CAMUS
Ambassador
to China Harnessing more than 150 years of spirits expertise, Camus Wines & Spirits is targeting Chinese consumers with Moutai baijiu products and new innovations in the Cognac category
The launch of Camus GMC La Grande Marque Cognac three years ago – only sold in China’s domestic market – has boosted sales
Cyril Camus, the President of Camus and the fifth generation of the founding family, spends a lot of time in China promoting the company and meeting customers
C
hina has always been a key market for French Cognac specialist Camus. Indeed, Cyril Camus, President and owner of the company, representing the fifth generation of the founding family, created a distribution company in China 10 years ago, back in 2007, and it has never stopped investing in this important market since then. Cyril Camus spends a lot of time in China promoting the company and meeting customers, according to Camus Global Commercial Director, Anne Blois. “Cyril Camus, who speaks Mandarin fluently, is the best brand ambassador a Cognac company could dream of! Chinese customers are very proud to meet him. This has definitely had a positive impact on our business there.” And as Chinese consumers are now among the top consumers in travel retail, the company’s strong presence in China and its travel retail success are certainly related, Blois adds. For more than 12 years, Camus has had a partnership with Chinese baijiu brand Kweichow Moutai, which has also contributed to developing its strong ties with the market. Together the companies developed two Moutai products which are travel retail exclusive and not available in the Chinese domestic market: Moutai Small Batch Blend (SBB) and Moutai Limited China Collection (LCC). The Libai edition is the first product in the LCC collection, and more will be launched in the coming months.
44
ASIA DUTY FREE & TRAVEL RETAILING MARCH 2017
Explaining the importance of baijiu in Chinese culture, Blois says: “Baijiu is consumed by all generations in China as it is considered the national liquor. Additionally, Moutai is the top baijiu brand, the one served at official State banquets; it is a luxury brand not everyone can afford.”