Setting
United Airlines, Therabody and WESSCO International set the benchmark for travel wellness
PAX International Mississauga, Ontario Canada
Website: www.pax-intl.com
PUBLISHER
Aijaz Khan
E-mail: aijaz@globalmarketingcom.ca
EDITORIAL OFFICES
Jane Hobson, Managing Editor Tel: (1 416) 997-3914
E-mail: jane@pax-intl.com
Robynne Trueman, Business Editor Tel: (1 705) 471-4110
E-mail: robynne@pax-intl.com
Alex Preston, Senior Editor Tel: +44 (0) 7969 092913
E-mail: alex@pax-intl.com
ART DEPARTMENT
Jessica Hearn, Art Director
E-mail: jessica@globalmarketingcom.ca
CONTRIBUTORS:
Jeremy Clark
PAX International and PAX Tech are published a total of 10 times a year by PAX International, Mississauga, Ontario, Canada. International Distribution.
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ISSN 1206-5714
Key title: Pax International
Creature comforts at cruising altitude
On a recent flight, somewhere between meal service and descent, I reached for my amenity kit—one of the thoughtfully curated ones. You know the kind: socks and a sleep mask, but also hydrating skincare, sustainable packaging and a wellness angle that felt like it was designed for me, not just the seat number.
In that quiet, cruising moment, it struck me how far the industry has come in redefining comfort. Beyond the blanket and pillow, it is about the small, smart details that anticipate the traveler’s needs before they even buckle in.
This issue of PAX International zeroes in on exactly that: the shifting definition of comfort in today’s cabins and lounges. From partnerships that bring wellness brands such as Therabody to the aviation space, to sleepwear made from recycled ocean plastics, the sector is innovating in subtle but significant ways. Airlines and suppliers are collaborating to build experiences that resonate on a personal level, whether through branded amenity kits, environmentally conscious hygiene products or cozy textiles.
As demand for personalization and purpose-driven design grows, the amenities space is stepping up—not just to pamper, but to perform.
And of course, comfort does not stop at the amenity kit—our F&B coverage explores how airlines and suppliers are leveling up with thoughtful experiences in premium cabins, offering comforting familiarities through drinks and snacks that remind us of home and simpler times.
We hope this issue gives you a fresh look at the companies, ideas and trends pushing comfort forward—one thoughtfully packed pouch or premium waffle at a time.
Safe travels,
JANE HOBSON Managing Editor PAX International
WESSCO’s Nick Bregman and Petros Sakkis share how the partnership with United Airlines and Therabody redefined inflight wellness with a next-level amenity program. Read more on page 12.
WESSCO CEO Nick Bregman and Chief Marketing Officer Petros Sakkis reflect on the United Airlines amenity program in partnership with Therabody
FORMIA’s Roland Grohmann and Marisa Pitsch examine how Asia’s premium travel segment is shaping the amenity market
Four suppliers examine how the amenity sector is tackling waste without sacrificing style
RMT Global Partners Founder Richard Tuttle reflects on the supplier’s journey to bring more rest into the cabin with sleep products
Intervine highlights three products that bring comfort and a sense of indulgence into the cabin
En Route explores the future of Premium Economy dining, where thoughtful upgrades meet the challenge of balancing operational demands with rising passenger expectations
From curb to gate, Pascal Bélanger explains how Plaza Premium Group is redefining the airport experience through ALLWAYS and Plaza Premium First
Lauren Costello, APEX/IFSA Executive Director, tells PAX International about the major themes informing this year’s edition of IFSA Global EXPO
Global Inflight Products elevates inflight comfort with thoughtful luxury
Global Inflight Products (GIP) is redefining onboard rest with its refined inflight comfort kits, designed to meet the growing expectations of today’s long-haul traveler. Recognizing that premium cabins are now more than a means of transport, GIP’s approach centers on turning each flight into a restorative experience.
“At Global Inflight Products, we believe true luxury lies in the details—the quiet comfort of a perfectly weighted duvet, the elegance of finely tailored sleepwear and the sense of calm brought on by a wellconsidered amenity kit,” says Zine Badissy, CEO of GIP. “We celebrate the art of rest and refinement in the skies through three essential passenger touchpoints.”
GIP’s comfort kits weigh approximately three and a half pounds and are crafted to deliver both form and function. The brand’s approach to onboard rest extends beyond basic amenity kits, focusing instead on tactile sophistication—from breathable sleepwear to plush mattresses and temperature-sensitive duvets. These once-utilitarian elements now reflect luxury through thoughtful material choices and a commitment to design.
As long-haul flying becomes a curated journey of recovery and renewal, GIP ensures that passengers arrive not just rested but restored.
“Welcome to a higher standard of travel. Welcome to Global Inflight Products,” Badissy says.
White Glo launches sustainable toothpaste sachet range
an Australian dentist-formulated
In a bold step toward a more sustainable future in oral care, White Glo is introducing its latest innovation: eco-friendly toothpaste sachets designed with the planet and today’s conscious consumers in mind.
Packaged in kraft paper-based sachets, the new range blends convenience and sustainability without compromising the premium quality that has made White Glo a trusted name in oral care, explains Isabella Chen, Head of Airline and Travel Partnerships at White Glo.
“As sustainability increasingly shapes consumer behaviour, White Glo is leading the way by reimagining everyday essentials through a more environmentally responsible lens,” she says.
Each sachet contains an Australian dentistformulated toothpaste—a refreshing, single-use solution ideal for travel kits, hotel amenities, inflight comfort packs and on-the-go routines.
