the monthly newsletter for the Australian PR industry OCTOBER 2012 1. Nic Hayes (pic, right) launches Media Stable in Sydney and Melbourne, offering journalists access to profiles of media trained CEOs and senior staff 2. Bang The Table launch Facebook monitoring service; (pic right below; Matthew Crozier, Founder) 3. Agenda PR recruits Sarah Pinferi, and hosts Steve Wozniak for a client launch in Sydney (pic, below left)
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Opinion
New media vs old media Is Alan Jones a victim of cyber bullying, or is he the latest of many once‐untouchable figures to fall to the paradigm‐shifting power of social media? We suspect the latter. A vocal Facebook group named “Destroy the Joint” (named after Jones' comments criticizing female politicians) plus one online petition (Change.org) created a “volunteer army” – a crowdsourced PR campaign if you like – that Jones and 2GB had no idea how to manage. Admittedly, Jones has accumulated a large army of detractors over the past 30 years. There’s been plenty of analysis about what Jones said at the University of Sydney Liberal Club student dinner, whether Jones was “on” or “off” the record, Jones’ comment that he was just repeating what someone else said etc. This editorial is not about what Jones said. The point is this; in the age of Wikileaks, bloggers and 24x7 digital media, everything is easily reportable, no matter if it’s off the record, un‐redacted or classified. A smart phone has a video, camera and voice recording device; and people don’t look suspicious using them. The Chatham House Rule is obsolete. PRs should counsel their organizations on this trend and how social media empowers ordinary people to engage others with DIY PR campaigns, that can, and do, have disastrous consequences for reputation and revenue. Media is influential, which is why Jones is a broadcaster; it’s just that prior to Twitter and Facebook, the Australian media was owned by Australian moguls and controlled by Australian Governments. This is no longer the case. Lastly, as every communicator should know, never speak ill of the dead.
Appropriate conduct for in‐house Govt Relations practitioners The MC, and tailor of the chaff bag jacket, at the USyd Student Liberal Club/Alan Jones dinner was Simon Berger, the head of Government relations for supermarket giant, Woolworths, who resigned from his position following the outrage at Jones’s comments. Berger is a Liberal Party member. Whilst public sector employees cannot (officially) be members of political parties, so as to maintain impartiality, the rules are different in the private sector. Private sector businesses want former political staffers as in‐house Government relations advisors; they know the political system, they can open doors to lobby those making the rules ‐ Ministers, Departmental staff etc. However, as an employee, Berger’s first duty was to his employer and the Woolworths shareholders, not the Liberal Party. If you have a corporate in‐house Government relations job and you’re a member of a political party, best to keep out of the media.
How the ABC helps commercial TV promote its case Now in its fourth year, The Gruen Transfer/Planet series has delivered the ABC an annual ratings juggernaut. The Gruen series is co‐produced by Zapruder’s Other Films. There are pro’s and cons for the ABC when commissioning third parties to produce programs. On the plus side, the ABC gets the kudos for a show it couldn’t make on its own. Gruen’s focus is “to entertain” – and, coupled with an ultra‐fast turnaround designed to ensure topical issues are discussed by the panel, the show achieves high ratings. The issue with successful entertainment on the ABC is that it is an uncomfortable departure from the public broadcaster’s core mission to “educate and inform” viewers, and, it drags viewers away from commercial TV (cue complaints from commercial TV about a subsidized ABC competing with the private sector). However, the show is such a great plug for the ad industry, the commercial broadcasters are happy to live with Gruen’s ratings success. The show offers commercial TV a perfect forum; everyone appearing on the show is from the industry, and there are no difficult questions from the audience. The two regular guests from the world of advertising and commercial TV, Todd Sampson and Russell Howcroft, are allowed to deliver a largely unquestioned dialogue by the show’s host, Wil Anderson, a comedian. A recent example of this was during the show broadcast on 10/10/12, where Howcroft railed against branded content, the name given to content created and distributed by companies, Governments and non‐traditional broadcasters like Vimeo and YouTube. Why is Howcroft so against branded content? (Ironic given the Gruen shows are branded content for Todd and Russell). Because branded content is in direct competition with the business model of traditional advertising agencies (his old job) and commercial TV (his new job). Ad agencies and TV companies don’t earn money from branded content. It’s nice of the ABC to let Howcroft have a platform to persuade the nation that his type of advertising is the best and branded content is second rate, but where does that leave the ABC’s duty to ensure a balanced discussion?
AAP expands into PR AAP has launched a new service, labeled AAP Newswire Exclusive, described as a “freelance syndication service with an extensive roster of high calibre writers and columnists”, to be marketed to AAP’s media clients and AAP’s corporate clients. AAP is offering the print media a way to hire good quality journalists for short term assignments. Given the sudden loss of large numbers of journalists within News Corp and Fairfax, this could be a very profitable move by AAP. The new service also means AAP Newswire Exclusive is effectively a PR agency; agencies write copy for clients don’t they? If AAP distributes your media release and sells you media monitoring services, why not help you write the release in the first place?
Where do your ideas come from? Over the past few weeks The Daily Telegraph has run a high profile campaign to “Stop the trolls” – the campaign featured a dramatic re‐drawing of the Twitter logo as a vicious crocodile, presumably tearing into people without any regard to their feelings. Aside from the broadsheet versus tabloid artistic treatment, was The Daily Telegraph influenced by The Guardian’s campaign in July? You be the judge; The Guardian’s cover from 13th June below left; The Daily Telegraph’s cover September 12th on right. Of course, you can’t copyright ideas.
