Together We Give: From Grassroots Action to Global Impact

Together We Give From Grassroots Action to Global Impact Strategic Plan 2025-2027

Supporters

Lead Supporter

Additional Generous Support

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Additional Generous Support Laurence and Carolyn Belfer Heinz Family Foundation Hilary Pennington Rob Reich Drs. Gail and Leonard Saltz MacKenzie Scott Jennifer and Jonathan Allan Soros Walker Family Foundation

GivingTuesday Data Commons Partners Aspen Institute, Association of Generosity Economics, BackBlack, Benevity, BetterUnite, Blackbaud, Bloomerang, Bonterra, CanadaHelps, Candid, CitizenAudit, Chariot, Charity Navigator, Charityvest, Classy from GoFundMe, Combined Federal Campaign (CFC), Community Boost, Community Foundation of the Gunnison Valley, Daffy, DAFgiving360, DAF Research Collaborative (DAFRC), Deluxe Merchant Services, Doare, DoJiggy, Donar Online, Donately, Donorbox, DonorDock, DonorPerfect, DonorsChoose, Every.org, Fidelity Charitable, Firespring, Fundraise Up, Fundraising.AI, Give Lively, Givebutter, GiveCampus, Givelify, GiveSmart, Giving Platform Collaborative, Global Impact, GlobalGiving, Good Tech, Goodstack, Independent Sector, Indspire, International Society for Third Sector Research, Keela, LaunchGood, Lilly Family School of Philanthropy, Little Green Light, Mightycause, NamasteData, National Philanthropic Trust, NationBuilder, NEDDIE, Neon One, Nonprofit Policy Forum, PayPal, Pledge, Positive Equation, ProPublica, Qgiv, Raisely, RallyUp, RKD Group, Ruffalo Noel Levitz, RW Institute, Share Good, Silicon Valley Community Foundation (SVCF), Soukup Strategies, Stripe, TechSoup, The Association of Fundraising Professionals, The Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), The Centre on African Philanthropy and Social Investment (CAPSI), The Human Stack, The Nonprofit Alliance, Tiltify, University of Chicago Booth School, Urban Institute, Vanguard Charitable, We Are For Good.

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Manifesto

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Letter from the CEO

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Strategy Theory of Change Strategic Directions Plans Our Plans for Growth for Growth The Benefits of Generosity Global Task Taskforces Forces

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The Movement Movement Model Philosophy Leaders Global Reach

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The Organization Organizational Design Data Commons History Team Board

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MANIFESTO

A Generosity Manifesto A Collective Statement from GivingTuesday Country Leaders Our world is increasingly interconnected and crisis-shocked.

As a global community of leaders, we represent a huge range of countries, cultures, languages, faiths, and backgrounds. We operate in our own philanthropic ecosystems but are united under the banner of this global movement. And we join our voices to state that the importance of generosity as a central tenet of our shared future cannot be overstated.

Generosity is a universal value, but it is not only that. It is the foundation upon which we must build a more compassionate, resilient, and just global society. Radical generosity, the value at the heart of the movement, is generosity rooted in reciprocity, mutuality, and shared humanity. And collective generosity is the way that value is expressed in the world when people and communities act with the understanding that their efforts are interconnected, interdependent, and exponentially stronger than they would be alone. It is the result of radical generosity being practiced in community or with the goal of community in mind.

We hope to build a world where generosity is not an exception, but the norm — a world where every person, regardless of their circumstances, has the opportunity to contribute to and benefit from the collective good.

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We believe that generosity is the engine of positive change. It drives movements, fuels innovation, and supports those who are most vulnerable. Even — perhaps especially — small acts of giving, when multiplied across communities and nations, create a ripple effect that can transform societies. Generosity empowers individuals and communities to shape their own destinies, to build a future that reflects their values, and to rise above the challenges that threaten to overwhelm them; collective generosity allows them to do it together, making a far greater impact than they would otherwise.

Generosity inspires the everyday actions that not only meet basic needs but make life meaningful. It has almost certainly shaped your life — from powering the extracurricular educational programs, faith communities, and sports associations that have proven formative for many of us, to fighting for the human and labor rights that attempt to ensure some quality in our daily lives. It has been the driving force behind everything from enormous disaster relief efforts to the flourishing of mutual aid initiatives during the Coronavirus pandemic to everyday acts of kindness.

At a societal level, generosity has powered leaps forward in human progress too.

Generosity leads to a kaleidoscope of positive changes.

While generosity is often seen as being inherently about the wellbeing of other people, it also profoundly benefits givers. In fact, generosity is associated with a stronger sense of purpose and better physical, mental, and spiritual wellbeing overall.

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MANIFESTO

Our Beliefs We believe that collective generosity is: Expressed in myriad forms — giving money, time, resources and advocacy — each of which is more powerful when we join forces with others who share the same goals.

Beneficial in its means as well as its ends, stimulating connection between givers of all backgrounds, fostering community, creating meaning for and boosting the wellbeing of those who give.

In the DNA of all cultures and faiths around the world, manifesting in different traditions and customs, and associated with better outcomes at the hyper-local and global levels.

The fuel for addressing each society’s ills.

Without it, there is no progress toward justice and equality, social cohesion, peace-building, or conflict resolution.

An expression of reciprocity, mutuality and solidarity as well as faith in community and care for family, neighbors, and strangers alike.

Fundamental for all human flourishing, among families and friends, in neighborhoods and communities, and whole societies.

Abundant, but in need of conditions that cultivate its most meaningful and impactful manifestations.

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A fundamental component of civic participation and the foundation upon which civil society and philanthropy are built.

Why the World Needs More Collective Generosity The world faces complex, interconnected challenges — from climate change to the increasing threat to democratic values and civic space. We can only begin to solve these systemic crises if we have a flourishing civil society (alongside effective government and responsible business). And our civil societies only thrive when fueled from the grassroots up by collective generosity. More generous societies, by their inclusion of citizens through participatory processes in the design of solutions, are better able and more likely to tackle the many crises we face.

Simultaneously, the services offered by civil society are both more needed and more under attack than ever. Restrictions on civic education, philanthropic capital, and democratic participation are threatening civic space the world over. Alongside these exogenous constraints, professionalized parts of civil society — nonprofits, philanthropic foundations, educational bodies, and cultural institutions — should be supported to be their most adept at tapping into the wellspring of generosity that everyday givers embody around the world. These institutions often lack shared data and insight about giving behaviors.

This access would enable them to reorganize themselves to better channel this generosity toward sustainable social change.

Alongside challenges to the power and vitality of our civil society, people’s individual wellbeing and the quality of their interpersonal connections are also under threat. And while 21st century technologies have rapidly spread prosocial ideas and sparked social movements, they have also given rise to increased anxiety alongside exacerbated isolation and division.

GivingTuesday is not the only organization to focus on improving the environment for civil society.