White Glo tells PAX International that early feedback from travel retailers and hospitality partners has been “overwhelmingly positive.”
“Eighty-five percent of surveyed travelers indicated a preference for sustainable oral care options when given the choice, clear proof of growing demand for environmentally conscious products,” Chen says. “As the world adopts greener habits, White Glo’s kraft sachet range encourages us all to start with a smile—clean teeth and a cleaner planet.”
GIP’s comfort kits weigh approximately three and a half pounds and are crafted to deliver both form and function
Each sachet contains
toothpaste—a refreshing, single-use solution ideal for travel kits, hotel amenities, inflight comfort packs and on-the-go routines
Generating business opportunities at 30,000ft
We enable airlines to maximise ancillary revenues with our data-driven approach and end-to-end management of Inflight Retail programmes. Reach out to retail@dnata.com if you are looking to enhance your onboard retail opportunities.
American Airlines debuts limited-edition amenity kits by Brandon Blackwood
Designer Brandon Blackwood is soaring to new heights with the launch of amenity kits created exclusively for American Airlines passengers, facilitated by FORMIA.
Through early September, premium cabin travelers on American international and select transcontinental flights will be greeted by a complimentary Blackwood-designed amenity kit. The kits vary by cabin class, with offerings for Flagship First and Flagship Suite Preferred seats; Flagship Business and Flagship Suite seats; and Premium Economy.
“Brandon’s bold, fashion-forward designs are the perfect addition to our amenity kit collection, especially as we see our premium customers skewing younger, which is in line with Gen Z investing in luxury items and experiences,” said Heather Garboden, American’s Chief Customer Officer.
Designer Brandon Blackwood’s amenity kits for American Airlines
Delta and Missoni expand amenities partnership for Delta One
Delta is expanding its partnership with Missoni, with the help of FORMIA, to enhance the passenger experience in Delta One. The collaboration brings upgrades designed to elevate comfort and style in the air.
For the first time, the partnership extends to include custom bedding designed bespoke for Delta and produced by FORMIA: a soft duvet, pillow and cover with refined navy accents. The offerings also include a refreshed Delta One amenity kit with custom socks, slippers and an eye mask. To enhance the sleep experience, Delta is also expanding its mattress pad and adding a memory foam cuddle pillow to flights longer than 12 hours.
The Delta One bedding set will include the Missoni duvet and white sleeping pillow, which feature a subtle and elegant Missoni zigzag design and navy accents; it will launch on international Delta One flights this summer and will be rolled out across all Delta One flights by the end of the year. Later this year, the airline will introduce its upgraded Missoni-branded navy slippers.
Plane Talking Products goes platinum with EcoVadis
Plane Talking Products (PTP) has been awarded the prestigious Platinum rating for its sustainability efforts by global sustainability ratings organization EcoVadis.
PTP CEO Alison Wells said, “Sustainability underpins everything we do at PTP, from product development to reducing carbon emissions across our supply chain. We are proud to champion and be recognized for our Corporate Social Responsibility and Sustainability initiatives.”
PTP champions the use of recycled and recyclable materials as well as replacing plastic with natural alternatives along with a more holistic view of the supply chain and production processes. PTP has also invested in its ability to perform “Life Cycle Analyses” across its manufacturing, supply chain and product creation.
Missoni amenity kit for Delta One
PTP receives Platinum rating from EcoVadis
Pampering with purpose
throughout the program, with thoughtful brand touchpoints and MileagePlus integration for a seamless, intentional passenger experience
WESSCO CEO Nick Bregman and Chief Marketing Officer Petros Sakkis reflect on the United Airlines amenity program in partnership with Therabody
by JANE HOBSON
When United Airlines partnered with WESSCO International and wellness pioneer Therabody, the result was not just another inflight offering—it was a redefinition of what passengers can expect in the cabin. By blending science-backed products with thoughtful design and a genuine focus on well-being, the airline introduced a new kind of amenity kit—one that goes beyond pampering to help travelers feel truly rested, refreshed and ready for what is next.
This summer, PAX International caught up with WESSCO CEO
Nick Bregman and Chief Marketing Officer Petros Sakkis to reflect on the launch of the program and how its vision has taken shape.
As Sakkis puts it, “Back in 2022, wellness was becoming a big part of people’s everyday lives, and in partnering with Therabody, we saw an opportunity to bring this trend to aviation in a meaningful way. With Therabody on board, we built more than just a kit—we created a way for passengers to rest, recharge, and take care of themselves in the air and on the ground.”
The result is an amenity program that bridges the gap between
physical comfort and emotional well-being—without a single throwaway item in sight.
The kit is not designed to sit quietly in a seat pocket. It delivers more than skincare and eye masks—it serves as the foundation for a broader wellness experience that starts at boarding and continues long after the flight has landed.
“Traditional amenity programs usually stop at the bag and products, but this one was different from the start,” explains Sakkis. “Together with United and Therabody, we built a full wellness journey, using
Wellness is woven
The kit includes a curated selection of skincare formulas—hyaluronic acid, aloe and niacinamide—to combat travel’s most visible effects: dryness, puffiness and fatigue
the amenity kit as the anchor to activate experiences around it.”
Holistic journey
The collaboration brings Therabody Reset areas to United’s lounges featuring products to target key areas of travel stress, inviting travelers to unwind before they reach the gate.
Inside the kit, designed to support both physical and emotional well-being, passengers discover a curated selection of skincare formulas—hyaluronic acid, aloe and niacinamide—that combat travel’s most visible effects: dryness, puffiness and fatigue. With spa-like scents, the products serve a clear and functional purpose. And that has been WESSCO’s guiding principle from day one.
