COVER STORY
An air-knife system supplied by R.E. Morrison helps eliminate all moisture and condensation from the passing beer bottles before they are packed into cases.
Manufactured by Owens-Illinois, the iconic Sleeman clear-glass beer bottles are widely credited for quick market growth of the company’s flagship beer brands.
unique-shaped glass bottles that first captured the Canadian beer-lovers’ fancy and imagination back in the 1990s with their see-through ‘nothing to hide’ packaging presentation that offered consumers a refreshing break from the industry-standard, brown-colored containers sporting multiple product labels further disguising the product’s natural look and color.
last year to highlight the segmentation between our core lagers and our ‘craft’ offerings, adopting unique
True Colors “Sleeman has long been recognized by Canadian consumers for its clear bottle that allows the true color of each beer to be fully appreciated,” says the brewer’s national brand manager Amy Dean. “It is an icon of the brand that sets Sleeman apart from competitors by reminding consumers of its heritage and history,” Dean explains. “In 2013 the brand underwent a visual refresh, including introduction of a new logo, bottle label, can and carton graphics, and the consumer and industry response to date has been very positive” Says Dean: “We redesigned the entire portfolio of Sleeman products
it’s what’s
inside that counts
the canadian corrugated industry develops creative packaging solutions that are cost effective, versatile, environmentally sound and food safe. our boxes are designed with high-impact graphics that communicate your brand. we focus on what matters: what’s inside the box.
FOR MORE INFORMATION CIRCLE 111
Sealed Air’s Diversey Care hypogel dispensing system helps the plant maintain a strict sanitation and hygienic protocol.
Visit us at www.cccabox.org to learn more. Proud supporter of the Paper & Paperboard Packaging Environmental Council (PPEC)
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