the monthly newsletter for the Australian PR industry June 2012 1.
Alex Kelly (pic, right) returns to Ogilvy PR to head consumer brands PR division in Melbourne
2.
Lorraine Murphy (pic below left) launches The Remarkables Group with focus on blogger management
3.
Porter Novelli promotes Clare Hammond to the role of Health and Wellness Principal (pic, below centre)
4.
Craig Pearce (pic, right below) releases new report on PR: The 3 Pillars of PR
7000+ subscribers : 50% are in‐house PR, 50% from PR agencies
Capstone Careers opens London office; re‐brands as Capstone Hill Search The Founder of PR & comms specialist recruiter Capstone Careers, Jeremy Wrench, has announced the opening of a London office, and a re‐branding of the company as Capstone Hill Search (pic, right). The London based office will specialise in recruitment of PR and public affairs practitioners in the UK, UK PR practitioners looking for a career move to Australia, returning expats, as well senior level Australian practitioners going to the UK. Wrench said: “We see a substantial number of opportunities in the London PR and public affairs market, as well as PR practitioners moving to and from UK and Australia, via our existing offices in Melbourne and Sydney. Given the similarities between UK and Australia, the ongoing globalisation of our industry and the number of enquiries we are currently receiving, we view the opening of a London office as great opportunity.” Visit www.capstonehillsearch.com
PR salaries: Sydney beats Melbourne by 22% An online survey by recruitment agency Firebrand Talent says a typical Sydney based Communications Manager salary is 22% higher than the equivalent in Melbourne. The price of loyalty: what’s scary (for employers) is that the average PR person would “jump ship” to a new job for an additional $12k in salary. You can view the data here: http://esalarysurvey.com/search‐salaries.aspx
TRUenergy’s ongoing s*xual harassment case with former PR The former in‐house PR at TRUenergy, Kate Shea, is involved in a lengthy s*xual harassment case with her former employer TRUenergy. The photo below shows how the case was reported in the Australian Financial Review.
Snippets Corporate Communication Manager at News Ltd, Creina Chapman (pronounced Karina), leaves for media advisor role with The Hon. Tony Abbott MP, Leader of the Opposition. Boom time for PR recruitment agencies? The AFR Marketing & Media section on 4/6/2012 states: “There is speculation that News may axe more than 1000 jobs...” Will a large percentage of the retrenched Journalists enter PR? Claire Radcliffe leaves Salt & Shein for role at global marcomms giant WPP. Palin Communications, a Sydney based PR agency, has launched a new blog for interns: http://internpalin.wordpress.com David Epstein is now Vice‐President, Corporate & Regulatory Affairs at Optus, Australia’s second largest telecoms company. Previous roles have included Government Relations advisor, CoS at PMO, senior public affairs roles at QANTAS and BHP. Andrew Maiden leaves Telstra after 12 years. After taking a break he is now advising a range of clients on communications strategy and leadership communications. Conference organizers, TED, billed as “ideas worth sharing”, have launched TED‐Ed to promote great teachers. Publicis Life Brands has appointed Denise Vrontas to the role of Business Manager working across medical communications and PR PR to Boris Johnson (Mayor of London) moves to News Corp http://www.guardian.co.uk/media/2012/may/20/boris‐johnson‐aide‐news‐international Former divisional head of public affairs at BM Australia, Dr Zoe Hibbert, is now Acting Head, Product, Innovation and Marketing Communications, APCEMEA at Visa Climate change scientists’ vs deniers battle it out in school classrooms http://tinyurl.com/d5pqqh6 Karina Keisler, a Telstra PR veteran (10+ years) has left the telco. Chip Rolley, former Sydney Writers' Festival director, appointed editor of ABC online site, The Drum Ky Chow, leaves SKY News Business Channel to be Associate Editor, Multimedia at Financial Review Group, based in Sydney Lobbying: Former ALP Minister, Mark Arbib, accepts in‐house post with Packer owned Crown Casino: http://www.afr.com/p/national/packer_gets_muscle_man_arbib_YTwLFpKZ0Cok6Kus9MLLVI# A busy time for Josh Shein, joint MD of recruitment firm, Salt & Shein – moving to a new office, and the arrival of his third child; congratulations Josh. One for the country, as Mr Costello used to say. Network Ten will partner with News Corp in their latest marketing campaign for metro and regional newspapers, called “Pride of Australia” – which awards ordinary people who do heroic deeds. Emily Birks leaves Ogilvy owned PR agency, Pulse, for in‐house role of PR Manager with PayPal Sir Martin Sorrell, CEO of LSE listed marcoms company, WPP Ltd, took home GBP13m in 2011 (approx A$19m). The salary attracted negative comment from shareholder advisory firm, ISS, who advise @ 20% of WPP shareholders, according to FT.com http://www.ft.com/intl/cms/s/0/10acf1da‐a9ad‐11e1‐a6a7‐00144feabdc0.html#axzz1wsEpZplI Disney bans junk food adverts on it’s children’s US cable TV network.
Agency news
Former Liberals launch lobbying firm; PremierState PremierState, a new corporate advisory and public affairs consultancy, has opened its doors for business. Based in Sydney, New South Wales, PremierState will bring to the corporate realm a unique approach to strategy and campaigns. PremierState has been founded by Michael Photios, a former NSW Cabinet Minister and previous Liberal Party State Vice‐ President; and David Begg, a former member of the Liberal Party State Executive and Managing Director of the boutique law firm David Begg & Associates. According to Begg, previous methods of engagement, which most companies had become used to over 16 years of Labor, are over. “Proactive companies need to change both their approach and mindset to ensure that they remain competitive in the highly contested space of public policy in NSW.”