TV news still #1, but mobile now #2 The latest Pew Centre research detailing how people get their news shows TV is still number one, but maybe not for long; the rising use of mobiles and the web, which has already overtaken print media, is now biting at the heels of television. However, PRs should note; people aren’t necessarily changing where they get their news from, just the delivery mechanism. Still, it’s a worry for TV broadcasters as advertising revenue follows eyeballs, and it’s a key reason why the likes of Russell Howcroft are unhappy (see above). Your comments and feedback are welcome. Best Regards Glen Frost, Editor, The PR Report glen@theprreport.com Tel: 02 9476 3333
Bang The Table offers Facebook moderation Australian online engagement company, Bang The Table (BTT), have launched a new service, called Peacekeeper, that ensures brands can monitor content on their Facebook pages, which is now a requirement in Australia. The service is available for in‐house PRs and marketing practitioners; however, the service is not designed for companies with multiple clients, such as PR agencies. BTT say they are launching a service for PR agencies in the next twelve months. BTT claim PR agencies will be able to manage (ie facilitate) multiple clients via one portal. Co‐founder of BTT, Matthew Crozier, says agencies will have the ability to manage multiple clients via a web/desktop based portal or via a mobile app. “Bang The Table offers Facebook moderation, we don’t facilitate, that’s where the PR agency comes in,” said Crozier. Crozier confirmed pricing of A$500 per week (per page), or $15k per year (per page). Contact Matthew Crozier, Director, Bang the Table matt@bangthetable.com http://bangthetable.com/services/facebook‐page‐moderation/
Media Stable goes national: offers service for PRs Media Stable is an online directory for talent and professionals ready and willing to talk to the media. Media Stable is committed to finding the best experts and commentators across over 40 different sectors. The most interest to date has come from the professional services sector including Law, Property, Finance, Human Resources and Accounting. The emerging sectors that are becoming popular include environment, communications and, surprisingly, entertainment. After launching in Perth last year, the business is going national. Launched in Perth by media analyst Nicholas Hayes, the business is used mostly by C‐suite professional people (CEOs etc) who want to be introduced to the media. Media Stable has over 40 people profiled in Perth with over 80 media subscribed in WA. PR firms in Perth are starting to take profiles, including PPR, one of Perth’s largest PR firms. Media Stable is a service that supports PR firms to get the best results for their clients, whilst at the same time, those with no PR representation can get a taste of what a little media coverage and publicity can do for them. Megan Warrin former NSW General Manager of media monitoring company Rehame Australia (now Sentia Media) and more recently Operations Director at Randstad has taken on the role of Client Services Manager to open operations in the Victorian and New South Wales markets. Primarily operating out of Melbourne, Warrin has been given the mandate to grow the business. Warrin brings to the table a strong understanding of the media cycle and what both the client and the media require. The Media Stable is about getting willing experts and professional people from all sectors of business and life that are prepared to speak to the media, provide an opinion, comment or feedback to the issues of the day. According to Hayes: “It is about empowering the media when an issue arises to pick and choose some of the best talent that Australia has to offer across any given subject. The talent has been pre‐approved for media suitability as they must reach a certain level of media training and understanding of how the media cycle works. This is done through a five minute
interview called a Media Assessment that is conducted by a working member of the media. The media is vetting the talent that they will be using.” In addition: “If a person is not quite there with their media skills Media Stable is partnering with some of the country’s best Media Trainers. We are looking for more media trainers to work with and develop strong relationships with,” added Hayes. The profile pays for the listing and the media gets it for free; pricing is $1200 plus GST for a general listing per annum and for those requiring more training $2400 plus GST for a more extensive training program. Hayes insists the service doesn’t threaten PR agencies business. According to Hayes; “For all the PR agencies and account managers this is not a threat to their business. It is designed to enhance it by creating other opportunities for the client to get more media attention. We will be working with all PR agencies and the smarter ones will see this as a safety net for their client should an issue arise they will be potentially contacted to make comment.” Other points to note: 1. Profiles can only be viewed by authorised media people 2. All details are secure and confidential 3. There is a cap on sectors to keep saturation levels of profiles to workable and reasonable numbers 4. Approval of all profiles will only take place once a Media Assessment has been conducted (By a current working media practitioner)
Weber Shandwick hires editor, launches online content Weber Shandwick’s new online content strategy includes a new website that will promote ideas, thought leadership and client work relating to the PR and communications industry. Billed as a regional hub for Weber Shandwick news and research, as well as external points of view, it also incorporates a social aspect that allows employees and others to share, contribute and feel part of the agency. Weber Shandwick hope the site will also be a case study demonstration of Weber Shandwick’s capabilities as an integrated PR and marketing services agency. The site will include a variety of content — video, blogs, tweets, Q&As, newsletters, and eDMs. Content will be distributed to other social networking sites, blogs, employee websites and social pages, video sites and traditional media. Weber Shandwick say they are “creating staff advocates for brands” – referring to the PR agency staff also now being the PR for clients, a departure from the usual PR agency model of working with journalists to advocate for brands via stories in the media. Weber Shandwick have appointed ex‐Campaign editor Michael O’Neill as “Digital Managing Editor” for the website. O’Neill has lived in China since 2000 and has been the editor of several publications, including three years as editor of China International Business. After moving to Hong Kong to work for Campaign Asia Pacific (or Media as it was then known), O’Neill was features editor for two years, before being promoted to editor. O’Neill joined Weber Shandwick in June 2012. What stories have people found most engaging? Here are the top five stories by page views: 1. The role of women in PR 2. Healthcare communications in China 3. Infographic lessons from the London Tube 4. The science behind creative engagement 5. Lessons on crisis management in Asia
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Snippets Freya Hunter leaves Encoder, joins Star PR. Ogilvy launch global healthcare comms service http://www.wpp.com/wpp/press/press/default.htm?guid=%7b09c517f4‐0cfd‐4d0f‐9d16‐5bfa1f6739a0%7d US elections next month ABC iView Media Watch from 17/9/2012: coverage of Twitter and The Daily Telegraph's 'Stop the Trolls' campaign http://www.abc.net.au/iview/#/view/26424 Ogilvy Australia’s social media division, Social@Ogilvy achieved global recognition at the 2012 Digital PR Awards winning for its Kleenex Cottonelle: Pin to Make A Difference campaign. CSIRO’s 6 MEGATRENDS that will shape the world in the next generation: http://anthillonline.com/megatrends‐that‐will‐shape‐our‐future/ New PR company Full Force Media launches with Destination Tamworth as founding client
Account wins
Pulse Communications wins Cricket Australia’s Big Bash League Pulse Communications has won Cricket Australia’s brief to handle consumer marketing around the 2012/2013 Big Bash League. Pulse’s win is as a result of a competitive pitch across both Sydney and Melbourne, and will commence immediately. The win follows on the back of Ogilvy PR and Ogilvy RED’s appointment as Cricket Australia’s strategic communications agency partner last month. Pulse Communications’ Head of Consumer Brands, Alexandra Kelly, says the Pulse team are thrilled to be working with Australia’s premier iconic sports brand developing its latest product offering in market, the BBL. Pulse also won the PR business for the Trade Commission of Spain, promoting Spanish olive oil in Australia and New Zealand. It won the business after a four‐way pitch.
Circul8 wins Tourism Fiji Tourism Fiji has appointed social media agency, Circul8 to lead its global social media program. It is the first time that Tourism Fiji has appointed an agency to oversee the brand’s entire social media interests on a global level. Sydney‐based Circul8 will be responsible for social strategy and campaign activities, as well as ongoing community management, for the Tourism Fiji brand across the world. The agency will work closely with Tourism Fiji’s other partner agencies, including Colenso BBDO, digital agency Sparks Interactive, NZ PR agency, Mango Communications, Sydney‐based PR agency Verve Communications and Ogilvy PR in Los Angeles.
Recognition PR wins Hisense PR account Hisense Australia, a consumer electronics company, has appointed Recognition PR to provide its ongoing public relations activities in Australia. Founded in 1969, Hisense is a household brand in China and the country’s market leader in flat panel TVs. Hisense exports to more than 130 countries worldwide and was established in Australia in 2006. Hisense aims to provide consumers with the highest quality products and after‐sales service, distributing through major national and independent Australian retailers. Recognition PR will be providing public relations services to support the introduction of Hisense’s flat panel TVs and household appliances in Australia. The Hisense PR team will be headed by Jennifer Stopher, senior account manager at Recognition and supported by consultant Anna Riches and director Elizabeth Marchant.
BENCH PR wins Expert Solutions Providers (ESP) and Vend Boutique technology PR firm BENCH PR has won two new clients; ESP and Vend. ESP is a provider of managed IT services for small and medium sized businesses in Australia and internationally. Vend provides online point‐of‐sale software that enables retailers to process sales, track inventory and manage customers. It is an HTML5 retail POS and works easily on any device or platform, including iPads and existing POS hardware.
Agenda PR puts Fusion‐io on the media map Agenda Public Relations worked with its client, Fusion‐io (pronounced Fusion eye oh), to spread the word amongst the Australian IT media about the impact “big data” is having on enterprises and in particular, how Fusion‐io is helping Australian banks, retailers and others cope with the surge in big data and manage it more efficiently. More than 25 media and analysts attended the Sydney media conference in Setember, and more than 20 stories resulted, including in the Financial Review and on the ABC. The participation of world technology hero, and Fusion‐io chief scientist, Steve Wozniak was no doubt a huge draw card.
