the monthly newsletter for the Australian PR industry APRIL 2013 1. Ogilvy PR wins Mattel Scrabble account (pic, right: Alex Kelly, MD, Ogilvy PR Melbourne) 2. JetStar launches in‐flight comedy promo (pic below right; Jetstar Head of PR, Liz McCarthy, comedian Peter Hellier) 3. Horizon Communication Group wins two new accounts; The Australian National Prevention Health and UNE’s new campus (team pic, below, left)
Snippets Sheryl Sandberg’s book, Lean In, has been described by The Guardian as a feminist manifesto. Sandberg is currently Facebook COO, but was previously at Google, as a direct report to Sergey Brin http://goo.gl/GzZUe Australia #1 for illegal downloads: see countries illegally downloading Game of Thrones http://goo.gl/stkOL What makes a great science story? 10 minute interview with The Welcome Trust: http://goo.gl/PFriA PR agencies and in house PRs accused of cleaning up Wikipedia entries http://goo.gl/mcmAJ Police media relations: PR and Crime journalists were corrupted by friendship, says The Guardian http://goo.gl/2CWbk YouTube opens studio in Los Angeles; boosts independents and start‐ups http://goo.gl/ljhkw Executive Women Australia (EWA) survey: https://www.surveymonkey.com/s/VWR2GKF The results of the survey will be featured at EWA's upcoming luncheon with The Hon. Joe Hockey MP, Shadow Treasurer on Tuesday 30 April, 2013 at Sofitel Sydney. Hockey will discuss the Oppositions plans to boost women in executive roles. Evolution Media Group sells its PR agency division to Bluechip Communications. Sarah Creelman joins The PR Group. Pulse Communications has been appointed as UBank’s PR agency following a competitive three way pitch. Fuel Communications has been appointed as Mi9’s new Australian PR agency. Mi9 includes 80+ sites such as ninemsn, Nine News, Wide World of Sports, The FIX, The Australian Women’s Weekly, Grazia and Woman’s Day. Professional Public Relations (PPR) has appointed ex‐Vodafone and ING Direct social media practitioner Neil Collins to the role of National Social Media Director. Toshiba move their PR account to Howorth, leaving Fuel. Parker & Partners appoints Arli Miller to role of Associate Director in Sydney. Arli brings expertise from the healthcare industry, particularly with the pharmaceutical, health consumer groups, policy makers, peak bodies and advocacy groups. Parker & Partners Canberra appointed Michael Hartmann to the newly created role of Director – Government Relations. Former journalist laments shrinking Australian media sector: Hamish McDonald, former foreign editor of The Sydney Morning Herald recently volunteered for redundancy from Fairfax. http://tinyurl.com/c73vx5t Red Agency boss James Wright has been named a judge at this year’s Cannes Lions. Founder of sports based PR agency, Rocket Club, Rod Allen, tragically died after falling off a cliff whilst attending a weekend party at Cockatoo Island in Sydney. Prior to founding his PR agency Allen was a sports journalist, and then in‐house PR for various sporting clubs and associations. Chia and Synnott launch new PR book: An Introduction to Public Relations and Communication Management. The Conversation, an online publication created by former Fairfax/Age editor, Andrew Jaspan, is to open a UK office. UK: ex‐Minister and ex‐wife go to jail over perjury case, initiated following wife’s comment after then Minister leaves wife for his PR adviser: http://tinyurl.com/cmterey Former Fairfax star journo, David Marr, joins The Guardian’s new Australian online publication
CAS2013
Time is running out to reserve your place 28 & 29 May 2013 Pullman Sydney, Hyde Park
Corporate Affairs Summit
s erful dayof • 2 powHead rs er Fisk National Director of Special Events Obama for America • Jay Walsh Com ke ea sp ry st u l Ind tia en flu in 5 3 • s ssion g hours • 16 seHead of Communications Huawei (China) • s Wikipedia • Ross Gan Former Worldwide orkin w et n 8 • s er unication lead 00 commMorrison neral2David AO Chief of Army Australian Army • Andrew Hall Director of Corpo Affairs Woolworths Ltd • Dr Ian Watt AO Secretary Department of the Prime Minister an n Smith General Manager Media & Corporate Relations, Energy Rio Tinto • Henning Do Communications & Public Affairs Manager Google • Jason Laird Executive Director, Co elstra • Nicholas Campbell Executive Director, Corporate Affairs & Strategy Johnson & J Edwards Group General Manager Corporate Communications ANZ • Rohan Gallagher er, Investor & Corporate Affairs Caltex • Grahame Morris Federal Director Barton Deaki General Counsel Microsoft Australia • Bob Rayner Corporate