Mum PR joins Katrina Higham Consulting, add bloggers to roster Mum PR has joined forces with social media and brand advocacy business Katrina Higham Consulting to provide a more holistic approach to PR and marketing for businesses. Mum PR has also signed up blogger Jody Allen from Stay At Home Mum: Living on One Wage.
New lifestyle PR agency launches; White Ink Winestream Communications and Impressions Marketing Communications have merged to form a new wine and lifestyle communications agency; White Ink. White Ink’s lifestyle clients include Belaroma Coffee, Blue Pyrenees Estate, Chateau de Sours, Dilmah Tea, Gibraltar Hotel Bowral, Koonowla Wines, Liku Liku Lagoon Resort Fiji, Lowepro, Maui Jims Sunglasses, New Generation Hunter Valley Winemakers, Optimiste Wines of Mudgee, Petuna, Pure Tasmania, Shaw Vineyard Estate, Sip Your Modo, Stonehaven Wines, Tintilla Estate and Wine Odyssey Australia. Managing Director of the previous Winestream Communications business, Kylie White (nee Teasdell) takes the reins as Managing Director of White Ink., while Tracey Leitch, previous Managing Director of Impressions takes on an Associate role directing new business. The new agency commences with a team of six and is based in Sydney.
Klick Communications opens office in California Klick Communications, an Australian PR and Digital Communications agency, is expanding its operations to the USA, with a division opening in Los Angeles. Kim McKay, founder of Klick Communications will work with Charlotte Crivelli, a U.S. based PR professional to execute the launch. Crivelli has more than 15 years of experience in PR, and has worked at some of the world’s largest agencies in three different countries with global companies such as Bloomberg, Intel, iRobot, Adobe, Palm and Ralph Lauren, to name a few. Ms. Crivelli is based in the U.S. Established in Sydney in 2008 by Director, Kim McKay, Klick Communications clients include Marriott International, Qantas Holidays, Georg Jensen, Havaianas, Groupon and the Toga Group.
Murphy launches blogger talent agency; The Remarkables Group Former Naked PR consultant, Lorraine Murphy, has launched The Remarkables Group, a dedicated talent agency for bloggers. Whilst at Naked, Lorraine’s approach helped her clients become some of the most respected brands in social media by Australian bloggers and their readers. The Remarkables Group opened its doors with five clients, all Australian based bloggers. The agency will manage brand partnerships from start to finish and deliver results for both brands and the bloggers it represents. The team will coordinate briefing, approvals, payment and also evaluation, which is a key priority. The first five clients are: Mrs Woog – Woogsworld, Nikki Parkinson ‐ Styling You, Eden Riley – Edenland, Sarah ‐ A Beach Cottage and Beth – BabyMac. The bloggers are predominantly mums (hence the term “mummy blogger”) and their online readers look to the bloggers for advice and product recommendations.
Weber Shandwick move to new offices in Sydney’s The Rocks Photos: Left: Screen shot from Weber Shandwick video about working for WS Australia http://www.youtube.com/watch?v=dZIkWR‐njRY Right; the WS team in the new office
Account wins
Dawn Til Dusk PR wins Fashion+Aid Dawn Till Dusk PR, owned by Melbourne based Sarah Findlay, has won up the account for “Australia’s fashion night of nights” – the Fashion+Aid dinner. The event will be hosted by Lauryn Eagle and Laura Dundovic on September 15 in Melbourne.
Edelman wins KFC PR account After a three‐way competitive pitch, Edelman has been appointed as the public relations agency for fast‐food outlet, KFC Australia. Edelman will run a variety of corporate social responsibility and brand marketing campaigns. Kate Ferguson (pic, right), director of Edelman’s new corporate brand practice is the KFC account lead.
Edelman wins North Melbourne Football Club North Melbourne Football Club has appointed Edelman as a strategic corporate, brand and social communications agency. Edelman will work with the club to develop its corporate social responsibility communication strategy, and to help North build new relationships amongst the global CSR community. Edelman’s brief with North will span the breadth of the club’s community footprint strategy – from building an online community around club initiatives, to helping the club assert its credentials as an innovator in social cohesion.
Horizon Communication wins Chatime account Horizon Communication Group has been appointed by fresh tea franchise, Chatime, to help them broaden their mainstream brand appeal and support their franchise expansion plans. The Taiwanese company currently comprises over 500 retail outlets globally and is looking to grow their Australian business from their current 42 outlets to nearly 60 outlets by the end of this year. Iris Qian, Head of Franchise Business for Chatime, comments: “We are looking forward to working closely with Horizon to help us deliver our business objectives which include the implementation of a broader education campaign targeting mainstream Australian consumers to position our beverages as a convenient, healthy alternative to coffee and soft drinks.” Horizon recently secured work for Mitre 10, the Federal Government and Ali Baba. Back row – Deahna Voulgaris, Alex Blundell, Nathan Quigley, Kim Viney and Gabby Brigden ‐ Front row – Justin Flaherty, Liz McLaughlin
Republic Consulting wins The Economist conference This is the second year in a row that Republic has been selected to represent The Economist Conferences Bellwether Series: Australia. The brief involves promoting The Bellwether Series as the forum of choice in the region for intelligent market analysis in a frank and open format, raising the profile of the Sydney event amongst senior executives and decision‐makers, and profiling the line‐up of both international and domestic speakers prior to ‐and during ‐ the event. Social media partner for the conference is Kreab Gavin Anderson. Photo (right): Republic Directors: David Mair and LJ Loch.