Write Away appointed to launch Blaupunkt in Australia Write Away Communication + Events has been appointed by Bush Australia to launch its new premium range of Blaupunkt home audio systems and televisions in Australia.
Red Agency wins Debitsuccess PR account Red Agency has won a competitive pitch for direct debit company Debitsuccess to promote its billing services to Australian businesses. Debitsuccess is a direct debit initiator in Australia, servicing a range of industries to provide them with the flexibility to completely outsource the management of customer billing and credit control. It initiates more than 18 million transactions annually for more than 1,200 businesses with a value in excess of $1 billion.
Weight‐Watchers launch social movement Weight‐Watchers, one of Australia’s largest weight‐loss diet suppliers has partnered with chef, Pete Evans, to launch an integrated campaign – Plate of our Nation. This national movement will investigate the causes of Australia’s growing obesity problem. Following a research report that will give Australia a real insight into the deepening obesity crisis, the campaign aims to create debate on the nation’s attitudes to food, exercise and obesity through social media, the Plate of our Nation Facebook and Twitter page and www.plateofournation.com.au. The Plate of our Nation website is the centerpiece of the movement, providing a focalpoint for the nation to get behind the cause. Visitors will also be able to take a survey to see how they compare with the rest of the nation in terms of food knowledge and cooking skills. The website will include practical hints and tips; from shopping and cooking ideas, to recipes, together with experts from the fields of nutrition, exercise, psychology, obesity research and fashion providing advice, insight and action. Plate of our Nation is led by PR and social media, with the integrated campaign bought to life through print and digital. QR codes have been placed on print collateral to take users to the Plate of our Nation mobile site.
Undertow Media wins Lavazza Melbourne Cup Carnival campaign Melbourne communications agency Undertow Media has been appointed by Lavazza to manage the PR campaign surrounding the biggest sponsorship event on Lavazza’s calendar ‐ the 2012 Melbourne Cup Carnival. Undertow Media won the account in a 3‐way competitive pitch, and will be responsible for promoting all aspects of Lavazza’s Spring Racing activity including marquee design, international celebrity guests, entertainment, chef partnerships, coffee creations, the Lavazza A Modo Mio machine and the Long Black Race itself. Social media will also form an important component of the campaign. Established in 2003, Undertow Media has grown to be one of Melbourne’s largest independently owned PR agencies with expertise in FMCG, travel, lifestyle and property. Other recent new client wins include Domo, Nature’s Cuppa, Blendtec and Sturt Land’s high profile SA property development New Mayfield.
Adhesive PR wins 3 new clients New consumer PR agency, Adhesive PR, has announced a trio of new client wins including Bacardi (Bacardi Lion), cloud security provider Trend Micro and employment website, www.OneShift.com.au. The Sydney based agency, which is headed up by Mike Maurice, kicked off with a project for McDonald’s. As the name suggests, Adhesive PR offers an ideas‐led approach to PR, developing ‘sticky’ ideas for a range of consumer‐based industries, including entertainment, FMCG, beauty, drinks, telco, tourism, consumer tech, finance and sport. Adhesive PR has picked up project work for Bacardi Lion, launching a publicity campaign for Bacardi around a new product development, Oakheart.
Hill+Knowlton Strategies wins Digital Post Digital Post Australia has appointed Hill+Knowlton Strategies as its ongoing PR/media communications agency. After working closely with Hill+Knowlton on a project basis throughout 2012, Digital Post Australia has formally engaged the agency as it prepares to roll out its digital postbox to all Australians in the last quarter of 2012. The launch of Australia’s first digital postal service marks an important milestone in the digital transformation of postal communications in Australia. The company is a joint venture between Salmat, Computershare and U.S. technology firm Zumbox.
Naked Communications wins Australian Mangoes account Naked Communications Sydney has won the PR account for Australian Mangoes following a competitive pitch. Naked Communications will manage PR, social media and experiential for Australian Mangoes, working alongside their creative agency Elevencom. Australians eat their way through more than seven million trays of mangoes and 100 million mangoes every season. Around 85% of mangoes are consumed in the three eastern seaboard states and 7 in 10 Australians buy mangoes throughout the season.
Agency News
LEWIS PR launches investment program LEWIS PR, the global digital communications agency, has announced plans to invest a further US$5M into the APAC region over the next three years. Lewis PR is looking for an acquisition opportunity in Australia, Singapore, North Asia and plans to create further jobs Reporting record regional revenues for the financial year ended July, the investment will take the form of at least one acquisition. A further ten new positions within account servicing and two new regional posts will also be created. Recruitment for the new position of managing director in Singapore is underway. Growth in digital marketing work for clients has shown a significant increase since the appointment of a dedicated digital marketing director for the region, Sanjana Chappalli. This is in addition to several recent client wins for the region including Good Technology, Oracle, Rackspace, Hong Kong Internet Registry Corporation, Sourcefire and Veeam.
Hill+Knowlton Strategies scoops eight SABRE Awards Hill+Knowlton Strategies Australia has been recognised with two Gold and six Silver Awards at the Holmes Report Asia‐ Pacific SABRE Awards last night for work in tourism, pharmaceutical, consumer goods and social media. H+K Strategies received a Gold SABRE Award for Social Media Campaign Restaurant Safety – Air New Zealand. The agency also received a Gold SABRE Award for the best Pharmaceutical campaign for Know Your Own Skin: The Sun Burn Fades but the Skin Damage Remains – LEO Pharma. H+K Strategies also received the following Silver SABRE Awards for excellence in content creation: • Winner, Earned Media Broadcast for Tourism New Zealand • Winner, Creative Product Photography and Graphics for Tourism New Zealand • Winner, Digital Content Viral Video for Air New Zealand http://www.youtube.com/watch?v=2akTqEClXEo • Certificate of Excellence, Digital Content Viral Video for Tourism New Zealand • Certificate of Excellence in Special Event category for Air New Zealand • Certificate of Excellence, Earned Media Broadcast for OMO http://www.youtube.com/watch?v=zqEz0JtfelM
Hill+Knowlton Strategies wins at the PRIME Awards The “Know Your Own Skin” program for LEO Pharma conducted by Hill+Knowlton Strategies, Sudler & Hennessey, In Vivo Communications and Kantar Health won the best Community Program Award at the 8th Annual PRIME Awards. The PRIME Awards is a unique awards program designed to recognise and reward true excellence within the Australian pharmaceutical and life sciences industry. Know Your Own Skin is a community awareness campaign to educate older Australians around the potential health risks of past sun damage. The campaign has worked to raise awareness of the importance of regular self‐skin checks and further provide skin check tools for healthcare professionals to conduct patient checks. This includes a mobile phone skin check app, educational website, patient and healthcare professional information packs and skin check guides. Photo: left‐right Jack Blakey: Sudler & Hennessey Lisa Sullivan: In Vivo Communications Ian McKnight: LEO Pharma Michelle McGrath: H+K Kasper Jerlang: LEO Pharma Sue Cook: H+K Stefanie Beck: Kantar Health Jason Gavin: LEO Pharma
Ogilvy’s Young Turks help disadvantaged youth Developing creative and imaginative thought is at the core of Ogilvy’s Young Turks latest entrepreneurial partnership. Teaming up with The Sydney Story Factory, Ogilvy Sydney’s Young Turks have committed to tutoring marginalized young people, helping them to express themselves through creative writing. Over the next few months 30 Ogilvy Young Turk volunteers will tutor creative writing programs every 6‐8 weeks at The Sydney Story Factory including comedy writing, script and screen play development and poetry classes.
