the monthly newsletter for the Australian PR industry NOVEMBER 2012 1. Australian Commonwealth Games Association appoints John Lindsay (pic, right) head of Communications & PR 2. Keep Left PR’s Social Change business unit leader Verity Lowe wins 2 new clients; (pic left below) 3. LG appoints Philip Andreson as head of PR (below, centre) 4. Capstone Hill appoints Amanda Cummergen as senior recruitment associate in Sydney (pic, below right)
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New Editor for The PR Report I am handing over the Editor’s role at The PR Report, and I’ll introduce you to the new Editor in the next issue. Editing The PR Report has been a great way to get to know the amazing people and agencies in the PR sector, and to follow the changes in PR and communications. The PR Report was started because I believed there was no dedicated trade publication for the PR sector, and, even if other publications cover PR as part of their remit, the Journalists or Editors haven’t worked in PR themselves. I believe this has enabled The PR Report to have a point of difference, and this is most evident in our Top 20 Trends annual report. I understand what you do because I’ve done it myself. I’m off to a new role at evolution media group to work on a branded content TV show and trans‐media business. I still own The PR Report but felt being Editor would be a conflict of interest. If you want to stay in touch, I’d be delighted to connect up on LinkedIn. There are many people in Australia doing amazing work in PR, and The PR Report will continue to celebrate the people whose work influences the nation. It’s been a pleasure to edit The PR Report and serve you a view of your industry every month. I hope you have a rewarding career in PR, in whatever form that may take, and that you’ll recommend The PR Report to colleagues and friends. As always, your ideas and suggestions are welcome. Best Regards Glen Glen Frost, Publisher, The PR Report glen@theprreport.com
Snippets Industry sources say PR agency Daemon 2ic has gone into administration. Zurich sponsors Financial Standards award for use of social media: http://www.financialstandard.com.au/smileys SMH Journalist Julian Lee moves into PR for Community and Public sector union Journalist comments on future of PR http://stevefarnsworth.wordpress.com/2012/10/25/pr‐coverage‐journalist/ Sarah Broad, Communications Manager at Domino’s Pizza, leaves after 5 years for a role with Retail Food Group, another publicly listed retail group based in south‐east Qld. RTG owns brands such as Donut King, Brumby’s Bakery, BBs Coffee, Esquires Coffee, Michel’s Patisserie, Pizza Capers and Crust Pizza and operate across seven countries. Dan Young leaves Burson‐Marsteller for senior in‐house role at PayPal Ogilvy Public Relations has appointed Karina Lamb as Account Director, Consumer Brands Journalist to PR: Adam Cresswell, Health Editor at The Australian, moves to National Health Performance Authority as Director of Communications Greek journalist exposes tax dodgers not paying their fair share debt: http://www.guardian.co.uk/world/2012/nov/01/greek‐editor‐kostas‐vaevanis‐ acquitted?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+theguardian%2Fmedia%2Frss+%28Medi a%29
Capstone‐Hill builds local and global PR recruitment offering PR & communications specialist recruiter, Capstone Hill Search, has further expanded it's network and following recent hires locally and overseas, and is now covering roles within Australia, UK, Europe, Hong Kong, Singapore, China and the Middle East. Senior hires joining Capstone recent include Amanda Cummergen as Regional Manager for Sydney and Angelika Beguidjanova as Regional Manger covering the Europe, Asia and the Middle East. Amanda has over 15 years experience in marketing and public relations in both consultancy and in‐house environments, and has a wide range of experience in media relations, crisis and issues management, stakeholder engagement, corporate identity and brand management and marketing communications. Amanda has worked with some of the top PR agencies in the UK and Australia and was until recently Associate Director of WordStorm PR in Sydney. Angelika is a seasoned international Executive Search Consultant with expert experience in high‐level Marketing and Communications recruitment. Angelika’s background includes two years in international journalism covering the financial sector in emerging markets and 7 years of international recruitment within the financial services industry. Angelika started her recruitment career in London and after 4 years she moved to Hong Kong to set up an office there, focusing on senior Marketing and Comms recruitment. Angelika speaks four languages and worked in the US, Latin America, Africa, Europe and Asia. She is a graduate of European Business School of International Management and is IMC (Investment Management Certificate) qualified. Capstone Hill Search Group Managing Director, Jeremy Wrench, commented; "Our continued expansion reflects our belief that the PR/Comms market is rapidly becoming more globalised in terms of its recognition of and acceptance of international talent. As the nature of media in particular has changed so to has the hierarchy of skills required. Local market media contacts, for example, has become less relevant and been demoted in the priority of needs.” Wrench added what employers are now looking for: “Employers are now far more driven by simply finding the best available talent, regardless of geography. We are committed to building the best team globally to find this talent, and we're very proud and excited to welcome Amanda and Angelika to the business."
Ogilvy’s Chairman, John Studdert, retires after 13 years. John Studdert was one of the original partners of Ogilvy PR in Australia when it acquired the award winning firm he co‐ founded – Impact Employee Communications in 2001. Impact has since grown internationally within Ogilvy (and is now named Ogilvy Impact) with key hubs in Singapore and New York. Subsequently Studdert was CEO of Ogilvy PR for three years and then took on a broader role as Asia Pacific Regional Director, remaining Executive Chairman for Australia over the last two years working closely with CEO Kieran Moore. Studdert is off to have a break and enjoy time with his family; however he will still doing some part time consulting for Ogilvy PR. Studdert also begins a new career as an Angel Investor and Business Coach/Mentor.