The PR Shop wins work with Brother, Nestle The PR Shop, a boutique trans‐Tasman public relations agency has won two new clients; Brother and Nestle. Brother New Zealand was announced as the naming rights sponsor for the 2012 Rally New Zealand, a round of the World Rally Championship and the International Rally of Whangarei, a round of the Asia Pacific Rally Championship. Brother have appointed the pr shop following a competitive pitch in April 2012 to leverage media opportunities around the sponsorship. the pr shop is also undertaking more work for Nestle Purina, and the Friskies brand, co‐ordinating the distribution of cat food product to charities as part of a corporate responsibility activation and launching the product’s new formulation.
Write Away wins Eye‐Fi account Write Away Communication + Events has been appointed to launch wireless memory card brand, Eye‐Fi, in Australia. The US‐based company, Eye‐Fi, is the world leader in wireless memory cards. The cards let consumers wirelessly move photos and videos from their digital cameras to devices such as their computer, tablet and smartphone.
Agenda PR picks up tech/IT clients Working with clients in the cloud services industry, Agenda PR is now also supporting a growing demand amongst other clients for video based testimonials and case studies, as well as taking on a senior consultative role within other clients for their social media and thought leadership positions. The client base now includes Floktu, Fusion‐io, Palo Alto Networks and Call Catch. Agenda Public Relations was founded earlier this year by Peter Witts, a former journalist and 15 year veteran of global tech giant, CISCO Systems.
Momentum Worldwide PR wins AMF Bowling AMF Bowling has appointed Momentum Worldwide PR. Momentum will be responsible for brand communications, publicity, community engagement and experiential to support the AMF Bowling marketing strategy of driving engagement of young socials and families.
TWO Social wins two new accounts Social media specialists, TWO Social, have continued their winning streak with the announcement of two new clients, InsuranceLine and Repùblica. Direct life insurers, InsuranceLine, has made its first foray into the social media space with TWO Social. After an initial audit, TWO Social will develop an ongoing social media presence for the brand, along with campaign work. Repùblica, a Fairtrade Organic Coffee company, which has gained Carbon Neutral Certification, has engaged Two Social to overhaul their existing Facebook page to include an on‐line store and craft an on‐going presence across all social media including Twitter and You Tube.
The Mint Partners wins David Jones PR account
David Jones has selected The Mint Partners (team photo, above) as their PR and Communications Agency. The agency will initially work alongside the David Jones communications team on June Clearance, an in‐store appearance by celebrity designer Nicole Richie and their Summer Fashion Launch. Account Director, Lisa Marie Hunt, has joined The Mint Partners team to work on the David Jones account alongside Account Manager, Alice Ford. Hunt worked on the publicity team of Marks & Spencer in the UK. According to Ford, the key media relations challenge is “to position David Jones as the premium retailer in Australia. The agency will maintain the high volume of press that David Jones receives and manage the launch of Summer Fashion, Clearance and in‐store appearances, while ensuring David Jones ambassadors are regularly covered in the Australian media.” Social media for David Jones is managed in house.
Networking group seek PR/Events member Anthony Perl of Comm Together is Vice President of a Business network group that meets in Centennial Park, Sydney every Wednesday. They are looking for a PR agency and Events business to join them. Email Anthony on anthony@commtogether.com.au
Appointments
Campbell: strategic comms now “essential” for business Alistair Campbell, the high profile former Communications Director for British PM Tony Blair, previously a part time advisor to Portland, has made the move to full time position within the agency. Campbell is an advocate of the need for companies to improve the standard of their communication: “I have been struck over the years by how few companies and big organisations seem to have a properly thought‐through strategy to manage and promote their reputations and how even successful businesses can’t differentiate between the strategic and tactical. I have also noticed how often their different strands of their communications – whether through the media, digital, public affairs or their own internal comms – don’t work together well.... ... A great deal of nonsense is talked about spin. It is not just legitimate for businesses to consider strategic communications, but essential. It can often be the difference between success and failure.”
Barton Deakin Brisbane appoints new Director STW Group’s Government Relations firm, Barton Deakin has announced the appointment of Gerard Paynter as Director of its Brisbane office. Previously with Ord Minnett, Paynter brings a 20 year professional history in the Queensland corporate and public sectors and a strong working knowledge of government business matters in Queensland to Barton Deakin. He will take responsibility for all clients relating to Queensland Government matters. Paynter is an experienced Liberal National Party figure having been a Queensland and Federal Young Liberal president and a member of the Queensland State Executive for five years. He has extensive experience in managing LNP campaigns at State and Federal level and was a member of the Central Campaign Committee for the successful re‐election of Brisbane Lord Mayor, Graham Quirk, and LNP councillors in 2012.
Porter Novelli hires Brown PR agency Porter Novelli Sydney has hired Annalise Brown (pic, right) as Business Development Director and has promoted Clare Hammond to the role of Health and Wellness Principal. Brown joins Porter Novelli in July after four years at Splendid Communications as Managing Director. Prior to this she was Managing Director of Spin Communications, which she joined in 2000 as an Account Director. Hammond’s promotion from Group Account Director to Health and Wellness Principal provides leadership to the agency’s Health and Wellness practice, which she has been instrumental in building over the past five years. Porter Novelli has public relations accounts for health insurer, Bupa, and the Australian Egg Corporation.