VIVA! wins PR campaign of the year at 2012 PRIME Awards VIVA! Communications, together with CSL Biotherapies, clinched PR Campaign of the Year at the highly prestigious 2012 PRIME Awards held at The Westin, Sydney on Friday, September 20. The PRIME judging panel rated our campaign, ‘Protecting Against Pneumococcal Pneumonia,’ the “stand‐out” entry for the night. The PRIME Awards recognise and reward true excellence within the Australian Pharmaceutical and Life Sciences Industry. VIVA! Communications was also recently awarded the CSL Biotherapies travel vaccines account. The agency will be coordinating further strategic and highly creative integrated communication campaigns designed to educate and inform healthcare professionals and consumers about the importance of protecting against preventable travel‐related infectious diseases, over the next year
VERVE Comms run PR for Tourism Fiji campaign Tourism Fiji has commenced a television and digital campaign to generate Christmas and first quarter 2013 bookings, showcasing Fiji as the best destination for families and couples this holiday season.
STW launch digital training for all staff STW’s Digital Academy is a training program specifically designed to arm all STW staff with the expertise required to understand client’s digital needs, and act on them accordingly. All sessions are run by digital experts from within the STW Group. The training is structured to provide a greater understanding of the digital ecosystem. The course has been broken down into an introductory one day ‘Think Digital’ session (inspired by the Hyper Island teaching method), followed by several specialist modules covering different topics such as UX Design and Emerging Platforms. These sessions provide attendees with tools to help them leverage their newfound knowledge for both client and agency benefit. And for companies that have little‐to‐no in house digital capabilities, the modules provide staff with the tools required to partner with specialist agencies within the group. To date one‐third of staff have attended; STW will also launch the Digital Academy in NZ early next year.
Hemming launches Bold Media Former Head of Corporate Affairs at News, Toby Hemming, has launched his own PR agency, Bold Media, servicing the Asia‐ Pacific region. Launching with foundation clients including the Asia‐Pac operations of global digital agency Profero, leading insights agency Edentify and Sydney‐based design and copywriting agency The Make Room. Prior to founding Bold Media, Hemming was Head of Corporate Affairs for News Limited’s News Digital Media, and has held a number of communications positions in Australia and the UK including roles at News Limited, News Digital Media and BSkyB. visit www.boldmedia.com.au
Buchan expands Sydney and Melbourne offices Substantial organic business growth and new client wins in fiscal year 2012 have seen five new consultants join the team at Buchan Consulting. Danny Rose joins in the position of Senior Consultant from AAP; David Leahy as Account Director from Haystac; Jane Lowe as Senior Consultant in investor relations; Julie Fenwick as Senior Consultant from Fenwick Communications and Shevaun Cooper as Senior Account Executive from Burson‐Marsteller. The new hires broaden the company’s extensive knowledge base in the areas of technology, healthcare and investor relations, reflecting recent growth in business from these innovation‐led industry sectors. New client wins in 2012 include M2 Telecommunications, GSK, Australian Taxation Office, Nanosonics, Universal Biosensors, Microsoft, and Cogstate.
Blink Republic launches social media photo platform According to Blink, Social Media Photo Booths offer an engaging, interactive consumer experience and give a brand a way to involve consumers in their marketing campaigns. With images instantly posted to the brands Facebook page and consumers using touch screens to share photos on Facebook, via email and mobile messages, the brand campaigns quickly gain exposure and increase connections. For PR people the value is generating instant social media connections and interactions for clients as part of events, launches, sponsorship or promotions. According to Blink Republic most clients now communicate with more consumers through their social media channels, and should be using social media to leverage every event. As an example, Blink Republic suggested the following example of how a brand could leverage social media: a Wallabies match at ANZ Stadium may draw a crowd of 80k people but the crowd are connected to over 175k people on Facebook. Founder of Blink Republic, Jamie Gilroy, said: “Brands can no longer just put on a great event; they have to make it a Social Event, and the best way to that is with Experiential Social Media ‐ creating the Social Media Content and Connections as part of the event… which a Social Media Photo Booth enables brands to do.” Ogilvy PR launches Islamic comms division http://www.wpp.com/wpp/press/press/default.htm?guid=%7bbd375758‐2984‐47c1‐99db‐b90b513239b9%7d
Ogilvy PR Australia opens Adelaide office Ogilvy PR Australia opens an office in Adelaide to be managed by Hannah Treloar, an account manager in Parker & Partners, Ogilvy PR’s public affairs and government relations agency. Currently based in Sydney, Treloar grew up in Adelaide. She will retain her existing Ogilvy PR and Parker & Partners clients and will seek opportunities for the company throughout South Australia.
BlueChip Communication wins gold Sabre Award BlueChip Communication (BlueChip), one of Australia’s leading financial services communication consultancies, has won a Gold Award for best campaign in Financial Communications at the 2012 Holmes Report Asia Pacific SABRE Awards. Celebrating PR campaigns that demonstrate the highest levels of integrity, creativity and effectiveness across the Asia‐Pacific region, BlueChip won the Financial Communication category with their National Savings and Debt Barometer (NSDB) 2011 campaign for RaboDirect. RaboDirect, the online savings division of Rabobank, conducts the annual barometer to measure the savings and debts habits of Australians. The insights from the barometer have proved extremely interesting in the three years it has taken place; with RaboDirect able to then use these as a launch‐pad to provide practical tips on how to improve savings habits and reduce debt. Carden Calder, Managing Director of BlueChip, said: “We are delighted that our work has been recognised by industry peers. This kind of result doesn't happen by chance – it's only possible with RaboDirect's continued support and the BlueChip team's persistence to deliver campaigns that make a real difference. Our ultimate aim as a business is to help Australians make better decisions about their financial futures. This suggests we're well on our way.”
Currie Comms wins 2 gold PRGN awards Melbourne public relations firm Currie Communications has won two gold awards at the 2012 Public Relations Global Network Best Practice Awards in Germany. Currie's work with Australia Post http://auspost.com.au/about‐us/community.html on the Kids Teaching Kids http://www.kidsteachingkids.com.au/ campaign won both the Corporate Communications and Event Communications sections of the international competition. The PRGN Best Practice Awards is judged by peers from 900 consulting professionals at 44 public relations agencies across six continents http://www.prgn.com/.