Account wins
Klick Sydney wins three new clients Klick Communications’ Sydney office continues to grow with a number of new clients coming on board. The digitally‐lead PR agency has been steadily expanding with many more consumer brands being attracted to its unique blend of social media, digitally‐lead public relations and content marketing. Recent additions to its list of clients includes skincare brands Bio‐Oil and Ella Baché, one of Australia’s fastest growing franchises – Blow Dry Bar, a selection of Jones Lang LaSalle NSW managed shopping centres and a new alcohol brand currently taking the world by storm – The Kraken Black Spiced Rum.
Frank PR wins new clients Frank PR Australia has won Travel Insurance Direct and BabyBjörn as new clients, as well as taking on PR duties for E! and Style Channels. Travel Insurance Direct (www.tid.com.au), part of the World Nomads Group, was won through a competitive pitch, with the agency appointed to grow brand awareness, as well as increasing online engagement with young travelers. BabyBjörn (www.babybjorn.com.au), the global leader in developing safe and innovative products of the highest quality for children up to three years, will see Frank PR working closely with local distributor Scanbrands to increase engagement with core online influencers through blogger engagement and Facebook conversations, as well as building further advocates across both parenting and lifestyle media. The work for NBC Universal Networks to promote Foxtel Channels E! and Style recently moved to Frank PR, with Account Manager Vicky Jamieson joining the agency to lead those accounts. Frank PR has also been awarded more project work from Brown‐Forman following the successful launch of Jack Daniel’s Tennessee Honey earlier this year, with the agency supporting the forthcoming Craft Campaign for the Jack Daniel’s brand. Established in the UK in 2000, Frank PR opened in Sydney in March 2009, and this year opened its doors in New York. Current Australian clients include BlackBerry (Research In Motion), Singapore Tourism Board (STB), Electronic Arts (EA), Jack Daniel’s (Brown‐Forman), Air Pacific, Reckitt Benckiser (Clearasil, Durex, Veet, Party Feet), UBank, Tip Top (George Weston Foods), E! & Style, Travel Insurance Direct and BabyBjörn.
ICON wins ICMS account The International College of Management, Sydney (ICMS), has appointed ICON International Communications as their communications agency after a competitive pitch process. The college, located in the old St. Patrick’s Seminary overlooking Manly in Sydney, is a leading private business school.
Agency News
Brand New Solutions wins NUDIE New account wins are mounting for Brand New Solutions, the specialist Preventative Health, Anti‐Ageing & Lifestyle Agency, including the coveted Nudie account. This follows closely on wins for Rose‐Hip Vita® Canine, Jeunesse Global, Amazonia, UBSafe, the unique UV monitoring technology awarded the New Inventors Award , as well as PR for the Jorge Zimmerman visit to Sydney for Dr Haushchka. Brand New Solutions is currently recruiting for a Health Account Director/Health Team lead, to help harness the potential of a series of client wins and work with the team during this exciting time.
Wells Haslem launches Wells Haslem is a new public affairs company which has been established since the closure of Jackson Wells. Many of those people who worked at Jackson Wells are now working under the new Wells Haslem banner. Wells Haslem is now run by John Wells and Benjamin Haslem. The new company is focussing on its expertise in communications strategy, issues management, media and government relations and social media
Jackson PR launches A new public relations and communications company, Jackson PR Associates, has been established to provide services focusing on Australia, Papua New Guinea and the Pacific. “The new company’s main footprint covers Australia and PNG,” said managing director Keith Jackson. “This is an area of increasing importance in terms of global resources and Jackson PR has brought together a team of 12 communicators with vast experience in the region.” In a first for the industry, the company includes three Papua New Guinean PR operatives based in strategic parts of the country – Port Moresby, Madang and the Highlands ‐ where a number of resources projects are getting started. “All of our people have had boots on the ground in the Asia‐Pacific,” said Jackson. “We also have representation in Singapore as well as Brisbane, Sydney and Melbourne.” The group is able to deliver a wide range of PR and communications services, including issues and crisis management and media and government relations. Jackson was formerly chairman of Jackson Wells, a long running Australian PR company, which was wound up earlier this year.
Click PR wins FileMaker in Australia and New Zealand Click PR has won a competitive pitch to represent FileMaker, Inc. in Australia and New Zealand. The FileMaker Platform consists of FileMaker Pro database software (Windows and Mac) upon which FileMaker iOS solutions can be designed and built; FileMaker Server to manage, secure and deploy them; and the FileMaker Go client, a free download from the App Store, to run FileMaker iOS solutions on iPad and iPhone. FileMaker, Inc. is a subsidiary of Apple.
Weber Shandwick appoints Kelly to lead Technology Practice Weber Shandwick has appointed Rose Kelly to the role of head of technology and vice president. She reports to Ian Rumsby, Chairman for Weber Shandwick in Australia. Weber Shandwick's technology practice was most recently led by Lisa Popplewell, current general manager of the firm's Sydney office, who will focus on driving new areas of growth for the firm, specifically in corporate affairs and innovation. Prior to, and since joining Weber Shandwick, Kelly has worked with some of the most progressive and prestigious brands in the consumer and enterprise technology sector. She has led community engagement programs for Telstra and Microsoft; driven a far‐reaching brand communications initiative for travel and expense management company, Concur; and honed her experience in the security space by driving corporate reputation and brand awareness for both Symantec and VeriSign.
