Global Travel Retail Magazine Confectionery 2022

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Melt into a moment of bliss. Lindt’s conscious cocoa sourcing p. 6 HARIBO rings in sweet anniversary p. 8 Sugar confectionery report p. 20 Mars ITR on the role of retailtainment p. 24



JULY/AUGUST 2022 VOL 34 · NO 4


Letter from the Editor

JULY/AUGUST 2022 · VOL 34 · NO 4 Global Travel Retail Magazine (ISSN 0962-0699) is published seven times a year by Paramount Publishing Ltd. It is distributed digitally worldwide, with printed issues in April, May, June, July, September, October and November.The views expressed in this magazine do not necessarily reflect the views and opinions of the publisher or the editor. July/ August 2022, Vol 34. No. 4. Printed in Canada. All rights reserved. Nothing may be reprinted in whole or in part without written permission from the publisher. Paramount Publishing Ltd.






love sweets and I love travel, so I’m pleased to be introducing myself as the Managing Editor at Global Travel Retail Magazine (GTRM) in our Confectionery & Fine Foods Report. I have been reporting on commercial aviation and airline passengers for our sister-magazine PAX International for the past few years and see some familiarities with travel retail, particularly when it comes to the international return to travel, travel retail and airport traveler trends. As we were putting this summer report together, the industry received some good news from ForwardKeys. The report, produced for the World Travel Market, reveals that global air travel in the third quarter of 2022 (July, August and September) is set to reach 65% of pre-pandemic 2019 levels. While the return is “patchy” with some parts of the world seeing recovery at faster rates than others, it is an important update for travel retail, specifically within the confectionery category. m1nd-set tells GTRM in this issue that footfall has increased 8% in Q1 2022 compared to pre-COVID (2017-2020). The purchase rate and average spend on confectionery remains stable – and numbers for specific planners and impulse buyers have returned to pre-COVID figures. These may be the first indications for the confectionery category of a genuine return to both normalcy and predictability. The agency also tells GTRM duty free exclusives are more likely to boost conversion compared to pre-COVID. And there’s no shortage of brands wowing returning travelers with special new products and engaging activations, as well as strategies to cater to consumer requests for socially and environmentally conscious goods and services. What better way to revive the confectionery category than with a dose of feel-good sugary collaboration? Mondelez WTR works in collaboration with non-profit tree planting organization One Tree Planted to help fund the reforestation of the Andes Mountains in South America through Toblerone sales. The brand’s Head of Customer Marketing, Beatriz de Otto, says sales from the partnership has helped lead recovery in the Middle East region. “Ethical products provide a distinctive offer that underline to consumers that we are taking their needs and the needs of the planet into account. This has become an integral part of continuously innovating to differentiate the offer in travel retail,” she says. As a new-ish person to the duty free and travel retail industry, I’m very excited to see what the remainder of 2022 and beyond holds for the confectionery category – and all categories across the channel.

Kindest Regards,






Lead Stories 6 A look at Lindt’s

20 Sugar confectionery report

Q&A with Lindt on sustainable sourcing Lindt & Sprüngli answers questions on its farming program that aims to further its bean-to-bar approach

A round-up of key players Segment need-to-knows and a closer look at purchase missions and brand performance across the category with input from Cloetta, Perfetti Van Melle and Ricola

8 HARIBO’s outlook on the future

24 Mars ITR on retailtainment

conscious cocoa sourcing

100 years of Goldbears and special activations Global Travel Retail Magazine talks to Elisa Fontana, HARIBO Head of Marketing, Travel Retail, about the brand’s campaign to celebrate a century of HARIBO Goldbears, plus plans to expand its digital and omnichannel opportunities in the future

Digital immersion and media plan Discussing “retailtainment” as a primary component of its communication strategy, Marcus Hudson at Mars ITR elaborates on its M&M’s targeted summer media plan; in other news Mars ITR will also be trialing “intelligent vending” across Europe in partnership with Selecta Group

12 24

Features Mondelez’s “Travel Retail Made Right” 12 m1nd-set category analysis 16 ARI supports local 18

Nestlé ITR Verse Model update Confectionery news

26 28

Q&A with Lindt on Sustainable Sourcing

A look at Lindt’s conscious cocoa sourcing A Q&A with Lindt on its Lindt & Sprüngli Farming Program, which aims to further its bean-to-bar approach by JANE HOBSON

Traceability of cocoa beans helps Lindt & Sprüngli support farmers and their communities


s one of the few chocolate manufacturers with a bean-to-bar approach, Lindt & Sprüngli has implemented its own sustainable sourcing model. In this Q&A, Peter J. Zehnder, Head of Lindt & Sprüngli Global Travel Retail, talks to Global Travel Retail Magazine about how the brand developed its Lindt & Sprüngli Farming Program.

Peter J. Zehnder, Head of Lindt & Sprüngli Global Travel Retail


Global Travel Retail Magazine (GTRM): To begin, what is the bean-to-bar approach and how does it align with Lindt’s sustainability goals? Peter J. Zehnder: The bean-to-bar approach ensures quality from the start. It allows us to control the entire production process – from the selection and sourcing of cocoa beans to the production of cocoa mass (also called cocoa liquor) and the finished product. This is one of the most fundamental criteria for a sustainable and traceable cocoa supply chain. For our key raw materials, and especially for cocoa, we make special efforts to ensure a sustainable and socially responsible supply chain. This is a task that we do not want to delegate to others and chose to build up our own sustainable cocoa sourcing model: The Lindt & Sprüngli Farming Program.

The Lindt & Sprüngli Farming Program aims to create decent and resilient livelihoods for cocoa farmers and their families and encourage more sustainable farming practices

The Lindt & Sprüngli Farming Program enables the brand to trace cocoa beans back to their origin and support farmers and their communities according to their specific local needs

