Wine & Spirits News Across the ocean With a portfolio that includes some of South Africa’s finest and most well-respected wines, Diverse Flavours is well situated for big success in travel retail. Since the company began promoting its products in this area it has seen many successes indeed, including partnering with Callaway for a promotion for its Ernie Els wine in Lotte Duty Free in Korea, the promotion of its 88 Vineyards Cabernet Sauvignon in border stores between Hong Kong and mainland China, and the serving of its high-end Cederberg Shiraz in Cathay Pacific’s Business Class, two Avondale wines in Japan’s ANA First Class and Cederberg Merlot-Siraz in its Business Class section. Recently Diverse Flavours has been granted two prestigious honors: representing the elegant and very well-respected Champagne Taittinger in Asia duty free, and being selected to represent Groot Constantia, South Africa’s oldest winery. Diverse Flavours’ next move is across the ocean. Managing Director Anthony Budd says, “Brazil offers an enormous opportunity for us, and we are currently looking to speak with distributors and operators in the region.” Champagne Taittinger has been named FIFA’s Official Champagne for the 2014 FIFA World Cup Brazil™
AGWA is gaining popularity on a global level
When AGWA is frozen for more than four hours, it glows
AGWA truly glows The coca leaf has been used for thousands of years by the native population of Bolivia and was employed for the first time to produce a liqueur by the De Medici family in 1820. This tradition is now being carried on in a totally unique drink, AGWA. To make this drink, first the coca leaves are flown from Bolivia to Amsterdam under guard. The cocaine alkaloids are removed from the leaves, and 36 other natural botanicals are added, including green tea, ginseng, lavender, mint, cucumber and guarana. Laura Klingeman, Development Manager for Duty Free and Travel Retail at Seva Group, which distributes AGWA, describes the brand’s essence as a “naturally euphoric glow.” She suggests that the consumer experiences a euphoric effect when drinking AGWA. “The brand experience is all about having fun, igniting the party and keeping it going; celebrating hedonistic nights with friends and discovering.” Meanwhile the glow referred to is not just the traditional glow one feels when drinking a spirit. When frozen down to minus 17 degrees celsius for a minimum of four hours, this unique liquid forms ice crystals that concentrate the flavor and color, intensifying the user experience and also providing a visible glow in the glass. Recently, AGWA released its special carnival edition XO. This edgy product has a long history and heritage that is represented in the male and female masks depicted on the bottle. These masks originate in the heart of Bolivia, where they are worn by the authentic Diablada dancers at the annual Carnaval de Oruro. “AGWA is gaining popularity on a global level because of its history, the quality of the liquid and the excitement it offers along with its flexibility in cocktails,” says Klingeman. “It makes a great AGWA Mojito and is delicious served frozen with lime. It’s the fastestgrowing liqueur in Korea, and is also a big favorite in Australia.”
www.dutyfreemagazine.ca AMERICAS DUTY FREE & TRAVEL RETAILING
111