THE CAPE TOWN & WESTERN CAPE CONVENTION BUREAU
PROVEN TRACK RECORD The Cape Town and Western Cape conferencing and events industry has successfully demonstrated that it can resume business safely and responsibly – here’s how, says The Cape Town & Western Cape Convention Bureau.
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he Cape Town & Western Cape Convention Bureau, a division of Wesgro, focuses on attracting business events to the destination. The unit generates leads and converts bids in partnership with local and international associations for conferences and congresses, while working alongside the private sector in securing incentive bids and new trade exhibitions. By adhering to all prescribed social distancing regulations, in addition to ensuring all delegates wear masks and sanitise regularly, as well as seamlessly shifting to a hybrid format – which involves delegates attending both physically and virtually to remain within the number of people permitted per venue or group size – Cape Town as a destination has successfully
demonstrated that it can resume business safely and responsibly. This has also seen the city successfully host a proof-of-concept event, and it was the Africa host for the annual ICCA Congress in 2020.
WORKING TOGETHER Supporting local businesses in the destination, Wesgro – in partnership with the Western Cape Provincial Government, the City of Cape Town and key stakeholders – launched the Covid-19 Content Centre (supportbusiness. co.za) prior to the nationwide lockdown last year. Serving as a dedicated online portal with interpretation of the latest government regulations, available business support and inspiring stories of business innovation and best practice, the virtual teams of sectorial and communication specialists are on standby
to assist the local business events sector and the greater value chain via their online office (supportbusiness@wesgro.co.za). Furthermore, safetravels.capetown was launched by Wesgro’s Tourism unit, along with the Western Cape Department of Economic Development and Tourism, to provide visitors with up-to-date travel information, health and safety guidelines, and other interesting facts. Featuring safety news, FAQs and safety initiatives implemented in the province, the Safe Travels Cape Town site has been established as the go-to page for all visitors coming to enjoy the world-class tourism experiences on offer in the province. With the way we live, work and interact reimagined, one thing remains for sure: people will continue to travel to meet because it is in our human nature to congregate with others in an organised way, creating meaning to us as human beings. It is for this very reason that the face-to-face meeting will never lose its value. Cape Town and the Western Cape look forward to safely welcoming the many events, exhibitions and delegates to our world-class business events and tourism destination!
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