Relations Director Diageo elle Keighery Group Executive Corporate Communications Virgin Australia • Brendan Pe ent Public Policy & Corporate Affairs Peabody Energy • Andrew Ethell Group Director, C Toll Group • Matt Hobbs Director Government Relations & Internal Communications GM w Walton Group Public Affairs Manager HBF • David McCarthy Senior Manager, Corpor ations Mercedes-Benz • Ross Hearne General Manager, Corporate Services Kimberly-C Jo Lynch General Manager, Corporate Affairs Myer • Adam Kilgour Managing Director get Fair Head of Regulatory & Business Affairs Seven Network • Damon Hunt Group Ex Affairs Santos • Haydn Lane Head of Communications Sportsbet • Amanda Millar Hea ing & Corporate Affairs Yahoo!7 • Catherine Harris Head of Corporate Affairs Credit Un Bruce Hawker Managing Director Campaigns and Communications Group • Eike Crou porate Affairs BASF • Karina Keisler General Manager, Corporate Affairs Vodafone Austr Executive General Manager, Corporate Affairs Australia Post • Sally Cray Head of Comm Lachlan SearleGeneral Manager, Marketing & Communications Swimming Australia • S Management Sandy Kaye Presents • John Scales Managing Director, Research JWS R e MullalyCorporate Affairs Manager ESTA 000 • David Gazard Director ECG Advisory So Featuring Exclusive Keynotes... n KirbyCEO Wieck Australasia • Roger Fisk National Director of Special Events Obama f Walsh Head of Communications Wikipedia • Ross Gan Former Worldwide Head of Com Huawei (China) • Lieutenant General David Morrison AO Chief of Army Australian Army • rector of Corporate and Public Affairs Woolworths Ltd • Dr Ian Watt AO Secretary Depa Jay Walsh Roger Fisk Lieutenant General me Minister and ofCabinet • Alison Smith GeneralDavid Manager Relations, Head of Communications National Director Morrison AOMedia & Corporate @CASummit Wikipedia Special Events Chief of Army nto • Henning Dorstewitz Global Communications & Public Affairs Manager Google • Ja Obama for America Australian Army ive Director, Communications Telstra • Nicholas Campbell Executive Director, Corporat gy Johnson & Johnson • Paul Edwards Group General Manager Corporate Communica
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Account wins
Click PR: new accounts, new hires, new Sydney office Click PR Managing Director, Vuki Vujasinovic said 2013 had started with a bang, with a number of new client wins, paving the way for the new hires. The full list of new clients wins in 2013 so far are: • DesignCrowd ‐ crowdsourcing website for the design community • Tapestry ‐ social media platform to connect seniors with their loved ones • Studybooster ‐ goal setting and incentivisation platform for students • Institchu ‐ online bespoke tailors • Recruitloop ‐ transparent recruitment platform • Kounta ‐ cloud point‐of‐sale platform Dee Apostolova joins the fast growing Click team with five years’ experience in various communications roles for SAP in London and more recently Sydney. Click PR founder Vuki Vujasinovic said Apostolova’s experience and knowledge of the enterprise tech world would be of tremendous benefit to the fast‐growing agency. Also joining Click PR this month is Anhar Khanbhai, a former journalist who most recently wrote for consumer electronics publication Connected Australia. Click PR also moved into a new office in the boutique Room 4 complex on Crown St in Surry Hills.
Stellar* Concepts wins Boffi and Grand Designs Stellar* Concepts has picked up two pieces of new business in the luxury and lifestyle sectors: Boffi and Grand Designs Live. Stellar has been appointed to handle the entry into the Australian market of Italian interior design firm Boffi. Stellar is handling all the media relations work for the launch. Diversified Events has once again appointed the agency to promote the Grand Designs Live events in Sydney and Melbourne following a very successful campaign in 2012 which saw ticket sales for both shows far exceed the organisers’ expectations. Based on the ever‐popular British TV series and its Australian cousin, produced by FremantleMedia, Grand Designs Live is a must‐visit for all home enthusiasts. Around 200 premium companies will exhibit their products and expertise across four categories – Grand Interiors, Grand Building, Grand Kitchens & Bathrooms and Grand Outdoors. Stellar will be working with the stars of both TV shows, Kevin McCloud and Peter Maddison, as well as a host of celebrity design gurus and experts to ensure that the Sydney and Melbourne events – in July and October respectively – are even more engaging, useful and well‐attended.