Few, however, combine rigorous research with the legitimacy that comes from cultivating a thriving movement of thousands of proximate generosity leaders, deeply rooted to their communities, and tens of millions of participants, who drive change day in, day out in their communities.

Looking Toward our Shared Future The transformative power of radical generosity and collective giving lies in its ability to unite countless individuals and communities around a shared purpose. By embracing an ethos of mutuality, humility and shared humanity, we can build a more just, compassionate, and resilient world. Generosity is not an occasional or transactional act but a fundamental force for systemic change, civic participation, and human flourishing. As we move forward, let us commit to nurturing this vital force, ensuring it remains at the heart of our efforts to create a sustainable and inclusive future for all.

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Signatories Folakemi Adesina, GivingTuesday Nigeria Yaële Aferiat, GivingTuesday France Madonna Ainembabazi Vicky, GivingTuesday Uganda Miriam Amaro, GivingTuesday Mexico Salome Artmeladze, GivingTuesday Georgia Sebastian Vasile Băeșan, GivingTuesday Romania Marc Balola, GivingTuesday Democratic Republic of the Congo Elitsa Barakova, GivingTuesday Bulgaria Lara Baranašić, GivingTuesday Croatia Laurence Belfer, Board Member Anna Bespalaya, GivingTuesday Belarus Nirmal Bhandari, GivingTuesday Nepal

Marie Calvo-Monge, GivingTuesday Guam and North Mariana Islands Diana Cano, GivingTuesday Colombia Marco Cecchini, GivingTuesday Italy Chien-Yu, Chen, GivingTuesday Taiwan Masha Chertok, GivingTuesday Russia Mwenya Chitambala, GivingTuesday South Africa Azeem Christopher, GivingTuesday Pakistan Cecilia Conrad, Board Member Nicole Danesi, GivingTuesday Canada William Deng, GivingTuesday South Sudan

Jeffrey Bradach, Board Member

Rewati Dhakal, GivingTuesday Nepal

Toni Brem, GivingTuesday Canada

Tatjana Dimitrova, GivingTuesday North Macedonia

Giorgia Buselli, GivingTuesday Italy

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Christy S N Butcher, GivingTuesday Eastern Caribbean

Santigie Bayo Dumbuya, GivingTuesday Sierra Leone Olga Efthymiou, GivingTuesday Cyprus Donald Carlos Escudero Rivera, GivingTuesday Puerto Rico Carolina Farias, GivingTuesday Brazil Sergio Fernández, GivingTuesday Bolivia Patricia Fontes, GivingTuesday Portugal Marci Fritz, GivingTuesday St. Croix Helmine Funk, GivingTuesday Paraguay Anita Gallagher, GivingTuesday Mexico Gerardo Gaya, GivingTuesday Mexico Sam Kudzo N. GBEMOU, GivingTuesday Togo Martin Georgi, GivingTuesday Germany Betty Ann Guerrero, GivingTuesday Guam and North Mariana Islands Juan Pablo Hernández, GivingTuesday Chile Paulina Hroncekova, GivingTuesday Slovakia

Iryna Hrytsaienko, GivingTuesday Ukraine Mark Hughes, GivingTuesday Ireland Z.J. Jallah, GivingTuesday Liberia Gvantsa Kakauridze, GivingTuesday Georgia Bruna Kanesiro, GivingTuesday Portugal Dakshinie P P Karunaratne, GivingTuesday Sri Lanka Lizza Marie Kawooya, GivingTuesday Uganda Edmond Mawulé KOUEDJIN, GivingTuesday Togo Casey Lartigue Jr., GivingTuesday Korea Viktoryia Lauraninak, GivingTuesday Belarus Eunkoo Lee, GivingTuesday Korea Ingrid Li, GivingTuesday China Heleene LippmaaAlliksoo, GivingTuesday Estonia Claudia Loewe, GivingTuesday Germany Sara Lomelin, Board Member Joana Lopes, GivingTuesday Portugal

Coey Lorenzana, GivingTuesday Philippines Lucie Madlova, GivingTuesday Czech Republic Emmanuel Marfo, GivingTuesday Ghana Rose Maruru, Board Member & GivingTuesday Senegal Mariana Mateus, GivingTuesday Portugal

Shang-Chu, Ni, GivingTuesday Taiwan

Tessa Robertsson, GivingTuesday Finland

Fernando Nogueira, GivingTuesday Brazil

Ely Rodriguez, GivingTuesday Costa Rica

Sipho Nyathi, GivingTuesday Eswatini Evans Okinyi, GivingTuesday East Africa (Kenya, Rwanda) John O. Ondiek, GivingTuesday Seychelles

Claire Stanley, GivingTuesday United Kingdom

René S. Ronda Ramírez, GivingTuesday Puerto Rico

Charlotte Arno Storebakken, GivingTuesday Norway

María Llanos Martell, GivingTuesday Peru

Tara Ister Šverko, GivingTuesday Croatia

Gretchen Rubin, Board Member

Anne Theelen, GivingTuesday Netherlands

Zankou Mathias, GivingTuesday Benin Julieta Meléndez-Tineo, GivingTuesday Uruguay

Ersi Papayianni, GivingTuesday Cyprus

Charlotte Rydh, GivingTuesday Sweden

Neng Kiki Meli, GivingTuesday Indonesia

Joanna Penalver, GivingTuesday Venezuela

Malingose Sakala, GivingTuesday Zambia

Shakil Azad Monon, GivingTuesday Bangladesh

Hilary Pennington, Board Member Andrea Pérez Rodríguez, GivingTuesday Uruguay

Georgie Moore, GivingTuesday Australia

Sotirios Petropoulos, GivingTuesday Greece

Malou Morgan, GivingTuesday Barbados

Astrid Picello, GivingTuesday Austria

Limpho Moteuli, GivingTuesday Lesotho

Marc-André Pradervand, GivingTuesday Switzerland

Helga Moze, GivingTuesday Croatia Alexander A. Nehme, Board Member & GivingTuesday Lebanon

Daniel Proaño, GivingTuesday Ecuador Rob Reich, Board Member

Primoz Sporar, GivingTuesday Slovenia

Evangelia Romanopoulou, GivingTuesday Cyprus

Aristide Ouedraogo, GivingTuesday Burkina Faso

Juan Mezo, GivingTuesday Spain

Roberto M. Soto Acosta, GivingTuesday Puerto Rico

Christie San Agustin, GivingTuesday Guam and North Mariana Islands Mukeh Shengbe, GivingTuesday Sierra Leone

Pia Tornikoski, GivingTuesday Finland Jasmine Tsunoda, GivingTuesday Japan Ricard Valls, GivingTuesday Spain Sne Vilakazi, GivingTuesday South Africa

Mory Sidibe, GivingTuesday Mali

Pablo Viñas Guzmán, GivingTuesday Dominican Republic

Ruhana da Silva, GivingTuesday Malaysia

Jeffrey C. Walker, Board Member

Charles Sineta, GivingTuesday Malawi

Agnes Wevel, GivingTuesday Sweden

María Soledad Calabrese, GivingTuesday Argentina

Norbert Wierbilowicz, GivingTuesday Poland

Jonathan Soros, Board Member

He Xuefeng, GivingTuesday China

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LETTER FROM THE CEO

Growing a Powerful Force for Good Letter from Asha Curran, CEO 11

Our first strategic plan in 2018 paved the way for GivingTuesday to become an independent organization after getting its start at the 92nd Street Y, New York.