Conville launches family health blog Sunday Telegraph health and lifestyle journalist Nicola Conville has launched My Healthy Family, an Australian blog dedicated to family health and wellbeing. The blog is not part of her role at the Sunday Telegraph. Nicola has worked for a wide range of magazines, newspapers and websites, including body+soul (Sunday Telegraph), Better Homes & Gardens, Family Circle, Men’s Fitness, Cosmopolitan Pregnancy and www.birth.com.au Nicola launched My Healthy Family after recognizing a gap in the market for a blog that encompassed information on the four pillars of health: food, fitness, general health and wellbeing. Nicola said: “My Healthy Family is all about keeping every member of the family healthy and happy, from babies to grandparents and everyone in between. We know families come in all shapes and sizes and My Healthy Family is a celebration of all the people we love. The aim of the blog is to provide practical tips and advice to help build healthier, happier families, and in turn, stronger communities. “My Healthy Family contains information on the latest health studies and initiatives, inspiring profiles, recipes and fitness tips. It is a one‐stop destination for all your health needs.” For more information visit www.myhealthyfamily.com.au
Campaigns
Cardinal Spin launch The Workers bar Photo: Sarah McGuire, Kylie Edwards, Amber Forrest‐Bisley, and Katie Eastment. Special guest was former PM, Bob Hawke. Cardinal Spin agency, led by Directors Kylie Edwards and Amber Forrest‐ Bisley, brings expertise across all areas of communication that spans arts and entertainment, publishing, media, food and wine/hospitality, travel, lifestyle, fashion, beauty and corporate/ business arenas.
Polkadot PR use “event + social media” for campaign The aim of the “Search for the Smile of Melbourne” campaign was to raise awareness of The Invisible Orthodontist amongst the general public. Polkadot set up a photo booth in Federation Square with a huge TIO branded toothbrush to attract public attention. The public were encouraged to give their best smile to be entered into a competition to win a free Invisalign treatment. The competition was run on Facebook via an external app. The applicants were encouraged to have friends and family vote for their smile and the photo with the most votes won the prize. Facebook was integral to the campaign and allowed people to get involved in the voting and have a say about who won. There was also a Twitter hashtag on each photo and everyone was encouraged to tweet about the event. The competition ran for 2 weeks (21st September – 5th October) and the winner was announced as Tamara Klisaric, pictured. The Invisible Orthodontist is a nationwide group of orthodontists.
Rate My Dentist? NIB to launch website rating dentists and other healthcare specialists http://www.whitecoat.com.au
Republic of Everyone create branded content for MSF Sustainability strategy and communications company Republic of Everyone has joined forces with transmedia production company @radical.media, and recently launched public relations agency The Bravery, to collaborate on a first‐of‐its‐kind digital media platform – MSF.TV. Launched on 2 October MSF.TV is a month‐long awareness campaign for the independent medical humanitarian aid organisation Médecins Sans Frontierès Australia. MSF.TV is an innovative seven‐channel platform combining both ‘live’ and ‘on‐demand’ video content in an online environment. Providing viewers with unprecedented breadth and depth of access, MSF.TV will take its viewers on Médecins Sans Frontierès journey to ‘Go Where Others Don’t’. “It's a challenge showcasing the work of an organisation who spends so much time going where cameras often don't.... war and disaster zones, and some of the world’s most perilous places,” said Ben Peacock founder and partner of Republic of Everyone. “That's what makes this project so incredible ‐ for the first time, people can see and hear stories never told before, and they’re accessible online from anywhere.” The campaign includes sending crews to South Sudan and Papua New Guinea, a live newsroom and filming and cutting together over 100 pieces of content, with all production led by @radical.media. "This was a great opportunity for us to give everyone a sneak peak of the future of information and entertainment delivery,” said Ian Fowler, Managing Director of @radical.media. “As brands try to reconnect with their audiences and media platforms evolve, we see the merging of TV and online being the key development in media over the next five years,” Viewers will be driven to watch MSF.TV by the support of well‐known media presenters, a comprehensive PR and social media strategy, and key media partnerships developed by The Bravery. MSF.TV is entirely socially integrated, optimised for mobile platforms and developed with quality newsworthy content for both media outlets and consumer viewers alike. “MSF.TV is a perfect example of the evolution that traditional public relations is making and the new space it is claiming ‐ the delivery of cutting edge, creative digital campaigns,” said Claire Maloney, PR Director of The Bravery. Digital and animation company, Heckler developed the website MSF.TV with all sound and music compositions developed by Nylon Studios. Photo: Fran Tinley, Claire Maloney, Ian Fowler, Ben Peacock, Holly Alexander, Ben Peacock.
Appointments
Clarity appoints Vaughn as GM Clarity Communications has appointed Phil Vaughan as General Manager of the consultancy to direct the day‐to‐day operations of WA’s leading independent communications consultancy. Phil was previously PR Manager at Clarity having joined the consultancy in 2009 after an extensive PR career that includes both national and international experience advising a range of major corporations and brands. Clarity Communications has appointed Andrew Mathwin as Digital Strategist, to advise its corporate clients on combining a range of internet and social media activities into daily operations. Andrew previously held specialist global digital and marketing roles at Jetstar and online sports social media company PlayUp.
PPR appoints Desport and Sweetapple Professional Public Relations (PPR) has appointed two new Account Managers; Georgia Sweetapple and Samantha Desport. Desport joins PPR from the UK where she had more than 20 years’ experience directing PR campaigns in the food and drink, FMCG, pharmaceutical and health and beauty sectors. Since joining PPR Desport has taken on key accounts including Perth Fashion Festival, Silver Thomas Hanley, The Pharmaceutical Society and Australand. Sweetapple has managed campaigns for national and global brands such as Panasonic, Adobe, Yahoo!, Sanyo, TrendMicro and SonicWall.
Klick hires for LA and Sydney offices Klick Communications have added two new “Klickstars”, one for their Sydney office and one at Klick Los Angeles. In LA, Stephanie Harnett joins in the role of Communications Executive to the Klick LA team. She’s worked in the newsrooms of The Los Angeles Times and The Huffington Post. Joining Klick Sydney is Paul Sargent. Originally from the UK, Paul has a huge amount of publicity‐driven PR experience and has worked on a variety of brands such as Quiksilver, GAME Australia, Guinness, Weightwatchers, and Virgin Mobile. In the UK Paul was awarded the CIPR PRide Gold Award for Outstanding Young Communicator 2011. (equivalent to the Australian PRIA awards)
Voiceless offers $15k for media awards Share in $15,000 with the Voiceless Media Prizes, celebrating outstanding journalism that contributes to animal protection. The Media Prizes recognise the most accurate and influential reports on factory farming, kangaroo hunting, live export and other important issues that affect animals in Australia. Sponsored by the Dalwood‐Wylie Charitable Foundation, the prizes include $5,000 for the best print journalism, $5,000 for the best broadcast journalism and $2,500 for the runner‐up in each category. Eligible stories must: • Address factory farming, live export, food labelling and certification, animal law, hunting of kangaroos and other animals, animal experimentation, animals in entertainment (zoos, circuses and rodeos) or animals killed for fashion (furs and skins); or • Build public understanding of animal sentience; or • Examine the ethical relationship between human and non‐human animals. Winners last year were Four Corners' explosive investigation into live export on ABC TV, 60 Minutes' exposé on the factory farmed pig industry on Channel 9 and a revealing look at animal law in The Weekend Australian Magazine. Nominations close on 26 October and the winners will be announced on 28 November at the 2012 Voiceless Awards.
