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Marketing Communication Activities
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CONCLUSIONS AND RECOMMENDATIONS
We can see that the company has built strong brands, which remained quite strong even during the crisis. Yet, the pandemic situation in 2020 has turned many corporation objectives and forced them to focus on survival rather than growth.
However, the company ’s plans, continuing the training of brand ambassadors, growing sustainability, accepting the younger generation celebrity Chiara Ferragni onboard, and investing in innovative technology, shows extraordinary potential for the future.
Still, investment in intelligent technologies is too low, as the technologies themselves are lessening and slow. In this way, the firm lag behind the speed of the modern world.
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