data driven creative
7 tips for more successful photography Choosing the right images is a vital part of successful communications - after all, a picture speaks a thousand words. So once you’ve agreed on your aims and objectives, it’s time to focus on great photography.
Follow our 7 tips for more successful photography in your marketing
data driven creative
1
Feel good
Get sentimental Perhaps the most important question to ask is: what feeling or emotion do you want your images to convey? For example, a finance provider might aim for a more serious or formal atmosphere to help inspire trust, whilst a takeaway food company might go for a fresh and upbeat feel.
Serious 2
Q uir ky & C reative
What’s your subject? The subject matter of your communication may influence that of your photography - but there’s no need to be predictable! Going for something quirky and creative will impress your audience and make a lasting impact. For the best results, use a photographer with strong experience in your chosen subject matter.
3
C omposition
Think formats Tall subjects like skyscrapers are often framed vertically, whilst wider subjects like landscapes tend to suit a horizontal format. But there’s also psychological impact to consider. Vertical subjects can seem imposing or aggressive, whilst horizontal framing gives a sense of space and calm. What effect do you want to create?
4
Simple props
Practical props
Well-chosen props can add a big visual impact to your photographs - but tread carefully, especially with product imagery. Props that clash with, or distract from, the main subject matter will reduce the overall effectiveness of the imagery. Give each prop a purpose, like showing how a product is used or packaged, or demonstrating its size.
Set the scene
5
Demographics matter Think about the age, location, gender, income and education of your target audience. What kind of imagery might appeal to them? Do you need something simple and to the point, that’s easy to understand and connect with your product? Or would a subtle and sophisticated approach be more appropriate?
Seasonal st yling
6
Seasonal feelings
Consider a winter clothing manufacturer that’s pre-selling into clients over the summer. It might be the height of summer outside, but a snowy or even Christmassy theme would still be appropriate for their communications. On the other hand, the current season might make the best backdrop for year-round products or services.
Build your identit y
7 Brand guidelines
Having brand guidelines in place makes life a lot easier for your photographer. They’ll have a style reference and specifications to work to, as well as examples of company-approved images. If you don’t have any brand guidelines yet, GI Red will be delighted to help by emailing marketing@gi-red.com, or call 0116 232 17 11.
data driven creative
Contact us Contact us for more creative ideas, tips and support by emailing marketing@gi-red.com, or call 0116 232 1711.
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