OUR ACHIEVEMENTS REFLECT THE POWER OF THE MOVEMENT TO INSPIRE GIVING ON MANY FRONTS. A LOOK AT OUR RESULTS: A CHANCE TO REENGAGE, A CHANCE TO WELCOME
New Donors Repeat Donors AWARENESS & PARTICIPATION IN THE U.S. ARE HIGH
EVERYDAY GIVING IN ACTION Millions of dollars via millions of gifts
average online gift size in the U.S.
MOST PEOPLE PARTICIPATE IN MORE THAN ONE WAY, GIVING MORE THAN JUST MONEY
Awareness of GivingTuesday in the U.S. has risen to gave money
of those aware participate in some way
gave in other ways
did both
e.g. donating food, clothing drives, and other forms of nonmonetary giving
IT’S ABOUT MORE THAN JUST DOLLARS Communities mobilized to rehabilitate schools in Tanzania, volunteers wrote love notes to Baltimore on the sidewalk, teenagers aided the rural elderly in Croatia and Kansas.
BRINGING PHILANTHROPY INTO THE HEADLINES
broadcast mentions in top 100 U.S. media markets
print and online mentions
EXPANDING SOCIAL CONVERSATION AROUND GIVING
social media mentions
Impressions
#GivingTuesday is a bigger conversation than #CyberMonday
10