BENCH PR wins Zendesk Asia Pacific Melbourne‐based technology and business communications specialist BENCH PR has picked up a wider Asia Pacific brief from Zendesk. The agency has handled Australia and New Zealand communications for the cloud based customer service provider since it established its APAC HQ here in 2011. But with Zendesk having tripled its revenue in since it arrived in Australia as well as opening further offices in Japan and the Philippines; it has expanded the agency’s brief.
The business of better PR and communications in sport
Crisis Communications in Sport – The hot topic
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Finn Bradshaw Deputy Network Sports Editor, News Limited
Libby Trickett
Sponsorship in Sport
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Red Agency wins 24/7 gym group Jetts account Australia's 24/7 health and fitness group Jetts has appointed Red Agency as its public relations agency to raise its profile across Australia and support its community engagement activities.
Ogilvy PR wins Mattel Scrabble account Toy company Mattel, has appointed Ogilvy Public Relations to work on an integrated marketing communications campaign for one of its most iconic brands Scrabble, across ambient, social and traditional media. The Ogilvy PR team from Melbourne won the Mattel account in a competitive four‐way pitch and will start work immediately.
MAGNUS wins PanAust; appoints new staff MAGNUS Investor Relations + Corporate Communication has been appointed by Brisbane‐based ASX 100 copper and gold producer PanAust as the company’s corporate communication advisor. PanAust is one of the leading independent copper producers listed in Australia, with major assets in Laos, including its Phu Kham Copper‐Gold project and Ban Houayxai Gold‐Silver project, along with a portfolio of growth projects in Laos, Thailand and Chile. MAGNUS will work with PanAust to build its corporate profile both in Australia and internationally. MAGNUS has appointed Rupert Dearden as part of it’s ongoing expansion program and drive to increase its capital markets’ expertise. Rupert joins the MAGNUS Perth office as Associate Director having previously spent more than 15 years working in London in Institutional Sales and Corporate Broking, predominantly in the Small & Mid Cap market. Previous firms include Singer Capital Markets, Charles Stanley Securities and RW Baird & Co where he was instrumental in leading multiple IPOs, Rights Issues and Secondary Placements, as well as the ongoing day to day promotion of client companies. Rupert has experience of advising growth companies across a diverse range of sectors, with particular focus on technology, oil & gas, mining, healthcare and support services, and he has established an extremely strong network of Institutional and Private Client Broking relationships across the UK and beyond
Horizon wins two new accounts Horizon Communication Group has been appointed by The Australian National Prevention Health agency to manage public relations and digital marketing activity for a campaign to tackle binge drinking. Horizon was also selected to develop and implement an integrated campaign (including stakeholder, social and traditional media) to launch the University of New England’s Future Campus in Western Sydney.
AC Agency wins three new accounts AC Agency secured three significant new business wins; Miele, Fit n Fast Gyms and Fletcher Building (Laminex and Formica) making it nine new accounts already secured this year. Miele has appointed AC Agency to handle a project for the launch of its new S8 vacuum cleaner. To support this launch AC Agency has developed a consumer/lifestyle media and blogger outreach campaign as well as directing creative strategy for the launch into retailers.
Fit n Fast gyms have been established by the people behind Fitness First in Australia. Established in 2010, Fit n Fast has 17 clubs along the east coast, and has plans to add over five new clubs per year and over 50 clubs in total across Australia by 2016. AC Agency’s work with Fit n Fast will create awareness around the results that can be achieved from signature QUICKIE exercise programs. AC Agency has been retained by Laminex ‐ the marketer, distributor and manufacturer of decorative surfaces for kitchens, bathrooms and commercial spaces. The campaign will focus on an internal communications program across the global company’s various social media platforms and targeted business‐to‐business activity.
Agent99 wins wine and tourism account Independent agency Agent99 Public Relations is proud to announce that it has won a recent pitch for Broke Fordwich Wine and Tourism Association. Agent99 PR, in partnership with ‘The Style Group’, an events and production company, is set to roll out a PR and marketing plan to raise the profile of Broke Fordwich, known as the tranquil side of the Hunter Valley. The focus of the campaign for Agent99 PR will be to execute two PR programs promoting key events ‘A Little Bit of Italy in Broke’ in April, and ‘Spirit of the Vine’ which is to be held in October of this year.
