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MRO Pro Tip The lost art of alignment

from MRO Winter 2023

from MRO Winter 2023, page 28

WHAT’S NEW IN PRODUCTS

BY HOUTAN GHAFFARISARAVI

In today’s complex business environment, effective communication is critical for securing necessary investments in maintenance. Key strategies for conveying the importance of maintenance to decision-makers are:

Utilize data-dr iven arguments: maintenance managers should present data and analytics to back their requests. Including historical maintenance records, downtime costs, and impact of maintenance activities on overall productivity. Demonstrating how proactive maintenance can save money in the long term, by preventing costly breakdowns, is a compelling argument for investment.

Align maintenance goals with business objectives: it’s important to show how maintenance investments align with the broader business goals. Whether it’s increasing operational efficiency, ensuring compliance, or improving customer satisfaction, making the connection between maintenance activities and these objectives can help executives see the value in the proposed investments.

-Develop a compelling ROI case: presenting a clear ROI case can be influential. This involves illustrating how investment in maintenance will lead to tangible benefits, such as reduced operational costs, extended equipment life, or enhanced safety, which contributes to the bottom line. Use visual aids and reports: visual representations of data, such as charts and graphs, can be more effective than verbal or written descriptions. These tools can help executives quickly grasp complex information and the implications of maintenance activities.

Communicate in business terms: speaking the language of business when communicating with executives is crucial. Meaning focusing on cost-benefit analyses, risk management, and strategic planning, not technical jargon.

Share success stories and case studies: providing examples of successful maintenance investments from within the organization or from other companies, can serve as powerful testimonials to the value of proper maintenance. By employing these strategies, you can effectively communicate the need for maintenance investment to executives and decision-makers, ensuring the necessary support and resources for optimal maintenance operations.

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