Company Values

COMPANY'S KEY STRATEGIES

According to the Tod’s Group 2020 annual report, the company's main strategies are focused on business development and expansion nationally and internationally. To achieve this, the company has set the following goals:

Maintain and continue to offer the highest quality products.

Provide training and personal development plans for the company ’s ambassadors.

Introduce new modern products to the market to expand the potential customer base.

Expand range and control distribution networks.

Ensure that activities are conducted as equitably as possible internationally, following ethical standards.

Maintain and expand sustainability ideas.

COMPANY’S FINANCIAL PERFORMANCE

Due to the financial crisis caused by the pandemic in 2020, we can see a drop in the annual profit margin in Tod's Group 2020 annual report. For the same reason, the company took out a credit of €450 million in March 2020 to secure a financial reserve for the unexpected future (Tod's Group Financial Report, 2021). As we can see from Figure 1, 81.5% of sales in 2020 came from shoes. Most sales originated from Tod's brand. Looking at the regions, we see that Europe, including Italy, accounts for 49.2% of total revenue. Yet, China, the first country affected by the pandemic, picked up enormously and brought 30.8% of the profit. That is 7.4% higher compared to 2019 (Tod’s Group Financial Report, 2021). However, consolidated sales in 2020 decreased by 30.4% compared to the previous year (Tod’s Group Financial Report, 2021). In 2019, the company registered 234 directly-owned stores and 114 franchises (Sabanoglu, 2021).

Figure 1. Key consolidated financial figures (Tod’ s Group Financial Report, 2021)