Coming out of the pandemic, our 2022-2024 strategic plan laid out our ambition to launch Global Hubs and expand the GivingTuesday Data Commons.

Now, looking to the next three years, we will focus on growing our movement toward engaging one billion people in the movement, inspiring generosity at every level.

The World As It Is The community organizer Saul Alinsky once wrote, “this is the world as it is.

This is where you start.” He believed that changemakers should see the world with “radical realism” before endeavoring to change it with a sense of “radical optimism.” At GivingTuesday we are clear-eyed about the challenges facing the world, but we do approach solutions with radical optimism.

Our last strategic planning period began at the tail end of the pandemic era, which sparked fundamental shifts around the world in how people lived, worked and communicated. Loneliness, social isolation, and fraying of civic fabric are affecting people all over the world. In much of the world, the 2020s has seen a surge in polarization and a deepening distrust in our institutions. In every region of the world, civic space has been closing as governments take aim at the media and civil society. These global threats make our work even more vital.

Hilary Pennington, a member of our board of directors and former EVP, Programs at the Ford Foundation, described GivingTuesday as “water through the cracks of a broken system.” At a time when the wellbeing of our communities and the health of our democracies face unprecedented obstacles and challenges, new approaches to social change are vital. A dynamic generosity culture has fortifying and protective qualities that make communities better able to withstand external threats.

The years ahead are rich with opportunities to drive discourse, policy, and practice across the global social sector.

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LETTER FROM THE CEO

Guiding Questions Our team is always looking for opportunities to learn, so I’m sharing some of the questions we are considering as we embark on the next leg of our journey: •

How do we use the extraordinary success of GivingTuesday, the day, to bring even more people into our movement to spark collective generosity in all forms, all year round?

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Even as the nonprofit sector struggles to maintain relevance with givers in some parts of the world, how might we keep growing engagement and the amount donated every GivingTuesday and throughout the year?

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In the knowledge that many of our leaders operate in especially tough economic environments, how might we best support our leaders in mobilizing funds for their local movements?

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Our distributed leadership approach is one of our greatest strengths and the path to scale. How do we ensure that power and agency are devolved to the furthest possible places?

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How can we ensure that the insights gathered and research published by our Data Commons team lead to real changes in civil society practice?

Looking Ahead Over the next three years we intend to grow toward mobilizing a billion people per year. To get there we will: •

Expand our global family to 125 country movements: 80% of the world’s population would be living in a country with a national GivingTuesday movement.

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Bolster the transformative nature of leadership within our movement, with 75% of our country leaders reporting a personal or professional benefit from their involvement in GivingTuesday.

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Build our base to 5,000 community and youth leaders around the world and equip them as trainers who can reach hundreds of thousands in turn.

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Deepen our engagement of the global civil society with over 4,500 individuals and organizations collaborating in the GivingTuesday Data Commons.

I hope you’ll join us.

Asha Curran

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2022-2024 Goals

Results

Drive $10B in annual giving (in the US) and unlock exponentially more giving worldwide.

With a total of $9.8 billion donated in the US, we made substantial progress during a period that saw a decline in the numbers of people supporting charitable causes overall each year.

Establish 5 Global Hubs consisting of local staff and programming to nurture the movement in priority global regions.

We achieved our goal with 5 Hubs around the world — in Africa, India, Europe, Latin America and the Caribbean, and the US and Canada.

Our team spans 14 countries.

Reach 125 country movements, with 60% of new global leaders coming from the Global South.

We’ve added 25 new countries to our family, from Bolivia to Sri Lanka. 60% of our new leaders come from the Global South. Our total now stands at 105 countries.

Recruit over 500 new leaders across all our programs.

We recruited over 900 people to lead country movements and community campaigns as well as become Spark and Starling Leaders.

Equip at least 5 countries to adopt and adapt the Starling leadership development program to their own purposes.

Across our movement 11 new Starling programs were launched over the past three years, which more than doubles our target.

Scale the first global social sector Data Commons, with at least 50 collaborative projects hosted or convened by the GivingTuesday Data Commons.

We launched 48 such projects, and over 50,000 people accessed our findings.

We now have over 2,000 collaborators.

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STRATEGY

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STRATEGY

Strategic Directions We have spent 12 years iterating our approach and building the community, networks, and infrastructure that position us to grow our impact exponentially.

Over the next three years, we will supercharge the collective giving movement through support of community-led philanthropy and locally-based leadership. We will orient our efforts toward engaging millions more leaders to inspire and grow toward mobilizing more than one billion people per year globally.

To get there, we will adopt five strategic directions, each with accompanying supporting strategies.

1. Grow participation in GivingTuesday 2. Equip each leader to embrace distributed leadership 3. Increase our reach through strategic partnerships 4. Nurture a support infrastructure for enduring generosity 5. Develop our business and operational capabilities

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Grow participation in GivingTuesday, the day, and collective giving models to every country on the planet as an entry point to the year-round generosity movement.

Our movement started with the simple idea of a day to encourage generosity. Participation on the day itself has grown astoundingly, and it has become a vital entry point into the movement for generosity in all its forms, year round. We will redouble our focus on this powerful asset — the day — alongside other tangible engagement opportunities (giving days, giving circles, etc.) that serve as front doors to the generosity movement around the world.

We will achieve this by: • Enabling country leaders to take a customized approach to engagement that responds to the specific context of their communities.

• Deepening relationships with fundraising and social media platforms to better equip nonprofits and NGOs to participate in GivingTuesday each year.

• Mobilizing our existing leaders — with training, funding, and international partnerships — to recruit more youth and women into the movement and advance specific missions like peace-building.

• Expanding our ability to measure monetary and non-monetary giving globally to better understand the scope and scale of human generosity and find opportunities to grow it.

GivingTuesday Spark

Strategy in action

Spark supports young people around the world to lead with generosity. This vibrant movement connects and inspires leaders, aged 8 to 22, to step up, take charge, and show the world how powerful they are when it comes to making a difference. In 2024, thousands of young people participated in GivingTuesday Spark, which now operates in 12 countries.

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STRATEGY

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Equip each leader to fully embrace distributed leadership with the practical tools, educational programming, and financial resources needed to do so.

When leaders embrace the distributed leadership approach, the results are impressive. As movement leaders have built track records of locally-led change, their capacity-building needs have also grown. It is incumbent on us to level up the support we offer, with more sophisticated training materials and other targeted resources, in their own language. To best engage their communities, all social leaders need the data-driven campaign, communications, and fundraising training that we offer.

