There is an extensive range of headsets in the market place already, what makes Turtle beach unique?
AS. Have you seen them?! Nothing says “I take my gaming seriously” like owning a Turtle Beach headset. The look, feel and experience they offer is what makes them shine.
Who is your average target market?
AS. Designed for avid gamers, our revolutionary headsets and accessories deliver improved game audio, more immersive experiences, better chat communication and a competitive edge. Probably geared more towards gamers in their 20s and 30s who know the difference between quality and something that plays the sound through my PC/ X360/PS3..
Turtle Beach is a well-known brand overseas, but is relatively new to the South African market. What approach will Apex Interactive be taking to grow the brand’s reputation locally? AS. As you may
know, Turtle Beach have just signed a multi-year partnership with Major League Gaming overseas. These guys know what they are doing. Apex and Turtle Beach have been working closely together building marketing plans, with Turtle Beach offering knowledge based on experience. We have then partnered locally with selected retailers to bring the gamers offers that cant be ignored. In a way that isn’t imposing or arrogant. We are gamers too at the end of the day. To begin with we have a select range in selected retailers.
As a marketing representative of Apex Interactive as well as a hard-core gamer yourself, how do you personally foresee this product being accepted by the South African gaming community? AS. From the little time we have had with Turtle Beach, the response has been mind-blowing. Completely positive in every way. I can’t tell you the amount of emails and tweets we received after the first press release went out. The only problem personally for me is picking the right platform and game to completely show off
what these headsets can really do!
Why do you believe users – particularly gamers – should purchase Turtle Beach products?
AS. The press doesn’t lie. Turtle Beach have won countless awards in this year alone. MCV UK: 2012 Industry Excellence Award, XP400 Wins Best of CES 2012 2012 Bravo! Award from Best Buy Ear Force Tango COD Black Ops: II Wins Examiner.com’s Best Hardware of E3, Ear Force Tango COD Black Ops: II Wins Playstation Universe’s Best Accessory at E3 2012 http://www. turtlebeach.com/ company/awardsand-accolades.aspx
Q6. Will Apex Interactive be distributing the whole Turtle Beach range in South Africa?
AS. Mostly. We have about 75% of the current range in stock in South Africa already with items like the M series for mobile gaming only coming to our shores in 2013. The La range, coming in 2013, (XLa, PLa, ZLa) is one of the ranges that will reach a broader
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spectrum of gamers in terms of pricing and specification.
What kind of support can local Turtle Beach users expect?
AS. We have an in-house support line and dedicated staff member for any and all Turtle Beach queries.
How wide is the range in terms of functionality and pricing?
AS. The range is large enough to give you options but not too big to confuse you. Prices across the various platforms range from RRP R499 for the XL1 up to RRP R2999 for the XP500 (excluding the COD Blops II range)
In a nutshell, what sets Turtle Beach apart as a brand? AS. It’s sleek, distinctive design, premium audio quality and innovation.
As a marketer and user, what are your personal favourite aspects of Turtle Beach headsets? AS. They are customizable. Most headsets can be used across gaming platforms so I dont need to own 3 different headsets to play on 3 different platforms. g
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