Kelly returns to Ogilvy PR Alex Kelly is returning to Ogilvy Public Relations after 10 years to become the consultancy’s first Head of Consumer Brands for its Melbourne office. Kelly brings 12 years experience in below‐the‐line brand and reputation management for some of the world’s leading brands. Her experience spans an array of sectors including consumer technology, FMCG, banking and financial services, personal care, automobile, government and aviation.
NewsLifeMedia appoints Whitten director of comms Sharyn Whitten has been appointed director of communications at NewsLifeMedia, described by News Ltd as a “lifestyle content company”. Whitten joins NewsLifeMedia from the LifeStyle Channels group. Whitten has responsibility for internal and external communications for NewsLifeMedia, and will develop and implement a trade and consumer PR strategy across the company’s stable of website and magazine brands; and oversee events for the group. Whitten’s previous role was head of publicity and talent management for the LifeStyle Channels group at pay‐TV platform FOXTEL (50% owned by News Ltd). Prior to FOXTEL, Whitten was publicity manager for Australian television producer and international sales agent Beyond International.
MAGNUS three new hires MAGNUS Investor Relations + Corporate Communication has hired staff for its Sydney and Perth offices with the appointments of Kate Bryant as Associate Director, Blake Wilshaw as Senior Associate and Genevieve Norton as Research Analyst. The appointments are part of MAGNUS’s drive to expand nationally, reinforcing its commitment to bringing together consultants with diverse and relevant skills, and to support its continued growth. Following a busy start to the year, MAGNUS featured in mergermarket’s League Tables of PR Advisers for the first quarter of 2012 and ranked among the top three M&A PR advisers in Australia and in the top ten in Asia‐Pacific.
Campaigns
Neil Armstrong branded content success for CPA and evoTV evoTV’s The Bottom Line, which is a joint venture between evolution Media Group and CPA Australia, aired a world exclusive interview with Commander Neil Armstrong. Securing ‘the first man on the moon’ was a testament to the editorial integrity of a show that was created to provide insight into leadership and the lives of great leaders. ‘An Audience with Neil Armstrong’ has generated global, as well as local, attention from the business and broader community. Media outlets covering the program include: International outlets: The Guardian (UK), The Telegraph (UK), CNN International, The Huffington Post (UK), CBC (US), Fox News (US), Toronto Star (CAN) Local outlets: Network Ten, ABC News, AFR, SMH, Courier Mail, Herald Sun, News.com.au and Yahoo.com.au
NRMA sponsors Journalism Awards, appoints top ex‐Liberal campaigner as Head of Public Affairs NRMA Motoring & Services is sponsoring the inaugural Kennedy Awards for Excellence in NSW Journalism. The NRMA will be sponsoring the category of Most Outstanding NSW Political Reporting, one of the 30 awards honouring the legacy of the late (and great) Australian journalist, Les Kennedy. The awards will also honour four other journalists who died in the last year ‐ producer Cliff Neville, broadcaster Sean Flannery, columnist Peter Ruehl and reporter Paul Lockyer. Entries for all 30 categories close on July 2 and the finalists will be announced on July 25. Details on entry and tickets at www.kennedyawards.com.au Reg Chamberlain is the recently appointed Head of Public Affairs at NRMA Motoring & Services. Chamberlain is a former State Liberal Party campaigner. The Hon Anthony Roberts MP, the current NSW Minister for Fair Trading, said of Chamberlain: “Reg Chamberlain is the most experienced campaigner on the New South Wales team and the State director's loyal and trusted right‐hand man on the past three campaigns.”
NRMA re‐aligns policy to support NSW Premier on additional speed cameras The NRMA has previously critised increases in the number of speed cameras in NSW as a simple ploy to raise revenue. But that was when Labor ran NSW; now, the NRMA is supporting NSW Premier, Barry O’Farrell’s plan for additional speed cameras. The NRMA’s support was covered prominently on page 3 of the weekend’s SMH on 2/6/2012, under the headline: “Motoring lobby backs rise in speed camera sites” The President of the NRMA, Wendy Machin, is a former Liberal Party member, as well as a former Public Relations practitioner, previously owning her own PR agency. Could such a dramatic change in policy be a breach of the NRMA’s Directors Code of Conduct? The AGM will be interesting. http://www.mynrma.com.au/about/code‐of‐conduct.htm
Porter Novelli launches Stay Smart Online ambassadors to promote cybersafety In a program created by Porter Novelli Melbourne, Simran Kaur and Stuart Jones have been chosen to be the faces and voices of cyber security in June. The two new “Stay Smart Online Agents” are winners of a national ambassador search for the Department of Broadband, Communications and the Digital Economy’s National Cyber Security Awareness Week initiative. The pair will present with ABC TV Good Game hosts, Steven O’Donnell (Bajo) and Stephanie Bendixsen (Hex) in a series of videos on the Stay Smart Online YouTube channel. A third entrant, Melanie Bellotti, is an indigenous leader in her West Australian community of Carnarvon, and will help deliver cyber security and cyber safety messages through indigenous Australian networks. The Stay Smart Agent video series is at www.youtube.com/staysmartonline Facebook at www.facebook.com/staysmartonline
Red Agency wins Accor account Hotel group Accor has appointed PR agency Red Agency (www.redagency.com.au) to run a consumer campaign as part of the rebranding of its Ibis hotel chain. Leading into the rebrand, Red Agency launched its first campaign for Ibis called Style Our Threads, a digitally driven PR campaign to provide a local activation story for the Australian market and introduce them to the new Ibis family. Style Our Threads is handing over the reins to young fashion students from Whitehouse Institute of Design to design uniforms for the three new Ibis brands. Student designs will be housed on Facebook (www.facebook.com/ibisaustralia) where the social community can vote for their favourite uniforms. Style Our Threads also partners Ibis with one of Australia’s most iconic fashion designers, Charlie Brown who will be involved during each stage of the campaign to mentor the students and will judge the overall winner. The Red Agency team photo, below:
Opinion & Articles
Google Adwords misleading; ACCC wins case http://www.accc.gov.au/content/index.phtml/itemId/1043701/fromItemId/142
Pearce on PR: The Holy Trinity
free white paper by PR industry veteran Craig Pearce: The Holy Trinity of public relations: thought leadership, 3rd party credibility, strategic alliances. the paper provides a strategic overview of why the areas of thought leadership, 3rd party credibility and strategic alliances are important for best practice PR, as well as practical tips on utilising these approaches.
