one input, multiple output technology
INSIDE THIS ISSUE PAGE 02
New MarketReach research shows consumers value mail PAGE 06
Royal Mail increase price differential on Mailmark速 option
ISSUE 20
5 benefits of
In this issue 03 Mailmen - This Time It’s Personal Find out what valued mail makes customers know, think, feel and do, with MarketReach’s latest research.
04/05 5 benefits of one input, multiple output technology iscover how you can save D time, money and improve response rates with a one input, multiple output solution.
06/07 News Includes an update on Mailmark®, a Workshop Offer, Seminar dates and a way to engage your customers with personalised coupons.
08 GI Red Additional new services from GI Red delivering data driven creative.
View online www.gi-solutionsgroup/engage Or use the QR code below. Download a free code reader app at www.beetag.com
Welcome to Engage, the GI Solutions magazine that provides you with industry news and ideas for your company. Keeping our customers at the forefront of communication technology is central to what we do. This month we are showing how to improve customer engagement through a software solution that takes a single message creation and automatically creates output for any device including print, email and mobile. See pages 4 and 5 for more details. To keep our transactional customers aware of developments, we have just organised and sponsored a well-attended Customer Communication Seminar with presenters including InfoTrends, GMC, Royal Mail MarketReach and University of Reading. Get in touch if you are interested in more details. I am also extremely proud to bring you details of additional new services from GI Red, our creative design agency delivering data driven creative solutions. When you need a new, impressive look for your direct and digital communications, call GI Red. Go to www.gi-red.com for our full range of services. We hope you enjoy this issue of Engage. All feedback is welcome, so please do not hesitate to send any comments to marketing@gi-solutionsgroup.com, or contact me using the details below. Thank you for reading Engage. Yours sincerely,
Patrick Headley Managing Director Patrick.headley@gi-solutionsgroup.com www.linkedin.com/in/patheadley
If you need more information, contact me This magazine was delivered in an Oxo-degradable plastic polylope and printed by GI Solutions, 147 Scudamore Road, Leicester, LE3 1UQ. Tel: 0116 232 1711; Fax: 0116 232 1611; Website: www.gi-solutionsgroup.com. For more information contact Tara Pickles, Head of Marketing on 07970 263 943. We will hold your details in accordance with our Privacy Policy and may contact you by mail, email or telephone on the products and services offered by GI Solutions. If you would like to unsubscribe from the GI Solutions mailing list please email marketing@ gi-solutionsgroup.com with your details.
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ENGAGE 20
Tara Pickles
tara.pickles@gi–solutionsgroup.com
07970 263 943
Mailmen – This Time It’s Personal Mail that consumers value creates feelings which drives actions, a new study from Royal Mail MarketReach reveals. These feelings and actions drive value for advertisers through both direct action and positive brand effect. The research was conducted by independent agency Quadrangle with 3,000 respondents and looked in depth at six sectors: financial services, retail, public sector, charities, travel and telecoms/utilities. The new research explores the components of ‘valued mail’ and investigates what it makes people feel and do as a result. To define ‘valued mail’ consumers were asked to identify mail that they had received which they found useful and/or interesting.
THIS TIME IT’S PERSONAL
To get your copy of This Time it’s Personal, contact marketing@gi-solutionsgroup.com
DISCOVER HOW VALUED MAIL CAN DRIVE VALUE FOR ADVERTISERS SEPTEMBER 2015
www.mailmen.co.uk
Mail drives actions both offline and online
www.gi-solutionsgroup.com
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5 benefits of one input, mu
As customer communication is often created from separate d multiple times resulting in a poorer customer experience, patchy messaging system which takes one input and outputs to any plat
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One message, multiple outputs
Responsive design
Access anywhere
Design your message once and the system will output to whichever format you choose automatically.
Built in HTML5, the messages are fully optimised for any device to ensure the best customer experience.
Your customer doesn’t need an internet connection to see their information.
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ENGAGE 20
ultiple output technology
departments, emails, documents and messages are produced hy integration and wasted resource and time. Now, you can use a tform saving you time, money and improving your response rates.
