Broker TECH STACK Coldwell Banker Bain offers a robust set of tools, systems, and resources to support you in your real estate practice. Some of our tools are proprietary and others are vetted to be the best in class from the available third-party vendors.
Agent Profile Pages & Websites Today’s savvy consumers understand the importance of using the internet to market and find homes. As a Coldwell Banker Bain broker, you have not only your agent website on coldwellbankerbain.com, but you also have an additional profile/website on the coldwellbanker.com website. Setting up these profiles/websites will begin your process of establishing your online presence.
Bain Learning Center Bain Learning Center is your online learning management system for learning the tools available for you to run your real estate practice. You will find, how-to guides, tutorials, videos, recorded webinars, as well as courses and programs. We know that you cannot always attend a class in person and the Bain Learning Center offers a convenient on-demand learning alternative. Easily access the Learning Center through our broker portal, DeltaNet.
Bain Creative When your message needs to be unique and your brand needs to stand out, Bain Creative is your solution. We have built an in-house creative agency that will help you build and realize the potential of your personal brand. We specialize in all the assets that make your brand memorable. Listing templates, personal websites, social media campaigns, and advertising are just some of the things you can expect from our creative agency with you in mind.
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InstaBain Creates professionally designed social media content that you can post from your phone or desktop instantly. InstaBain is as easy as Click, Send, and Share. Click a picture, send it to one of our many content libraries, and instantly share it on your social media channels. It really does not get any easier than this.
Giphy Channel Staying in front of your clients is easier than ever with the animated GIFs and GIF stickers that we have available on our searchable Giphy channel. Just snap a pic, send to Instagram or Facebook, and select the GIF or sticker that you want to use.
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CB Desk The Coldwell Banker National broker portal. Here you will find the additional tools available to you as a Coldwell Banker Affiliate company.
CBU Learning Center As a Coldwell Banker Bain broker, you have an additional learning resource with CBU Learning Center. CBU offers courses and programs to teach you how to use the Coldwell Banker tools as well as real estate courses to hone your real estate skills.
CBx Buyer Locator CBx Buyer Locator is a proprietary product that gives you the demographic data needed to be smarter with your marketing so you can win more listings and close more deals. You can market your listings intelligently with insights from this tool. Utilize CBx Buyer Locator whether it is conducting market research, preparing social advertising, or getting ready for a listing appointment.
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CBx Listing Experience This CBx application is a state-ofthe-art listing EXPERIENCE, and one of the ultimate conversation starters to help you get every listing. For the first time, agents will have access to BIG DATA, in real time, in a visual layout, and at your fingertips, to augment the already incredible “kitchen table” listing experience. CBx will go a long way in helping you beat the competition. This new listing experience allows you to engage sellers in a confident discussion about the listing price, the prospective buyers, where those buyers are coming from, and how to market to them.
CB Social Ad Engine From easy login directly through CB Desk, to ad campaigns that leverage best practices, Social Ad Engine does the heavy lifting to give you more time to do what you do best! This platform is designed to do the work for you - automatically building best practice listing campaigns that you can easily and quickly edit and publish. This leaves you more time to focus on your buyers and sellers!
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Cloud CMA Suite of Tools
Comparative Market Analysis (CMA)
A Comparative Market Analysis (CMA) is used for a seller consultation appointment. This tool will show the seller what the suggested price for their property will be based on the comparable properties and current market activity. Our marketing pieces are already added to Cloud CMA for ease of printing. You will be able to review all the material and pick and choose which pieces you would like to include in your presentation.
Buyer Tours
When working with buyers, Cloud CMA has a buyer tour feature to package up your tours so that you can give your buyers a professional looking presentation about the properties they will be touring. It is also helpful to prepare a CMA for your buyers when they decide to make an offer on a property to determine if it is a fair price. 20 | P a g e
Curated Finally, a no-nonsense program to help sellers realize the full potential of their home’s equity. Most sellers are not aware of the things they need to do in order to maximize their home’s true potential. This is where Curated-Powered by Curbio steps in. Our Curated program offers the seller the opportunity to repair or renovate their home with no out-of-pocket expenses and they do not pay until closing. Throw in staging by Spade and Archer and you have a win-win situation that can’t be beat. Renovate now, sell for more, and pay when you close!
DeltaNet Our Broker Portal is designed to give you a single point of entry to access everything you need to perform your daily real estate tasks from the single sign on for tools, running reports, updating websites, entering advertising for listings, and more.
Ad Wizard Advertising on Facebook has never been easier. Advertise your listings, brand, event, or custom message; the Ad Wizard is the essential tool for any broker that wants to get their listing, brand, or messaging out quickly and cost effectively. Setup is as easy as linking your Facebook business account and selecting a template or uploading your own ad. You set the cost and the Ad Wizard will estimate how many people you will reach. 20 | P a g e
Client Reviews We know that today’s consumers pay attention and value reviews and testimonials when making buying or selling decisions. We also know that reviews are showing up in Google searches and can have a big impact on your search rankings, customers choosing you, and managing your online reputation. When the transaction is completed, reaching out to your clients for reviews and testimonials is very important. Through DeltaNet, you will be able to easily request, manage, and respond to reviews.
CRM Client Relationship Management is a tool to manage your database and is one of the most important tools you will use to manage your clients and your business. Continuing to build your client relationships and maintain regular client follow-up with your sphere is your key to continued business. You will also manage new leads through your CRM and if you are going to work internet leads, this tool is a must use.