We will achieve this by: • Ensuring our distributed leadership model is enacted in every part of the movement, facilitating more peer learning and collaboration between our leaders.

• Empowering our 1,000+ movement leaders as trainers to offer localized training around the world in fundraising, communications, campaigning, and community organizing.

• Helping GivingTuesday country leaders raise funds to support their movements.

• Giving movement leaders a bigger toolkit of activities to promote collective giving, from giving days and community campaigns to giving circles and mutual aid groups.

The Starling Collective

Strategy in action

The Starling Collective is a learning program for grassroots organizers, activists, and artists. It uplifts leaders who are striving to meet local needs — leaders who are often ignored by traditional philanthropy.

The flagship Starling program was born in 2020 as a practical means of supporting emerging leaders of social change during the pandemic. By 2024, it has been adopted and adapted by GivingTuesday leaders around the world. There are now 11 Starling programs globally. 201 people from 61 countries have become Starling Fellows, ranging in age from 11 to 71.

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our global reach and impact through 3 Increase strategic partnerships across sectors.

Our movement is already present in 48 countries in the Global South, and we are well-placed to be a strategic partner in international efforts to drive locally-led development. To achieve substantial growth, we must form an enormous global coalition of the like-minded. Over the next few years, we will partner more creatively and deeply with businesses, government, educators, and civil society as a means of opening new opportunities to strengthen their relationships with their own communities through acts of collective generosity and empower them as advocates for a more generous world.

We will achieve this by: • Helping GivingTuesday leaders partner with other movements and campaigns that share our vision of a more generous world.

• Building regional partnerships with research and academic centers to better understand cultures of giving around the world.

• Crafting participatory action research initiatives that explore how collective generosity can drive social change causes like youth engagement, women’s empowerment, and community development.

• Working with partners and funders to radically increase the amount of funds available to foster collective giving around the world.

“In these times where there are many more tensions arising between countries throughout the world, we get together in a global movement. It’s not like: ‘Oh, you’re from this country, or you’re from that one,’ but it’s like ‘Hey, what can we do together to improve the world?’ This is something I really appreciate.”

MARC-ANDRÉ PRADERVAND GivingTuesday Switzerland

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STRATEGY

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Influence global civil society to nurture a support infrastructure that creates the conditions for enduring generosity GivingTuesday has a unique perspective on how to bolster and renew civil society and a strong platform from which to influence systemic change around the world. This platform includes two powerful assets: the GivingTuesday Data Commons and the movement’s distributed network of generosity leaders around the world. Over the next three years, we will leverage our research capabilities and collaborate closely with leaders to boost our thought leadership.

We will achieve this by: • Conducting field experiments to generate “best practice” ideas for nonprofits and other civil society organizations around the world.

• Making the case, even louder and more compellingly, for generosity’s role in fostering individual wellbeing, community resilience, and robust civil societies.

• Securing more opportunities for thought leadership to advocate for infrastructure that enables and promotes collective giving around the world.

• Equipping our team and network, especially Hub Directors, to carry the message and undertake thought leadership in their own countries and regions.

GivingTuesday’s thought leadership

Strategy in action

We foster global conversations about generosity, inspiring action through compelling stories, insights, and resources. From webinars and workshops to tools and templates, we equip our leaders and partner organizations to challenge traditional social sector approaches. By highlighting creativity, community, and radical generosity, GivingTuesday empowers people to build a more generous world. Our CEO Asha Curran’s 2023 TED talk How acts of kindness sparked a global movement received over 1.5 million views in its first year.

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Develop the business and operational capabilities needed to enable growth to a billion person movement.

This strategic planning period marks the beginning of our organization’s teenage years. The organization’s revenue model has evolved from startup funding to project-based funding; the next step is sustainable funding. As we grow, our operational demands evolve rapidly, and we must stay ahead of them with the right talent, systems, and resources to achieve our goals. We will hold onto our nimble, adaptive organizational culture while also taking advantage of technological advances.

We will achieve this by: • Building an endowment to create a stable and enduring foundation for our long-term work to build “generosity infrastructure”.

• Partnering with international funders to grow our global programs and boost the locally-led development of GivingTuesday leaders around the world.

• Supporting our Global Hubs to get set up with the right balance of local autonomy and globally- coordinated strategy and programming.

• Upgrading GivingTuesday’s operational infrastructure and using new technologies to turbocharge our research, programs, and operational systems.

“GivingTuesday is taking new shapes and forms in every part of the world, which is very inspiring for the sector. GivingTuesday is both global and also hyper local. That is extremely rare.”

BENJAMIN BELLEGY Worldwide Initiatives for Grantmaker Support (WINGS)

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STRATEGY

Invest in Growth GivingTuesday’s model has an incredible multiplier effect. In 2024, the organization’s budget was $8.1M and more than $3.6B was donated on GivingTuesday in the US alone. For the US nonprofit sector, that represented a force multiplier of 442x: $442 raised for each dollar invested into GivingTuesday itself.

Our impact is far more global than those figures suggest. When it comes to GivingTuesday’s impact and potential, these numbers just scratch the surface.

The ripple effect of our movement — on individuals’ ongoing contributions over time, on their wellbeing, on the bonds that keep our communities together, on the culture of social change efforts the world over — is extraordinary.

And there is so much more we plan to do: • We want to bring thousands more leaders into this movement, especially women and youth. This takes considerable, long-term investment in the personal development and skills of emerging leaders.

• Our country leaders have built deep national movements and are hungry to grow further. We know that many of them are operating in low resourced contexts, and their ambitions are muted by a lack of funding.

• The GivingTuesday movement is already galvanizing around some of the biggest issues of our time, from the climate crisis to women’s rights, and the potential to go even further is tantalizing. These kinds of cross-border efforts take sophisticated coordination and resources.

To meet our goals, we need to be fully-resourced and global; and we will need to catalyze a movement of donors and partners who understand the fundamental nature of generosity to all social progress, who are committed to ensuring every citizen on the planet has the opportunity to be their most generous self.

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$8.1M FY24 Budget

$3.6B Raised on GivingTuesday 2024 in the US

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STRATEGY

Waves of Impact The individual, community, and systemic benefits of generosity.

A growing evidence base shows the pivotal role that generosity plays in helping us chart a way through the world’s crises and toward a kinder, more sustainable planet. Whether we see it or not, generosity is omnipresent in our lives. It plays many roles: remedy, bridge-builder, catalyst.

At the individual level, generosity boosts the wellbeing of the recipient and the giver. In communities, it can strengthen social ties across political differences. At the systemic level, it can rebuild trust — in each other and in our civic space — as well as shifting power to the grassroots.

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Generosity and Wellbeing “Love loves love. To me, generosity in all its forms is about giving and receiving love. And that is an opportunity to build connections with others, to break down walls and to grow happiness – of both the receiver and giver.”

