As part of the Yamasá launch at Dubai Duty Free, Davidoff held a ‘Share your dream’ promotion, wherein the winner received a cash prize to help achieve his dream Davidoff’s upcoming release, The Late Hour, is inspired by Sir Winston Churchill, one of the most celebrated cigar lovers in history. When most people were thinking of going to sleep, Sir Winston Churchill was thinking how best to govern and inspire a nation
The first Davidoff Culebras Limited Edition is composed of our latest Brazilian Escurio, Nicaragua and Yamasá cigars braided together in the unconventional Culebra format
New releases Davidoff is never short of new releases to excite the cigar aficionado, and the company has introduced a great selection lately. “Our Limited Edition Davidoff Year of the Rooster has been very successful,” says Kaufmann. “It was created to mark the Chinese New Year for the delight of consumers around the globe. Our Chinese travelers have particularly, though not exclusively, embraced this cigar as a perfect gift.” The company continues to see success with its Davidoff Discovery line, and other new releases bring attention from cigar lovers both new and established. “The latest launch, Davidoff Yamasá, has not only completed the innovative new taste experience by attracting new consumers to our franchise, but has also helped to drive our above-market growth for Davidoff,” says Kaufmann, who also discusses other new launches. “We are about to launch the new Davidoff Winston Churchill - The Late Hour. Like other cigars in the Davidoff Winston Churchill line, The Late Hour is inspired by Sir Winston Churchill, one of the most celebrated cigar lovers in history. When most people were thinking of going to sleep, Sir Winston Churchill was thinking how best to govern and inspire a nation. This cigar has been crafted to reflect this facet of Winston Churchill’s character, and the dark hours during which he was at his most creative. The cigar is a complex, flavourful, Scotch cask aged, multi-origin cigar blend, with tobaccos from the Dominican Republic, Nicaragua, Ecuador and Mexico. We are very confident that the exciting result will delight existing and new Cigar aficionados who are open to the wider world of new tastes and a rewarding experience.” A real innovation the company is soon introducing to con-
sumers is the first Davidoff Culebras Limited Edition, which will be distributed selectively. “This is a very interesting taste experience, composed of our latest Brazilian Escurio, Nicaragua and Yamasá cigars braided together in the unconventional Culebra format. What you can expect later this year and at the beginning of next year is the new limited edition for 2018 Chinese New Year - we are already excited about it!”
The importance of GTR Davidoff is working on GTR-exclusive packaging, since the company believes “it is key to offer travelers around the world beautiful products that they cannot get at home,” according to Kaufmann. “Our aim is to offer exciting gifts that people can bring back to their loved ones or enjoy privately at home. We are confident that our upcoming exclusives will be successful for us while surprising both loyal customers and newcomers.” Kaufmann expresses that Global Travel Retail & Duty Free business is a top priority. “From a strategic standpoint, GTR is our window to the world for the Davidoff brand, and the retail environment at key airports is getting more and more exciting thanks to exquisite shopping experiences that consumers might not even find on the domestic market. The digital revolution is also increasingly finding its way into this arena. With our newly created ‘Digital Village’ at the TFWA World Exhibition in Cannes we will have the opportunity to provide some insights and new approaches, which will allow suppliers to showcase their advanced digital solutions and concepts.” The new release Davidoff Winston Churchill – The Late Hour will play a very prominent role in Cannes, but Kaufmann says: “Other surprises are not out of the question.”
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