VIVA! Communications wins third CSL account Dedicated health and wellness PR agency, VIVA! Communications have further cemented their relationship with Australian pharmaceutical company, CSL Biotherapies, successfully securing their third high profile account – Fluvax. In addition to the new win, VIVA!, who delivered two successful PR programs for CSL earlier this year, will continue the momentum on CSL’s Pneumovax 23 and Travel Medicine portfolio in 2013.
Veeam Software Appoints LEWIS PR in ANZ and Singapore LEWIS PR, the global PR and digital communications agency, has been appointed by Veeam® Software to manage its public relations campaigns in Australia, New Zealand (ANZ) and Singapore. Veeam develops innovative solutions to help companies with backup, replication and management of virtualised IT environments based on either VMWare or Microsoft Hyper‐V technology. With a rapidly expanding customer base in Asia Pacific the company is in a significant growth phase and requires robust PR support across the region.
Halloween‐themed campaign by Agent99 PR goes viral In a collaboration with independent agency Agent99 PR, Bimbadgen Winery, one of the Hunter Valley’s premium brands, saw social media success as its Halloween‐themed Twitter campaign generated close to a quarter of a million impressions within the first hour.
The project saw media invited to partake in a ‘Halloween Virtual Twitter Tasting’, showcasing some of the winery’s more unique flavours. All things spooky were jointly celebrated on the night, with costumes and treats delivered to participants along with the wines being sampled. Award winning Bimbadgen winemaker, Sarah Crowe was on hand to tweet participants through the process and explain the wines being sampled. The viral success of the campaign captured the increasing popularity of Halloween, as more and more Australians take up on the essentially American ritual.
Red Agency celebrates 10 years of having a ball PR and marketing communications agency Red Agency celebrated its 10th birthday with the unveiling of a new brand identity and releasing a light‐hearted video that showcases the agencies love for its clients. The short video created for the 10th birthday features the agency bringing to life a giant ball‐shaped ‘Pass the Parcel’ that appears through the power of meditation (http://www.youtube.com/watch?v=bJHlfJ85Usg&feature=youtu.be). The parcel then comes alive, rolling around and visiting a number of Red Agency clients across its three offices in Sydney, Melbourne and Brisbane. As each layer is unwrapped a special present is unveiled for clients. Red Agency began life in Spring 2002 in Melbourne and the agency quickly developed a solid client base before expanding into New South Wales and then into Queensland. Some of the agencies most well‐known campaigns include: • Launching Earth Hour to the world in 2007, with WWF, Fairfax Media and Leo Burnett. • Unveiling Honda’s F1 Earth Car that featured photos of thousands of people on its chassis with drivers Jenson Button and Rubens Barrichello, in 2007. • Breaking a world record in 2009 with Warner Bros. by having over 1250+ people dressed as superheroes in Federation Square, Melbourne. • Launching the International Cricket Hall of Fame, at the Bradman Museum in 2010. • Bringing YouTube’s innovative social experiment from Hollywood film directors Ridley Scott and Kevin Macdonald to Australia, in 2010.
Keep Left expands Social Change practice with two key wins PR agency Keep Left has expanded its recently formed Social Change practice after being appointed by not‐for‐profits St John Ambulance Australia and CARE Australia. St John Ambulance Australia, the national body of the St John state and territory organisations, has engaged Keep Left to roll out their first‐ever national PR campaign to promote first‐aid readiness across the country. Keep Left will work with CARE Australia on building awareness and driving registration numbers for CARE’s annual Walk In Her Shoes (WIHS) challenge, which will take place from 18‐24 March 2013. CARE has a special focus on working with women and girls in developing countries and WIHS aims to raise funds to empower these women and girls to help lift their communities out of poverty. The PR agency launched its Social Change arm of the business in early 2012 and has rapidly grown the practice after working on projects for WorkSafe Victoria, C31, St John Ambulance Victoria and Al‐Anon.
Keep Left’s Social Change Group Account Director Verity Lowe said: “It’s incredibly exciting and rewarding to be able to work with St John Ambulance and CARE, two inspiring not‐for‐profit organisations who are striving to enact change for the better both within Australia and internationally. “While the topics of first aid and empowering women and girls in developing nations are extremely diverse what the campaigns do have in common is a desire to transform behaviour and take action. We feel Keep Left’s cross‐media approach will help to do just that. In addition to Lowe, Keep Left’s Social Change team includes Account Manager Natalie Arnull, Senior Account Executive Tabitha Mathew and Account Coordinator Juan‐Grett van Jaarsveld.
Ogilvy PR Melbourne appoints Kelly as MD Ogilvy Public Relations Australia, a joint venture between STW and WPP, has announced that current Managing Director of its Melbourne office, Lelde McCoy, will take on a newly created national role, with Alexandra Kelly stepping up to head the Victorian Agency. McCoy will become Managing Director, OgilvyEngage in Australia, following growth within the specialist social marketing and behaviour change practice With over 25 years in the industry, Lelde is an award‐winning strategist in community awareness and social marketing campaigns and was last month elected National Vice President of the Australian Association of Social Marketing. Ogilvy PR group’s Chairman, John Studdert, has moved to a part time role.