GTRM: How does the Lindt & Sprüngli Farming Program help ensure a sustainable and socially responsible supply chain – and why is this important for chocolate manufactures? PJZ: The Lindt & Sprüngli Farming Program enables us to trace cocoa beans back to their origin and support farmers and their communities according to their specific local needs. In 2021 we have added cocoa butter to the Program. Through the program, we aim to create decent and resilient livelihoods for cocoa farmers and their families and encourage more sustainable farming practices. To achieve this vision, our Program deploys measures to facilitate higher productivity, support diversification of household incomes, improve community infrastructure, reduce the risk of child labor, and address deforestation. This is an important topic for chocolate manufacturers because in the countries of origin, cocoa production faces deeprooted challenges. Small farms, old and diseased cocoa trees and limited agricultural practices can result in low yields and insufficient income for farmers and their families. Poor infrastructure and a lack of access to farming equipment make production more difficult. Finally, environmental challenges such as climate

change and deforestation are crucial issues that the Farming Program is watchful of. GTRM: What are some targets in place for the Lindt & Sprüngli Farming Program? PJZ: While there is still plenty of work to be done, and this is an ongoing journey, one of the key targets we set for ourselves is to source 100% of our cocoa through sustainable programs – which was achieved ahead of schedule in 2020. We are also working towards 80% of our overall procurement expenditure for raw and packaging materials bearing significant sustainability risks, to be covered by a sustainable sourcing program by 2025. Our Supplier Code of Conduct is a key instrument in this endeavour, as it requires adherence to social and environmental standards by our partners throughout the entire supply chain. GTRM: For travel retail, what does Lindt plan to communicate to traveling consumers around its sustainability goals and accomplishments? PJZ: Sustainability matters to us, and it also matters to consumers. In travel retail we have seen a surge in interest and communications around the subject as well as growing evidence that global travellers are being influenced in their purchasing decisions. According to a recent m1nd-set study, 72% of shoppers in travel retail would be more inclined to purchase from a brand with a strong sustainability focus. 43% of shoppers would actively seek out sustainable brands, but interestingly this number is higher in the confectionery category, at 56%, which suggests that sustainability carries even more weight for our consumers. We are actively looking at ways to communicate our sustainability commitments moving forward, but also talking to retailers about how we can partner with them as they look to promote more sustainable offerings in their stores. Being one of the leaders in the chocolate category we are committed to live up to our sustainability values offering our consumers products which meet these standards. GLOBAL TRAVEL RETAIL MAGAZINE JULY/AUGUST 2022


HARIBO’S Outlook on the Future

HARIBO rings in sweet anniversary

HARIBO is ringing in 100 years of HARIBO Goldbears with activations at most of its high-profile locations

Two years after an important milestone, HARIBO is celebrating another significant centennial with activations at its major locations and plans to expand its digital and omnichannel opportunities in the future by JANE HOBSON

Elisa Fontana, Head of Marketing, Travel Retail, HARIBO



t has been two years since family-owned confectionery brand, HARIBO, celebrated its 100th anniversary. Now it is focusing on the future as people return to travel and travel retail, in time to recognize another big 100-year milestone. This year, the brand is celebrating a century of HARIBO Goldbears with activations running in its biggest locations, special packaging and more. While the pandemic is waning in some locations, the brand says there are still some challenges amid the successes.

This year marks 100 years of HARIBO Goldbears

“Close personal relationships built up over many years through face-to-face meetings and regular phone and email communications have been the backbone of our communication with suppliers, retailers and others business partners during the pandemic,” says Elisa Fontana, Head of Marketing, Travel Retail at HARIBO. “HARIBO has worked hard to stay in contact with its partners throughout this very difficult time; they were suffering just as we were and now we all have to deal with the repercussions of the Ukraine crisis. However, HARIBO is a fun brand and we strive to bring a smile to shoppers’ faces as they return to travel and travel retail.” In the first quarter of 2022, Fontana says HARIBO performed well, with some regions closing the gap versus 2019. The biggest contributor is Europe, where despite the lack of Asian consumers, positive results are shining through thanks to relaxed travel restrictions. In the Americas, recovery is going well, and Fontana says HARIBO expects further growth throughout the summer. Meanwhile, Asia is lagging its previous passenger flow and the forecast is not yet very positive. Plus, the “deeply worrying” situation in Ukraine has impacted some business partners, Fontana explains.

The company is working with aid organizations to help people from the country, particularly refugees. It is cooperating with a Germany-based NGO to collect relief supplies that are then brought to the Polish-Ukrainian border in trucks provided by HARIBO. HARIBO also covers costs such as fuel and tolls along the journey. Fontana says employees from every region have contributed with donations in-kind and financial support. “Every possible initiative is being taken to support Ukraine at this time,” says Fontana.

100 years of Goldbears

HARIBO is using the 100-year anniversary of HARIBO Goldbears to add an extra bit of happiness to the confectionery category. The brand is running activations at its most high-profile locations throughout the summer, including Italy, Germany, Spain and Turkey with Dufry, and in Austria, Germany and Nordics with its longstanding partner Heinemann. Packaging in the European and Middle Eastern markets carries the ‘Happy 100th Bearsday’ logo, and the brand has launched BlueBear and Team, a limited edition of Goldbears to celebrate the anniversary with Heinemann. GLOBAL TRAVEL RETAIL MAGAZINE JULY/AUGUST 2022


HARIBO’S Outlook on the Future

At the 2021 TFWA World Exhibition, HARIBO unveiled the HARIBO Travel Parade, a new take on the popular HARIBO Air Parade. The resealable pouch contains fruit flavors in six jelly candy shapes – train, car, boat, motorbike, campervan and airplane

Clear potential for growth

Evolving consumer purchasing behaviors are also impacting the success of the brand in travel retail. Some people who are comfortable with travel are still opting for facial coverings and some locations still have health restrictions in place. “This does not cultivate a relaxed environment for shopping,” says Fontana. “Fortunately for the confectionery category, people are still tempted to treat themselves and to purchase gift items.” Basket size is consistent with pre-pandemic levels, but HARIBO sees that there is “clear potential” for growth. The brand has also noticed a spike in demand for vegetarian items, prompting the introduction of tasty new additions to the range.

Product introductions at TFWA 2021

Last year in Cannes at the annual TFWA World Exhibition, Haribo unveiled the fruity vegetarian versions of HARIBO Picco Balla (425 grams), which are now rolling out across travel retail channels along with the three-layered jelly gums and the strawberry and raspberry flavored HARIBO The Smurfs (425 grams). The additions are “finding their place in this niche market,” Fontana says. Also in Cannes, HARIBO last year introduced the travel exclusive HARIBO Travel Parade (700 grams), an exciting take on the hugely popular HARIBO Air Parade, with its cute fruit gum airplanes in a sharing pouch. The resealable pouch contains delicious fruit flavors in six jelly candy shapes – train, car, boat,


motorbike, campervan and of course, airplane. It has been very well received by customers and shoppers, Fontana says. Furthermore, the company is updating the FDA-compliant range for the Americas market with the addition of Dinosaurs, Starmix and Watermelon flavors in the popular resealable bags.

