Reflective essay

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CARTNER-MORLEY, J. 2012. Burberry designs flagship London shop to resemble its website. Available at: http://www.guardian.co.uk/fashion/2012/sep/12/burberry-london-shop-website [Accessed 30/12/12] DE CHERNATONY, L. 2012. Creating Powerful Brands. Oxford: Routledge publishers. EASEY, M. 2009. Fashion Marketing. Oxford: Blackwell publishing. FLAVEN, G. 2008. Mood theory. Available at: http://style-vision.com/en/mood-theory/ [Accessed 3/01/13] FLOOR, K. 2006. Branding a Store: how to build successful retails brands in a changing marketplace. London: Kogan Page Publishers. GOMMANS, M. 2001. From Brand Loyalty to E-loyalty: A conceptual framework. Journal of Economic and Social Research,3(1), pp43-58. HESS, J., and PASZOTREK, S. 2010. Graphic Design for fashion. London: Lawrence King publishing. HOYER, W. 2010. Consumer behaviour. Nashville: Southern-Western publishing.

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