Company News: Ajmal Perfumes
Worldly ways BY
HIBAH NOOR
Dubai-based perfumer Ajmal chases global gold with latest selections
A
jmal Perfumes of Dubai has launched a series of new fragrances for men and women. The 60year-old perfumer is accustomed to making news, and over the decades Ajmal has made constant and steady inroads into the travel retail market. The newly released fragrances are designed to reinforce the global strategy Ajmal has been pursuing since last year’s TFWA WE in Cannes.
Male expression – Accord Boisé
The release notes say that this fragrance was inspired by the earmarks of male confidence and centers on the notion that a man “who has the world wrapped around his finger with absolutely nothing getting between him and the achievement of his goals” will be impossible to hold back. “Boisé” is French for “with wood,” and in this context the term is a reference to the fragrance’s woody base of ginger and patchouli, which underlies the heart of sage and incense and resolves the opening notes of coffee and pepper. Boisé also comes in a 75ml size.
Aurum’s golden youth “Aurum” is Latin for “gold,” and Ajmal says that its new fragrance of the same name aims to capture the spirit of youth, self-indulgence and glamour. Described as light yet deep, fresh yet seductive, Aurum features fresh fruity top notes, including lemon, raspberry and orange blossom, a spicy, fruity and floral core, and a base that is woody and musky with notes of amber, musk and vanilla. The eau de parfum is sold in the 75ml size.
42
GULF-AFRICA DUTY FREE & TRAVEL RETAILING SEPTEMBER/OCTOBER 2011
Accord Violet’s sensual signature “The inspiration for this fragrance came from today's woman – a symbol of femininity, independence, resilience, intelligence, success and charm,” the Ajmal release notes say. “The fragrance is a testament to every woman and a beacon to every man who appreciates a ‘lady’ with all the meanings the word entails.” Designed with an accent on sensuality, Accord Violet offers a bouquet with keynotes of peach and blackcurrant laid over a spicy-floral heart of clove, violet and jasmine. The fragrance is mellowed with a base of tuberose with vanilla and patchouli providing notes of warmth and longevity. The fragrance is available in a 75ml form factor.
Ambre Pimenté – something for both buyers A unisex fragrance, Ambre Pimenté is designed for men “who are aware of their surroundings, enjoy providing an aura of warmth and love the company of their significant other.” The fragrance’s signature female wearers “bask in the sunshine of self awareness… are sophisticated, elegant personalities that reflect their attitude and taste through their selections.” Ajmal emphasizes the extroverted character of the fragrance, which opens with a spicy woody ambery invitation. The fragrance is a blend of amber and spice, mixed with warm cedar, guaiac wood and musk. Pimenté is sold in a 100ml size.
Mukhallat Tharwaan’s Arabic roots Ajmal describes Mukhallat Tharwaan as a concentrated perfume oil that “embodies prestige, power and luxury that reflect the rich cultural heritage of Arabia.” Made with a closely engaged blend of high-end ingredients, Mukhallat Tharwaan is designed to be worn by men and women. The fragrance opens with bright floral notes of rose, while the heart is a blend of aromatic sandalwood and amber. Agarwood oil, exotic musk and spicy saffron complete the palette and contribute to the fragrance’s broad aura. A concentrate, Mukhallat Tharwaan comes in a 12ml dispenc sation.