Holdfast Communications signs up 4 new clients Since opening its doors in July, Holdfast Communications has been busy drawing in a wide range of clients across science, technology, education and publishing. Holdfast Communications will provide communications and government relations services and advice to The University of Adelaide MBA Program, Milk Media/ PokitPal, the Association of Building Sustainability Assessors (ABSA), Royal Institution of Australia (RiAus) and Cosmos Media. Andrew Bradley, Holdfast’s Director said: “After more than five years working in agencies at the big end of town I wanted to be able to do the work that excites me and deliver the best results possible for clients without the sort of price tag that they had been paying by engaging my services in the high end agency setting.” Bradley has over a decade of front line experience establishing, developing and protecting profiles and reputations. His experience spans across Federal, State and Local Governments, Politicians, Departments and Agencies, Listed Companies, Not for Profits and Individuals.
AGENT99 PR wins 4 clients for B2B division Independent agency Agent99 Public Relations is proud to announce the exciting addition of four new clients to its ever‐ growing list of clients in its B2B division.
Kicking off Spring with a quadruple celebration, Agent99 has scooped the PR business for Primary Asset Consulting, Redback Conferencing, goal achieving expert and author Rowdy McLean, and work life balance leader, Dr. Adam Fraser.
ECCO sponsors shoe blogger Building on their long standing partnership, ECCO has teamed up with leading fashion blogger Fox in Flats', Andrea Zanetich to create an online magazine like no other. The E‐magazine is an ideal example of the result of a successful relationship between brand and blogger and how both can be fused together to create content that is beneficial for the consumer. The Spring Fashion Guide is an essential handbook for those wanting style advice on how to create the perfect Spring outfit when teamed up with complementing shoe styles. It is available for free download from both the Fox in Flats and ECCO websites: http://www.foxinflats.com.au/pubs/spring_shoe_guide_2012.html http://www.ecco.com/en‐AU/Ecco/Campaigns/StyleGuide The guide features ten pages of fashion tips and key highlights of the ECCO Spring/Summer collection. The magazine also includes seven essential shoe styles for Spring, tips on what to look for when shopping for shoes, style ideas and inspiration and a handy guide for where to wear your shoes as road tested by Andrea herself! Featuring images by vogue.com.au photographer Xiaohan Shen and modeled by Andrea, the visuals reflect the places these consumers spend most of their time ‐ playing in the park with their kids, beach cafes, shcool pickup, the library and shopping. "Women are tired of seeing 20 year old giraffes modeling trends in fantasy contexts that are a huge departure from their day‐to‐day. By showcasing the shoes and sharing style tips relevant to the consumer we are making fashion more accessible." said Zanetich. As well as being easy to access, the E‐magazine is also available to download and share with family, friends and those you feel need a bit of assistance in the fashion department! Live for only 2 weeks, the magazine has had over 15,000 views and this is growing every day! Ex‐Marketer turned blogger Andrea Zanetich who created and edits Fox in Flats, has appeared at a number of conferences discussing brand and blogger relationships, using her relationship with ECCO as a prime example of how this can be done successfully. "Drawing on 15 years in blue‐chip FMCG marketing I've got a clear idea on how to deliver useful and meaningful consumer communications through my blog that will also achieve business success for brands." said Andrea. Wadia Alkhoury, Marketing Manager of ECCO, who initially instigated the relationship with Fox in Flats with PR Agency Zing, agrees that the partnership is mutually beneficial “At ECCO we want to deliver valuable and exciting consumer experiences that extend the comfort & style message of the brand. Partnering with Fox in Flats means that we can create this value for our shared target audience while showing the fashion side to our products. ”
Swayve Newsrooms launched to cut duplication from PR workflow PR technology firm Swayve has launched Swayve Newsrooms to improve workflow and targeted distribution of media content. Leila Henderson, who co‐founded the venture with software engineer Atanas Savov from their Adelaide base, says the Newsrooms service takes a new approach to solving PR challenges. The platform gives you a single hub around which to manage your in‐house staff, consultants, clients, media lists, social media accounts, subscribers, press releases, multimedia content, events and reporting. Each Swayve Newsroom incorporates public and private subscription forms, RSS feeds, social feeds and follows, search engine optimised content and many other features. “Rather than having to remind your client to post press releases to their website you can manage their newsroom from your Swayve PR Console with minimal fuss. You’re providing a whole new service to your client without making demands on their IT department.” Henderson says the Swayve Newsrooms idea was based on the demand from customers of her well‐established Newsmaker press release service to increase productivity and streamline processes in digital PR. “People keep saying social media is not rocket science, but it can be hard work keeping up and being everywhere. Swayve takes care of a lot of that work. You can quickly set up a branded newsroom for a campaign, a topic, an event, a company, an audience or a spokesperson, then manage media subscribers to each newsroom. “It’s the ultimate in targeting and completely removes the dilemma of press release distribution – no one wants to spam, but how can you be sure you’ve reached the right people if you don’t send to a broad list? Journalists can choose to subscribe to the newsrooms they want for a given story they’re working on or for their topics of interest. “PR and communications managers and account managers can view the team's progress, assign tasks and view the status of content, contacts, reports and media lists to avoid duplicating effort. You can even eliminate the endless email chain that seems to happen just before final approval of a press release – everyone in the team can log in to view the latest version. “Once you claim your ‘vanity’ web address for your newsroom, no one else can have it, much like claiming a Facebook Page. “What we’ve designed is a system for running a PR practice, and we are very much driven by our user community to prioritise new features.” http://www.swayve.com.au Email: connect@swayve.com