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Interactive capabilities
Added customer value
Customers can adjust their points, rates and tariffs to see how they benefit from changing their behaviour.
Customers can choose their channel preference, see their information interactively and judge accurately how changes can help them.
Ask us for a demonstration www.gi-solutionsgroup.com
marketing@gi-solutionsgroup.com
0116 232 1711
www.gi-solutionsgroup.com
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News PROMOTIONS, NEWS, IDEAS & UPDATES Increased Price Differential on Mailmark®
Workshop Offer: Build trust and reduce opt-outs
Royal Mail have announced their intention to increase the existing 1% price differential between the Mailmark® option and the next lowest priced option (CBC/Barcode) to as much as 5% from January 2016.
Research from Royal Mail MarketReach has been exploring how changes to data protection regulation might affect businesses. To help you reduce opt outs and build trust with your customers, MarketReach and GI Solutions are offering a workshop to explain the findings from the research and provide suggestions on how to use it practically.
GI Mailmark® Seminars GI Solutions and Royal Mail have been delivering half-day seminars to help you access the best postage tariff for your business and learn more about the benefits and practicalities of the new Royal Mail Mailmark® system.
Reducing opt-outs allows you to maintain communication channels with all of your customers and builds the trustworthiness of your brand.
Stephen Agar, Managing Director, Consumer & Network Access at Royal Mail, and John Kitchen, the Market and Commercial lead for the Mailmark® Programme, presented the benefits, features and pricing and answered queries.
WANT TO TALK TO ME? RS WANT WHAT CUSTOME THEIR IN EXCHANGE FOR TION PERSONAL INFORMA JUNE 2015
For more advice and help with Mailmark® contact: www.gi-solutionsgroup.com/ direct-mail-and-door-drops/ postage-news/mailmark-information marketing@gi-solutionsgroup.com
book your personal workshop, contact: To marketing@gi-solutionsgroup.com, or call 0116 232 1711 Or contact Emma Fletcher on emma.v.fletcher@marketreach.co.uk or call 07801 092 015
Improving Customer Communications to deliver profitable business growth To keep our transactional customers aware of developments, we organised and sponsored a well-attended Customer Communication Seminar with presenters including InfoTrends, GMC, Royal Mail MarketReach and University of Reading. This provided a forum for learning, discussion and putting into place a strategy for the future. Senior decision makers from leading insurance, government, telecoms, utilities and financial companies were in attendance with one delegate commenting that the event, “gave me a number of useful insights to take away and share...” For more information about our Customer Communications Masterclass please email marketing@gi-solutiongroup.com 06
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Seminar Dates GI Solutions launches colour variable coupon pack Being able to personalise all of the pack contents in colour – including the letter and coupons – allows you to use customer preferences and behaviour to provide a fully tailored pack – for increased sales either in store or online. The packs can contain as many coupons as required and can vary between customers. A colour personalised coupon pack lets you reflect seasonal offers and products to promote lines which are in stock and tailor those offers to the right customer at the right time. Request samples of our colour variable coupon pack by emailing marketing@gi-solutionsgroup.com or calling 0116 232 1711.
Sign up to one of our highly successful monthly seminars.
Direct Mail Thursday 26th November 2015 GI Solutions, Leicester
Integrated Digital Thursday 28th January 2016 GI Solutions, Leicester
To see a video of how this product works, go to www.creativeformats.com and search for ‘255’
Digital Print Offer We’re confident a print test will reflect just how good your communications can look.
Database Marketing & Customer Loyalty Autumn dates & venue to follow
Seminar registration Go to gi-solutionsgroup.com/ seminars or use the QR code below. Download a free code reader app at www.beetag.com
To discuss a print test, or to find out more, get in touch by emailing marketing@gi-solutionsgroup.com or calling 0116 232 1711. www.gi-solutionsgroup.com
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www.gi-red.com Introducing GI Red Causing a splash in data driven creative We would like to introduce GI Red, our new creative studio. As part of the GI Group, GI Red provide all the essential skills and creative solutions from design, DM and POS to digital and online media. The perfect partner to support all your business communication requirements.
data driven creative