SEMA PREVIEW
THE 2013 SEMA Show November 5 - November 8, 2013 Las Vegas Convention Center, Las Vegas, Nev.
T
he Specialty Equipment Market Association Show (SEMA) is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities, and more. SEMA 2012 drew more than 60,000 domestic and international buyers. The displays are segmented into 12 sections, and the popular New Products Showcase featured nearly 2,000 newly introduced parts, tools, and components. Dealers, jobbers, installers and other specialty equipment industry enthusiasts attending the 2013 SEMA show will benefit from educational seminars, product demonstrations, special events, networking opportunities and much more. The SEMA Education Institute (SEI) Free and “Pay-toAttend” courses provide an unparalleled opportunity to learn first-hand what trends will affect your business. More than 50 free education courses and several “Pay-to-Attend” educational events will cover everything from online marketing to customer service, management, industry trends, and more. These courses are designed to give you practical tools that can be implemented the day you return from Las Vegas. Make sure that you and your staff are ready and equipped to succeed. You can’t afford to miss these exceptional training opportunities presented by top industry experts. The following is just a small sample of what’s available to show attendees. Visit www.semashow.com to see the entire list of educational events.
Marketing: STAND OUT! Differentiate or Disappear Presented by Larry Mesereau, PromoPower
Why should I buy from you? Seventeen local shops, plus dozens more online offer what they say is the same thing you sell…some even the same brands, some at a lower 32
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price! What makes you so special? In this session, we’ll take a hard look at each step in the business-building process. You’ll learn how to position your business to stand out and succeed.
How to be an Island of Excellence in an Ocean of Mediocrity
Presented by Nancy Friedman, Telephone Doctor
There is a mass of grey average out there. No matter where you are within the company – owner, management or staff – knowing where you fall in the customer service arena compared to where you need to be is an eye-opening experience. Fact: Eight out of 10 people who won’t be doing business with you ever again won’t tell you that. They just go away. Nancy starts with the Telephone Doctor’s SelfAssessment Quiz. This helps you evaluate your current situation, and identify the gap between where you are in the customer service arena and where you need to be. After you do the quiz, Nancy takes you through each of the 10 points and gives you solid information you can apply immediately. You’ve just got to work smarter, not harder, she says. And this program shows you how to do just that.
You’re Doing it All Wrong: Why Email Marketing, Facebook Marketing, and Other Forms of Retargeting are the Same Thing Those annoying ads that follow you around when you abandon your shopping cart – that’s retargeting. And now they can follow you around on Facebook, YouTube, inside your mail, on competitor websites, and on your phone. This session will show you 10 practical tips you can implement right now. Walk away with a simple checklist and stepby-step guide on how you can tie all your channels together to reach your exact target audiences. We’ll demonstrate Continued on page 34 JOBBER NEWS / SEPTEMBER 2013
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