Zing PR wins three new accounts Consumer PR agency, Zing has kicked off April with a hat‐trick after adding three new clients to its portfolio; NESCAFÉ, McAfee and Racinne Australia. Appointed to launch the McAfee and Life Education new cyber safety partnership earlier this year, Zing’s work with McAfee has now extended into the McAfee consumer business. Zing has also been appointed to lead the Nestle NESCAFÉ account to deliver a consumer‐driven campaign to support its global 75th anniversary. Zing won the business by creating an integrated program that will incorporate a mix of media relations, experiential and social. Following a global rollout across Hong Kong, South Korea, Macau, Japan, USA, Canada and the UK, beauty brand Racinne is gearing up for its Australian launch.
3 Degrees Marketing wins Sotheby’s PR account Melbourne‐based boutique marketing agency, 3 Degrees (team photo, right), has been awarded Sotheby’s Australia’s PR account following a successful project launching the ‘Age of Elegance’ Exhibition & Private Sale. This follows a string of account wins for the agency celebrating its tenth anniversary this year. 3 Degrees has been engaged to drive PR outcomes across all aspects of the business for the prominent auction house, including Australian & International Art, Aboriginal Art, Arts & Design, Jewels, consignment, brand partnerships and media relations. Sotheby’s Australia’s Chairman, Geoffrey Smith,
said 3 Degrees’ broad network of contacts and creative approach would help them to reach a more diverse market. “3 Degrees’ strategy will help us to reach a younger affluent market while still keeping us engaged with our core demographic. Audience succession is particularly important for our longevity – Sotheby’s is, after all, the oldest auction house in the world. We need to continue to educate the younger clientele on our offerings and 3 Degrees can assist us greatly with that.” 3 Degrees have recently been awarded multiple client wins across their four departments: PR & Communications, Event Management, Graphic Design and Sponsorship & Commercial Rights. Among these include national brand activations with Mars, commercial rights management for The Voice finalists, PR services for Melbourne restaurant Union Dining and event management for SEEK.
Best Friend PR & Marketing wins global charity account Best Friend PR & Marketing has been engaged to assist in the creative development, marketing and PR of a global membership program for Monte Carlo based international peace organisation, Peace and Sport (also known as "L’Organisation pour la Paix par le Sport”). This European expansion which will involve working alongside Shared Services Solutions (www.sharedss.com.au), the leading Australian membership and merchandise development organisation, to create the membership brand and marketing strategy for the global launch. Peace and Sport is a neutral and apolitical international initiative based in the Principality of Monaco which develops projects within communities in crisis around the world. Exercising its missions in post‐conflict zones, areas of extreme poverty or lacking social cohesion, Peace and Sport makes sport a vehicle for tolerance, respect, sharing and citizenship at the service of sustainable peace and has operations in Ivory Coast, Burundi, the Democratic Republic of the Congo, Israel‐ Palestine, Timor‐Leste and Columbia. The organization was founded by Olympian Joël Bouzou. Founder of Best Friend PR & Marketing, Jacinta Friend, was previously National GM of Make‐A‐Wish Brand. Clients over the last year include Australian Business Volunteers, De Carolis Constructions, Crohn's & Colitis Australia, DGM Advertising, Melbourne Citymission, Biggin and Scott Real Estate and CaSPA Care.
Marketing Elements launches crisis comms offering Marketing Elements, has launched a specialist agency, Media Elements, in response to the growing demand for crisis communications, media training and reputation management. Media Elements is led by Cecelia Haddad, who is also the Director and founder of Marketing Elements along with Judy Goldman, Director of Mediaways. Cecelia has more than 25 years experience in public relations while Judy has spent most of her career in television, radio and print journalism. The pair have been delivering crisis communications, media and presentations skills training and services together but the increased demand has resulted in them launching a specialised agency.
Appointments
Chieftain Communications hires Creasy Samm Creasy joins the Chieftain team, bringing an extensive background in experiential and promotional marketing. Spending the last three years as Brand Activation Manager at Drinkworks, Samm worked on international campaigns for Tiger Beer, as well as the launch of the Monteith’s Cider brand into the Australian market.