E-Mail Marketing Email marketing campaigns are a form of permission marketing and must comply with the CANN Spam Act. Simply put, you need to be requesting permission before adding someone automatically to your email marketing list. Using a program specifically designed for email marketing, with professionally designed templates and campaigns, will save you time and money.
Segmenting your list will ensure that you are reaching the right people at the right time with a message they will find useful and valuable. Asking permission keeps you in compliance and keeps people from reporting you as a spammer or unsubscribing to your marketing.
XpressDocs
This service is the company preferred print provider. You can order business cards and marketing material from Xpressdocs.
TrendGraphix
A statistical program which gives you the current MLS statistics by neighborhood, zip code, and county, to give brokers the market knowledge they need. Adding graphs and charts to your CMA or Buyer Tours will help you educate the consumer about our local market. This program gives you many ways to use the market data in your marketing.
Zap Platform
All the inquiries from Coldwell Banker National or any website they syndicate to will automatically flow into Zap once you accept a lead or a request for a property showing. Zap is where you will update your agent website for the Coldwell Banker National system.
Mimecast
Mimecast is a program we use to protect email from cyber-attacks and phishing schemes. Your email is protected and archived automatically for you.
Office 365 | Email & Office Suite
Coldwell Banker Bain uses Microsoft Office 365 online to manage email and the suite of office tools for document production. In tandem, we have additional security programs to help manage spam and phishing and ensure that our email system is backed-up and protected.
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CB Bain
support services Training & education support
The Training and Education Department provides years of experience and places the highest importance on our education. Whether you want to learn about company tools, contract law, or how to better market your business, we cover it all. We offer training for every broker, regardless of experience and level of expertise. We’ve learned that contemporary tools help make buying and selling a home more enjoyable and successful.
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Marketing support
Your marketing is most often the first thing prospective clients see, and it’s your opportunity to make a great impression. From a simple social media post to a complex advertising campaign, it is important for you to look your best – every time. Our creative agency staff have the talent, experience, and technological skills to make your marketing a true reflection of your professional services.
Transaction & Accounting support
The accounting and transaction services team works to provide a superior level of efficiency to every transaction. Providing agents with resources aiding in auditing, processing, and closing each transaction to ensure compliance with OR and WA state laws and CBB regulations. Our efforts provide support and organization to help simplify the logistics for both clients and agents. Our number one daily priority is to get our agents paid as quickly as possible assuring their transactions are accurate at the time of payment.
Technology support
The Coldwell Banker Bain technology department has over 80 years of staff experience providing and supporting solutions for the company. In conjunction with the training and marketing departments, they strive to provide exceptional tools and services to assist agents to be as productive as they can, with the least amount of friction as possible.
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ADDITIONAL PROGRAMS Global Luxury The Global Luxury program is redefining the way we see luxury. The standards have been elevated. Luxury properties are no longer primarily determined by price but also by their uniqueness, rarity, and extraordinary features. Location and quality also determine if a property is truly a luxury listing. The Global Luxury experience extends beyond listings. It is a lifestyle defined by a passion for excellence. Every aspect of what we do is designed to be the best in the industry from advertising to exclusive luxury signage.
Global Luxury Magazine The Coldwell Banker Bain Global Luxury Digital Magazine features an exclusive collection of luxury properties listed throughout Washington and Oregon. This catalog of luxury properties, listed by Coldwell Banker Bain, is distributed each month to an elite group of nearly 8,000 seasoned Luxury Property Specialists as well as our other subscribers around the globe. This exceptional resource brings you an exclusive look at the finest luxury homes in the Pacific Northwest as well as articles on the luxury lifestyle.
ADDITIONAL PROGRAMS Community Partnership This program is exclusive to Coldwell Banker Bain and is designed for you to partner with your favorite charity or non-profit group. The program is designed for the non-profit or charity to market you to their membership and when someone in the membership uses you to buy or sell a home, an amount equal to 10% of the commission is given back to the organization as a donation. This is split with you and the company at your split amount at the time of the transaction. This program is a win/win for all. Note: There is very specific criteria for this program. You will find detailed information on Deltanet under Agent Resources.
Joe Galindo coaching Joe Galindo Coaching exists to increase the productivity and work-life balance of real estate brokers and business professionals through one-on-one coaching, personal accountability, and the collaboration of mastermind groups. Each client chooses a program best suited for them, focusing on their strengths and passions in order to elevate their career while encouraging a healthy personal life.
Social Media Connect with Us
Facebook Coldwell Banker Bain is our public facing Facebook Business page. In the Know Group is a private group for Coldwell Banker Bain brokers and staff. Coldwell Banker Bain Global Luxury Group This group is a place to share with our luxury brokers or those who may wish to break into the luxury market. CB Bain International Networking Group This group was created as a place to share with our brokers who are interested in working with international clients and networking with others. Coldwell Banker Bain Education is our page for the training and education team, you will find tips, helpful hints, upcoming class schedules and information on special training classes offered. Find us on Instagram: CB Bain Homes is our company main page. Coldwell Banker Bain Education we share images of classes, speakers, special events and featured trainings. Find us on Twitter: CBBainEDU – Training and Education Coldwell Banker Bain – Main company account Find us on LinkedIn: Coldwell Banker Bain – Main company account 22 | P a g e