Digital future

Looking ahead, Fontana says HARIBO will continue to bring delicious treats and tons of fun to those with a sweet tooth, with plans to grab consumer attention in airports and on social media. “We still believe strongly in the role of travel retail as the window of a brand,” Fontana says. “Sugar confectionery is a very visual product with colorful packaging and engaging displays and, provided that we can secure high-visibility placements in store, we can be sure to catch the shopper’s eye.” HARIBO is working with airports and retailers to be present on their social media, ‘Click & Collect’ offerings and loyalty programs. The brand recently tested a digital campaign in Frankfurt Airport with Facebook communications to increase traffic flow to the store, and Wi-Fi Stage Router exclusive sponsoring. “We look forward to having key learnings from this test and hopefully extend digital opportunities in the future,” says Fontana. “We are of course very aware that the mark-up is small and shelf life is short for confectionery products, but we are committed to the channel, and we will continue to innovate to delight our consumers.”



Mondelez’s Sustainable Future

Toblerone packaging with the Cocoa Life logo

Mondelez WTR goes green with ‘Travel Retail Made Right’ Mondelez highlights its sustainability roadmap



s global shoppers are shifting to more conscientious consumption based on social and environmental concerns, Mondelez World Travel Retail (WTR) is making it easy for people to feel good about their travel retail purchasing decisions with its ‘Travel Retail Made Right’ agenda. “Travel Retail Made Right is our industry-focused sustainability roadmap for progressing more sustainable practices in the channel,” Beatriz de Otto, Head of Customer Marketing at Mondelez WTR, tells Global Travel Retail Magazine (GTRM) in July. “Ethical products provide a distinctive offer that underline to consumers that we are taking their needs and the needs of the


planet into account. This has become an integral part of continuously innovating to differentiate the offer in travel retail,” de Otto says, referencing the April 2021 m1nd-set report on how COVID has created more conscientious consumers. The findings reveal that 35% of international travelers purchase more sustainable or environmentally friendly products than compared to before the pandemic. Mondelez WTR’s sustainability roadmap comprises commitments that include the development of more ethical promotions and in-store engagement; packaging innovation and recyclability; award-winning products with sustainably sourced ingredients; and pioneering more sustainable design practices for travel retail.

Beatriz de Otto, Head of Customer Marketing at Mondelez WTR

Partners in planting success

The company says it “aligns naturally” with its trusted partnerships, laying a solid foundation for collaboration and evolving the definition of sustainability. “Our most successful executions are a result of close collaboration from those who rise to challenges alongside us and bring enthusiasm, dedication, and inno-

Similarly in Dubai, Mondelez WTR and long-time partners Dubai Duty Free (DDF) staged a Toblerone and One Tree Planted activation in May to celebrate Earth Day. Supported by the campaign sales, Toblerone enjoyed a high doubledigit uplift during the activation period versus the same period in 2019, helping to lead the recovery of the category in the region. Sales of the 360-gram bars also increased significantly versus 2019 levels. “By pooling our knowledge and working together we all stand to gain. Developing products and brands that will appeal to these sustainability-conscious shoppers; tailoring the retail offer to the relevancy of their revised aspirations; connecting with them on a meaningful level; and driving the channel into a future of accelerated growth,” says de Otto.

DDF’s collaboration with Mondelez WTR contributed over 5,000 trees to the confectionery giant’s One Tree Planted initiative during April 2022

vation to the table. By identifying where we can inspire and help one another to do better, we can collectively harness our strengths in a partnered approach to sustainability,” explains de Otto. Since October 2021, Mondelez WTR has collaborated with non-profit tree planting organization One Tree Planted to help fund the reforestation of the Andes Mountains in South America through Toblerone sales. “The deeply collaborative nature of our relationships with our partners has always been one of the major driving forces behind our success. To achieve our sustainability goals and to truly make an impact for the good of both people and planet, we know that we can draw once again from the power of collaboration – that ‘Travel Retail Made Right’ also means ‘Partnerships Made Right,’” de Otto says. Last year in Cannes, Mondelez WTR unveiled its digitally focused carbon neutral stand. With One Tree Planted, Mondelez WTR planted more than 3,500 trees offsetting the carbon footprint of the team’s presence at the event. And, for each Toblerone 360-gram bar sleeve printed for visitors to the Mondelez WTR Experience Room, another tree was planted. Mondelez WTR also teamed up with long-standing partner Dufry on the One Tree Planted initiative, planting one tree for every Toblerone purchased in selected travel retail locations across Athens, Lis-

bon, Zurich, London Heathrow, Barcelona, Madrid, Arlanda and Glasgow. The campaign was highlighted to travelers with digital advertising and activations at the point of sale, including QR code gift tags on Toblerone products such as the 360-gram bar and best-selling Toblerone Tiny bag. When traveling shoppers scan the code, they are taken to a microsite where they can learn more about the campaign, as well as to track the progress of the reforestation efforts in real time. The design of the Toblerone and One Tree Planted activations include repurposed retail units, as well as recycled plastics and reclaimed metals to limit the environmental impact.

For the good of both people and planet

A triumph on Mondelez WTR’s sustainability roadmap is its Cocoa Life program. “Cocoa Life aims to transform the lives and livelihoods of farmers and their communities through empowering women, educating the young and inspiring lasting, positive change,” explains de Otto. Currently 99% of Mondelez WTR’s travel retail chocolate product portfolio uses cocoa that is sourced sustainably through its Cocoa Life program, but by 2025, that number will round out at 100%, says de Otto. Launched last August, Mondelez WTR unveiled a multi-brand Cocoa Life activation at Oslo Airport, across the Arrivals, Departures East & Departures North

Colorful graphic panels at Oslo Airport tell the Cocoa Life story across the fixtures, immersing traveling shoppers in the details through playful visuals of cocoa pods, plant life and people GLOBAL TRAVEL RETAIL MAGAZINE JULY/AUGUST 2022


Mondelez’s Sustainable Future

Travelers are encouraged to “make a difference to someone’s life” by purchasing chocolate brand Freia at Oslo Airport

halls. It includes eye-catching displays of natural wood and greenery with a zerowaste umbrella concept retail design, a first for Mondelez WTR. The activation focuses on chocolate brands that are strategic to the region including the channel’s number one chocolate brand, Toblerone; local Nordic jewel, Freia; and the Swedish favorite, Daim. Colorful graphic panels tell the Cocoa Life story across the fixtures, immersing traveling shoppers in the details through playful visuals of cocoa pods, plant life and people. Living plants have been woven into the fabric of the activation to further emphasize the sustainability story. To promote the program, Cocoa Life is communicated on the recycle-ready product packaging, at point of sale, such as with the umbrella activation at Oslo, with social media advertising on retailer channels and bold in-store communication to capture traveler attention and drive footfall, de Otto explains. And earlier this year, travelers with a sweet tooth passing through Oslo Airport were able to help feed others thanks to a Mondelez WTR partnership with Gebr. Heinemann’s Travel Retail Norway and local charity Fattighuset. From March until end of April, 20% of all purchases of Norwegian chocolate brand Freia’s I Love Norway 260-gram boxes were donated to