iPhone certified by Defence for classified government use The Defence Signals Directorate (DSD) has certified the use of government owned iPhones and iPads for classified Australian government communications. DSD has approved devices running the latest Apple operating system (iOS version 5), and that are owned by Australian government agencies, to communicate and store classified information up to the PROTECTED level (except in China).
Aussie PM influences US President? Perhaps Australian Prime Minister Julia Gillard made a greater impression on Barack Obama than we first thought… Have a look at the latest campaign from the President of the United States, Barack Obama: http://www.barackobama.com/life‐ of‐julia
A word with you
Sorting out the confusables There is a long list of words that are easily confused with each other. Here are a few more to help you avoid verbal confusion. A big bugbear for many people is the difference between affect and effect. The distinction is quite simple: affect is a verb and effect is a noun. So I can affect you, or have an effect on you (either way, I hope it is a good one). Imply and infer often become entangled. Think of them as a two‐way street. I can imply something to you, or you can infer something from what I say. So “I resent your inferring that I am a useless writer” is the wrong way round; it should be implying. Finally, take a look at oral and verbal. An oral statement is something that is said not written (oral means pertaining to the mouth). The correct opposite is a written statement. Verbal refers to words, so both oral and written statements are verbal. This monthly writing guide is provided by Tony Spencer‐Smith of the corporate editorial consultancy Express Editors (www.expresseditors.com). Contact him on tony.spencersmith@gmail.com if you want to comment or find out more about his writing, editing and training services.
Banks: the end of unsolicited credit card limit increases From July 1st 2012 Australian banks and credit card providers will not longer be able to send unsolicited credit card limit increase offers. How are the banks communicating the changes? A letter sent to this writer from ANZ asks for advance permission to be able to send offers of credit card limit increase. The letter calls these offers “a simpler application” and offer “many simple ways” to provide consent: via the web, a simple SMS text or a dedicated 1800 freecall number. Seems “the end of unsolicited credit offers” from the banks is a marketing challenge they will struggle to overcome if this (crass) example from ANZ Bank is anything to go by.
Sentiment is King This was one of the key messages from a Lunch and Learn Webinar held by The PR Report held on May 15 We discussed the top 5 PR issues in social media: From media monitoring to Tweeting for your boss: all you ever wanted to know about social media, but were afraid to ask. Our interview was with Thomas Tudehope, digital communication and social media expert. Thomas is a former media advisor to The Hon Malcolm Turnbull MP, most recently he was Director of digital campaign company, SR7; prior to SR7 Thomas worked as a journalist and as an in‐house PR practitioner. Here’s the links to the recordings Recording (file download, no registration required) http://mfile.akamai.com/23543/wmv/citrixvar.download.akamai.com/23543/www/306/209/5210724625871306209/3‐ 5210724625871306209‐1374ea93fd9.asx Or, if your IT department blocks file downloads, here is a registration (sign‐in required) where you are sent an email that links to the file. https://www3.gotomeeting.com/register/755048454
Media news
News appoints Editor and MD for Inside Out magazine NewsLifeMedia has appointed Claire Bradley editor of Inside Out magazine and Lee Tran Lam has been appointed managing editor. As editor Ms Bradley will be responsible for driving the successful Inside Out magazine into a multiplatform brand. Claire Bradley has worked in the Australian magazine industry for more than 10 years and has worked across all three major publishing houses. Most recently she edited Sunday Magazine, Australia’s widest read weekly title, and then worked on a number or key digital products for NewsLifeMedia. With a history in lifestyle media, Bradley’s experience covers writing in travel, gardening, celebrity, pop culture and style for both mass and niche titles.
