ONBOARD EXPERIENCE

Better together Sola has launched a rebrand to encompass all divisions under one unified brand image by JANE HOBSON

28  SEPTEMBER 2021

W

hen the pandemic brought the airline industry to a sobering halt, a well-known Netherlands- based supplier took advantage of the downtime to reevaluate its entire organization through all divisions. The Gerritsen family started silverware production and supply in 1868 and went on to found Sola in 1922. Originally a household cutlery producer,

other divisions were added through the years each with specialized staff knowledgeable of the target market, from hospitality to cruiseline to railway to airline. The privately owned company is now the supplier to more than 80 of the world’s most prestigious and leading airlines and many major hotel chains. With nearly 100 years of success, Sola is emerging from the pandemic with a