegetarian, raw vegan, plant-based), an area for which the partnership with the certifying body V-Label Italia has been confirmed.

Food allergies and intolerances are themselves increasing phenomena that have a significant impact on the population’s preferences and needs. Think of how much consumption habits have changed inside and outside the home, how chefs and menus have adapted creativity and culinary proposals or, again, the way in which manufacturers are always proposing new products dedicated to this specific segment. This is why the other focus for SANA Organic & Natural Food, is on intolerances, allergies, free-from, reach-in or lowcontent foods. Mr. Francesco Favorito, a gluten free specialist, will partner the event to address this topic in an authoritative manner.

The Breakfast and Aperitif areas are confirmed and will once again offer, naturally in an organic version, quality products for these specific moments of consumption, in partnership with important players in the large-scale retail trade. The theme of alcohol-free and alcohol-free wine will be part of the Aperitif area, which will find space in the mixology area organised in collaboration with Slow Food and Drink Factory, to offer exhibitors tastings of aperitifs with mainly organic ingredients.

‘NEW ON SANA’: START-UPS AND YOUNG COMPANIES

The number of companies led by under-35 entrepreneurs focusing on innovation and sustainable development is growing also in Italy. “New on Sana” will be inaugurated this year as an exclusive space for start-ups and young companies in all the sectors covered by the event. The new space was created with the aim of actively involving these realities, supporting processes and projects with a strong innovative value in the agrifood, cosmetics, packaging and all things green segments.

Highlights

- The 35th edition of the International Exhibition of Organic and Natural Products is promoted by BolognaFiere in collaboration with FederBio, AssoBio and Cosmetica Italia.

- For the first time it will be entirely B2B.

- The Organic & Natural Food exhibition will take place from Thursday 7 to Saturday 9 September.

- The pavilions dedicated to Care & Beauty and Green Lifestyle will also be open on Sunday 10 September.

www.sana.it