AAP rebrands and reorganizes Australian Associated Press (AAP) announced a new brand identity and streamlined product portfolio. The rebrand, to be rolled‐out in June, recognises the growth in AAP’s services from traditional news and information content to include a range of publishing and business solutions. In the past 10 years, Australia’s national news agency has enhanced its media services with strong growth in its press release distribution business and the expansion of media monitoring operations. The acquisition of Pagemasters and The Media Research Group saw AAP branch into editorial production and qualitative media analysis. And the recent expansion to New Zealand with editorial and media monitoring testifies to the continuous growth of the company. As part of the rebranding initiative, a new AAP logo has been created and the existing operations have been consolidated into three key business areas – editorial solutions, business solutions and publishing solutions. Sarah Higgins (pic, right), Head of Marketing for AAP, said: "Bringing together our editorial services under one brand, AAP Newswire; our business solutions under Medianet; and publishing under Pagemasters, just made sense. We will also retain The Media Research Group, our intelligence business and Megaform, our horse racing research service, as vital sub‐brands.”
ABC’s Kohn to be vice chair for Religion Journalists association ABC's Rachael Kohn has been named vice chair of the newly founded International Association of Religion Journalists. The organisation was founded recently in a bid to improve the quality of religion journalism and provide training and assistance for journalists at a time when religion is dominating headlines. Kohn is the Producer and Presenter of The Spirit of Things on ABC Radio National and studied and taught religion before entering what she describes as the unique field of religion reporting.
Kohn said the IARJ wanted to improve the level of reporting of a topic that was central to so many world conflicts, but often misunderstood and only superficially reported: "A lot of journalists don't know much about religion, and they're not encouraged to since news bureaus are dominated by very secular culture," she said. She named Islamic fundamentalism as the biggest religious issue facing the world, but said that there was also concern about the polarisation occurring in western traditions, with moves to the right and the left, creating extreme positions that are almost impossible to bridge. The IARJ came into being with the support of the International Centre for Journalists, a non‐profit Washington, DC based organisation dedicated to improving journalism worldwide. Among its aims is the protection of religion journalists who report in countries like Indonesia and Pakistan and face persecution from authorities. Rachael said her role included establishing its mission and goals. She will also work on the IARJ's education committee and aims to develop regional symposia in conjunction with university programs.
Awards & Events
Jye Smith wins Macleay College PR student alumni award A new campus for Macleay College was opened by NSW Deputy Premier, the Hon. Andrew Stoner, and former News Ltd CEO, John Hartigan. The new campus, in the heart of Sydney’s CBD, features television and radio recording facilities and computer labs. Macleay College offers practical, hands‐on courses taught by industry experts Also announced at the launch was the new Macleay College Alumni Program celebrating the achievements of graduates in the fields of journalism, advertising and business over the past 18 years. The awards were created as part of Macleay College’s revamp of the premises following the sale to new owners. 2012 record of achievement awards go to; SBS Dateline’s Yalda Hakim; managing partner of BresicWhitney Real Estate, Ivan Bresic; Weber Shandwick Digital Strategist Jye Smith (far right in photo); and Liberal Party media adviser Brad Burden (not in picture). Photo: Yalda Hakim (SBS Dateline), Ivan Bresic (real estate), Jye Smith (Weber Shandwick). Photo: Mark Metcalfe A one year full time PR course is $24k.
Hughes PR celebrates 20th birthday Founder Tim Hughes celebrates his agency’s 20th birthday with clients and friends; with special guest, The Hon Joe Hockey MP.
Launch Group runs PR for the 3rd Annual TEDx Sydney conference
The PR Report: lucky draw book prize Congratulations, you’ve won our lucky draw prize: the book is “Think Write Grow” by Grant Butler. Michelle D'Heureux, Goodman Fielder
Job of the Month
Digital / Social Media Strategist, SYDNEY $$Negotiable Our client, a leading independent corporate communications consultancy with outstanding strategic credentials, is seeking an experienced senior digital and social media strategist to join their agency. You are passionate and driven and a senior player who has built their social & digital credentials on the basis of sound understanding of fundamental communications principles. You’re knowledge in this area provides interactive and digital strategic solutions that will align with an overall PR strategy, for any aspect of our client campaigns or accounts including the following: - Proactively provide ideas to clients on how/when and why to engage social media. - Develop strategy to solve business and or sensitive issues using online, social and/or digital approach. - Integrate seamlessly with broader business, communication and PR objectives. - Build the consultancy’s digital and social brand including thought leadership - Manage execution and client satisfaction of online and SM projects You are capable and confident in intelligently challenging traditional approaches, and expertise and insights and natural gravitas to guide and advise clients at all levels. A generous and rewarding package, very highly credential, supportive and collegiate team environment awaits the successful candidate. Sydney CBD. For more information regarding this role contact Jeremy Wrench at Capstone Hill Search, Sydney on (02) 8249 4636 or email: jobs@capstonehillsearch.com To learn more about similar roles or about Capstone Hill Search go to: W: www.capstonehillsearch.com Twitter: @prjobsaust
SYDNEY / MELBOURNE / LONDON Capstone Hill Search (CHS) provides specialist permanent recruitment services to the Public Relations, Corporate Affairs and Marketing Communications industry. CHS is led by Jeremy Wrench, MPRIA, and guided by his 16 years of experience in international PR consulting and senior management. With offices in Sydney, Melbourne and London CHS, takes a truly international approach and utilises decades of practical experience to successfully provide guidance to, search for, select and appoint high quality practitioners with first class clients.