Fattighuset Oslo, helping people in difficult situations and distributing food. “Ethical promotions support travelers not only in making more sustainable choices, but in making a positive impact when they shop. Whether it’s one tree for one Toblerone, or a box of Freia to help support people who need a helping hand, these actions ladder up into a collective difference,” says de Otto. Together with CircleSquare, Mondelez WTR unveiled the sustainable design TR scorecard last year. The partnership initiative aims to assist brand owners, retailers and airports in lowering their environmental impact through a Sustainable DNA Rating system that encourages the choice of more authentic materials and considerate construction methods, along with manufacturing decisions that allow for in-store units to be more easily recycled at the end of life. De Otto says the response has been very positive with several retail partners reaching out to collaborate. Furthermore, the Mondelez WTR team has used the scorecard to implement a sustainability framework that informs and validates the collective design decisions. The average sustainable DNA rating of Toblerone designs has been reduced by 40% and led to a striking new look and feel for the brand.

“Using the scorecard, our initial aim was to achieve a score of 3 as we adjusted our material choices. We have exceeded our goal, with new units produced now achieving an average score of 2.1,” explains de Otto. (The lower the number the better the score.)

Heart of chocolate

Mondelez WTR tells GTRM it has a “pipeline of major initiatives” in place for the future with the goal of continuing to inspire and encourage the category toward a greener future. “In terms of upcoming initiatives, our World Travel Retail team is looking at what is close to our values, close to our hearts, and close to our people,” de Otto explains. “We are going back to the heart of our chocolate, investing in grassroots to contribute to brighter futures and support the communities that are at core of our products.” She says the company cannot say more just yet but is keen to share more details soon and encourages the industry to watch this space. “This is only the beginning, and while we cannot hope to solve all the sustainability challenges overnight, we know that we will get there a lot faster if we approach the challenges together,” she says.



#2 From


#1 To


Leveraging Verse - The Model for Growth



“I want the best choice of brands and I want to be surprised”

“Help me discover what’s new and different”





“I want to take back something that reminds me of my trip”

“Show me what you are doing for the environment”


Watch our video

m1nd-set: TR Shopping Trends

m1nd-set’s latest take on confectionery

According to m1nd-set, footfall within the category increased by 8% in Q1 2022 vs. pre-COVID (2017 – 2020)

Peter Mohn, Owner & CEO, m1nd-set

Anna Marchesini, Head of Business Development, m1nd-set


Based on data collected via its B1S tracking survey, GTR takes a closer look at m1nd-set’s recent confectionery report, which highlights TR & DF trends 2021 and Q1 2022 vs. previous years



eading up to the release of Global Travel Retail Magazine’s Confectionery Report, the publication took a closer look at m1nd-set’s recent report, which highlights travel retail and duty free shopping trends (2021 and Q1 2022 vs. previous years). Outlined by the team at m1ndset, the scope of the report: main trends in consumer behavior across TR shoppers and a focus on international airport travelers. The leading agency in global travel research collected data via its B1S tracking survey, which includes a current sample of 120,000 respondents. It should be noted by readers pre-COVID (up until Q1 2020), m1nd-set practiced face-to-face recruitment and as of post-COVID (Q1 2021) it conducts on online recruitment to collect data. Quotas by nationalities are defined based on traffic data to represent key nationalities that have been traveling during the relevant period of time.

This graph displays purchasing missions for confectionery duty free shoppers; selfpurchasing and gifting showed contrasting paths with significant changes

Focus on confectionery

According to m1nd-set, some trends in Q1 2022 differ widely from pre-COVID years, often continuing with trends observed in 2021. Footfall within the confectionery category increased by 8% in Q1 2022 compared to pre-COVID (2017 – 2020). The purchase rate and average spend on confectionery products remain stable. To read an overview of the category, see below:

Post-pandemic confectionery duty free visitors are more likely to browse and less likely to convert into buyers

The planning levels among duty free confectionery shoppers, which had changed significantly in 2021, displaying higher shares of specific planners and impulse buyers, have normalized and returned to pre-COVID figures in Q1 2022

Confectionery shoppers are more inclined to add to cart with a self-purchasing purpose; this trend showed contrasting paths with an increasing drop in gifting post-pandemic

Finding an assortment of products on promotion or perceived as unique (a duty free exclusive) is more likely to boost conversion compared to pre-COVID

First-time confectionery buyers have become more frequent post-pandemic at 69% in Q1 2022

The in-store experience of confectionery shoppers has increased in importance; interaction with the sales staff has become more frequent and influential in terms of final purchasing decisions; the share of international travelers who interacted with sales staff more than doubled in Q1 2022 vs. pre-pandemic

Drivers to purchase

Examining the top ten drivers to purchase of the confectionery category, convenience remains number one at 21% (even considering a 7% drop vs. 2017 – 2020). Behind, value for money and personal indulgence are tied at 19% – it’s worth noting the significant change in figures (-7%) and (+8%) vs. pre-pandemic, respectively. Trailing by only 1%, purchasing as a souvenir is ranked fourth at 18%.