“Wellness was the core of every
decision,” says Sakkis. “We did not want anything that felt like filler—every item had to serve a purpose, whether it was to hydrate skin, calm the senses, or help passengers unwind. The balance came from choosing products that not only work but also feel good to use.”
The kit also features exclusive TheraMind audio content—guided breathing exercises and soundscapes tailored to ease anxiety and promote sleep. Paired with the airline’s sleep accessories, the program works in harmony with United’s promise to offer the best sleep in the sky.
According to Bregman, the kit is as much about emotion as it is about efficacy. “Therabody is a great fit for United because both brands care about helping people feel their best—on the ground and in the air,” he says.
“Together, they are changing the idea of what inflight wellness can be—not just small comforts, but meaningful tools that actually help passengers feel better during and after their journey.”
The idea of wellness as a holistic, intentional experience runs throughout the entire program. From the inclusion of MileagePlus into Therabody’s e-commerce experience to the integration of brand touchpoints across the passenger journey, every element is designed to feel consistent, aligned and genuinely useful.
Bigger than travel
This approach is what sets the project apart.
“This partnership represents exactly what we strive for at WESSCO— bringing brands and airlines together
United Airlines’ wellness-focused amenity kits, created with WESSCO and Therabody, feature sciencebacked products with thoughtful design and a genuine focus on wellbeing—created to help passengers feel truly rested and refreshed
to create something bigger than the sum of their parts,” says Bregman. “Being trusted to help shape a program that is not only first-ofits-kind but also truly meaningful for passengers is something we are incredibly proud of. It shows what is possible when innovation, intention and collaboration come together.”
In the future, WESSCO sees wellness becoming a core part of the passenger experience, not just a nice-to-have.
“Travelers today expect more than basic comfort—they are looking for ways to feel better, reset and take care of themselves while flying,” says Sakkis. “Across the industry, we expect to see more partnerships like this, where wellness is woven into every part of the journey.”
ally use—whether to hydrate skin or to wind down with a guided meditation.
The Therabody partnership also signals a broader shift in how airlines engage with wellness.
“Redefining amenity kits starts with
rethinking their purpose,” says Sakkis. “It is not just about luxury—it is about intention. Too often, kits are built around brand names or filler items, rather than what the passenger actually needs. We believe the passenger experience should lead the process.”
WESSCO, for its part, sees this approach continuing to evolve. The supplier is currently building more programs that prioritize real wellness over bells and whistles, with brand collaborations and product designs that serve a purpose, not just a trend.
As Sakkis puts it, “When wellness is the starting point, not the afterthought, the kit becomes something meaningful.”
Meaningful, and memorable. In an industry where every moment onboard matters, United Airlines has found a way to make even the smallest of amenities feel restorative, intentional and worth looking forward to. Through the partnership with WESSCO and Therabody, United has redefined the amenity kit for a generation that wants to feel better when it flies—and expects airlines to help make that happen.
For United, the collaboration represents a way to reinforce its larger brand goals. Sleep and recovery have become key pillars of the airline’s inflight offering, particularly on long-haul routes where passengers need more than movies and meals to feel cared for. The amenity kit becomes a tool in this mission, and one that passengers can actu- Lavatory products by Therabody
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Curating luxury, honoring culture
by JANE HOBSON
In Asia’s premium travel sector, passenger expectations continue to evolve toward meaningful, design-led experiences that offer both emotional connection and exclusive appeal. For FORMIA, this aligns with its longstanding approach to creating culturally resonant inflight products that extend well beyond functionality.
“As a market leader, we partner with global insight providers, leveraging specialized knowledge, trends and data to better understand consumer behavior both on a regional and international level, adapting strategies and fostering innovation,” Roland Grohmann, CEO and Managing Partner at FORMIA, tells PAX International.
Intentional and exclusive kits
That consumer-centric focus is especially important in Asia, where
passengers are highly attuned to luxury cues, cultural references and brand credibility.
“We work closely with our airline partners to understand what their passengers care about and then match them with global or regional brands that elevate the onboard experience in a way that feels intentional and exclusive,” he says.
FORMIA recently partnered with Korean Air and British luxury house Graff. As Graff’s first-ever airline collaboration, the kits were introduced to support Korean Air’s refreshed corporate identity and serve as a central element in showcasing the airline’s modern and refined approach to elegance. Designed in a classic navy colorway with distinct formats for First and Prestige Class, the kits are “crafted to deliver understated luxury and a sense of quiet sophistication,” Grohmann explains.
The Graff First Class female pouch for Korean Air
FORMIA’s Roland Grohmann and Marisa Pitsch examine how Asia’s premium travel segment is shaping the amenity market
Roland Grohmann, CEO and Managing Partner, FORMIA
Marisa Pitsch, Chief Marketing Officer, FORMIA
INSPIRED BY JOURNEYS AND TRADITIONS.
Atlas of Wonders
Curated from the corners of the world
- Linstol Amenity Bags encapsulate the spirit of exploration while celebrating culture.
Re-imagine the onboard experience.
Cultural pride proves strong Exclusivity is only one part of the equation.
“We believe travel becomes more memorable when grounded in cultural nuance,” says Marisa Pitsch, FORMIA’s Chief Marketing Officer. “In Asia, many travelers value experiences that reflect local culture and identity—where heritage and local pride strongly influence brand perception. We help airlines bring authenticity and emotional storytelling into their amenity offerings.”