Campaigns
Dawn til Dusk secures media coverage for fashion client Dawn til Dusk Publicity, founded by Sarah Findlay, achieved unprecedented success for their fashion client at a recent event. The Melbourne based fashion event, iSelect Fashion+Aid, returned for its fifth year at the Crown Palladium Ballroom on Saturday 15 September. The event received coverage in OK! Magazine as well as many other magazines, websites and newspapers. “It was the first time the event had coverage in a weekly magazine and as a Melbourne‐based event being featured in a Sydney‐based magazine was a great achievement,” said Findlay. This year’s iSelect Fashion Aid brought together some of Australia’s biggest names to support The Light House Foundation in their endeavour to assist young homeless people. Trumpet Events ensured it was a star studded event and the audience was treated to performances by rock music star Shannon Noll and Australian pop sensation Ricki‐Lee Coulter. Hosted by Lauryn Eagle and Laura Dundovic, the event was a night to remember. According to Findlay: “The event was a huge success with 1,100 guests attending and a total of 34 print and online editorials were achieved within a few of months. Approximately $580,000 worth of publicity was achieved for the Melbourne fashion event.”
Edelman’s 10 rules for PR pros http://www.edelman.com/infographic/10‐rules‐for‐pr‐pros‐by‐dan‐edelman
Appointments
LG Electronics appoints Anderson as Head of Public Relations LG Electronics Australia (LG), a global leader in consumer electronics, has announced the appointment of Phillip Anderson to the position of Head of Public Relations. Melbourne‐born Anderson was plucked from LG headquarters in Seoul, Korea where he has spent the last two years building the brand with key stakeholders. He has a huge passion and understanding for the brand and is ideally placed to drive LG’s brand awareness to further heights. Anderson brings over 17 years communications experience gained from a range of FMCG, consumer, and blue chip companies such as Phillips Electronics, Chanel, Tetra Pak, and Samsung Engineering.
ACGA appoints new Communications & PR Manager John Lindsay has been appointed to the newly established role of Communications & PR Manager by the Australian Commonwealth Games Association (ACGA). Based in Melbourne, Lindsay will be responsible for communications and PR for the ACGA and for promoting its programs which include Australia’s Team which will compete at the 2014 Commonwealth Games in Glasgow. He brings to the role more than 20 years of international communications experience with high profile brands, much of it in sport both in Australia and in his native Scotland. Lindsay led the communications team for Tennis Australia and the Australian Open Grand Slam tournament for six years from 2001 to 2007, before moving into the corporate world to head up the media team for another iconic Australian brand, car maker GM Holden. Most recently he has been in charge of media relations for international development and advocacy agency Oxfam Australia including their multi‐million dollar fundraising initiatives such as the 100km Trailwalker endurance event and Unwrapped. Before moving to Australia in 2001, Lindsay headed up the communications for the national agency for developing sport, Sportscotland. This role included PR for the Scottish Commonwealth Games Association and fledgling Scottish Institute of Sport. Lindsay has worked in a media liaison role with the Scottish Commonwealth Games Team at the 1998 Games in Kuala Lumpur, inaugural Commonwealth Youth Games in Edinburgh in 2000 and the 2006 Commonwealth Games in his hometown of Melbourne. He also worked in media liaison with the GB Paralympic Team at the Sydney Paralympic Games in 2000 and for the Australian Davis Cup Team on 14 ties including two home finals.
Rowland Chairman honoured as 2012 Business Person of the Year Geoff Rodgers, Founder and Chairman of Australia’s premier strategic communication business, was honoured as Business Person of the Year at the Lord Mayor’s Business Awards 2012 in Brisbane. The award winners, including the coveted Business Person of the Year Award, were unveiled at a Gala Dinner attended by the leaders of the city’s business community at the Brisbane Convention & Exhibition Centre.
Jenkins joins online retailer Hardtofind Magazine editor Trudi Jenkins has left NewsLifeMedia to join online retailer hardtofind as Editorial Director. Jenkins created hardtofind with Erica Stewart in 2008. Since launch, hardtofind has established itself as the online leader in unique gifts and homewares, representing more than 500 sellers with 16,000 products on the site.
PPR appointments Professional Public Relations (PPR) has hired Sarah Roe and Colin Jacoby as senior consultants to its Perth team. Colin joins the Investor Relations team at PPR, offering his knowledge of the mining sector both in Australia and overseas. He has seven years’ experience as a journalist and editor at print and online publications, including WA Business News and Aspermont. During his time at Aspermont he wrote for online mining publications MiningNews.net and MiningNewsPremium before being appointed as editor. Colin has also worked as an analyst in corporate finance at Ernst & Young chartered accountants. Sarah has eight years’ experience in marketing communications, event management and product development in not‐for‐ profit sectors, financial services and education. Prior to joining PPR, Sarah worked with AMP and the Police & Nurses Credit Society.