Remarkables Group adds 5 new bloggers to talent roster The Remarkables Group added five new bloggers to their books, making a total talent pool of ten bloggers available to brands. The agency launched in May this year with founding Remarkables Styling You, Woogsworld, Edenland, BabyMac and A Beach Cottage. Joining them are: • Chantelle Ellem (Fat Mum Slim) – www.fatmumslim.com.au • Andrea Zanetich (Fox in Flats) – www.foxinflats.com.au • Corrie Sebire (Retro Mummy) – www.retromummy.com • Nikki Yazxhi (Bellamumma) – www.bellamumma.com.au • Christina Butcher (Hair Romance) – www.hairromance.com Chantelle is founder of the Instagram Photo a Day challenge, which has had over 6m photos shared to date; while ex‐ marketing director Andrea recently created the first brand/blog co‐branded e‐magazine with Ecco shoes. In its first four months in business The Remarkables Group has managed campaigns for brands including new Qantas entity Hooroo, Harris Farm Markets, Sensodyne, Method, Tomorrow Finance, Makeup Australia, Cenovis, TIC TAC and Rockport – with work spanning on‐blog activity such as sponsored posts and off‐blog work like event appearances and content creation for external websites. Future plans for The Remarkables Group include building the team managing both client and blogger relationships, growing the stable of talent further, and finalising plans for 2013 work. Lorraine said: “Our vision back in May was for Remarkables to be annual ambassadors for brands in a similar fashion to where the US market is – a scenario I didn’t think would materialise for a couple of years. Excitingly, we’re in late‐stage discussions with three major brands about ambassadorships in 2013, which will see the Remarkables blogging regularly about those brands, hosting events and creating content for the brand’s owned platforms throughout the year.”
Articles
Editors looking for great photos to match great stories By Wade Laube In a routine as predictable as the sunrise itself, around breakfast time each morning hundreds of telephone calls are placed by PR firms to newspaper editors across the country. They ring with story ideas many and varied but the majority of these pitches have one thing in common ‐ they tend not to succeed. Having once been a recipient, what struck me was how often they failed not on merit entirely, but because they offered absolutely no potential for pictures. Newspapers both print and online put great emphasis on finding strong illustrations for the stories that they publish. That’s not just because running empty white boxes is frowned upon, but because science has proven their worth. For eight out of ten readers a picture serves as the entry point to the page, so how well it can engage them has a real bearing on whether they go on to actually read the stories as well. In other words, a strong photograph is the best entree the words can possibly have. Likewise, if your pitch itself is sitting in a swamped email inbox among two or three dozen similar, ensuring it’s accompanied by powerful pictures gives it double the prospects of those without. But it’s as though this is lost on most of those morning callers and these days more than ever that’s an opportunity squandered. That’s because now is literally the very best time in the history of print media to have your pitch embraced by editors who are understaffed, hungry for content and so especially receptive to worthy ideas. The aim, I suggest, should be to make your press release, pitch, story idea or media call an especially worthy one by emphasising strong visuals from the very beginning. In the split second you've got to sell your story to that editor, a picture will steal their attention more than a page of ten point type ever could. Get them on the phone to alert them to the email you've already sent, and make that email stand out through pictures. If they're good enough they'll add their own persuasive charm to the merits of your pitch. Picture potential is a value‐add you can offer in the knowledge that the great majority of your competitors do not. Wade Laube is a photographer and owner of StillsGroup (www.stillsgroup.com) and is former Photographic Editor of The Sydney Morning Herald.
Macleay College launches digital newsroom Journalism students at Macleay College are set to benefit from the launch of a student digital newsroom. The Newsroom (newsroom.macleay.net) will cover news, features, sports, lifestyle, and world news with multimedia and photographic teams. Its State Watch team will tackle investigative reporting projects. The Macleay College Newsroom will be led by 11 student Editors overseeing a team of 80 journalism students, supervised by six professional journalists. “We have no agenda to push and can focus entirely on delivering stories of interest and relevance, in an environment which closely imitates a professional newsroom,” said Nigel Gladstone, Editor, Macleay College Newsroom. The Newsroom forms an integral part of the practical teaching used at Macleay to produce highly employable graduates. Visit the Newsroom at http://newsroom.macleay.net
Freelance PR: genuine career move, not last resort By Karen Tearney :: Founder of Re:public PR and Marketing Freelance PR. Often considered a euphemism for ‘between jobs’, freelancers have long been considered second rate practitioners who can’t get a real job. But while the agencies weren’t looking, Freelance PR is gaining traction as a bona fide career move. According to a global freelancer study (covering all freelance disciplines, not just PR), freelancers reported an average increase of 47% in income between last year and this year. The survey also reveals that 79% of the independent professionals polled were more productive working as a freelancer. But although freelancing is becoming an accepted and respected career move in other industries, public relations freelancers have been sidelined for too long. But now we’ve had enough. Without any local research on the trend it’s impossible to prove Australian freelance PR numbers are growing, but anecdotally the evidence is clear. Many experienced Public Relations professionals are ditching the corporate life and going it alone. Freelancers have always offered a genuine alternative to agencies. They work hard, are extremely committed and loyal. They don’t have overheads or the level of expenses that an agency can chalk up. But they were never really taken seriously. So what’s changed? Everything. Technology, communications, social media and the credit crunch have all played a major part in driving value of the Freelancer. With PR Freelancer and sole trader communities growing nationwide (and internationally), the issues of isolation and creative block are concerns of the past. Dedicated mentoring, training and recruitment platforms are providing a trusted and vital framework which will continue to drive the confidence of the Freelance PR workforce.
There’s no doubt there’s still an important role for agencies to play – I’m not saying the Freelancer is the one and only solution ‐ but look around and you’ll see that we are a growing sector that’s playing a critical (and growing) role in the industry. By Karen Tearney :: Founder of Re:public PR and Marketing Re:public is the first (and only) company that focuses purely on the PR freelancer community. We match highly qualified freelancers with companies wanting a PR boost but can’t afford the agency price tag. Re:public is launching its first Freelancer Workshop in February 2013. Session One will include Leadership Skills training, Negotiation Skills training and Clearing Creative Block.
Media news
Tourism NT and Seven West Media launch branded content series Tourism NT and Seven West Media today announced the launch of an exclusive Australian online content series, The Checklist, now live on Yahoo!7’s catch‐up site, PLUS7. Set in the Northern Territory and hosted by Daniel MacPherson, The Checklist will see six contestants travel through diverse landscapes such as Uluru, Kings Canyon, Kakadu and Litchfield National Park, competing in a range of challenges involving crocodiles, buffalo, boomerangs, quad bikes and bush tucker. The 12 weeks online series, which started on September 2, sees a six‐minute episode uploaded each week. Viewers will have the opportunity to win their own ‘Checklist’ experience in the NT by going to www.yahoo7.com.au/winthechecklist, and answering a trivia question based on the series. The series will be promoted across Seven West Media properties including Yahoo!7, Channel Seven, 7Mate and in Pacific Magazine titles including Women’s Health, Men’s Health, New Idea and Who Weekly. Virgin Australia will launch a travel deal via their in‐flight entertainment, helping to convert viewers of The Checklist into travellers to the NT. Details of the deal will be available on www.travelnt.com/thechecklist. Three teams of two contestants took part in the filming of the series, competing for a $10,000 travel package and $5,000 cash and prizes. The contestants come from across Australia.
Pew Centre: TV still #1 in news “In Changing News Landscape, Even Television is Vulnerable” says Pew Centre From the Pew Centre website: “The transformation of the nation’s news landscape has already taken a heavy toll on print news sources, particularly print newspapers. But there are now signs that television news – which so far has held onto its audience through the rise of the internet – also is increasingly vulnerable, as it may be losing its hold on the next generation of news consumers. Online and digital news consumption, meanwhile, continues to increase, with many more people now getting news on cell phones, tablets or other mobile platforms. And perhaps the most dramatic change in the news environment has been the rise of social networking sites. The percentage of Americans saying they saw news or news headlines on a social networking site yesterday has doubled – from 9% to 19% – since 2010.”