FORMIA’s long-standing collaboration with Japan Airlines and HERALBONY, a Japanese brand that works with artists who have cognitive disabilities, exemplifies this principle. The vibrant, deeply personal designs featured on the kits—now extended from Business to First Class and even into lounges and inflight packaging—offer passengers a window into a uniquely Japanese creative movement.
“More than a functional kit, it prompts reflection, sparks conversation and leaves a lasting impression,” Pitsch says. “By celebrating diverse artistic voices, the experience becomes not just memorable but deeply rooted in humanity.”
Another example is FORMIA’s kit for Bangkok Airways, co-created with Thai brand THANN. The amenity kit—offered on routes such as Bangkok to the Maldives and Koh Samui to Hong Kong—includes a reusable beach tote made from sustainable materials, paired with THANN’s premium botanical skincare.
The power of these amenity kits lies in the ability to build emotional connections. “For many premium travelers—especially in Asia, where cultural pride is strong—this design helps make the journey feel more personal and immersive, not just transactional,” Pitsch explains. “It is about offering something that feels of the place, not just in it.”
Bringing the journey home
As airlines compete to leave a lasting impression, FORMIA helps extend brand narratives through amenity kits that serve as take-home keepsakes.
“Amenity kits offer airlines a unique opportunity to extend not only their brand story, but the partnering brand’s story beyond the flight,” Pitsch says. “When an amenity kit reflects this—through thoughtful design, brand alignment, or cultural cues—it becomes more
than a functional item. It becomes a personal reminder of the journey and the airline’s role in shaping it.”
Facilitated by FORMIA, EVA Air partnered with British brand HUNTER to craft a kit designed for outdoor exploration. The pouch functions as both a passport holder and phone case, while the HUNTER-branded skincare adds a layer of comfort that continues beyond the flight.
China Airlines has taken a similarly thoughtful approach, working with Canadian brand Roots.
“The familiar color palette and sustainability-focused materials give passengers something they can use and connect with long after landing,” says Pitsch. “When designed with care, amenity kits go beyond enhancing the inflight experience. They strengthen brand connections and leave passengers with a lasting impression of the journey.”
Blending tactile and digital
FORMIA is also leading efforts to blend tactile and digital experiences. This is especially true across categories like kids’ kits and wellness, where there is a strong opportunity to extend the journey, Pitsch explains.
FORMIA’s KiDCURATE™ platform is one such solution. It integrates interactive digital content that allows young travelers to explore games, stories and activities linked to what they receive onboard.
“It is designed to spark joy and engagement long after the seatbelt sign switches off,” Pitsch says.
FORMIA’s premium kit for Delta Air Lines, featuring Australian skincare brand Grown Alchemist, also merges the physical and digital. A QR code printed inside the kit connects passengers to a personalized digital experience, including a digital skin analysis that enhances product use and deepens engagement with both the airline and brand values.
Delta Air Lines’ premium kit with Someone Somewhere, featuring Australian skincare brand Grown Alchemist
Location YVR,
Open
Elegance without excess
Four suppliers examine how the amenity sector is tackling waste without sacrificing style
by JANE HOBSON
Luxury in the skies is getting a green makeover. Once defined by glossy packaging and plush disposables, the world of airline amenities is now embracing a quieter kind of prestige—one shaped by sustainability, smart design and secondlife purpose. From biodegradable packaging and circularity initiatives to amenity kits that double as hand-
bags, suppliers across the industry are proving that thoughtful, lowimpact products can still deliver the elevated experience travelers expect.
FORMIA, Linstol, Plane Talking Products and Procurall Solutions shared insights with PAX International, each presenting strategies to reduce plastic, packaging and post-flight waste—while continuing to deliver refined comfort and thoughtful detail.
Facilitated by FORMIA, Qatar Airways’ amenity kits with renowned French perfumier Diptyque introduce collectibles with every release
Alison Wells, CEO, Plane Talking Products
Jennifer Green, President and Co-Founder, Procurall Solutions
Sarah Klatt-Walsh, Sustainability Lead, FORMIA
Steve Wickham, Global Head of ESG, Linstol
Redefining premium through purpose
At FORMIA, the transformation of luxury amenities begins with intentionality. The supplier has adopted a comprehensive design ethos that values aesthetic refinement and environmental responsibility in equal measure.
“Sustainability is not a compromise to luxury—it is part of its evolution,” says Sarah Klatt-Walsh, Sustainability
Lead at FORMIA. “Today’s travelers, particularly in premium cabins, increasingly expect elevated experiences that align with their values.”
To reduce reliance on singleuse plastics, FORMIA has replaced polybags with recycled paper bands for items like slippers and eye masks, introduced recycled and FSC-certified kraft paper packaging across the majority of its kits, and transitioned
Facilitated by FORMIA, EVA Air’s collaboration with Hunter delivers amenity bags that double as sleek passport holders
to sustainable materials for accessories including combs and earplugs.
FORMIA’s amenity kits are designed for a second life. A focus on improving the quality of every item—such as branded socks with reinforced heels, ribbed cuffs and a double layer construction that matches the standard passengers expect from retail—further encourages reuse.
“We design our amenity kits not as disposable items but as opportunities to extend the travel experience beyond the cabin and into daily life—encouraging longer use and lasting value,” says Freddie Rollason, Senior Sustainability Manager.