Moments of exposure

Online and offline home city touchpoints served as the main channels of information for confectionery duty free shoppers in Q1 2022. Surprisingly, online touchpoints decreased in importance vs. pre-pandemic, while offline touchpoints increased, highlighting the importance of pre-trip information. The share of confectionery shoppers noticing touchpoints, which had significantly increased in 2021, remains higher in Q1 2022, but looks to be normalizing and returning to pre-COVID figures. Demonstrating potential for advancement within the category, travelers would be interested in using duty free online pre-ordering services if available. Currently, only a handful of travelers choose this option likely due to limited awareness of the service. GLOBAL TRAVEL RETAIL MAGAZINE JULY/AUGUST 2022


ARI on Sense of Place

According to Jackie McDonagh at ARI, Average Transaction Value has notably increased in 2021; sharing is on the rise with customers purchasing larger and/or multi-pack formats

ARI SUPPORTS LOCAL & PRIORITIZES DIVERSIFICATION ARI responds to the increased demand to experience local products, brands & flavors


eading up to the release of Global Travel Retail Magazine’s Confectionery Report, a member of its team connected with Jackie McDonagh, General Manager at Aer Rianta International (ARI), North America, to discuss the state of the category from a retailer point of view. McDonagh says category performance is robust and recovery has been positive across confectionery. Head-



ing into the second-half of 2022, ARI North America is seeing approximately 80% of 2019 sales and expects this to continue to improve throughout the year. As reiterated by McDonagh, while customers remain loyal to staple (international) brands, global travel retail is embracing “a growing appetite” for local brands to help bring a unique sense of place to the consumer experience. In line

with this sentiment, ARI North America introduced a new local Quebec-based maple producer in 2021, Citadelle Maple Cooperative, which offers a full range of maple syrup, maple butter, maple cookies and locally produced honey. The name has quickly become ARI’s second largest maple vendor in North America. “Our typical passenger profile during the summer is predominantly tourists and

new Canadian citizens returning home to visit friends and family. With this in mind, creating a bespoke sense of place for customers is paramount and gifting is a core driver within the category. Passengers often like to purchase a memento of their trip or gift loved ones with a taste of Canada. Many of our confectionery products are made locally in Canada – or even here in Montréal – and are already gift wrapped, which conveniently fulfills this need for passengers,” explains McDonagh. Elaborating on ARI’s purpose to capture the essence of the local culture and flavors through its store design and product range, she points out that Average Transaction Value has steadily increased in 2021. With sharing on the rise customers are purchasing larger and/or multipack formats and ARI is focusing on promotional offers such as two-for-one deals to drive value and volume.

ARI launches “Little Changes, Big Difference” campaign

When asked how ARI has diversified its confectionery offer to align with the increase in health-conscious consumers and prevalence of underlying health conditions, McDonagh emphasizes its mission to provide “exceptional choice” in-store. This includes nuts, vegan snacks and a range of teas, all of which have been performing well since being introduced. “ARI launched its ‘Little Changes, Big Difference’ campaign in April, which aims to make conscious shopping easier for customers by highlighting products with specific sustainable USPs. Within confectionery, we highlighted products with ‘sugar-free,’ ‘vegan-friendly, ‘locally sourced’ and ‘palm oil-free’ callouts. In Canada, maple products are our biggest confectionery category and most of our products are certified organic and vegan. “In accordance with growing consumer demand for sustainable products (and solutions) and healthy alternatives, we continue to align with brands that share a similar ESG strategy to ARI. It’s evident that customers are educated and informed and they want to shop for products that reflect their personal values,” adds McDonagh.

Introduced in 2021, local Quebec-based maple producer, Citadelle Maple Cooperative, has quickly become ARI’s second largest maple vendor GLOBAL TRAVEL RETAIL MAGAZINE JULY/AUGUST 2022


Sugar Confectionery Report

Cloetta 280-gram 36 Huge Flavours Tin

Chupa Chups Pouch Bag Strawberry Love

Sugar confectionery: segment need-to-knows

Across the confectionery and fine foods category, key players discuss the state of sugar confectionery; in this article we hear from representatives of Cloetta, Perfetti Van Melle and Ricola


espite an uneven global economic and industry recovery, m1ndset reports that footfall for the confectionery and fine foods category increased in Q1 2022 compared to 2021 and the pre-pandemic period. Also, the purchase rate and average spend on confectionery products remain stable vs. pre-pandemic behavior. The tidbit to keep in mind: the higher number of category visitors post-pandemic are not translating into more confectionery duty free buyers. In fact, confectionery duty free shoppers are less likely to convert into buyers since the pandemic. Considering this browse more, buy less trend representatives of the sugar confectionery segment remain focused on enhancing innovation and strengthening performance.


For a closer look at the state of the segment in global travel retail, Global Travel Retail Magazine reached out to representatives of key players: Cloetta, Perfetti Van Melle (PVM) and Ricola. Along with consumer expectations, purchase missions and brand performance, we discussed how each company is contributing to the sustainability movement.

Category round-up: Cloetta, Perfetti Van Melle & Ricola

Among the trio it’s agreed that the pandemic has increased consumer expectations and shoppers are demanding more of the category than ever before. Since manufacturers are required to keep up with these demands, the evolution of the segment – and the category – centers on


innovation. As noted by Berend-Jan van Egmond, Global Travel Retail Manager, Cloetta, confectionery needs to be unique and enjoyable, otherwise products will get left on the shelf. Looking to create a global presence across its brand portfolio, Cloetta GTR is building upon the success of its performance across Europe, and at the same time, taking the necessary steps to further progress its ambition via partnerships with Dufry and Lagardère Travel Retail. “Historically, confectionery has been one of the most impulse driven categories in the channel. Even with increases in price point, it remains the most accessible when compared to other categories consumers can choose from during their duty free shopping experience.

“However, in case the consumer is more aware of their spending limit, our brand portfolio is positioned in such a way that there are also opportunities for more planned, gifting purchases,” says van Egmond. Post-pandemic PVM has seen a “healthy uptick” in GTR sales across its portfolio; halfway through 2022 and the company has experienced a quicker recovery than expected across all GTR channels. According to Femke van Veen, Marketing Manager, Global Travel Retail, Perfetti Van Melle, sales growth is in line

with recovery shown in Europe and the Middle East. Globally, on top of pent-up travel demand, PVM has reported growth due to the fact that it’s continued to invest in valued partnerships during these difficult times. Although its research shows that spend per passenger has increased, PVM is undecided on whether this trend is here to stay. “We see that the effect of less business travel is limited for our sales. Our main consumer group continues to be families on holiday and we see these passengers are much more willing to resume travel-

Cloetta 175gram 18 Fruit Flavours Tube

Ricola 90-gram Tins; the brand is a category leader in the growing sugar-free confectionery market

Creamy pleasure in a pouch bag made of paper! Pure goodness! GLOBAL TRAVEL RETAIL MAGAZINE JULY/AUGUST 2022


Sugar Confectionery Report

Dubai Duty Free Jumbo Mentos Fruit Sleeve

ing. We believe sugar confectionery will continue to add value on the shopfloor, as travelers seek out special edition traveler packs and gifts for their families, which are often more planned purchases. “We hope our business partners also see increased potential within the sugar confectionery segment, as it is currently outperforming the overall category at some main destinations. We have high expectations for this summer,” explains van Veen. Echoing the same sentiment as his counterparts, Andreas Reckart, Senior Director of Travel Retail at Ricola, says currently the company is seeing the most success across Europe and the Middle East. Although its business in Latin America was relatively small pre-pandemic, Ricola is working to develop its presence “on a new base.” At the moment, the company’s top priority is to welcome back its existing assortment to domestic and travel retail markets and expand from there. Following its recent launch in domestic markets, Ricola will be rolling out its new product design in travel retail later this year. When it comes to managing the growing sugar-free confectionery market, Ricola has long been ahead of other confectionery brands. As previously touched

on, Reckart believes sugar confectionery will continue to be driven by impulse purchasing.