ANURAG HOON GivingTuesday India

Much of the world is in the grips of a mental health crisis, driven by loneliness, social isolation, and the atomization of our communities. About a third of adults worldwide experience feelings of loneliness1. The World Health Organization reports that social isolation is linked to serious health risks, such as anxiety, depression, and cardiovascular diseases2. And the mortality risk of social disconnection has been compared to that of smoking 15 cigarettes a day3.

While professional mental health services are crucial (and sadly lacking in many parts of the world), we now know that participating in acts of generosity can also be a boost to health and happiness. Evidence of the wellbeing benefits of giving to the giver is robust. Generosity enhances mental and emotional health, alleviates stress, and fosters social connection, especially when inspired by altruistic motives4.

The GivingTuesday movement is built to create opportunities for giving, no matter what resources people have — in the knowledge that the act of giving is beneficial in and of itself.

1 Statista. Share of adults who report feeling lonely as of 2021, by country. Retrieved December 2024, from https://www.statista.com/statistics/1222815/loneliness-among-adults-by-country 2 World Health Organization (WHO). Social isolation and loneliness. Retrieved December 2024, from https://www.who.int/teams/social-determinants-of-health/demographic-change-and-healthy-ageing/social-isolation-and-loneliness 3

U.S. Department of Health and Human Services (2023). Surgeon General’s Advisory on Social Connection

Chida, Y., & Steptoe, A. (2008). Positive Psychological Well-Being and Mortality: A Quantitative Review of Prospective Observational Studies. Psychosomatic Medicine, 70(7), 741–756.

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STRATEGY

Generosity and Depolarization “Based on our experiences in Liberia, we know that GivingTuesday has proven that radical generosity allows us to celebrate our similarities while respecting our differences — regardless of our tribes, political affiliations, or places of birth.”

Z. J. JALLAH GivingTuesday Liberia

A global average of 53% of people are of the opinion that their country is more divided than it used to be5. Over 70% of adults in South Korea, Israel, France, and Hungary say that there are strong disagreements in their country between people who support different political parties, according to a Pew Research Center survey6. Perceptions of political polarization erode trust between citizens, which decreases their willingness to cooperate across divides7.

In polarized societies, generosity can rebuild social trust and cohesion. Our working group member, the Do Good Institute at the University of Maryland, found that giving and civic participation form a virtuous circle: People who participate in community groups are more likely to volunteer or donate money, and people who volunteer are more likely to join a community group8. In our own research, we have early data indicating that generosity could be a socially binding characteristic that fosters greater social cohesion.

The good news from GivingTuesday’s own research is that people are willing to give across ideological and partisan boundaries9. Through initiatives like GivingTuesday, people from diverse backgrounds come together for shared causes — breaking down barriers of ideology, belief, or geography.

5 Statista. (2024). Countries with the highest levels of polarization in 2022. Retrieved December 2024, from https://www.statista.com/statistics/1362781/polarization-countries-divided-world/.

6 Pew Research Center (2022). Most across 19 countries see strong partisan conflicts in their society, especially in South Korea and the U.S. Retrieved December 2024, from https://www.pewresearch.org/short-reads/2022/11/16/most-across-19-countries-see-strongpartisan-conflicts-in-their-society-especially-in-south-korea-and-the-u-s/

Lee, A. H.-Y. (2022). Social trust in polarized times: How perceptions of political polarization affect Americans’ trust in each other.

Political Behavior, 44(3), 1533–1554.

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University of Maryland Do Good Institute. (2024). Social Connectedness and Generosity.

GivingTuesday. (2024). 2023 Lookback Report

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Generosity and Locally-Led Development “With GivingTuesday, we want to increase generosity, to address social challenges, to build compassion, and to strengthen bonds. That’s why we need to mobilize to the deepest parts of our country, not just to those that are reachable. That’s when we become truly inclusive.”

LIMPHO MOTEULI-NDLELENI GivingTuesday Lesotho

According to the CIVICUS Monitor, only two percent of the world’s population can freely access their rights to associate, protest, and express dissent without significant constraints and limitations10. One way to address this worrying trend of closing civic space is through locally-led development: local people and groups taking the lead in designing solutions to problems in their own communities.

The idea is to make sure that those most affected by development efforts have decision-making power, rather than being passive recipients of external aid or direction.

Local giving of the sort seen throughout the GivingTuesday movement allows citizens to influence and drive community-based solutions. This community-led giving creates a powerful tool for democratic engagement, especially as global civic spaces shrink11​. Evidence suggests that giving increases the likelihood that adults vote in national elections by over 10%12.

The GivingTuesday movement celebrates local generosity and leadership all over the world. For example, in Uganda, GivingTuesday leaders affiliated with leadership network CivSource are nurturing networks of community foundations to support more local philanthropy. The local action that GivingTuesday catalyzes brings resources closer to the communities most impacted by social issues.

We see tremendous potential in GivingTuesday playing an even greater role in enabling locally-led development in the Global South.

CIVICUS. (2023). Rights Reversed: 2019 to 2023.

10

CIVICUS. (2024). State of Civil Society Report 2024

11

University of Maryland. (2024). Social Connectedness and Generosity Report.

12

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STRATEGY

Global Task Forces

Three of our country leaders – Masha focussed on specific topics that our l

Nurturing Community Campaigns

Youth Engageme

“From the very first year of GivingTuesday in Russia, we engaged with community philanthropy organizations to lead community campaigns. Still, we felt there was always room to do more — to go beyond specific locations, to make community campaigns more inclusive and more diverse, to use them to grow new leaders.

“Young people are not only tom agents of change today. Their c connect, uniquely position them My experience leading GivingT has highlighted the immense p mobilize their communities.

Grassroots leaders and community campaigns are a model for distributed leadership. They are the best way to underscore that GivingTuesday is owned and moved by many. In the difficult times we live in, community campaigns bring people and organizations together around values of radical generosity. They bridge divides and unite people from various political, class, professional, and ethnic groups.”

MASHA CHERTOK GivingTuesday Russia

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While this strategic plan was written to the whole movement. GivingTuesd makers from around the world were i movement are united by the core bel

GivingTuesday’s decentralized with youth, who value authentic Our task force developed a ne Bridge — to enhance our impa engaging youth meaningfully, e resources, and bridging gener foster collaboration.”

PABLO VIÑAS G GivingTuesday

for GivingTuesday, the organization, we also created it to be relevant and useful day is truly globally-owned, and we wanted to ensure that voices and decisioninvolved at every step of the way. All of the constituent parts of our global liefs laid out in the manifesto at the beginning of this document.

a Chertok, Pablo Viñas Guzmán and Madonna Ainembabazi – led task forces leader network felt were pertinent to the future of the GivingTuesday movement.

ent

morrow’s leaders but also powerful creativity, energy, and ability to m to amplify our mission.