Facilitated by FORMIA, EVA Air’s collaboration with Hunter delivers amenity bags that double as sleek passport holders, while Qatar Airways’ kits with Diptyque introduce fresh collectibles with every release. The kits are not only functional but desirable, intended to be reused, regifted or cherished. Beyond design, FORMIA works closely with airlines and brand partners to embed sustainability across the entire value chain. This includes conducting supplier and factory audits, analyzing lifecycle data to inform material and packaging decisions, highlighting trade-offs to support lower-impact production methods, and fostering partnerships with purpose-driven brands.
“We do not see sustainability as a checkbox,” says Rollason. “It is a chance to build future-
Bryony Koziol, Design Manager, Plane Talking Products
Freddie Rollason, Senior Sustainability Manager, FORMIA
Richard Wake, Managing Director, Plane Talking Products
PTP’s biodegradable amenity kit, developed with Scence, is designed to eliminate plastic, from bamboo toothbrush bristles to organic cotton pouches and fabrics derived from pineapple leaves and cork
focused collaborations that reflect the values of today’s travelers.”
Engineering out waste
Linstol’s sustainability strategy centers on eliminating waste at the source— reimagining it not as a problem, but as potential. Always at the cutting edge, the company continually seeks innovative ways to transform waste into opportunity. Linstol’s AquaThread fabric is made with discarded oyster shells and recycled plastic bottles, and the company is also looking into new materials, such as banana waste, where the thick pseudostem of the banana plant—discarded or burned during harvest—can be transformed into biodegradable cutlery, trash bags and food containers.
“This material is a natural byproduct of the farming industry,” explains Steve Wickham, Global Head of ESG. “Banana waste products allow airlines to demonstrate waste reduction and a reduced carbon footprint while aligning with Sustainable Development Goals.”
Linstol is also pioneering the use
of Social Plastic, a recycled material sourced through a partnership with Plastic Bank. The initiative not only helps airlines reduce virgin plastic usage but supports vulnerable coastal communities by creating economic opportunities through plastic collection.
“We are now working with a number of airlines to integrate Social Plastic into their onboard offerings,” says Wickham.
To ensure quality remains uncompromised, Linstol balances Social Plastic content with virgin plastic in amenity kits and headsets, optimizing for both durability and appearance. But the company’s innovation goes beyond materials. With a goal of Net Zero by 2040, Linstol is reimagining post-flight waste strategies.
This includes replacing plastic packaging with recyclable paper cards, partnering with MNH Sustainable Cabin Services for kit collection and repair, and designing all products with secondary uses in mind.
“Airlines should select products that include recycled content and are
recyclable, compostable or reusable at end of life—and ensure materials come with third-party certifications to verify origin,” Wickham advises.
Circular thinking
At Plane Talking Products (PTP), focus is put on the latest consumer and design trends, and data-driven decision-making guides every sustainable innovation. The company integrates life cycle analysis from the start of each project to identify carbon hotspots and inform material and design choices.
“Passengers have become more informed about the effects of greenwashing and are increasingly savvy about onboard products. At PTP we develop products that we can believe in, that is why we employ life cycle analysis to inform us of the true impact of our product development choices and in turn help us drive down environmental impact while aligning with airline sustainability targets,” Managing Director Richard Wake tells PAX International.
A result of this approach is PTP’s fully biodegradable amenity kit,
developed with Scence. Every detail— from bamboo toothbrush bristles to organic cotton pouches—has been considered to eliminate plastic. Innovations extend to using fabrics derived from pineapple leaves and cork.
“Even zippers and tags are plastic-free,” adds Design Manager Bryony Koziol. “The packaging is not just recyclable—it is 100 percent domestically compostable.”
The company’s recent collaboration with JPA Design further illustrates how luxury and sustainability can co-exist. In Premium Economy, soft RPET jersey sleeping kits eliminate external packaging and attach directly to the seat back. In Business Class, magnetically integrated mattress toppers remove the need for excess packaging while delivering enhanced comfort.
Sustainability extends to textile innovation too. While bamboo and eucalyptus offer a premium feel, these materials are still being tested as to whether they can withstand frequent industrial laundering.
“We work hand in hand with our manufacturing partners to apply the latest techniques and ensure the materials meet both environmental and operational standards,” says Wake.
Post-flight, PTP emphasizes circularity. The company is researching scalable ways to collect and recycle onboard products and is an active member of the Aviation Sustainabil-
ity Forum (ASF). CEO Alison Wells, a leader in the ASF’s 2023/24 waste audit pilot in Singapore, continues to drive industry-wide change.
“Reducing waste is a collaborative process,” she says. “It requires all stakeholders to get behind a shared vision to make it happen.”
Designing for second life
At Procurall Solutions, sustainable design begins with rethinking the purpose of every amenity item.
“Reducing single-use plastics is not just a checkbox—it is a design priority,” agrees Jennifer Green, President and Co-Founder.
The company’s kits feature RPET fabric pouches, FSC-certified paper wraps and toothbrushes made from bamboo or wheat straw. Procurall also works with advanced material developers to replace multi-layer sachets with marine-degradable and bio-based laminates.
Perhaps most impactful are the subtle cues embedded into the design. QR codes, insert cards and tags inform passengers about the eco-friendly attributes of the kits and encourage continued use at home.
“These design elements create a more meaningful post-flight experience and inspire behavioral change,” says Green.
Procurall has also partnered with Eastman to incorporate Tritan™
Renew—made with 50 percent certified recycled content—into refillable dispensers and cosmetic containers used in airline lounges and lavatories. These efforts support circularity while maintaining premium aesthetics and durability.
Green says Procurall sees each amenity kit as a brand extension tool with long-term value.
