Baylor “Flat-rate Billing” Creative 2015-2016
Quick Points • Baylor Promise campaign will launch “H” campaign series • Creative reflects healthcare concerns of the community with a formal address to the community • Possible URLs: – KeepTexasHealthy.com – KeepDallasHealthy.com – BaylorPromise.com – BaylorApproved.com
Concept #1
Concept #1 Help Me • “Help Me” • “I don’t trust Healthcare” • “Why Cant they just tell me the cost upfront” • “What if I can’t afford my treatment” • “They treat me, but not my concerns”
The Baylor Promise “For over 100 years we have innovated the patient experience in Texas, and we’re doing it again with flat rate billing. This means the affordable healthcare you deserve with the quality of Baylor. Learn more at www.keeptexashealthy.com”
Concept #2
Concept #2
The Baylor Promise “For over 100 years we have innovated the patient experience in Texas, and we’re doing it again with flat rate billing. This means the affordable healthcare you deserve with the quality of Baylor. Learn more at www.keeptexashealthy.com”
Concept #3
Concept #3
Defining Healthcare “For over 100 years we have innovated the patient experience in Texas, and we’re doing it again with flat rate billing. This means the affordable healthcare you deserve with the quality of Baylor. Learn more at www.keeptexashealthy.com”
Concept #4
Concept #4 The Secret’s Out Healthcare has a dirty little secret. They’re not telling you what your treatment costs. You deserve better. You deserve the truth. You deserve affordable healthcare, with the quality of Baylor. That’s why at Baylor Emergency Medical Centers, we provide flat rate costs upfront. (Expand concept. . .) Learn more at www.keeptexashealthy.com.