Tuesday in the Dominican Republic potential of youth to inspire and

d, inclusive model strongly resonates city and grassroots action. ew framework — Engage, Empower, act further. This strategy focuses on empowering them with tools and rational and community gaps to

GUZMÁN y Dominican Republic

International Development and Locally-Led Development “As development needs have grown more complex, flaws in the top-down development model have become more apparent, and funding has shrunk, localization has become a priority around the world. While organizations — global, national and local — search for solutions to the shortcomings of the traditional development approach, GivingTuesday stands out with its proven distributed leadership model.

Our task force recommended that GivingTuesday leverage its model to position itself as a channel for funders to support localization by directing resources to local movements.

GivingTuesday could also play a key role in capacity building, enabling INGOs, governments, and foundations to decentralize their leadership.”

MADONNA AINEMBABAZI GivingTuesday Uganda

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THE MOVEMENT

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THE MOVEMENT

The Movement Model GivingTuesday’s movement model is rooted in a distributed leadership approach that empowers changemakers worldwide to spark generosity.

Together, we celebrate diverse giving traditions and share a common belief in generosity’s ability to transform individual wellbeing, strengthen community resilience, and address social challenges.

This global movement thrives on local adaptation, with leaders deeply embedded in their communities. Their initiatives showcase a remarkable diversity of cultures, nationalities, methods, and experiences.

“GivingTuesday is a movement, more than an organization. It belongs to everyone. We can all use it as a platform to make a social impact. GivingTuesday is like an incentive, or a reminder, for each and every person to use their status, their networks, their resources, their time to drive social change.”

BHEKINKOSI MOYO Centre on African Philanthropy and Social Investment

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Component

Example

Country Movements There are over 100 GivingTuesday country movements, each its own network of communities, leaders, and givers. Country movements reflect the unique cultures and needs of their communities while sharing a common goal: inspiring generosity and promoting shared humanity. Local leaders collaborate with community groups, nonprofits, schools, businesses, religious organizations, and families to boost giving, foster connections, and spark innovation.

Since 2013 #DiaDeDoar has been growing across Brazil with over 100 community campaigns. The movement appears on radio shows and in magazine articles; it even has its own podcast.

With over 7 million Brazilian Reais donated in 2023 alone, it is the largest community philanthropy movement in Brazil. On the evening of GivingTuesday 2024, the iconic Christ the Redeemer Statue in Rio de Janeiro was lit up in orange in honor of #DiaDeDoar.

Community Campaigns A group of people or organizations coming together under the GivingTuesday banner to inspire generosity in their local city, town, or province represents a community campaign.

Across the globe, there are over 700 of them. Led by community foundations, local nonprofits, giving circles, or groups of social activists, each one celebrates and encourages generosity among local people.

Give Local Together is a collective fundraiser for over 200 local nonprofits in Washington, D.C. and the surrounding area in the United States. For the past three years, they have raised over $1M for grassroots, small, and midsize nonprofits on GivingTuesday. They also partner with a local group to host Washington D.C.’s largest pop-up giving circle experience.

Coalition Campaigns A group of people or organizations coming together to inspire generosity with a shared identity and/or for the same cause under the GivingTuesday banner. They may be focused on a specific social or environmental cause, such as environmental justice, gender equity, or global development. Or they may concentrate on mobilizing givers of a specific identity, perhaps defined by their faith, ethnicity, culture, or professional affiliation.

#StreamingTuesday, a campaign launched by GivingTuesday Italy, invites gamers to livestream on GivingTuesday as a way of encouraging their followers to donate. Each streamer selects a charity to support. Followers tune in throughout the day of GivingTuesday to enjoy the livestream and learn about their favorite gamers’ philanthropic interests.

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THE MOVEMENT

Our Philosophy Working with and through a global generosity movement — of which we are both a member and a leader — our approach makes us uniquely placed to achieve our goals.

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Radical Generosity \ ‘ra-di-kəl \ \ d͡ʒɛnəˈɹɑsəti \ noun 1 : Generosity that permeates every action we take with kindness and a willingness to help others 2 : generosity expressed as mutuality, reciprocity, solidarity; a value based in our shared humanity.

3 : The belief that people deserve not just to barely survive, but to thrive.

In a radically generous world, generosity would be the root of our decisions and behaviors — even our smallest and most mundane actions — as well as our institutions and society.

Here are some of the principles that guide our approach: Emergence We see social change as an organic, dynamic process, akin to the emergent systems in nature that grow and self-organize in a connected ecosystem. GivingTuesday movement actors are in constant connection, taking responsibility for themselves, for each other, and for the movement as a whole. No central leader organizes these systems from the top down. Like starling murmurations or ant colonies, every small connection and action within the movement collectively builds complex systems and ecosystems, to the eventual end of having these patterns become the patterns of our society.

“GivingTuesday’s flexibility allows the movement to be customized according to the country’s culture and traditions.”

MARIA LLANOS MARTELL GivingTuesday Peru

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New Power GivingTuesday co-founder Henry Timms wrote “New Power operates differently, like a current. It is made by many. It is open, THE MOVEMENT participatory, and peer-driven. It uploads, and it distributes. Like water or electricity, it’s most forceful when it surges. The goal with new power is not to hoard it, but to channel it.” Since its earliest days, GivingTuesday has strived to exemplify key elements of New Power: collaboration, openness, inclusivity, and co-ownership.

The parameters of the movement are not defined or directed by a central organization; it is the participants who are driving and shaping it, often in unexpected and innovative ways. Our position in the world as a global movement with deep local roots is largely possible because of this New Power approach.

“This movement nurtures its leaders, but at the same time, it gives the respective countries the opportunity to develop campaigns that really speak to their specific community. That’s, hands down, the thing I love most about the GivingTuesday movement.”

MARIE CALVO MONGE GivingTuesday Guam

Abundance We champion an approach to social change grounded in an abundance mindset. This challenges scarcity-driven thinking, which often leads to exclusion and gatekeeping, and instead, we emphasize sharing, partnership, and collective action.

An abundance philosophy encourages collaboration over competition. By embracing abundance, organizations and individuals can share resources, knowledge, and support, which leads to stronger, more resilient communities. We think that giving doesn’t need to be solemn. The more joyful it is, the more inspiring, collective, and engaging it can be, and the more people will be encouraged to join and give whatever they can share.

“Reach out to people, help them understand the possibilities of giving so you can move together in terms of amplifying generosity. It is not about how much you have to give, rather how much you care to share.”

CHARLES SINETRE GivingTuesday Malawi

Collective Giving As described in the manifesto, we see collective generosity as an expression of when people and communities act with the understanding that their efforts are interconnected, interdependent, and exponentially stronger together than they would be alone. Collective giving is coordinated giving of all types — money, goods, time, voice — that a group of any size participates Giving together deepens the profound impact of Working within. and through a global generosity generosity — fostering social connection and growing a greater movement — of which we are both a member sense of agency in approach driving social change.