Articles
STW launches mentor program for women STW’s Women in Leadership Group launched a formal mentoring program, pairing rising female employees with established business leaders to help forge career growth and support women through key periods of career transition. The program, which will initially run for the next 12 months, has attracted female talent from across STW’s agency portfolio, and will encompass a structured format including Coaching, Sponsorship, Advice, Specific Skill Development, and friendship.
Change.org hits 1m users; media petitions fastest growing sector Fast‐growing website gives ordinary people the power to create change; 5 per cent of Australia’s internet population have now taken action on change.org; site playing an emerging role as regulator of traditional media Petition site Change.org has just hit one million users in Australia, confirming its place as the biggest and fastest growing social action platform in the country. Media and advertising petitions prove popular In Australia, two of the highest profile petitions related to advertising boycotts of controversial radio hosts Kyle Sandilands and Alan Jones. The petition targeting Alan Jones, which led to a mass boycott of 2GB by advertisers, is the largest Australian petition on change.org, with more than 116,000 signatures. Change.org communications director Tony Robertson said the Jones and Sandilands petitions showed that Australians were keen to use change.org as a check on the excesses of the traditional media. “If regulators aren’t able to hold the media to account, ordinary people using social media will step up. They will start petitions, build communities and spark conversations about the way we want our media to behave,” he said. Other media and advertising‐related petitions include more than 15,000 signatures on a petition calling on Gina Rinehart to withdraw subpoenas against journalists Adele Ferguson and Steve Pennells; the #freeaustin campaign to help journalist Austin Mackell, who was facing serious charges in Egypt; the young Melbourne woman who forced 13CABS to drop a controversial advertising campaign that played on the fear of sexual assault; and a campaign asking Cleo to stop digitally altering images. Launched in the US in 2007 by Ben Rattray, the current CEO, change.org is today present in 196 countries and available in 11 languages. The platform is sustained by a team of technicians, campaigners and communications professionals in 20 countries, who give citizens and organisations tools to develop their own campaigns and change the world. Facts and figures: • 1 million users in Australia (30 million globally) • 5% of Australia’s internet population • Australia is the sixth largest country globally (behind the US, Spain, UK, Canada, France) • Unique visitors ‐ 3,778,470 in the past 12 months. 496,162 in March 2013; 394,447 in February • In 2012, more than 6000 petitions were started in Australia with a total of 1,738, 828 signatures • biggest petitions (Australian signers) ‐ Boycott Alan Jones (116,000 signatures); recognise our fallen peacekeepers (42,000); end the gay panic law in Queensland (42,000 signatures); end the tampon tax (41,000); Jetstar ‐ drop your credit card surcharge (35,000)
Jetstar in‐flight comedy to promote comedy festival Jetstar unleashed laughs in the sky with a live in‐flight comedy show, Flight of the Comedians, to time with the Melbourne International Comedy Festival. One liners and tall tales will be the order of the day when three of the best Australian comedians, Peter Helliar, Tommy Little and Karl Chandler, did their live stand‐up routines on a flight from Brisbane to Melbourne on Wednesday March 27th. A consumer promotion saw five Brisbane‐based Facebook winners and their friends win passes to attend the inflight comedy show from Brisbane to Melbourne as well as a return flight to Brisbane, tickets to Dave Hughes’ “Freezer Bread” opening show at the Melbourne International Comedy Festival and overnight accommodation in Melbourne’s Mercure Treasury Gardens and Ibis Hotels. Jetstar Head of Marketing & PR, Liz McCarthy, managed the campaign.
Leaders must be social too, says Lew Author and CEO of the Social Executive, Dionne Lew, launched a call to executives to get social or risk irrelevance. Her new book The Social Executive: winning in the multi‐trillion dollar social economy is a call to leaders to think about the multi‐trillion dollar social economy and the need to be a part of it to create wealth, or risk oblivion. Lew said eight new people come online every second using mobile and social networks to connect and that this has radically changed the way that we communicate and do business. “In the next minute we will share about 700,000 pieces of content on Facebook, upload 48 hours of video, send 100,000 tweets and spend a lot of money online,” she said. “And while people are sharing their day‐to‐day experiences they’re also talking about their purchases and making recommendations, including about brands. What makes these recommendations so powerful is that peer‐to‐peer trust is high while trust in leaders and institutions has declined.” According to IDC the global online economy is at $16 trillion and Boston Consulting Global says that for G20 nations online will be a $4.2 trillion opportunity by 2016. Yet as Harvard Business Review’s Meghan Ennes reported last year only around 58 percent of companies are social; even fewer, a third, have a social media strategy. A 2012 report on CEO‐use shows that the greatest disconnect is at the top with only 16 percent of CEOs having a social presence. But Lew says that will need to change: “The internet has deeply impacted the structure of institutions, hierarchies have given way to networks, barriers have crumbled and real connections with real people are highly valued over authorities that once held a lot of sway. Whether we like it or not, or think it’s good or bad, it’s just the way it is.” “Today’s executive needs set a strategy that includes social; be visible and get involved; wisely, appropriately, strategically. “That demands a change in the mindset of business leaders that starts with recognizing that in a connected world being part of the ecosystem is imperative. “Much of the fear around social media stems from it being relatively unknown to business leaders, many of whom acquired their experience in a pre‐internet age and wonder if it’s still a fad.