Account Executive, B2B, $50k ‐ $60k SYDNEY ROLES: This is an ideal opportunity for a high performing Account Executive looking to further build on their corporate & b2b client experience and seeking an opportunity learn from highly experience colleagues within highly supportive team environment. You have strong organisational, client relationship, research and analytical skills. You also have strong understanding and experience in social media, a natural interest in commerce and public affairs and have a mature approach. 1‐2+ years experience. Account Manager B2B, $70k‐$85k+ Our client is looking for a grounded, ambitious and experienced Account Manager with polished client relationship management skills to manage a range of high profile corporate accounts on a day‐to‐day basis. You must have strong writing and media relations skills and the ability to think on your feet and problem solve. With 3 – 5 years experience in a similar role, strong written and oral skills and a hunger for success. Account Director, Consumer Tech, $100+ You’re determined to find a no nonsense consultancy that can balance highly professional approach, first class systems and processes and the ultimate delivery of industry leading results, with a genuine down to earth approach and actually live up to the claim of delivering work life balance. You are experience Account Director; you bring insights and considerable experience in technology and or telecoms, underwritten by natural leadership and relationship management skills. 7‐10 years+ experience. Account Manager, Consumer, 60k‐70k+ A truly exciting role with one of Sydney’s most dynamic and creative PR consultancies. You should have impressive local media knowledge and contacts and possess outstanding organisational skills. Experience across high profile brands and/or travel/tourism would be a distinct advantage. You should also have natural relationship skills and pride yourself on your creative ability. 3+ years in consultancy required. PR: General Manager – Corporate & Issues ‐ $negotiable. This boutique yet growing national business requires a high performing, autonomous and entrepreneurial operator with natural gravitas to lead its Sydney business. You’re a proven and seasoned professional with a strong corporate and issues management expertise. You have sound local market knowledge and strong personal networks, experience in financial services, technology, resources, investor relations and sustainability would be advantageous. 10 years+ experience. PR Advisor (Major technology & electronics business) ‐ $80k – 90k. 12mth Contract MELBOURNE ROLES This is a very rare and outstanding opportunity to join this globally recognised leader in the technology end electronics sector in a highly rewarding PR Advisor role. Supporting the PR Manager and Head of Communications your will have diverse and challenging responsibility across internal communications, media relations, external stakeholder relations and event management. You will assist in developing key messages, speeches, events, presentations, and managed publications in line with global initiatives. You are mature, intelligent, resourceful and have 4+ years industry and/or PR consultancy experience. Experience / knowledge of the technology industry preferred. Senior Account Manager, (Consumer) ‐ $75k‐$85k+ An exciting and challenging SAM role in a national consultancy with genuine opportunity to transition into a AD and/or office leadership role in the near future. This highly successful business has a first class client list, the envy of most, and a proven track record for delivering high quality results, consistently. You should have 5+ years experience in consultancy, and be looking for a clear path to leadership, local market experience and contacts required. Senior Account Manager, (Corporate), $80k‐ $90k+ This role is an exceptional opportunity to join a respected and well established national consultancy. With a very high profile client list, friendly and engaged team, excellent systems and processes and a very strong track record of high quality results. You would be joining small local team and therefore play pivotal role in the leadership of the office. You should have strong strategic ability, be highly organised, and have extensive local market experience and contacts. 5 years plus experience, within consultancy. Enquiries and applications should be directed to: E: jobs@capstonehillsearch.com T: Melbourne: +61 (0) 3 9827 7277 / Sydney +61 (0) 2 8249 4636 / London: +44 0207 887 6526 To learn more about these roles or about Capstone Hill Search go to: W: www.capstonehillsearch.com Twitter: @prjobsaust
I have a wide range of roles in consumer, ethical healthcare, issues and crisis management and more. I work on new and different roles all the time. Here are just a few! Please call me to find out more, thank you!
Ike Levick 0405 218 626 ilevick@saltshein.com.au
In case you’re wondering: Yes, Claire is leaving us … She is following her heart to ‘go client-side’ as a talent advisor. I shall miss her and wish her ALL THE BEST. Thanks for everything, Claire!
“I was impressed with the help I received from Salt & Shein. I felt positive that my best interests were at heart … I had someone friendly to advise me through the daunting process of job hunting … and secured an ideal job through them …” “Their service is honest, fast, and on-brief every time ... They know our company culture well and take the time to fully understand our requirements … Plus, they’re just straight up nice people to work with.”
Senior PR Manager, 13 months (mat cover) Amazing opportunity to join a global FMCG brand in a senior capacity, seconded full-time by the PR agency Leverage your PR consulting skills and manage two PR agencies Work alongside multiple agencies to help grown over 15 brands Develop your career with great training and experience Immediate start Senior Account Manager, Consumer Health Join a leading edge consumer PR agency as a SAM in this growing healthcare practice area Work on interesting and large brand consumer health clients Be part of a small team alongside several other larger teams – share ideas, resources, and have fun! Account Director, Ethical Healthcare Depending on your personal circumstances, an opportunity exists to work part-time or job share or work full-time Develop your strategic thinking while working on multiple projects in asthma, cardiovascular, oncology Enjoy a collaborative culture Immediate start Consumer Publicist, SAM/AD, 6 months initially Seeking a GREAT publicist! Help my lovely client with a 6-month contract – now! Work with all Australian consumer mainstream media to sell in great sponsorship ideas – from TV, print, to radio and blogs Hit the ground running, as soon as possible! GM, Sydney, Corporate/B2B Help re-establish the Sydney office for a national boutique firm Work with clients to implement issues management frameworks Leverage existing online resources and toolkits to offer an integrated approach Help to develop a new specialist industry
Level 3, 20 Bond Street, Sydney NSW 2000 www.saltshein.com.au
Please note! WE HAVE MOVED!
