Confectionery News
New places, new names
Hershey’s deepens presence in Greece; Kraft Foods beefs up multiple brands in its portfolio
KFWTR drives category growth in Asia Pacific Kraft Foods World Travel Retail (KFWTR) has announced that it will present a new array of products at the Tax Free Asia Pacific trade fair in Singapore. The launch will include a mix of new offers from well known travel retail brands such as Toblerone, Cadbury and Milka, as well as the introduction of the Oreo brand into travel retail. Toblerone is aiming at the formal gifting and snacking sharing segments with two new offers. The Toblerone Variety Gift Box brings together four Toblerone flavors, including milk, white, dark and ‘Snowtop,’ a milk-white chocolate combination previously unavailable in travel retail. The Toblerone peaks are presented in a gold triangular gift box. Also, the Toblerone White Minis Pouch will offer one of Toblerone’s most popular flavors in a snack format. Cadbury will be presenting two new gifting offers. The Cadbury Chunk Box offers 26 individually wrapped pieces of Cadbury Dairy Milk chocolate in a new gift box modeled on a piece of Cadbury’s Milk Chocolate. And the newly introduced Cadbury Travel Mix offers a selection of six Cadbury favorites—Dairy Milk, Caramel, Twirl, Fudge, Eclairs and Twist. The Mix is presented in a box designed with an exclusive travel theme twist. The Milka chocolate range has recently been expanded with two new taste and texture combinations. Milka Popcorn is a combination of slightly salted popcorn with Alpine milk chocolate. Also new to the channel is the Milka Crispello Pouch offering individually wrapped pieces of chocolate-covered wafer filled with milk chocolate cream. The Côte d’Or Belgian brand has been reinforced with the Finest Milk Chocolate Miniature, a new pure milk chocolate offer featuring individually wrapped mignon-
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Cadbury Travel Mix
The Cadbury Chunk Box is a new gifting offer Hershey’s display in Athens International Airport
Hershey’s World Travel Retail adds Greek locations
nettes in a travel exclusive gift box. And the Swedish Daim brand has seen the launch of the Daim Bars Pouch, which extends the original bar format into the snacking and sharing segment, with 15 Daim presented bars in a sharing pouch. The travel retail exclusive Bassett’s boxes make their return with a new design for flavors including Liquorice Allsorts and Winegums. And the new ‘travel exclusive Bertie’ icon is prominent on every pack. In addition, hanging bags for Winegums and Liquorice Allsorts cover the self-consumption need. Oreo has made its entry into travel retail with a range of six novelties aimed at driving incremental sales in an underdeveloped category: biscuits. Targeted at the premium gifting segment, the Oreo Tin is a giant Oreo-shaped biscuit tin full of cookies. For more informal gifting, Oreo Chocolate Gift presents a box of cookies covered with milk chocolate, while Oreo Travel Pack offers two flavors in a suitcase-shaped box designed for travel gifting. Also, the Mini Oreo Sharing Pouch delivers 10 individual Mini Oreo bags in a travel pouch, while Mini Oreo Canister offers bite-sized cookies in a cup-shaped snack pack. Finally, the Oreo cookie also comes in the Oreo Snack Bag, designed for on-the-go consumption and presented in hanging bag format. KFWTR will be at booth P20 at Singapore Suntec Center.
ASIA DUTY FREE & TRAVEL RETAILING TFWA AP MAY 2012
The Hershey Company has announced an expansion of its World Travel Retail program in Greece with the opening of an island display at the Athens International Airport. The island is a kiosk that offers a 360-degree display of Hershey’s products in the airport’s concourse. The kiosk is adjacent to a duty free shop that also features Hershey’s products. Starting from gondola displays in a few Greek Travel Retail airport locations two years ago, the Hershey’s presence now boasts multiple branded displays in all Greek airports and points of sale in all 40 Hellenic Duty Free Shops in Greece. “Hershey products have proven to be very popular in Greece, and we’re expanding Hershey’s retail presence across the country to meet the growing consumer demand,” says Steve Bentz, General Manager, World Travel Retail. “Greece is the first European country to feature Hershey’s products in its duty free shops, and the Greek people and visitors to Greece have firmly embraced the Hershey brands.” There are currently 36 different Hershey’s products in Greek travel retail locations and the product mix is continuously refreshed to meet consumer needs. The most popular products include Reese’s Peanut Butter Cups, Cookies ‘n’ Crème Giant Bars and Hershey’s Giant bars, as well as Hershey’s Kisses. Hershey World Travel Retail works with Magister Artium Group as its exclusive distributor in Greece. According to Pantelis Velentzas, President of Magister Artium, “The portfolio of Hershey’s products offers a new tasting experience to Greek and European customers.”