FERRERO TRAVEL MARKET
Winning by a country mile
French travel retailer Aelia hosts a promotion for the Ferrero Rocher T48 Destination France edition at Paris Charles de Gaulle Airport Terminal 2
Ferrero Travel Market is catering to the travel retail demand for souvenir confectionery with its new range of T48 Destination boxes targeted at globetrotters
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series of exciting airport promotions have celebrated the launch of Ferrero Travel Market’s new T48 Destination collection of travel-exclusive chocolate boxes themed around different tourist hotspots. The confectionery giant’s Luxembourgbased travel retail team staged its most recent activation at Frankfurt Airport earlier this year with leading German operator Gebr Heinemann. The promotion saw the launch of the new German edition of Ferrero Rocher’s already successful T48 Destination collection.
A specially designed, gold-colored Ferrero Travel Market fixture heralds the debut of the T48 Destination USA edition at Miami International Airport
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CONFECTIONERY JUNE 2016
Travelers were able to enjoy a taste of the new treats in this Germanthemed travel-exclusive souvenir pack, which is decorated with designs of famous The T48 Destination France pack features landmarks and contains 48 of the brand’s drawings of famous landmarks, such as the Eiffel Tower, Arc de Triomphe and Notre Dame chocolate pralines. The Frankfurt Airport activation, which took place during April 2016, also highlighted the Ferrero Golden Gallery 34-piece and 22-piece boxes. Besides the buzzing metropolises of Hong Kong and Singapore, the Ferrero Rocher T48 Destination collection includes designs for some of the most popular tourist locations in the world, including China, France, Germany, Italy, the UK, Dubai and the USA. In addition, a World A red dragon, a panda and the Great Wall of China are among Traveller Edition has been the illustrations depicted on the T48 Destination China edition developed to appeal to tourists all over the world. “The response to the launch of the first the tagline “Choosing a gift has never designs in France and the USA confirmed been so easy” heralded the debut of the the findings of a pre-launch survey in T48 Destination USA edition. which consumers gave the souvenir boxes Over in Paris, leading travel retailer very high scores for giftability, modernity Aelia hosted a promotion for the France and appeal,” said Ferrero Travel Market’s edition at the tourist hub Charles de Head of Marketing Sebastien Deflandre. Gaulle Airport Terminal 2, where a hostIn Miami International Airport, a ess gave out chocolate samples from a specially designed, gold-colored Ferrero custom-designed, two-wheeled, FrenchTravel Market fixture emblazoned with style cart.