10 tips to building an online community From engaging people on Facebook to custom online communities (a service Bang The Table offer), this guide from Bang The Table’s CEO Matt Crozier, will help you through the digital maze Read online, or buy a hardcopy here: http://bangthetable.com/freebies/onlineconsultationguide/online‐consultation‐guide‐book/
AMA slams alcohol brands and Facebook Doctors lobby group, the AMA, slams Facebook and other social media platforms for allowing alcohol brands to target children on Facebook and via a national summit called on the Federal Government to lead an enquiry into alcohol marketing. See http://ama.com.au/alcohol‐marketing‐and‐young‐people And media coverage here: http://www.smh.com.au/technology/technology‐news/social‐media‐condemned‐for‐alcohol‐marketing‐20120919‐ 2672f.html
Events & Awards
PR People celebrate 5th birthday Specialist PR recruitment agency, PR People, celebrates five years of business this month. The company, which is part of Sandy Oldham People, has actually been helping PR practitioners and communication specialists with their career decisions for over a decade but, back in October 2007, rebranded as PR People to reinforce their expertise and specialisation and demonstrate their commitment to the public relations industry. The team, consisting (L to R) of Lynnette Edmonds (Director), Claire Landon (Business Manager) and Vicki Bainbridge (Senior Consultant); bring years of recruitment knowledge and expertise as well as decades of PR consultancy experience from their previous careers. Sue Cato, Mac Bank PR in social ideas competition http://www.probonoaustralia.com.au/news/2012/06/do‐you‐have‐big‐idea‐social‐enterprise‐competition‐launched
Cole Lawson PR’s Patrick MacDonald wins PR Award A former Network Ten children’s television presenter has been named the winner of the 2012 Ian Robertson Award for emerging public relations professional of the year by the Public Relations Institute of Australia (PRIA). The accolade comes one month after MacDonald was awarded a PRIA Queensland State Award for Excellence for his work in issues management and recovery communications for a retail food outlet that was the target of repeated negative coverage by a current affairs outlet. Patrick’s unusual mix of qualifications in public relations, television and the law has seen him forge a niche career in media relations and issues management at the public relations firm that controversially hit the headlines in 2009 for its representation of the United Motorcycle Council in its campaign against proposed anti‐association laws. Prior to working in public relations, Patrick was a former children’s television presenter for shows like Puzzle Play, Giddy Goanna and Picnic in the Park.
Job of the Month
Senior Account Director (Consumer) – MELBOURNE $$ Negotiable • • •
Major Australian Brands Stable and growing business Brilliant culture
Our client, a highly regarded locally based consultancy is rapidly growing its presence and brand in the Melbourne market on the back of some outstanding execution for its impressive portfolio of high profile, major brand clients. With ongoing growth the consultancy requires a gun Senior AD to further support its impressive consumer practice offer. You will bring insights and proven experience working with leading brands, where particular expertise or experience in the general lifestyle space, and an interest in arts, sports and social responsibility would be beneficial. You should have natural creative flair and proven ability to lead and execute highly successful campaigns on behalf of your clients. You should have well developed relationship management skills, and have an established and trusted network of influential local market contacts and have significant experience in managing a diverse client portfolio of high profile brands. You have proven ability to communicate at all levels, a sharp strategic mindset, sound social media and digital expertise, and clearly demonstrable track record of first class results. You are a team player and desire to work in a cohesive, friendly, down to earth and supportive culture. The successful candidate should have at least 7 years experience, ideally within a PR agency environment. Continued growth means that this role must be filled quickly.
For more information regarding this role contact: Jeremy Wrench at Capstone Hill Search, Sydney on (02) 8249 4636 or email: jobs@capstonehillsearch.com To learn more about similar roles or about Capstone Hill Search go to: W: www.capstonehillsearch.com Twitter: @prjobsaust
Capstone Hill Search (CHS) provides specialist permanent recruitment services to the Public Relations, Corporate Affairs and Marketing Communications industry. CHS is led by Jeremy Wrench, MPRIA, and guided by his 16 years of experience in international PR consulting and senior management. With offices in Sydney, Melbourne and London CHS, takes a truly international approach. Below is a few of the roles we have currently available:
Account Manager b2b/b2c ‐ SYDNEY, $65k+ SYDNEY ROLES: Want a blank canvass and opportunity to kick your career into the next gear, than this is the role for you. One of Sydney’s best performing and fastest growing consultancies, with brilliant team and genuine work life balance, requires a AM with experience and confidence to work on very high profile clients across b2b and b2c. Very strong potential for advancement. Senior Account Manager, Consumer (Sports focused), SYDNEY, $75k‐$85k If you love major sporting events, and have always dreamed of working with some of the highest profile sports organisations in the country, this role is for you. This brilliant local, independent consultancy with an enviable client list and equally impressive track record for results is looking for an insightful, mature and level headed SAM to join their growing business. Proven experience in managing and/or leading major clients, down to earth attitude and natural relationships skills required. Senior Account Manager, Corporate & Financial Services, SYDNEY, $85‐$95k Outstanding opportunity to join one of the world’s most recognised and trusted consultancies. Strengthening an already impressive corporate offer you will support a diverse, exciting and high profile client portfolio with the backing of a highly supportive team and first class resources. Account Director (Consumer), SYDNEY, $110k ‐ $120+ This rapidly growing, envied and very successful independent Sydney agency requires a highly experienced and capable consumer Account Director to support and harness ongoing growth and manage an outstanding team and mouth watering client list. You should have considerable consumer/lifestyle agency experience and 8+ years overall experience as a minimum. Digital Director, Sydney $130/$150k+ Tremendous opportunity to be a driving force at this remarkable Sydney based consultancy. Renowned for having a world class client list and the results and strategic thinking to match, you will join one of the most cohesive and supportive teams in Sydney and spearhead the digital comms offer across a diverse client portfolio. You have considerable digital and social credential underwritten by significant consulting experience, natural gravitas and the ability to provide senior counsel and insights to multiple stakeholders at all levels. Probably the best digital comms role in Sydney this year…or next! Account Manager, (Consumer), MELBOURNE, $50k‐$60k+ MELBOURNE ROLE An exciting and challenging AM role in a local consultancy with national presence. Ideal for an gun SAE, this is a genuine opportunity to transition set up into a true AM role if you have proven client management experience. You have proven strategic and creative ability and a strong track record in tactical delivery and client relationship development. You should have proven experience in consultancy, and be looking for a clear path to leadership, local market experience and contacts required. Account Director (Corporate), MELBOURNE, $110k ‐ $120+ This rapidly growing national consultancy group is looking to add senior resource to help support is enviable and challenging client portfolio. Ideally you have skills across b2b and b2c, and broad stakeholder engagement experience. A confident team leader and senior counsel, you also have proven ability to advise the big end of town. Infrastructure and utilities experience would be beneficial. Head of Consumer, MELBOURNE, $130k Negotiable Package A rare and exciting opportunity to lead this high performing independent consumer practice. Leading a stable, happy and supportive team you will bring significant consultancy experience and solid local market networks to help drive the next stage of growth for this very highly respected agency. Charged with leading a portfolio of very high profile brands you will have proven ability to create and execute world class campaigns and deliver genuine creative flair. You enjoy and have significant proven ability to build business, and pride yourself on your team management and relationship skills. This role comes with significant and very real opportunity for further growth. Associate Director, Financial Services, LONDON, £50,000 – £60,000 LONDON ROLE If you want to be at the heart of a cutting edge, Financial Services focused agency, working with household names renowned for excellence, then this is for you. This Consultancy is both established and pioneering. The dynamic communications team has won awards for its inventive approach to PR – and they wish to build on this success. You must have proven ability to win and build business and have gravitas to deliver genuine senior counsel. Enquiries and applications should be directed to: E: jobs@capstonehillsearch.com T: Melbourne: +61 (0) 3 9827 7277 / Sydney +61 (0) 2 8249 4636 / London: +44 0207 887 6526 Twitter: @prjobsaust
Corporate Communications Specialist Ideally, you will have 8+ years’ experience A senior role designed for someone with mining/resources expertise Must be able to run accounts and help win new business You’ll be experienced in communicating company news and performance in order to enhance reputations An understanding of key business terms in the coal or gold sectors – and related technical terms – is ideal Ike Levick 0405 218 626 ilevick@saltshein.com.au
“I was impressed with the help I received from Salt & Shein. I felt positive that my best interests were at heart … I had someone friendly to advise me through the daunting process of job hunting … and secured an ideal job through them …” “Their service is honest, fast, and on-brief every time ... They know our company culture well and take the time to fully understand our requirements … Plus, they’re just straight up nice people to work with.”