General Manager – Finance/Corporate • Rare opportunity for skilled senior practitioner • Ideally you will have relevant category experience but this is not essential • Highly respected independent agency • Skilled practitioners, enviable culture and solid client base
$Neg
GAD/2IC – Consumer Brand $150K incl. neg • Truly outstanding role for senior consumer practitioner • Leading agency, leading brands; integrated, global network • Must be an outstanding leader and have demonstrated business acumen and management ability
• You will have extremely strong strategic thinking PR Team Leader (client side) 13 Month Maternity Cover (mid July start) • Exciting opportunity for a Senior PR Manager • World’s largest consumer goods company • 7+ years either agency or client-side required • Strong strategic thinking skills are essential • Work with some of the best known everyday brands in the world • Vibrant, fast-paced organization with innovative products across Aust/NZ • Applicant must be Australian permanent citizen or resident SAM/JAD – 6 MONTH CONTRACT – Sport/sponsorship/publicity • This is a dream role for a sports, sponsorship enthusiast who understands
$120-$130K +
$85K incl neg
sponsorship and is a skilled publicist
• Must have lived in Australia for a min of 5 years and have a true and demonstrated understanding of local football codes, geography etc
• Immediate start Account Manager/SAM (Melbourne) – Consumer Lifestyle $65K-80K incl. • Boutique agency within larger comms group • Creative flavour with appealing clients across travel/tourism, food/beverage and arts/entertainment
• Change to progress your career within a dynamic and energetic team • Must have strong verbal and written skills and excellent project management skills Account Manager/SAM (Sydney) – Consumer Lifestyle $80K incl. • Ideal role for great mid-level candidate looking to work on some unique clients • Work in a small agency while also enjoying the benefits of being part of a much wider network • Interesting culture and company benefits • Great rewards on offer for candidates with at least three years relevant experience Account Manager/SAM (Sydney) – Finance/Corp $75K incl. • Very well respected boutique agency which is a leader in its field • You will be responsible for team management, senior stakeholder liaison, media work & new bus • Excellent written & verbal comms skills required as well as the ability to work autonomously at a high level
• You will be a bright, enthusiastic individual with at least 3 years PR experience Account Manager (Sydney) – Tech $60K incl. • Great opportunity to join this global agency in a mid-level role • Highly sought after client work • Be fully immersed in the agency culture from day one, and take part in new business pitches • You must have at least three years tech experience, either from a B2B or B2Cbackground
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Late news: Haystac wins MYOB b2b, trade and consumer public relations strategy and implementation THE PR SHOP adds two new clients: trans‐Tasman public relations agency the pr shop, has signed 2 new clients across both it’s Auckland and Sydney office. the pr shop Australia won the PR account for Two Wheel Cool, focusing on their Airhead product. Airhead is an Australian designed product conceived by riding enthusiasts looking for a solution to that age‐old problem, ‘Helmet Hair’. the pr shop has also been engaged to manage publicity for Queenstown fine‐dining restaurant Wai. Wai will be a trans‐Tasman client for the pr shop with both the Auckland and Sydney office working across the account. Sphere Public Relations wins PR account for mobile management company, Mobile Mentor Nick Smith is the new publisher, home and lifestyle group at NewsLifeMedia. Smith will be responsible for GQ Australia, Australian Golf Digest, Big League, Country Style, Vogue Living, Gardening Australia, InsideOut and homelife.com.au and will drive the commercial opportunities, brand development extensions and multi‐platform strategies across the respective titles. He will continue to hold the position of editor‐in‐chief of the GQ Australia properties. Firebrand Talent survey highlights differences in male/female salaries in Australia Key points from survey: 1. Male salaries 30% higher than females in Australia 2. AND difference in Australia is almost double the UK: male salaries 18% higher vs female 3. One area is different: A female PR AD earns more than a male AD According to Greg Savage of Firebrand: “Initially I was very surprised to see the data reflect such a stark contrast between female and male salaries in the Comms/PR/Events sector, particularly as the sector has such a high female representation, and many PR businesses are women‐owned. The data is very current however, and is obtained directly from employees in the marketplace, so I consider it to be the most accurate guide available. However, it's probably true to surmise that many of the senior roles in the larger PR businesses, as well as the marketing field, are held by men and that might well bring the overall male median salary score up.” Savage continues: “It's not clear to me why this salary differential is so much higher in Australia than the UK, but if I had to comment it may be the case that more women have penetrated senior ranks of the PR industry in the UK, bringing the median salaries closer together. I do think it a bridge too far however, to suggest that there are greater levels of salary discrimination in Australia compared to the UK based on these figures. In a future report we plan to dig into the data in much more detail and compare "like‐for‐like" job titles which will reveal a much clearer picture.” “However, we still have to face the fact that this research indicates that on average men are paid 29% more than women in these sectors in Australia. What's more, that is the highest differential of all 6 countries we surveyed...” The one area where females earn more than males in PR in Australia? According to Savage: “Interestingly it's clear that the trend for male salaries being higher is not universal, as we see that with PR Account Director staff–who typically earn a salary of around 90,000–women actually earn more than men.” If you would like to receive a copy of the report or more information, please contact Deborah Musolff from Firebrand Talent Search on 02 8667 8888 or email dmusolff@firebrandtalent.com
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