Sustainability Q&A

During the shared Q&A, Global Travel Retail Magazine looked to compare segments across the category and find out more about brand-specific goals and programs. The publication posed the following question to each participant: with the integration of sustainability at the forefront of the chocolate segment, how does the sugar segment compare? See below for answers per company. Berend-Jan van Egmond at Cloetta: “At the start of 2022, Cloetta updated the packaging material of its Jelly Bean Factory bestsellers 175-gram Tube and 280-gram Pot and switched from PVC to paper. With this change in packaging, we strive to give our gourmet beans the protection they deserve, while favoring recyclable materials wherever possible. “Cloetta is working toward eliminating non-recyclable materials by 2025 and reducing the overall amount of packaging materials used. This will result in less plastic, minimal waste and the chance for another life for the recycled packaging,” he comments.


Femke van Veen at Perfetti Van Melle: “The beloved Chupa Chups is moving away from its plastic lollipop sticks, replacing them with paper sticks. This measure serves as another step in PVM’s Reduce, Recycle, Recover program, which aims to deliver against meaningful measures to reduce plastics in our packaging and eliminate plastic packaging wherever possible. “This transition in travel retail started in June 2022 and PVM expects the full range to be available in paper sticks in all stores by the end of September,” she says. Andreas Reckart at Ricola: “I believe brands in the non-chocolate confectionery segment are just as invested in sustainability as those in chocolate. Ricola has been committed to thinking and acting sustainably for decades. “Ricola’s philosophy encompasses ecological, social and economic values. We have committed ourselves step by step to expanding our long-term efforts in support of the cause. We do so out of conviction. For us, sustainability is an inner, non-negotiable basic attitude. It’s in our nature,” he adds.

Mars ITR on the Role of Retailtainment

Mars ITR’s recent brand activation at Barcelona Airport featured its Twix Salted Caramel limited-edition




arlier this year, Marcus Hudson took on the role of Global Sales Director at Mars International Travel Retail (ITR) and the mission to drive category growth with a healthy dose of in-store fun and entertainment. Looking to improve distribution on the shop floor and satisfy all consumer moments along the passenger journey, Hudson points out that entertaining passengers in the retail space is one of the best ways to achieve engagement – and ultimately, drive conversion. The Mars ITR team describes “retailtainment” as a leading component of its communication strategy. When asked how the company is presently disrupting, converting and providing an entertaining experience for travelers, Hudson draws attention to the success of its recent brand activation at Barcelona Airport. “The risk of us not doing this is severe – disengaged PAX on their phone at the gate. Our strategy has not significantly changed in the last year, but we are becoming as focused on

“intelligent vending” in Europe with highquality digital engagement, leveraging the vast global expertise and leadership that Mars Wrigley has in this space, beyond travel retail. “Our goal is to convert more than 52% of PAX that enter the duty free space and our vending roll-out will be key to this. As we get the results of the trial, we expect a fast roll-out. “As well as intelligent vending, we are working on some cutting-edge retail solutions and collaborating with our global functions, leading this development to see what else we can potentially trial at airports,” he explains. Reinforcing the importance of managing key moments of exposure, Mars ITR prioritizes using digital assets to build awareness, increase visibility and communicate its brand purpose across the whole journey.

Staff interaction & point of sale

delivering a differentiated experience on the shop floor, as we are delivering differentiated products. “The brand activation in Barcelona leveraged our Twix Salted Caramel limited-edition and asked consumers to ‘press pause in Barcelona.’ The [activation] landed this retailtainment concept. Consumers sat in the space, engaged with the retail staff and took selfies – all while being confronted with a great product and engaging digital assets,” he says.

Engaging beyond the duty free store

With the end goal to create a digitally immersive travel journey from start to finish using billboards, in-store screens and an at-the-gate vending machine to covert passengers, Mars ITR is launching a targeted media plan this summer centered on its M&M’s chocolate brand. The company plans to use the brand to identify the category, attract the consumer to confectionery and execute a full category approach. Mars ITR will also be trialing

According to a study by m1nd-set, the instore experience of duty free confectionery shoppers has increased in importance vs. preCOVID, with sales staff interaction becoming more frequent and influential on final purchasing decisions. Mars ITR is “clearly seeing” the importance of in-store staff in the current environment not only in terms of shopper engagement, but also in ensuring precise execution on the shop floor. With the average transaction value up, the company says it's confident that its presence is growing the margin in the category. Along with retailtainment, point of sale is a significant component of a brand’s communication strategy. Describing Mars ITR’s brands as ubiquitous, Hudson says the company is lucky to be able to benefit from global media campaigns and innovative packaging, which helps to boost social media presence and shelf appeal. Looking to drive impulse purchasing, Mars ITR aims to balance achieving brand awareness, consumer needs and “sufficient perceived value” to convert browsing into buying. The study shows that planning levels, which had changed significantly in 2021, displaying higher shares of specific planners and impulse buyers, have now normalized and returned to pre-COVID levels in Q1 2022. Although category recovery is moving ahead of expectations, it’s slower compared to some other retail categories. This could partly be because confectionery is experiencing more planned purchases at this time. It’s important we fuel the recovery of the category, aware of the important margin role confectionery plays in the channel. “Mars is working hard to find new ways to engage travelers at more moments across their full journey. We want to immerse our brands in this experience and we are working to find options to collaborate with our domestic markets, and our own retail stores to see how we can do this more,” concludes Hudson. GLOBAL TRAVEL RETAIL MAGAZINE JULY/AUGUST 2022


Nestlé ITR VERSE Model

Nestlé ITR commits to category takeover

Nestlé ITR’s KitKat Vegan travel edition


Stewart Dryburgh, General Manager, Nestlé International Travel Retail



ast fall, Nestlé International Travel Retail (ITR) introduced it ambitious VERSE (Value, Engagement, Regeneration, Sense of Place and Execution) model to provide a “pathway to shopper recruitment” and drive sales of confectionery and the wider food category in global travel retail. According to the company, led by active collaboration with its retail partners, Nestlé ITR remains determined to reignite category growth and meet – and exceed – the expectations of passengers. When asked to share a performance update across each component of the model, Stewart Dryburgh, General Manager, Nestlé International Travel Retail, stresses the industry response to the concept. He says the company is delighted by the overall response and that one positive outcome of COVID-19 has been an open and receptive mindset to all opportunities to secure a healthy future of the GTR sector. Currently, the team is working across all elements of the mix and will provide an update at TFWA World Exhibition & Conference 2022 in October.