“Well, LinkedIn is 10 years old and has 200 million users, mostly professional. “We think of baby‐faced Mark Zuckerberg but the reality is, Facebook is nearly nine. And the platforms are becoming more sophisticated as we continue using them. Tear away the hype and the age‐old business questions that have always guided decisions remain – who are we as a business, where are our opportunities, how do we achieve them?” “Although ‘how’ has changed radically it’s something that credible information, sound strategy and open‐mindedness can address.”
Choice PR messages go nationwide via ABC TV show Choice partners with ABC on show highlighting consumer affairs issues; called The Checkout. Featuring Craig Reucassel and Julian Morrow (The Hamster Wheel, The Chaser's War on Everything), Kirsten Drysdale (Hungry Beast) and Kate Browne from consumer group CHOICE, The Checkout will offer a diet of information and entertainment. The new show on ABC TV is great PR for Choice; after all, the show uses ABC staff, and rides on the ABC TV reach (potential 90% of the population) to deliver key Choice PR messages. In a recent episode, The Checkout covered the following: • Milking It – Craig finds out who’s telling white lies about milk prices and helping farmers • Jetstar v Alan Jarman – Round Two : lovable senior Alan Jarman ups the ante in his one‐man, quibbling crusade against Jetstar’s credit card fees • Tricks of the Trade Mags – Morrow compares the ads we see, to the way products are advertised to retailers … and discovers the slushie with a 980% mark‐up • H2 OMG! – The search for Australia’s most expensive bottled water continues, as the search for Australia’s most expensive web access begins #mostexpensive • If I Could Say One Thing – Alan Kirkland, CEO of consumer group CHOICE, explains why you shouldn’t be seduced by credit card reward schemes • Direct marketing – Kirsten finds out how retailers knew a teenager was pregnant before her parents did More information: thecheckout.net.au and email your tipoff’s to tipoff@thecheckout.net.au facebook.com/checkouttv twitter.com/checkouttv #thecheckout futube.net.au (where you can send in video complaints) ABC iview THE CHECKOUT http://www.abc.net.au/iview/#/view/32234
Amazing infographic from The White House The White House communications division have clearly communicated the issue, the reasons and the outcomes for President Obama’s new proposal; an Energy Security Trust. The PR Report calls for all Government departments to think how they can use infographics to communicate complex issues such as energy and climate change using infographics (see below next page)
Awards
Naked PR wins award for crowdfunding campaign Naked Communications’ crowd‐funded launch campaign for toilet paper brand ‘Who Gives a Crap’ was awarded the Grand Prix at the CommsCon awards, celebrating the best PR work over the last year. The work for ‘Who Gives a Crap’ was titled ‘Help Get Simon off the Loo’, and involved company CEO Simon Griffth’s live streaming of himself sitting on a toilet and refusing to get off until he raised $50,000 in donations to help pay for his first mass order of 100% recycled toilet paper. The idea beat off competitors such as M.J Bale’s ‘Grazed on Greatness’, and Virgin Mobiles ‘Fair Go Bro’. The results of the campaign ‐ Who Gives a Crap raised the full amount in 48 hours. The first delivery of toilet paper happens this month, and 50% of all profits will go to Wateraide, providing safer sanitary conditions in developing countries.
Job of the Month
Account Director, Sydney $90‐$120k
∙ High profile, market leading PR Consultancy ∙ Excellent culture and work‐life balance ∙ Consumer/lifestyle opportunity
We have an enviable position of Account Director to fill on behalf of one of Sydney’s most respected and admired consultancies. The opportunity would suit a seasoned consumer/lifestyle specialist wishing to join a popular, highly regarded and entirely supportive B2C focused PR consultancy. Our client is looking to appoint an Account Director with experience in the food, lifestyle, health and wellbeing arena to take on an already impressive client list.
