Liquor News
Savary Argentina secures new wine listings, expands beyond the category to confectionery Savary Argentina represents major wineries from Argentina, Chile, the US, South Africa, Australia, France, Spain and Portugal, with a focus on developing travel retail exclusive products—including individual offerings and multi-packs—aimed at discerning wine consumers. The company recently began working with Dubai Duty Free, launching a selection of wines with the retailer this past summer. “This is a very important listing for us as Dubai Duty Free is a very well respected retailer,” says Savary’s Commercial team. “Furthermore, we’re very pleased to be breaking into the Middle Eastern travel retail market and feel that our high-end wine brands will offer something new and exciting to travelers through Dubai Airport.” Savary is also working in Argentina, Uruguay, the US, the Caribbean and Brazil. In fact, the company’s most recent travel retail exclusive pack was just launched with Dufry in Brazil, featuring wines from Cantena Zapata, including El Enemigo Malbec, DV Catena Cabernet Sauvignon, Angelica Zapata Malbec and Saint Felicien Tributo Bicentenario. Also at Dufry stores in Brazil, Savary has moved into the world of confectionery, having launched Argentina’s well known Havanna brand, which includes South American confectionery favorites such as alfajor and dulce de leche. Shoppers at Dufry stores in Brazil can now find their favorite Havanna sweets—including dark chocolate alfajor, white chocolate alfajor, cookies with lime mousse filling and chocolate-covered orange-flavored cookies—in a mini presentation perfect for travelers. In addition to its work in South America, Savary tells us that the recent listing at Dubai Duty Free represents a big opportunity to grow the business in the Middle East: “We’re dedicated to developing further in the region,” notes the Commercial Team. “There is a lot of potential there, both with regard to the wine and confectionery categories, and fortunately we’re working with some very high-end brands that will appeal to Middle Eastern tastes. We’re looking forward to seizing more opportunities across regions as they arise.”
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GULF-AFRICA DUTY FREE & TRAVEL RETAILING OCTOBER 2013
The new Beehive French Brandy packaging is modern and elegant as a means of asserting a more up-market positioning
Beehive French Brandy announces new up-market packaging Beehive French Brandy has announced that it will unveil a new premium packaging with rounded edges and soft lines at this year’s TFWA WE in Cannes. Of course, the famous bottle—with its unique shape inspired by honeycombs, as well as the distinctive Beehive name—is still part of this new identity, but Bardinet notes that the packaging is more modern and elegant as a means of asserting a more up-market positioning. Bardinet also notes that to accompany the new packaging, a new advertising campaign has been developed. The tagline “BEEyond unique” will highlight Beehive’s individuality in the French Brandy segment. Attendees at this year’s TFWA WE can visit Bardinet at Yellow Village G54 to learn more about Beehive, as well as the rest of its award-winning portfolio of spirits.