Leveraging the untapped potential of food

Looking ahead, Nestlé ITR’s strategic focus is to drive sales by building food into the number one most purchased category in travel retail. Since food (including confectionery) is already the leading driver of cross-category purchase and the second most purchased category, Nestlé ITR has a strong existing platform to build growth and achieve success. “Our goal is to leverage the untapped potential of food, ensuring it’s in 50% of baskets by the end of the decade. This will

The results of Nestlé ITR’s 2021/2022 KitKat Senses initiative show how travelers visiting Hainan, Dubai and Madrid airports were engaged in far greater numbers than expected

require not only focusing on the highly attractive confectionery category, but also exploiting the many opportunities available across the food category, encompassing local and global brands not yet present in GTR. “We’re in discussion with our key retail partners to establish a collaborative approach in order to put this into action, as well as communicate across trade media and at industry events. We’ve also executed research with m1nd-set to develop our strategy; the findings will be revealed in advance of TFWA Cannes,” explains Dryburgh.

At the center of VERSE is regeneration

Described as a newly launched concept in September 2021 and represented by the “R” in VERSE, Dryburgh says regeneration is key to the commitment of Nestlé’s net zero roadmap. Responding to a question about the potential for opportunity that led to the prioritization and inclusion of this process, he refers to the company’s mission: Good food, Good life. The global policy has significance in travel retail in terms of Nestlé’s ITR’s brand portfolio; for example, the implementation of the Nestlé Cocoa Plan, plastic-free packaging across Smarties full product range and the introduction of the KitKat Vegan travel edition. Working to advance regenerative food systems at scale, Nestlé ITR promises to create shared value and deliver long-term positive effects for all stakeholders. The

recently announced Nestlé Income Accelerator Plan, which helps farmers to earn a living income, was awarded Sustainability Hero status at TRBusiness’ Travel Retail Sustainability Week 2022. Supporting the company’s journey toward regeneration, Nestlé ITR is committed to helping protect, renew and restore the environment, improve the livelihoods of farmers and enhance the wellbeing of its communities and consumers.

Nestlé’s “Digitally Connected Shopper” campaign

According to a study by m1nd-set, planning levels, which had significantly changed in 2021, have now normalized and returned to pre-COVID levels. However, only a small percentage of travelers have pre-ordered confectionery products online because of limited awareness of this service. Elaborating on its work, Dryburgh points out that Nestlé ITR’s 2021/2022 KitKat brand initiative is based on the research agency’s finding that 55% of decisions to purchase a category are made before travelers enter the store. “Traditionally, confectionery and food purchases have been primarily impulse driven; however, it’s clear that we need to work to engage with the consumer before they reach the airport – as well as during their journey. Focused on generating brand awareness, strengthening consumer engagement and extending the shopper journey as travelers pass through the airport, Nestlé’s ‘Digitally Connected

Shopper’ campaign has been developed to do exactly that. “Our focus is on ramping up opportunities to target travelers at a specific destination along their travel journey, and across three key stages of trip duration: pre-trip, day of trip and during trip,” he adds. During the festive season, Nestlé ITR’s KitKat Senses brand initiative launched across Dubai International in a four-way partnership with Dubai Airports, Dubai Duty Free and JCDecaux. Designed to target travelers at all three stages of trip duration, the initiative marked a new stage in digital marketing. The results of the campaign show how travelers visiting Hainan, Dubai and Madrid airports were engaged with KitKat brand awareness in far greater numbers than expected (more than 22M impressions were delivered across the three target locations via eight different high traffic platforms). “We experienced excellent click through rates across all formats – meeting or exceeding our target benchmarks for the campaign. The focus on digital engagement was paramount, so we were pleased to see a 1000% increase in website sessions for December vs. the year average. “We will continue to build on Nestlé’s ‘Digitally Connected Shopper’ campaign in collaboration with our retail partners and see no reason why these [initiatives] cannot extend across the wider food category,” concludes Dryburgh. GLOBAL TRAVEL RETAIL MAGAZINE JULY/AUGUST 2022



Ferrero taps retailers to promote Tablets Ferrero Travel Market has teamed up with retailers at high profile airports across Europe and the Middle East to showcase its Ferrero Rocher Tablets. The tablets come in three flavors: milk, white, and dark 55% cocoa and offer the indulgent taste of its iconic Ferrero Rocher. Rome Fiumicino Airport Terminal 3 was the first venue to spotlight Ferrero Rocher Tablets. The company worked with Lagardère Travel Retail to mount a tasting activation in April, hosted by a brand ambassador and supported by an onscreen media campaign. Simultaneously, at Madrid-Barajas Airport, Dufry supported Ferrero by presenting a digital campaign, which included coverage via its Reserve & Collect e-shop, RED By Dufry App and social media channels. Travelers were invited to sample the chocolate squares and purchase the travel retail exclusive 3x90-g Tablet multi-packs in all three flavors. During a two-month promotion (May & June) at Istanbul Airport in collaboration with Gebr. Heineman, Ferrero offered assisted tastings and benefited from spots on high-visibility screens at in-store tills. In August, Dubai Duty Free will facilitate a month-long visibility campaign at the world’s busiest international airport. Finally, the “Ferrero Rocher Tablets roadshow” will return to Paris-Orly Airport in September, with screen displays across all terminals.