To be considered for the role you should have no less than 5/6 years consulting experience. You will have outstanding relationship skills, the ability to communicate at all levels, a sharp strategic mindset, socialmedia expertise, proven issues management skills and a demonstrable track record of first class results for your clients. Strong stakeholder and community engagement skills as well as media relations expertise is a must.
If successful, you will be responsible for managing a high performing team and will lead a portfolio of impressive national and local campaigns for an enviable client list. You will also benefit from a desirable, collaborative and supportive working environment. For further information, please call Amanda Cummergen on (02) 8035 3429 or email your CV to amanda@capstonehillsearch.com To learn more about similar roles or about Capstone Hill Search go to: W: www.capstonehillsearch.com Twitter: @prjobsaust
SYDNEY / MELBOURNE / LONDON
Capstone Hill Search (CHS) provides specialist recruitment services to the Public Relations, Corporate Affairs and Marketing Communications industry. With offices in Sydney, Melbourne and London, and covering roles across Europe and Asia, CHS takes a truly international approach and utilises decades of practical experience to successfully provide guidance to, search for, select and appoint high quality practitioners with first class clients. CHS is the only international recruitment consultancy to be endorsed by the PRCA Below are a few of the roles we have currently available:
SYDNEY ROLES: Technology Candidates, Sydney Whether you have are a junior consultant with consumer tech experience or a very senior player who knows how to win a wide range of tech (consumer and B2B) clients, we might have the job for you. So many of our clients are looking for tech experience, long and short, consumer and enterprise so if this is your background, please send us your CV. Account Director, Sydney $90‐$120 If you are a consumer gun and want to work for a top agency and great clients, then please get in touch. This is a fabulous opportunity offering the right candidate the chance to really progress their career from a strategic and new business point of view. You will part of a relatively small but high performing team who are going places. Senior Account Executives, Sydney $45‐$55k Are you a PR consultant who thinks they might almost be ready for the next step up to Account Manager? We would like to hear from people who either have consumer tech/B2B experience or consumer/lifestyle experience. This agency has an outstanding reputation and would catapult your future PR career. Account Manager, Sydney, $60‐65k As one of Sydney’s best performing agencies with a brilliant and very happy culture, this lovely independent consultancy requires an AM with experience and confidence to work on a diverse and highly creative campaign/client portfolio. Experience within food and/or general lifestyle would be advantageous. AM/SAM, Sydney, $60‐$80k plus other great benefits Our client, a rapidly growing, mid‐size Sydney consultancy, requires a new AM/SAM to join its impressive company. The successful applicant will have 4‐6 years industry experience, contacts within the technology/IT field and a proven track record in technology PR. You should have the ability to understand complex issues and be able to provide strategic planning, direction and results in mainstream, business, trade and social media. MELBOURNE ROLES: Account Manager/ Senior Account Manager ‐ (Corporate) – MELBOURNE $80k+ An outstanding opportunity for a proven and experienced Senior Account Manager with one of Melbourne's fastest growing PR consultancies. This is a tremendous opportunity to join a social, successful and strategically competent consultancy with specific expertise and outstanding clients in the corporate, technology and professional service and retail sectors. Proven consultancy experience required. Account Director (Corporate), MELBOURNE, $100k+ This rapidly growing national consultancy group is looking to add senior resource to help support its client list that boasts an attractive list high profile clients and challenging and dynamic campaigns. A confident team leader and senior pair of hands, you also have proven ability to advise diverse and/or large organisations. You ideally have very strong digital and social experience and diverse industry/client experience. Proven agency/consultancy background required.