Simply put, along with and a leader — our makes us uniquely other groups in the emerging movement around placed to achieve our goals. Here are some of collective giving, we principles believe that giving is our more powerful when we do it together. the that guide approach.

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“When individuals unite, pooling their diverse resources, skills, and ideas, they create a force far greater than the sum of their parts. Collective action doesn’t just add possibilities—it multiplies them. In a world yearning for connection, people are discovering through giving circles and other collaborative models that we are strongest when we give together.”

COEY LORENZANA GivingTuesday Philippines

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THE MOVEMENT

Distributed Leadership Our model is nothing without our leaders: the people who organize and lead GivingTuesday initiatives large and small, around the world. They are in community with and learn from each other and collaborate in evermore ambitious ways.

Grassroots leaders from diverse sectors — such as philanthropic associations, businesses, and youth organizations — raise their hands to champion the values of collaboration, generosity, and community empowerment that define GivingTuesday.

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Country Leaders oversee national GivingTuesday movements.

Community Leaders lead a community campaign or a coalition campaign under the GivingTuesday banner.

Shakhil Azad Monon, is the founder of the Organization for Disabled Improvement and Rights, an institute that provides services for the holistic development of children with special educational needs. He also raised his hand to become the country leader for Bangladesh. Shakil has since activated over 30 university ambassadors, launched a monthly magazine, Giving Now, and even created an original GivingTuesday celebration song.

Sarah Lyon is a professional fundraiser and communications specialist based in Canada. In 2015 she founded Nova Scotia Gives More with a coalition of charities. The goal was to raise awareness of the great work of the social impact sector of Nova Scotia. The campaign includes social media takeovers, media pitches and events. The results show that many small organizations have their best fundraising days on GivingTuesday.

Starling Leaders are fellows or alumni of our innovative Starling Fellowship programs for emerging generosity leaders.

Spark Leaders are young people (however that is defined locally) who participate in generosity activities under a GivingTuesday banner.

Hafsa Ahmed, from Pakistan, is the co-founder of PeerMinded, an award-winning youth-led wellbeing platform that reaches over 50,000 young people through campaigns and workshops. Hafsa participated in GivingTuesday’s Starling Collective in 2021.

She joined a community that helped her turn her passion for youth mental health into a career. She has since completed a Master’s degree and is a founding advisory board member of Pakistan’s first student-run think tank.

Sarah Nelia Mabuku is a GivingTuesday Spark Leader, leading efforts to create cleaner, healthier communities in Lusaka, Zambia. For GivingTuesday, Sarah mobilizes youth-led organizations, and environmental networks. Zambia has faced its worst drought in history and endured a devastating cholera outbreak in 2023 and 2024. Through her efforts, Sarah is raising environmental awareness and inspiring collective action to build a healthier, more sustainable future for all.

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THE MOVEMENT

Global Reach

Since GivingTuesday was born, it has been globally resonant.

And since 2021, we have been forming Global Hubs: small, specialist GivingTuesday staff teams who work with country leaders in their region to amplify their national movements and local initiatives, and to foster cross-border collaboration.

US and Canada Hub

A

Latin America and Caribbean Hub

Active Countries Community Campaigns

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5 Global Hubs

105 Country Movements

leaders 201 Starling from 61 Countries

700 Community Campaigns

representing places, causes and affinity groups

Europe Hub

India Hub

Africa Hub

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THE ORGANIZATION

Our Organizational Design The GivingTuesday team plays a multifaceted role in animating and equipping the movement. We have designed our organization and recruited specialist talent in movement-building, leadership development, data science, and more.

Our team works to bring unique value to the table, complementing the efforts of partners such as online giving platforms and global supporters of generosity. That focus is reflected in our six core functions.

Leader Engagement We recruit new generosity leaders, support emerging leaders, and connect more established ones all over the world. Programs like Spark and Starling empower young people and rising leaders while our Global Hubs foster local leadership and cross-cultural exchange. By tailoring programs to local contexts and providing practical support, GivingTuesday strengthens community connections, nurtures long-term engagement, and unites leaders across geographies and causes to amplify the impact of generosity globally.

Technology Product Development We build technology products and maintain data infrastructure to equip civil society organizations around the world with tools to support their work.

Our resources enable researchers to do their own analyses and collaborate across interest areas.

Through these products, we identify and support the adoption of best practices and innovative efforts — big and small — that unleash radical generosity.

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Research

Communications

This function focuses on understanding and analyzing how generosity is evolving globally.

We use a data-driven approach to examine giving behaviors, movement growth, and the drivers and impacts of generosity. Our work includes initiating research across various sectors to inform the movement. For example, our annual Lookback Report analyzes global generosity trends from the previous year and provides data-driven recommendations to enhance charitable activities worldwide.

We strive to promote radical generosity and encourage giving in all its forms. Across borders and languages, our communications work spotlights the inspiring efforts of leaders, organizers, and givers who are transforming their communities, causes, and cultures – and celebrates everyday acts of giving. We also share insights about our unique model and principles to inspire and embolden other movements for social change.

Global Operations

Strategy, Fundraising, and Partnerships

We are constantly upgrading our operational foundations to ensure we have the cuttingedge systems and talent needed to expand the movement and wield greater influence and impact. We attract skilled experts to our globally-distributed team, nurture a culture of continuous learning, and empower each team member to experiment and innovate. Our team is supported by the technology and robust financial management systems they need to thrive as they deliver and support programs globally.

This function supports the organization to take the long view to ensure the development, implementation and monitoring of our strategies for durable social change around the world.

We maintain an in-depth understanding of the external environment — its crises, challenges, and opportunities — and identity opportunities to intervene. We forge strategic partnerships with major foundations and multilateral civil society organizations to amplify our influence and scale GivingTuesday initiatives.

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THE ORGANIZATION

The GivingTuesday Data Commons The GivingTuesday Data Commons empowers the social sector with insights, trends, and tools to strengthen decision-making and foster innovation. Working with more than 2,000 collaborators across sectors and borders, the Data Commons explores generosity’s drivers and impacts.

By connecting tech platforms, researchers, grassroots communities, and institutions, we bridge gaps in philanthropic data, and offer cutting-edge resources and expertise to grow generosity worldwide.

Our Research Agenda We create communities of learning and practice that allow researchers, practitioners, and policymakers to work together to better understand the generosity ecosystem worldwide.

Strengthening Resource Mobilization

Capturing Dimensions of Generosity

Understanding the GivingTuesday Distributed Model

We improve fundraising practices and supporter engagement by measuring, describing, and facilitating the application of successful practices. We study fundraising data and donor trends and learn from experimentation with new technologies that are impacting the sector.

We understand, articulate, and investigate the full spectrum of generosity — going beyond monetary donations. This includes studying the drivers and influencers of giving as well as understanding and classifying the generosity ecosystem.