LEWIS PR hires Cassie Clarke LEWIS PR, a global PR and digital communications agency, has appointed Cassie Clarke as senior account executive at the company’s Sydney office. Clarke’s appointment follows a series of significant new client wins for LEWIS PR in Australia in recent months. In addition to MyNetFone and Good Technology earlier this year, the company has also just added Veeam Software to its client roster. With almost 4 years experience in technology and healthcare PR, Cassie Clarke moves from Hill+Knowlton Strategies in Sydney. There she worked on a number of high profile clients including TomTom, LEO Pharma and Bayer Consumer Care. Prior to that, Clarke also worked at Max Australia.
David Alexander joins Barton Deakin Barton Deakin Government Relations, part of STW Group, has hired David Alexander, a former adviser to Treasurer Peter Costello to their Canberra office. He takes on the role of Managing Director (Federal) for Barton Deakin.
Articles
PR’s crisis of confidence http://www.brw.com.au/p/sections/opinion/pr_has_pr_problem_ZnIfumgsvL89S9ljvAcukJ Article by Leo D'Angelo Fisher, who is a Senior Writer & Columnist at BRW magazine
QANTAS’ PR head’s (romantic) links with Union boss It’s complicated. Olivia Wirth is head of PR for ASX listed airline QANTAS. Paul Howes is the head of a Union that often clashes with the airline (capitalists vs workers). Howes recently left his wife for Wirth, ironically just after a soft focus article with the glossy mag Australian Women’s Weekly. Photos of Wirth and Howes together at the Melbourne Cup were given prominent coverage in the media.
Deloitte Digital offers case studies Looking a little like a digital PR agency, Deloitte Digital has produced a report listing their recent case studies. http://www.deloitte.com/view/en_AU/au/services/innovation/social‐media‐report/index.htm McKinsey report on social media http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy
Frank PR score huge media coverage for video game
Frank PR and EA introduced Australia’s first ‘Lamborghini Taxi’ as part of the launch of new title Need For Speed™ Most Wanted. The launch saw Frank PR and EA take a Lamborghini Gallardo, as featured in the Need For Speed™ Most Wanted game, and convert it into a fully functioning taxi complete with taxi meter, light and signage. A competition on the EA Australia Facebook page then enabled fans to book rides in the taxi around Sydney. Controversy was generated following revelations in the Daily Telegraph during the campaign week of a NSW Police officer photographing the Lamborghini taxi with his mobile phone whilst driving, in apparent contravention of new laws introduced the very same day explicitly banning such activity. http://www.dailytelegraph.com.au/news/this‐is‐fine‐if‐youre‐a‐cop‐but‐hefty‐fines‐await‐the‐motorist‐touching‐their‐ mobile‐phone/story‐e6freuy9‐1226507846387
This story led to further coverage on Channel 9 “The Today Show” , with the likes of Ray Hadley on 2GB, and David Oldfield on 2UE also weighing in on the subject. As a result EA offered complimentary rides in the ‘Most Wanted’ taxi to all current serving members of the NSW Police Force, so they can enjoy it safely, and legally. At the same time EA also came to the rescue of any motorists found to have contravened the new laws. Drivers who could demonstrate they had been caught and fined by NSW Police for taking a photo of the ‘Most Wanted’ taxi on their mobile phone while driving were offered a free copy of Need For Speed™ Most Wanted. During the week long campaign the taxi service campaign generated extensive social media engagement with a wide range of celebrities including pop‐stars Ellie Goulding and Ricki‐Lee Coulter, as well as X‐Factor host Luke Jacobz and the guys from Bondi Rescue uploading various images to their social media profiles. Snezana Stojanovska, Regional PR Manager at EA, said: “Need For Speed™ Most Wanted is all about incredible sports cars, evading the cops, becoming the ‘Most Wanted’ amongst your friends and causing trouble. It’s all the inspiration we and the team at Frank PR needed for this campaign.” FURTHER INFORMATION: http://www.youtube.com/embed/aE3pLa2nA0A
Events & Awards
Sydney’s Star City to open new conference centre January 2013 Great infographic on obesity and taking a break from sitting at your desk http://www.learnstuff.com/take‐a‐break
Job of the Month
Digital Director, Sydney $130/$150k+ Tremendous opportunity to be a driving force at this remarkable Sydney based consultancy. Renowned for having a world‐class client list and the results and strategic thinking to match, you will join one of the most cohesive and supportive teams in Sydney and spearhead the digital comms offer across a diverse client portfolio. You have considerable digital and social credentials underwritten by significant consulting experience, natural gravitas and the ability to provide senior counsel and insight to multiple stakeholders at all levels. Probably the best digital comms role in Sydney this year…or next!