“Every material, pouch and message is selected with reuse in mind,” she explains. “This aligns with both ESG goals and the expectations of today’s environmentally conscious traveler.”
Shared vision, global impact
The amenity and comfort supply chain is no longer simply about delivering a luxury experience—it is about delivering lasting value while actively working to reduce waste and environmental impact. Whether through upcycled banana plants, plastic-free textiles or compostable packaging, the industry is showing that premium does not need to be wasteful.
From FORMIA’s bags that embed sustainability across the product lifecycle and Procurall’s biodegradable pouches to PTP’s data-backed design strategies and Linstol’s regenerative materials, the message is clear: airlines have powerful partners ready to help meet sustainability targets without sacrificing passenger satisfaction.
Through its partnership with Plastic Bank, Linstol helps airlines cut down on virgin plastic while creating economic opportunities for coastal communities by turning collected plastic waste into a valuable resource
Rest assured
RMT
Global Partners Founder Richard Tuttle
reflects on the supplier’s journey to bring more rest into the cabin with sleep products
by JANE HOBSON
RMT Global Partners helps travelers rest better in the sky with sleep amenities that combine comfort, function and sustainability
Sleep is more than a luxury—it is essential. On long-haul flights, where time zones blur and cabin lights dim, restful sleep can be the difference between exhaustion and renewal. Airlines understand this and so does RMT Global Partners. For years, the company has been helping travelers rest better in the sky with blankets, pillows, eye masks and other sleep amenities that blend comfort, functionality and sustainability.
With its longstanding presence in the airline industry, RMT brings valuable perspective to the sleep experience. PAX International caught up with Founder Richard Tuttle this summer to learn more.
“Our longstanding relationships within the airline industry have shaped the way we approach design and innovation for onboard comfort,” says Tuttle. “Through years of collaboration, we have gained valuable insight into what travelers truly appreciate—comfort, durability and thoughtful details that enhance the inflight experience.”
That insight begins with materials. From initial concept to final production, RMT’s process is rooted in precision. The supplier uses innovative textiles that meet the demands of performance, sustainability and feel.
“One example is our use of recycled materials, which reduce environmental impact while offering a softer, more breathable touch, ideal for extended rest,” Tuttle explains. RMT also applies advanced weaving and finishing techniques to increase longevity without compromising softness—essential for products that are laundered frequently and must maintain appeal over time.
Beyond comfort, RMT works to ensure that every product functions efficiently for the airline and enhances the overall passenger experience.
“We approach every inflight design with both the passenger and the airline in mind,” Tuttle says. This means designing premium, boutique-style items for Business and First Class—high-touch fabrics and elegant finishes—while delivering cost-effective comfort in Economy cabins.
“Items must perform beautifully onboard while also packing efficiently, laundering well and aligning with the airline’s sustainability goals,” he adds.
He also points out that sleep products are taking on a more meaningful role in air travel—it is no longer seen as simple amenities but as essential components of a passenger’s overall wellness journey. Tuttle says RMT has noticed
an increase in demand for calming tones and textures, and multi-functional items that offer more than one use.
“There is a clear trend toward wellness-driven design,” he says. “We are seeing more requests for softer, breathable fabrics, calming color palettes and sustainably sourced materials.” He adds that blankets with built-in pockets for eye masks and similar innovations are becoming more common as airlines seek to streamline the experience without sacrificing comfort.
To keep pace, RMT is investing in textile innovation and tailoring products to align with each airline’s brand and passenger demographic. The company is also exploring sensory and tech-integrated features that go beyond the basics. “We are continually exploring ways to go beyond traditional amenity design and create a more immersive, restorative inflight experience,” Tuttle says.
With the future in mind, RMT is examining areas such as temperature-regulating fabrics, aromatherapy and sound-dampening materials. It is also considering brand partnerships that could bring new layers of value to its amenity offerings.
The RMT Global Partners team at WTCE 2025
Small luxuries, big impact
Intervine highlights three products that bring comfort and a sense of indulgence into the cabin
by JANE HOBSON
As airlines reimagine passenger comfort through sensory details, Intervine is adding to the evolving landscape with a trio of small indulgences that go the distance: Swypes, Harney & Sons Fine Teas and Le Waf Belgian Waffles. These intentional touches offer more than momentary pleasure, they reduce stress, spark joy and transform ordinary moments into lasting memories.
A clean start
There is something magical about feeling fresh inflight. Swypes are large, refreshingly scented body wipes that cleanse and soothe, with ingredients including aloe, vitamin E and chamomile.
“Swypes are especially well-suited for premium cabins, where passengers are often looking for special touches,” says Amy Jullien, Corporate Vice President at Intervine.
The wipes are three times the size of a typical onboard wipe and offer a light, natural scent with a hint of tea tree oil. Airlines can customize the packaging, fragrance, size and thickness, making
Swypes a token of thoughtful hospitality—and a clear sign of understanding just how much a quick refresh can enhance passenger comfort.
Sip, soothe, repeat
A warm cup of herbal tea can do wonders for the travel-weary passenger. Intervine offers a vast selection from Harney & Sons Fine Teas delivering award winning blends served in top-tier hotels and now available for passengers globally.
“There is just something inherently soothing about holding a warm cup in your hands—it is like a mini-comfort blanket,” says Jullien. From calming chamomile to digestive peppermint, the teas offer a moment of mindfulness mid-flight. Familiar flavors paired with steeping rituals create a brief reset. As Jullien puts it, “For a few moments, the passenger’s attention shifts to the tea, offering a peaceful pause and a break from the activity in the cabin.”
