Popping the flavor capsule in ESSE CHANGE cigarettes is a fun part of the smoking experience for the consumer
NEW ACQUISITIONS In September, General Cigar Company of Virginia, United States, acquired two other cigar companies and a Cigar and Blend Specialist too. First the company acquired Miami-based Toraño Family Cigar Company on September 11, 2014. This acquisition is expected to not only strengthen General Cigar’s international and domestic market positions, but also to enhance its portfolio and overall product mix. Toraño’s history dates back to Cuba in 1916 and includes virtually every area of the industry including manufacturing and growing its own tobacco. The portfolio includes Casa Toraño, Reserva and the popular Exodus in addition to the Vault and Master Collections, which will apparently remain unchanged. Less than a week later, on September 17, 2014, General Cigar announced both the acquisition of Leccia Tobacco Company and the hiring of Sam Leccia as the company’s Cigar and Blend Specialist as an appropriate addition to the unconventional Foundry Tobacco Company. General will immediately begin marketing and distributing Leccia’s Black, White and Luchador lines. Last year General Cigar formed the Foundry Tobacco Company, a whimsical if not eccentric division that was the brainchild of General’s Creative Director Michael Giannini. His inspiration was Victorian-era science fiction and other oddities. Foundry’s cigars and cigar boxes are unique and playful, and the design has a feel that’s somehow both antique and futuristic. Foundry is the perfect home for the Leccia Tobacco Company. Sam Leccia was not raised in the cigar industry; he became fascinated with it as an adult, studied the craft and promptly turned it on its head. In Leccia’s new role with General Cigar he will continue to develop his brands and will also be expected to create fresh new premium cigar products. Foundry Tobacco Company is an eccentric division that was the brainchild of General’s Creative Director Michael Giannini, and a perfect home for its unconventional new Cigar and Blend Specialist Sam Leccia
Fun and flavorful KT&G is offering a fun way to add a new interesting flavor to its ESSE superslim brand of cigarette. Its new ESSE CHANGE is the first cigarette in the market with super-slim capsule technology. The brand offers two flavors in one cigarette, maximizing the freshness as a popping of the capsule provides a burst of apple-mint flavor. Capsule popping is a fun part of the smoking experience for the consumer. This product, which comes in both a 1mg and a 4mg tar version, has been a huge success in Korea, and is now being offered in a number of other countries. Another super-slim cigarette offered by KT&G is the BOHEM Cigar Mini. At 84 mm in length, this extra-long superslim item is part cigarette and part cigar, with 20% premium cigar leaf. Its special cigarette paper is also made of cigar leaf. The BOHEM has a full flavor that complements a stylish urban consumer. This product is offered in two varieties, with 1mg and 5mg of tar. The BOHEM Cigar Mini is currently sold in Japan and Nigeria, and is extending its distribution coverage worldwide.
The extra-long BOHEME Cigar Mini
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