Rome Fiumicino Airport Terminal 3 was the first venue to spotlight Ferrero Rocher Tablets; the Tablets are available in three flavors: milk, white and dark chocolate

Nestlé x Lotus Biscoff introduce GTR exclusive

KitKat Lotus Biscoff Snacking Bag


Nestlé International Travel Retail announced a partnership with Lotus Biscoff to release a new travel retail limited-edition product, the KitKat Lotus Biscoff Snacking Bag. Described as a new flavor experience, the crunchy, caramelized cinnamon spread made from Lotus Biscoff biscuit is sandwiched between classic KitKat wafers covered in creamy milk chocolate. Each 122.5-gram bag contains 7 x 17.5-gram fingers and is ideal for snacking and sharing. Following its debut across UK and Australia domestic markets in April, the KitKat Lotus Biscoff flavor is now available in the Snacking Bag at Dufry duty free stores around the world. "There is an undeniable love of both KitKat and Lotus Biscoff and we’re thrilled to combine them and introduce this welcome addition to the KitKat GTR range," says Stewart Dryburgh, General Manager, Nestlé International Travel Retail.


Ritter Sport x Dufry debut activation at Zürich Airport Ritter Sport has partnered with Dufry and Zürich Airport on a month-long Colourful World of Chocolate activation, featuring its lovable sloth mascot, Don Choco. Design in collaboration with Bluedog Promotions, the #DiscoverRitterSport promo builds awareness of Ritter Sport’s 30+ years sustainable brand ethos and highlights the quality of its TR exclusive range. Offering educational and

entertaining touchless elements, it is divided into two key parts: sustainability and taste. The centerpiece is a cocoa tree complete with fruit, symbolizing Ritter’s sustainability credentials, with “infotainment” content that aims to share its carbon neutral certification journey. Ritter maintains credentials through its Nicaraguan cocoa farm, El Cacao, which it has owned since 2012. Integrated digital screens promote Ritter Sport’s steps toward carbon neutrality via its “incredible journey of Don Choco” with QR codes and links to further online information. Ritter Sport Travel Retail wants to highlight the brand’s carbon neutral ethos, as it is the most relevant in terms of sustainability for a global consumer and travel shopper audience. The company’s chocolate sampling machine attracts consumers with the slogan “What’s Your Flavour?” By simply answering a few on-screen questions from Don Choco via the mobile device, passengers receive their preferred chocolate from the touchless vending mechanic.

Ritter Sport’s Colourful World of Chocolate activation features its lovable sloth mascot, Don Choco and informs travelers about its 30+ years sustainable brand ethos

Godiva partners with celebrity actor on “Godiva Is Chocolate” campaign Godiva has launched “Godiva Is Chocolate,” a marketing campaign celebrating the Belgian chocolatier’s growth beyond its strong gifting roots, as it becomes “a more vibrant and easier to find brand.” With almost 100 years of Belgian heritage, Godiva aims to grow its presence in domestic and travel retail to become an elevated, everyday treat for anyone – and “Godiva Is Chocolate” is a big part of this plan. The company has partnered with internationally renowned actor Chris Evans to be the voice of the campaign. Developed in partnership with media company TracyLocke, the campaign showcases Godiva as a premium, daily treat with its portion control sizes, sharing packages and onthe-go convenience, in addition to its formal, high-end gifting boxes for special occasions. “Godiva Is Chocolate” launched across top media, digital, social media channels and retail touchpoints via in-store signage. It will also be featured in impactful out-of-home locations and billboards. The ads will highlight its brand portfolio with four creative spots, each highlighting different products including Signature Mini Bars, Chocolate Domes, Masterpieces and Classic Gold Collection.

“This campaign signals an important expansion of Godiva premiumness to the global marketplace with exciting, relatable and creative concepts that help position our iconic brand as part of our consumers’ daily lives,” says Nurtac Afridi, Global CEO at Godiva.

“Godiva Is Chocolate” aims to grow the Belgian chocolatier’s presence in domestic and travel retail to become an elevated, every day treat GLOBAL TRAVEL RETAIL MAGAZINE JULY/AUGUST 2022



Jewel enhances F&B mix with new offerings Jewel Changi Airport (Jewel) announced this summer seven additional F&B outlets: Sourbombe, The Hainan Story Chapter 2, The Original Vadai, Fong Sheng Hao, Kei Kaisendon, SUKIYA and SUSHIRO. Sourbombe is set to open its second outlet at Jewel in August. Run by Genevieve Lee, runner-up of the first season of MasterChef Singapore, new items exclusive to the Jewel outlet include sourdough waffles (with soft serve), flavored homemade ice cream sourdough cones (with soft serve), soft serve on bombe, and sourdough dipping bowls with scrambled eggs, guacamole, and burrata. The Hainan Story Chapter 2, opened in early July, serves up favorites such as Newspaper Curry Rice, Wee Nam Kee Chicken Rice and Uncle Robert Western & BBQ. Novel to the Jewel outlet are two new brands – 218 Hainanese Lor Mee and Ah Mai Kum Hainanese Chicken Rice Porridge. The Original Vadai opened at end of June. Other than its popular prawn vadai, variations of the dough fritter snack include Ikan Billis, onion, cheese and chocolate. Fong Sheng Hao has expanded from its start a small alley near Shilin MRT station in Taipei. Its savory toasts such as Pork and Egg Cheese or flavorful Braised Pork Rice pairs well with its Signature Milk Tea. It is set to open on September 12. The other three outlets offer Japanese eats: Kei Kaisendon, SUKIYA and SUSHIRO, all which opened this summer. Kei Kaisendon specializes in rice bowls with fresh sashimi from Japan and concocts its kaisendon in four unique ways. SUKIYA is Japan’s top Gyudon chain from Yokohama, and offers beef yakiniku, Japanese curry, and karaage. Offering

sushi and Japanese dishes served up on a conveyor belt, Sushiro has two special items at Jewel; Captain Jumbo Fried Shrimp and Jewels from the Sea, an umami-packed morsel of fresh seafood.

Sourbombe has a number of new flavors available at Jewel

Chupa Chups launches Strawberry Love Pouch Bag Perfetti Van Melle (PVM) has launched its Chupa Chups Strawberry Love Pouch Bag exclusively in travel retail for the summer season. The pouch bag includes 25 delicious strawberry lollipops in three Chupa Chups flavors: strawberry, strawberry sour and strawberry cream. The Strawberry Love Pouch Bag will replace its Do You Love Me Pouch Bag and following an exclusive launch in Europe at travel retail partner stores, be available globally in August. “We want to continuously update and energize our offer, so that our travel retail customers have a reason to include our latest products in their assortment,” says Femke van Veen, Marketing Manager, Global Travel Retail. The Strawberry Love Pouch Bag will feature all new Chupa Chups made with paper sticks. PVM expects the full travel retail range to be available in paper sticks in all stores by the end of September. PVM’s Chupa Chups Strawberry Love Pouch Bag features three flavors: strawberry, strawberry sour and strawberry cream


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