For more information regarding this role contact: Jeremy Wrench at Capstone Hill Search, Sydney on (02) 8249 4636 or email: jobs@capstonehillsearch.com To learn more about similar roles or about Capstone Hill Search go to: W: www.capstonehillsearch.com Twitter: @prjobsaust
Capstone Hill Search (CHS) provides specialist permanent recruitment services to the Public Relations, Corporate Affairs and Marketing Communications industry. CHS is led by Jeremy Wrench, MPRIA, and guided by his 16 years of experience in international PR consulting and senior management. With offices in Sydney, Melbourne and London CHS, takes a truly international approach. Below is a few of the roles we have currently available:
SYDNEY ROLES: Senior Account Executive, Corporate / b2b, SYDNEY, $40k ‐50k This very highly regarded, strategic and boutique Sydney consultancy is looking to appoint a SAE to further strengthen its already impressive and very stable/happy team. If you have 1‐2 years experience and proven results with complex clients and/or broad stakeholder relations and are keen to work with one of Sydney’s strongest independent consultancies, this is for you. Account Manager, Consumer/food/lifestyle ‐ SYDNEY, $60/65k+ As one of Sydney’s best performing agencies with a brilliant and very happy culture, this lovely independent consultancy requires an AM with experience and confidence to work on a diverse and highly creative campaign/client portfolio. Experience within food and/or general lifestyle would be advantageous. Senior Account Manager, Consumer (Sports focused), SYDNEY, $75k‐$85k If you love major sporting events and have always dreamed of working with some of the highest profile sports organisations in the country, this role is for you. This brilliant local, independent consultancy with an enviable client list and equally impressive track record of results is looking for an insightful, mature and level headed SAM to join their growing business. Proven experience in managing and/or leading major clients, down to earth attitude and natural relationship skills required. Account Director (Consumer), SYDNEY, $110k ‐ $120+ This very well respected and ground breaking independent consultancy requires an experienced and capable consumer Account Director to support an outstanding team and exciting client list, working on highly creative, diverse and intelligent campaigns. You should have strong consumer/lifestyle agency experience and a highly engaging approach.
MELBOURNE ROLES: Account Manager, (Consumer), MELBOURNE, $50k‐$60k+ An exciting and challenging AM role in a local consultancy with national presence. Ideal for an gun SAE, this is a genuine opportunity to transition set up into a true AM role if you have proven client management experience. You have proven strategic and creative ability and a strong track record in tactical delivery and client relationship development. You should have proven experience in consultancy, and be looking for a clear path to leadership, local market experience and contacts required. Senior Account Manager, b2b MELBOURNE, $75k – $90k Urgent opportunity to join this this innovative and strategically very sound international group within their growing Melbourne office. Joining their highly regarded corporate team you will have a proven track record of proving senior counsel and insights at the highest level and to major organisations. You have sound ability to strategically navigate difficult and challenging issues, and the confidence and gravitas to advise senior stakeholders. Immediate start! Account Director (Consumer), MELBOURNE, $110k ‐ $120+ This rapidly growing national consultancy group is looking to add senior resource to help support its client list that reads like a who’s who of major lifestyle brands. A confident team leader and senior counsel, you also have proven ability to advise diverse and large organisations and have a flair for business development. Interest and/or experience in high profile brands preferred. Consumer Practice Head, MELBOURNE, $130k Negotiable Package A rare and exciting opportunity to lead this high performing independent consumer practice. Leading a stable, happy and supportive team you will bring significant consultancy experience and solid local market networks to help drive the next stage of growth for this very highly respected agency. Charged with leading a portfolio of very high profile brands you will have proven ability to create and execute world class campaigns and deliver genuine creative flair. You enjoy and have significant proven ability to build business, and pride yourself on your team management and relationship skills. This role comes with significant and very real opportunity for further growth. INTERNATIONAL ROLES Investor Relations Specialists, Negotiable Package(s) ‐ BEIJING This major international communications consultancy is looking for experienced IR specialists to join its Beijing office. Regional knowledge/experience and 8+ years in IR preferred. Head of Media Relations, Negotiable Package(s) – HONG KONG This world leading financial services organization is looking for a strong corporate comms professional with outstanding experience in financial services and excellent English and local languages to lead media relations from its Hong Kong office. Internal Communications Manager, £60,000+ ‐ London This major European bank is looking for a highly experienced internal comms professional to join its London team. Proven experience within large orgnisations, change management, and/or financial services experience preferred. Enquiries and applications should be directed to: E: jobs@capstonehillsearch.com T: Melbourne: +61 (0) 3 9827 7277 / Sydney +61 (0) 2 8249 4636 / London: +44 0207 887 6526 Twitter: @prjobsaust
Account Director – Digital This new management team position in an independent suits someone with a consumer lifestyle PR agency background You will have 8 years’ experience which includes a heavy emphasis on digital strategy and execution Your passion will include devising integrated media, digital and experiential ideas to engage consumers with hot lifestyle brands This role manages three people IMMEDIATE START Ike Levick 0405 218 626 ilevick@saltshein.com.au
“I was impressed with the help I received from Salt & Shein. I felt positive that my best interests were at heart … I had someone friendly to advise me through the daunting process of job hunting … and secured an ideal job through them …” “Their service is honest, fast, and on-brief every time ... They know our company culture well and take the time to fully understand our requirements … Plus, they’re just straight up nice people to work with.”