Don’t waffle about
With global appeal and a nostalgic twist, the Le Waf Belgian Waffle brings
a comforting touch of indulgence to the inflight experience. Served warm and lightly caramelized, its widespread popularity—seen on major airlines and at marquee events—proves its cross-cultural comfort factor. For airlines, it is more than a snack. It is an emotional connection on a plate.
“Waffles are a special treat in my home,” shares Jullien. “Across cultures, people enjoy foods that satisfy more than just our hunger; they make us feel at home.”
Together, these thoughtful touches help airlines move beyond standard comfort offerings to create truly memorable journeys, one Swype, sip and toasty bite at a time.
Amy Jullien, Corporate Vice President, Intervine
Le Waf Belgian Waffle brings a comforting touch of indulgence to the inflight experience, served warm and lightly caramelized
Paying for premium perks
En Route explores the future of Premium Economy dining, where thoughtful upgrades meet the challenge of balancing operational demands with rising passenger expectations
by JANE HOBSON
As airlines seek ways to differentiate in the competitive landscape, Premium Economy is emerging as a critical battleground for passenger loyalty—and a key focus for innovation. No longer simply a small cabin between Economy and Business Class, Premium Economy is evolving into an experience all its own, defined by elevated service, thoughtful design and refined onboard dining.
According to IATA, premium travel has been outpacing Economy since August 2023, with premium passenger numbers rising by 43 percent between January 2023 and May 2024.
Notably, more than 90 percent of international travel still takes place in Economy and Premium Economy cabins, underscoring the importance of delivering value at these levels.
At the forefront of this evolution is En Route International. Nicole Strachan, Head of Category Development (Bakery) at En Route, describes the company’s approach to premiumization as “introducing elements from the cabin above to improve the service of the cabin you are in.”
“In Premium Economy, this means drawing inspiration from Business Class—whether that is through sourcing, product provenance or
how the food is finished,” Strachan tells PAX International. “It is about showcasing thoughtful sourcing and superior ingredients that feel intentional rather than generic.”
Roll reversal
Strachan emphasizes that premiumization is not about extravagance, but about delivering thoughtful, curated experiences. “The goal is to make the passenger feel that the airline has gone the extra mile,” she explains. Rather than a standard bread roll, En Route suggests focaccia made
En Route aims to bring elements of the cabin above into Premium Economy
Nicole Strachan, Head of Category Development (Bakery), En Route International
in Italy with high-quality olive oil and herbs, or bakery items infused with flavor using sourdough starters. Or a choice between sweet and savory pastries—sun-dried tomato or pesto brioche—and aligning packaging and materials with sustainability goals and brand aesthetics.
While the trend toward elevated service is clear, it comes with operational and financial constraints.
“Passengers are paying more, and naturally they want more, but we still need to deliver within a tighter budget than Business Class allows,” Strachan notes. That makes smart design essential. Products must fit within the Economy tray footprint,
be quick to serve and remain costeffective—all while feeling elevated.
Innovation in this space comes down to the details. “A printed menu can tell the story behind the meal and help the passenger feel informed and considered,” Strachan says. The aroma of warm bread in the cabin can subtly signal a higher level of care. She also points to small additions like an optional sauce or regional cheese selection as low-complexity enhancements that go a long way.
Lean on the region
Across the globe, En Route is seeing carriers lean into regionality and identity. “Locality is becoming more
important, with airlines showcasing regional ingredients or culturally inspired dishes,” Strachan says.
Partnerships with premium food brands and renowned chefs are also on the rise, she says, helping to elevate the perception of quality while managing costs through strategic co-branding.
Health-conscious and plant-based options are another growing focus.
“Wellness is gaining traction, and even simple things like cold-pressed juices using seasonal fruits can add a refined and thoughtful element,” she adds.
Looking ahead, En Route sees Premium Economy as a key part of the future airline offering.
“It is here to stay, and it presents a fantastic opportunity to expand the breadth and impact of our offer beyond the traditional three-class structure,” Strachan says. The company is focused on creating experiences that feel differentiated from Economy at every touchpoint—from menu design and plating to pre-order meals and special dietary accommodations.
“As more passengers choose experience over material goods, every moment onboard becomes an opportunity to add value,” Strachan explains.
“The future of Premium Economy dining lies in smart, thoughtful enhancements that align with both operational realities and the evolving expectations of today’s traveler.”
Textured sourdough and infused butter can elevate an Economy service to Premium Economy
Regionally sourced fruits for health and wellness juices adds provenance
ALLWAYS on the fly
From curb to gate, Pascal Bélanger explains how Plaza Premium Group is redefining the airport experience through ALLWAYS and Plaza Premium First
by JANE HOBSON
Abusiness traveler checks their watch while weaving through the bustling terminal. With only 40 minutes before boarding and a video call scheduled in 15, every moment matters. Amid the chaos of queues, noise and gate changes, this traveler is not seeking extravagance—they crave ease, calm and support.
It is this traveler, and others like them, who are at the center of the philosophy behind Plaza Premium Group’s ALLWAYS and Plaza Premium First offerings. With a mission to redefine what airport comfort truly means, the company is reshaping the traveler journey with personalized concierge services and elevated lounge experiences.
“Airports have long been synonymous with stress, long queues, tight connections and a transactional experience that strips away the joy of travel,” says Pascal Bélanger, Senior Vice President, Americas at Plaza Premium Group. “ALLWAYS aims to change that narrative by delivering premium, end-to-end airport concierge experiences that reintroduce ease, care and a sense of calm into the journey.”
