INTERIOR DESIGN
E G N U O L L E T S THE AM
T C E J O R P
es and stel brand in the finish Am e th e ur pt ca rs ne Desig tings in taverns. colours into interior fit
T
he most challenging part of the brief from the client was to create an interior that could fit into, pretty much, any space,” says Jill Munger, Design and Marketing Director of Time & Space Design Consultants who took on the challenge to create interior design for winning taverns in the Amstel Lounge Project. Explaining the idea behind the Amstel Lounge Project, Munger said: “we were required to capture the Amstel Lager brand in the finishes and colours as well as the look and feel of the space, in the style of the furniture and fittings. In other words, we needed to translate the Amstel Lager brand into an interior”. We were required to create a concept, which would also be able to fit into an existing interior within a certain amount of time, so that each tavern could also continue operating during the installation. We opted for modular furniture which didn’t limit us to a certain space.
Design Presentation To make things easier when arriving at our unknown sites, we divided the design into various areas: lounge; booth; dance floor; bar and exterior area. That way we could adapt the design into any space, whichever best suited. With the overall project having four venues, with 270 initial participants and limited time to construct on site, we had to be prepared to jump into action when the winners were announced. We were required to present to various parties which included the Brand agency (our client), the brand distributors and the tavern owners with the presence of the regional brand sales representatives. Once the agency approved the design, after tweaking and brainstorming some additional branding elements, we presented to the brand distributors. The distributors had the final say and once they approved the design, it was full steam ahead.Once the finalists were announced, we surveyed each outlet and presented the conceptual proposal to the tavern owners. With us having the various options available, each tavern owner could select an area, within their establishment, for revamp.
Product Sourcing Materials, furniture and fittings were 20
www.spotongmag.co.za