Media Director, MELBOURNE, $125k++ This is a rare and very desirable opportunity for a first class, highly experienced and very well connected media expert to join one of Australia’s most respected consultancies. Suiting a former national journalist with outstanding contacts and credentials this role will support a broad range of clients across existing campaigns and in response to issues, crisis and reputation management. Strong experience in social and digital is also highly desirable. Highly supportive team, first class leadership and outstanding internal resources await the successful applicant. Director, Corporate, MELBOURNE, $120k‐ $130k (Negotiable Package) This very highly regarded, awarded and exceptionally well run Melbourne consultancy is looking to appoint a senior practitioner further strengthen its offer in the corporate comms/issues and reputation management space. You will have a proven track record of proving senior counsel and insights at the highest level and sound ability to strategically navigate difficult and challenging issues, crisis and or change management programs. You thrive on challenging and complex subject matter and have diverse industry knowledge and experience. You should have strong and proven consultancy experience. Group Director, Consumer, MELBOURNE, $140k+ Negotiable Package This prominent and universally respected consultancy requires a senior and highly experienced practitioner to add to its formidable brand/consumer practice. You have extensive major brand experience and have strong, creative and diverse experience in digital campaigns as much as you do in traditional. A proven leader and natural people person you should have a strong network and the ability to build new relationships quickly. Significant consultancy experience required. INTERNATIONAL ROLES We currently have numerous roles in: • New York • London • Hong Kong • Singapore • Zurich Go to http://capstonehillsearch.com/roles to find out more. CONTACT US: E: Amanda@capstonehillsearch.com (Sydney) / Jeremy@capstonehillsearch.com (Melbourne and international) T: Melbourne: +61 (0) 3 9827 7277 Sydney +61 (0) 2 8035 3429 London: +44 (0) 20 7182 4210 Twitter: @capstonehill London Melbourne Sydney
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Director, Consumer – multi-national PR agency Develop your career Lead and manage a large team of 10+ people Ensure new and existing clients are 100% satisfied Be responsible for P&L Drive creativity and genuinely integrated campaign delivery Sydney CBD, immediate start
Ike Levick 0405 218 626 ilevick@saltshein.com.au
“I was impressed with the help I received from Salt & Shein. I felt positive that my best interests were at heart … I had someone friendly to advise me through the daunting process of job hunting … and secured an ideal job through them …” “Their service is honest, fast, and on-brief every time ... They know our company culture well and take the time to fully understand our requirements … Plus, they’re just straight up nice people to work with.”
Senior Account Manager – Fin Services This mid-sized PR agency is seeking a confident SAM to cover a range of multi-national financial service and technology People with a journalist background will be considered You will have exceptional pitching and story-telling skills, understand the media cycles and what each of the main media outlets favour Sydney CBD, immediate start Account Director – Technology This is a newly created role for a rapidly expanding global tech PR agency Strong account and people management skills are required Your ability to think, strategise and provide direction is important Local market and media landscape knowledge is ESSENTIAL Senior Account Manager – Professional Services This award-winning, very well established corporate PR agency is seeking a well-established SAM with professional services experience The emphasis of the role is on media relations, smart thinking and writing quite technical content for a range of prof services clients This agency suits people who prefer working in a corporate, fastpaced environment with very high standards. AE / Senior Account Executive – Consumer Great opportunity to join a vibrant Surry Hills PR agency Work on travel and tourism, consumer lifestyle and FMCG clients Combine social media, activations, media relations and events Immediate start
CONSUMER PR FREELANCERS! Account Manager ; Senior / Account Directors This very successful consumer PR agency is looking people who are passionate about consumer lifestyle, big ideas, idea generation and thinking outside the box Initial focus will be on delivering campaigns, starting immediately Six week contract initially Both roles have the option to go permanent based on performance
Level 3, 20 Bond Street, Sydney www.saltshein.com.au
Late News:
Award for finance Journalist; Darin Tyson‐Chan Is your industry association looking after the trade media and trade journalists? SPAA certainly are (the self managed super fund people); announcing respected finance journalist Darin Tyson‐Chan, who is the publisher and editor of recently launched SelfManagedSuper magazine, as “SPAA Trade Media Journalist of the Year”
New agency, Dig & Fish formed Dig Marketing Group, 2Fish Management and former Grey Group Chairman, Paul Gardner announced the formation of a new marketing communications agewncy; Dig&Fish. Dig&Fish expertise includes; brand strategy, public relations, experiential marketing and digital communication. Dig Marketing Group’s Angie Bradbury assumes the role of Founder and Managing Director and Caroline Ryan from 2Fish is Founder and Vision Director. Dig&Fish is headquartered in Melbourne and the 2Fish office in Sydney will expand to support the growth of the business.
FTI Consulting: staff depart Featured in the AFR, respected financial PR agency, FTI Consulting, appears with news that senior staff are leaving the agency; see pic from article (right)
PR warns of LinkedIn stalkers: Social Media and PR consultant, Stacey Fordham, slams people using LinkedIn as a pseudo dating site.
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