From stress to seamless
At its core, ALLWAYS is built on adaptability. Bélanger emphasizes that comfort today cannot be one-sizefits-all. Whether the passenger is an executive moving quickly between meetings, a family traveling with small children or an elderly guest with mobility needs, ALLWAYS assigns a dedicated liaison who manages every step of the airport experience.
“For executives, time is paramount,” he explains. “ALLWAYS ensures that the journey is planned from start to finish—coordinating everything from pick-up or parking, check-in to security, direct lounge access or being brought to the gates right away.”
Meanwhile, families benefit from assistance with luggage, expedited services and pre-arranged support. “Older guests and those needing extra care receive reassurance and hands-on help navigating the airport, from buggy services to wheelchair arrangements.”
These tailored experiences are enabled by a combination of advanced technology and localized operational knowledge. The ALLWAYS team uses proprietary apps
and real-time flight and terminal data to adjust at a moment’s notice.
“When a delay or rerouting occurs, we adjust on the fly, meeting guests at new arrival points, rebooking tight connections or updating lounge arrangements,” Bélanger says. “Our team communicates directly with passengers, airline staff and airport personnel to make seamless switches behind the scenes.”
This ability to adapt presents a strategic opportunity for airline partners. ALLWAYS offers both branded and white-label concierge services,
Pascal Bélanger, Senior Vice President, Americas, Plaza Premium Group
The ALLWAYS team uses proprietary apps and real-time flight and terminal data to adjust on the fly, ensuring a seamless traveler experience
Learn
designed to reflect each carrier’s brand ethos and enhance the value of premium fare classes or loyalty tiers.
“ALLWAYS helps partners strengthen customer loyalty, differentiate their services and exceed today’s travelers’ expectations for comfort and reliability,” Bélanger notes.
Airports also benefit. In destinations such as Hong Kong, Dallas Fort Worth and Toronto, Plaza Premium Group’s presence includes a robust physical service network. These services range from Meet & Assist and porter support to fast-track immigration and buggy transportation. In some cases, guests are greeted directly at the aircraft door. Bélanger says this seamless integration of human touchpoints and technology “turns every airport visit into an effortless, tailored journey.”
Transforming travel
While ALLWAYS offers mobility and flow, Plaza Premium First lounges offers space, calm and rejuvenation. Located at select airports, the lounges are designed to be restorative rather than extravagant.
At Vancouver International Airport, floor-to-ceiling windows reveal sweeping views of British Columbia’s mountains and coastline. The lounge offers locally inspired drinks,
wellness-oriented meals, private shower suites and quiet zones.
“Every element is intentionally designed to help travelers feel not just relaxed but emotionally grounded before their journey,” explains Bélanger.
He says what sets Plaza Premium Group apart is the consistency of its philosophy across both its service platforms.
“Plaza Premium First and ALLWAYS are built on the same core belief that removing friction and anticipating needs transforms travel into a meaningful experience,” Bélanger says.
This philosophy has culminated in the company’s latest offering— Beyond First—a unified experience that blends the best of both services.
Through Beyond First, travelers receive private transfers, curated meals, exclusive lounge access and continuous concierge care, in one integrated program. The product reflects the evolution of luxury in travel—emotional ease, reliable support and personalized attention.
Bélanger says recognition from the Luxury Lifestyle Awards for Best Luxury Airport Concierge in both Toronto and Dallas affirms the value of this approach.
“These accolades reinforce that our blend of thoughtful design, technology-enabled responsiveness and genuine human care is not just well designed—it is deeply valued by today’s discerning travelers,” he says.
ALLWAYS provides personalized, end-to-end airport concierge services that streamline the journey, offering comfort, support and seamless navigation from curb to gate and beyond
ALLWAYS assigns travelers with a dedicated liaison who manages every step of the airport experience
Conversation and collaboration
Lauren Costello, APEX/IFSA Executive Director, tells PAX International about
the major themes informing this year’s edition of IFSA Global EXPO
by ROBYNNE TRUEMAN
IFSA Global EXPO is set to return to the Long Beach Convention Center from September 9 to 11, co-located with APEX Global EXPO, with many key focal points emerging, including branding experiences, strategic partnerships and tech.
Lauren Costello, APEX/IFSA Executive Director, tells PAX International that several common themes were revealed during a comprehensive trend analysis conducted by the IFSA Board during its February 2025 strategic meeting. The themes directly informed the Innovation & Engagement Committee’s development of this year’s Thought Leadership agenda for IFSA Global EXPO, she says.
The themes include sustainability and environmental responsibility; food safety, dietary needs, and customization; supply chain resilience and cost pressures; technology and digital innovation; and passenger experience and culinary elevation. Discussions on AI and automation will also take center stage at this year’s EXPO as both are rapidly reshaping the inflight F&B landscape.
A notable session slated for the event is “Jet Set, Meet Tech Set,” featuring panelists from Alaska Airlines and Virgin Atlantic, exploring how AI and smart technologies are revolutionizing inflight operations. From this discussion panel, attendees will learn how personalization, predictive analytics and operational efficiency are applied to improve both backend processes and the overall passenger experience.
Another poignant topic at this year’s EXPO that may surprise attendees is live culinary innovation, which Costello says will take place on the show floor this September. Through the “Live from the Innovation Pavilion: Culinary in Action” experience, attendees can watch leading airline chefs prepare bold new inflight dishes in real time.
Lauren Costello, Executive Director, APEX/IFSA
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