Senior Account Director – Consumer Ideally, you will have 8+ years’ experience Are you passionate about integrated consumer brand comms? Join the senior management team of this seriously impressive, large independent PR agency Work on a range of leading large consumer brands Hone your team, budget and client management skills Develop your career Account Manager, Financial Services Ideally, you will have 4+ years’ experience Great chance to join a leading FS boutique Work within a well-respected team Work across corporate, financial services and wealth mgt clients Local market knowledge and agency background essential All levels, Healthcare - LONDON Ideally, you will have 4+ years’ experience Want to move to London and develop your healthcare PR consulting career? This leading global PR agency is seeking Australian healthcare talent Contact me to find out more … Account Manager – Consumer Ideally, you will have 3+ years’ experience Join a well-established PR team that sits in a wider integrated offering Work on a range of consumer, FMCG and lifestyle accounts Leverage your experiential, sponsorhip and PR skills LOCAL experience is a must SAE, Junior Account Manager, Consumer Ideally, you will have 12 – 18 months’ agency experience Work in a close knit, leading edge team in a great location Clients include food + lifestyle Local knowledge a must …
Level 3, 20 Bond Street, Sydney www.saltshein.com.au
Senior corporate communications/ Public Affairs experts!! Ideally, you will have 10+ years’ experience Have you recently worked in government? Do you have a background in corporate comms? Are you up for a career-changing challenge? Please contact me to find out more!
PLEASE NOTE THAT THESE ROLES ARE ALL BASED IN SYDNEY Group Account Director – B2B/Tech $NEG We have more than one opportunity for senior b2b tech practitioners to manage specialist groups within significant PR consultancies
All roles offer great benefits and remuneration These are senior positions that require a depth of experience and knowledge as well as proven experience at managing global brands and running a P&L (including new business prowess)
Sponsorship/Activation Senior Account Director $130K incl. Exciting opportunity for skilled practitioner to join a creative PR agency within a large integrated advertising group
Work across two iconic brands to manage significant sponsorships in the sports and entertainment arenas
You will have a team & will love working in this extremely dynamic & rewarding environment Head of Digital (PR Agency) $NEG Brilliant newly created role in one of the nation’s most successful PR agency (independent) groups. Work across two key teams sharing and champion digital communications expertise and knowledge Enjoy working across large, global brands with enviable budgets Account Director/SAD – Retail/Fashion/Brand $120K incl. This Sydney-based role requires a mature, experienced AD/SAD to manage one huge retail client You will be part of a national team with reports in 3 separate states This is all about working on a challenging and inspiring brand which enjoys worldwide recognition and pushes the boundaries A strong, confident practitioner who can back themselves in challenging circumstances will thrive in this fantastic role
Community Manager – Beauty/Fashion
$60K incl.
Unique opportunity to develop and manage social engagement programs You will be solely responsible for developing and executing integrated communications programs for social media platforms You will be the driving force and the real voice of the agency on all things digital Ideally you will have excellent writing skills, experience in social/digital media, and a real passion for this space You will love everything related to fashion and beauty, and have at least three years agency experience
Account Manager – Consumer/Retail
$70K incl.
We have a number of AM roles in various leading agencies across Sydney Ideally you will have at least three years agency experience and looking to make the move asap You will have solid media contacts, have a passion for digital and really want to make your mark on the Sydney PR scene
Senior Account Executive – Travel/Leisure $60K incl. Boutique agency looking for a SAE to join a growing team You will be a passionate and enthusiastic individual looking for your next step in your PR career This agency prides itself on staff retention and culture Feel free to apply if you have only 18 months PR agency experience Senior Account Manager – B2B $80K incl. Global agency looking to expand the team due to new client wins Work on some huge brands within the B2B space Ideally you will have at least four years’ experience, with at least 12 months of that being in Australia
Real opportunity to own and manage expanding client portfolio, whilst mentoring junior team members
Our business is TALENT PLACEMENT Our recruitment MODEL is unique We are COMMUNICATION specialists TALENT PLACEMENT PROFESSIONAL DEVELOPMENT
CAREER COACHING
RESUME REVIEW MEDIA TRAINING CRISIS COMMUNICATIONS www.briggscommunications.com.au
Talent | Training | Crisis Suite 5, Level 10, 118 Queen Street, Melbourne, VIC 3000 T: 03 9602 4310: W: briggscommunications.com.au
Public Relations Officer Fulltime, ongoing Sydney, CBD Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment. Navitas, or PIBT as it was then, was founded in 1994 with the goal of helping more international students succeed at university in Australia via improved student support and an extended academic year. Since this time Navitas has significantly expanded the services it offers its students and clients and is now creating opportunities through lifelong learning for over 83,000 people in 23 countries per year. The successful applicant will provide public relations support, as directed, by the Public Relations Manager and Group Manager Public Relations to actively promote the Navitas Group. This includes supporting the development and implementation of public relations plans, drafting and issuing media releases, the provision of internal communications support including website and e-newsletter production, proactive and reactive media liaison and engagement, issues management support and the provision of general media and public relations support. Selection Criteria Essential Skills and experience • Experience in drafting media releases and dealing with the media; • Proactive and reactive media relations experience; • Involvement in developing public relations strategies and implementation plans; • Experience in the development and implementation of internal communications strategies and tactics including online and e-newsletters; • Sub-editing and proofreading experience; • Understanding of social media; • Ability to manage complex and sensitive issues with integrity; • Excellent organisational skills and an appreciation of working to tight deadlines; and • Being able to work autonomously and be motivated as part of a small team in a growing organisation.
Desirable • Minimum 3 to 5 years' experience in a public relations, communications or media role; • Experience or knowledge of the education sector; and • Journalism experience. For a copy of the position description, please see the Navitas Careers site, http://www.navitas.com/careers.html. Successful applicants will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check.
What we offer The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is values driven and an equal opportunity employer. Enquiries and applications, including a cover letter and resume, should be sent to Annette Madjarian, Public Relations Manager, at Annette.Madjarian@navitas.com. Applications close on Friday, 26 October 2012.
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