We derive insights from the impact and development of the GivingTuesday movement’s leaders. We also explore the broader application of GivingTuesday’s insights on peer-learning communities and proximate leadership practices to inform new ways of driving change.

We know that the movement inspires greater engagement among people around the world. In our Global Awareness Survey, we discovered that 85% of people who learn about GivingTuesday, say that it inspires them to be more giving.

As well as inspiring individual acts and changes, it is just as important that we inspire and influence systemic change. This influencing work takes the form of research, publications, public speaking, and our working groups that bring together experts and practitioners to collaboratively address key themes in philanthropy and generosity — like crowdfunding and online giving, conflict and crisis, and Generosity AI.

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Through our working groups, we develop research projects, reports, and data products to support this vital learning cycle within each of these areas of inquiry, including:

The Fundraising Effectiveness Project This collaboration of fundraising data providers, researchers, associations, and consultants empowers the sector to track and evaluate trends in giving.

Analyzed quarterly by the GivingTuesday Data Commons, this project offers one of the only views of the current year’s fundraising data in aggregate. It provides the most recent trends to guide nonprofit fundraising and donor engagement.

Giving Pulse This weekly survey tracks and analyzes generosity behaviors and attitudes in near real-time. It captures a wide range of giving activities, including financial donations, volunteering, advocacy, and mutual aid.

By exploring how events, crises, and demographic factors influence generosity, GivingPulse provides unique insights into the motivations and trends shaping giving worldwide.

This project expands the understanding of generosity as a critical component of civic participation and community resilience. It equips nonprofits, researchers, and social impact leaders with actionable data to drive engagement, and strengthen the culture of giving globally. More than 20,000 people accessed GivingPulse insights in 2024.

World Giving Library Made possible by a seed grant from the National Philanthropic Trust, the World Giving Library assembles and democratizes insight into global philanthropic traditions. In partnership with TrustAfrica and others, our goal is to highlight the inherent cultural richness, and capture the diversity and interconnectedness of giving behaviors around the world. Launched as a pilot project with the GivingTuesday Africa Hub, we documented 18 African giving traditions in the project’s first year.

“Everyday giving and active citizenship are the foundations of a thriving democracy.

The GivingTuesday Data Commons, through large-scale data and bringing ecosystems together around giving, plays a crucial role in creating stronger and more resilient civil society organisations in India.”

AARTI MOHAN Cofounder and partner at Sattva

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THE ORGANIZATION

From Viral Hashtag to Global Movement The Story of GivingTuesday Born at New York’s 92nd Street Y and incubated in its Belfer Center for Innovation & Social Impact, GivingTuesday started as an experiment. After Black Friday and Cyber Monday’s celebrations of consumption, could people come together to use social media to promote a different kind of behavior? Giving.

The answer was a more resounding “yes” than anyone imagined, and #GivingTuesday was born on November 27, 2012.

The growth in its popularity over the following decade was stratospheric: Record amounts of funds were donated year after year. Giving moved into the public sphere as an open topic of conversation, not one exclusive to big philanthropy and major institutions. The idea resonated with communities all over and inspired hyperlocal campaigns as part of a global story.

Above the noise of the viral tweets and memes, a movement formed around an even bigger idea: that radical generosity — in all forms, all year round — could change the world by amplifying one of the most basic and essential of human values.

In tandem with GivingTuesday’s rapid growth over its first twelve years, overlapping social, economic, political, and environmental crises have engulfed the planet.

In moments of crises, GivingTuesday has shown that it can play a vital role in not only responding to, but also preventing their worst impacts.

Looking forward, this movement for radical generosity must become an even more powerful catalyst of social progress that the world so desperately needs.

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2017

Recognizing the dearth of rigorous data and insight into generosity, the GivingTuesday Data Commons was launched in 2017 to produce real-time insights about the changing nature of generosity. With over 100 contributing partners, the initiative is the largest philanthropic data collaboration ever built.

2019

GivingTuesday spun out of the 92nd Street Y and became an independent organization. With the guidance of its new board, the new organization became the nucleus of the global GivingTuesday movement.

2020

A few months after GivingTuesday 2019, the coronavirus pandemic tore through the world. In response, #GivingTuesdayNow took place on May 5, 2020, encouraging donations, civic engagement, and volunteerism to help with the unprecedented need caused by the pandemic. Over $503 million was donated in the US alone and activity took place in 145 countries.

2022

GivingTuesday launched its first two Global Hubs – regional teams aiming to support and amplify the efforts of GivingTuesday country leaders and local initiatives – for Africa and India. These were followed by Hubs for Latin America and the Caribbean, the US and Canada, and Europe.

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THE ORGANIZATION

Our Team Based in 14 countries and 5 continents, our multidisciplinary team is led by an executive leadership team and a group of senior directors:

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ASHA CURRAN Chief Executive Officer

SHAREEZA BHOLA Chief Communications Officer

RICHA CHOPRA MISTRY Chief Financial Officer

WOODROW ROSENBAUM Chief Data Officer

JESSICA SCHNEIDER Chief Operating Officer & Chief of Staff; Board Secretary

CHRIS WORMAN Chief Global Strategy & Partnership Officer

BIRCE ALTAY Director, Europe Hub

JESSE BOURNS Director, Technology and Knowledge Management

PRIYANKA DUTT Chief Advisor, India Hub

SAMIR KHAN Director of Research

CELESTE FLORES Director, USA and Canada Hub

KELSEY KRAMER Director, Data Partnerships

CATHERINE MWENDWA Director, Africa Hub

KAIT SHERIDAN Senior Director, Global

JOÃO PAULO VERGUEIRO Director, Latin America and Caribbean Hub

LEXA WILSON Director, Data Projects

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THE ORGANIZATION

Board of Directors

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LAURENCE BELFER CEO, Belfer Management LLC

JEFFREY BRADACH Co-Founder & Managing Partner, The Bridgespan Group

CECILIA CONRAD PHD Founder & CEO, Lever for Change

ASHA CURRAN President; CEO, GivingTuesday

ROSE MARURU Co-founder and CEO, EPIC-Africa

ALEXANDER A. NEHME Founder & CEO, arab.org

HILARY PENNINGTON Former Executive Vice President for Program, Ford Foundation

ROB REICH Chair; Professor of Political Science, Stanford University; Author of Just Giving:

Why Philanthropy is Failing Democracy and How It Can Do Better

GIBRIL FAAL FLIA Visiting Professor in Practice, London School of Economics

SHAMIL IDRISS CEO, Search for Common Ground

ASIM KHWAJA Director, Harvard Center for International Development

GRETCHEN RUBIN Author & Founder, The Happiness Project

JONATHAN SOROS Founder, One Madison Group LLC

JEFFREY C. WALKER Treasurer; CoCreator, System Catalysts Podcast; Author, The

SARA LOMELIN Founder & CEO, Philanthropy Together

Generosity Network

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