Sp e a k e r ’ s c o r n e r
The innovative Speaker Platform Imagine it’s 22:00, you are sitting at home, all cuddled up with your better half, having some much deserved TLC after a whole day of setting up for tomorrow’s event… when you receive that call from your client to book a speaker at the last minute and all the bureaus are closed.
W
ho you gonna call? Certainly not the Ghost Busters. You simply make your way to USB's speaker platform to make this nightmare go away. In partnership with our very own Pieter Geldenhuys, one of South Africa’s top futurists, USB brings you an exciting app – an innovative platform that allows event organisers to book and select the right speakers for your event not only faster, but at a time that suits you. On the platform, you can view profiles of various speakers and their various rates. You get to see the speakers in action – via video clips from previous events and the Unique Speaker Bureau Annual Showcases – doing what they do best: giving insight on the hot topics for your conference. The most exciting aspect about this platform is that you get to book and confirm your speaker in real time.
Matching up The app is more than just an online booking system; it has been designed to match the
best speaker to your conference theme, objectives and audience profile. It uses a range of matching criteria including content, budget and personality fit. Why personality? Just as movie producers choose actors based on their personality archetypes and major brands use these same archetypes to appeal to their customers, USB has built this archetype methodology into the platform to help match the best speaker for your audience. What has made the development of this platform so special is that we are co-creating it with our customers. Through a series of focus groups and surveys, USB is listening to its customers and will continue to do so to refine this groundbreaking technology in the industry. The platform certainly does not seek to replace our dynamic sales team, which is known for its personal touch and in-depth knowledge of USB speakers. Rather, these will work hand in hand to ensure that you have what you need when you need it. This will streamline the process, as it gives clients who choose to do
so the freedom and flexibility to view speaker videos, check availability and book online. Our business is to make your business easier. At USB, we believe we have a role in leading industry thinking around disruption and ‘Building Better Conferences’. In line with the trendsetting thought leadership you get from our Professional League of Speakers, we are collaborating with forward-thinking clients to bring the best of personal and digital service to your next conference. Watch this space over the next few months as we go live with this amazing platform.
If you would like to register to use this platform in its development phase and be part of the co-creation of this leading digital innovation, let the USB team know! Contact: yusuf@uniquespeakerbureau.com +27 (0)11 465 4410
UNIQUE SPEAKER BUREAU’S FIRST SPEAKER PORTAL. Empowering you, the conference organiser to find the Right Speaker Faster.