Consumer finance - In-house three month CONTRACT A great opportunity to experience working in an in-house team for one of Australia’s largest brands Ideally, this would suit a junior AD who can really get in and tackle a consumer finance great project Strong focus on securing consumer media coverage Initial period: Dec - March All levels, Healthcare - LONDON Want to move to London and develop your healthcare PR consulting career? This leading global PR agency is seeking Australian healthcare talent to work on global strategies for global clients Disease therapy areas include CVD, virology and diabetes Ideally you will have at least 4 years’ experience Contact me to find out more … Senior corporate communications/ Public Affairs experts!! Ideally, you will have 10+ years’ experience Have you recently worked in government? Do you have a background in corporate comms? Are you up for a career-changing challenge? Please contact me to find out more! NFP - Two CONTRACTS: A renowned global NFP is looking for two contractors for at least three months each, working on distinct communication projects Based in Sydney, this is a unique opportunity to work on a great causal brand with a long heritage One project revolves around online content generation, the other focuses on coming up with great ideas and best practice for an annual campaign which needs to generate maximum coverage 2013: Do you want to explore your options in 2013? Do you need advice on your CV? Do you want to have a chat about the market? Feel free to contact me for a confidential conversation.
Level 3, 20 Bond Street, Sydney www.saltshein.com.au
Sponsorship & Activation Manager
Senior Account Director – Consumer/Corp mix
$125K inc
This position is based in a thriving and popular PR agency You will mainly work on a large iconic brand with exciting sponsorship properties You will have a team and demonstrate strong leadership capabilities You must have significant & proven sponsorship experience commensurate with this senior opportunity
$130K inc
One of Sydney’s fastest growing PR agencies requires new senior practitioner Main emphasis is on consumer but a sense of corporate comms would be favoured Talented team and great working conditions Superb brands and integrated campaigns – doing things differently!
Head of Digital
$150K inc
Newly created role in leading independent PR agency Lead, champion and drive all digital activity within the teams Work with inspiring and talented practitioners on blue chip clients
Digital PR Account Director - consumer lifestyle $100K inc This highly desirable boutique agency requires new AD with digital capabilities Newly created role driven by forward thinking management and dynamic clients Social Media Manager – Beauty
$70K incl.
Unique opportunity to develop and manage social engagement programs You will be solely responsible for developing and executing integrated communications programs for social media platforms You will be the driving force and the real voice of the agency on all things digital Ideally you will have excellent writing skills, experience in social/digital media, and a real passion for this space
PR Manager – Consumer Tech
$70K incl.
New and diverse role within a very established PR agency Work within an unusual hybrid role, focusing on one large brand Ideal next step for someone looking for something slightly different in their PR career You will have solid media contacts, and a real passion for consumer tech
Senior Account Executive – B2B Tech
$60K incl.
Join this thriving agency in brand new office space Work on some big clients within a really nurturing team environment On offer is a real career opportunity to work with some of the best in the B2B tech space
Account and Content Executive – Consumer Lifestyle $60K incl. Combined PR and content role You will have at least two years’ experience, and come from either a PR or digital background You will have excellent writing skills and a passion for content Ideally you will have a comprehensive understanding of the digital landscape, knowing how social media can add to a PR campaign
Senior Account Manager – Consumer Tech
$80K incl.
All-encompassing SAM role with excellent consumer agency Act as the Account Lead on projects, reporting into an excellent senior team member Work very closely with the client, with the potential for time to spend at the coal face You must live and breathe the consumer tech space, have a wealth of contacts and have some gaming interest
HEALTH PR – HEALTH TEAM LEAD / ACCOUNT DIRECTOR Brand New Solutions, a progressive boutique agency specialising in Preventative Health, Anti-Ageing and Lifestyle Communications is seeking a senior team member to join the team working on leading OTC human and pet health & cause-related brands. Resulting from a series of recent new business wins for the agency, this newly created role is a perfect next step for strategic thinking and career focused Account Director who is looking for work flexibility (4 - 5 days depending on candidate) and a career challenge in leading the health team. You will be directing accounts on some of the leading health brands for humans and pets, health services & technologies, medical research organisations as well as medical conferences in Australia. Join our team of PR strategists who are renowned for outstanding results, commensurate with any global health PR agency campaigns. This role will also be responsible for directing a series of accounts, overseeing successful PR & marketing campaigns, account profit optimisation with a strong interest in networking and building relationships with health organisations (see below). You will also assist in business development and health team mentoring. The successful candidate will have proven experience OTC PR including: • health PR strategy and implementation • networking & lobbying with health associations to develop industry relationships on behalf of clients including – strategy, meetings, seeking opportunities, conversions, relationship maintenance, ongoing activities, specifically related to GP, Specialist, Allied Health & Pharmacy industry, but not limited to that • key opinion leader liaison • materials preparation for same • conferences & expos – research, strategy, advising clients • product seeding plans & execution • media liaison as required • sponsorship & endorsements • ability to mentor an Account Manager and Coordinator Experience and a strong interest in evidence-based therapies is a must. Pharmaceutical experience would be a bonus. The successful candidate will also have at least 6 – 8+ years account management agency experience combining PR and Marketing expertise in the health/medical sectors and a proven track record in managing and executing successful PR campaigns in this area. Desired candidate will also possess:• Desire to work in a team-focused environment • Desire to mentor juniors • Prior proven experience in aforementioned skills a must • Strong results orientation • Strong commercial acumen and ability to manage profitable campaigns • Business development contribution In return, our Agency offers a competitive salary package, working in a dynamic friendly environment. Please email your resume in confidence to gfish@brandnewsolutions.com.au or call 0400 200 441 For further information about the agency please visit our website www.brandnewsolutions.com.au or Facebook page.
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