Practices Needed to Redesign an Old Website
An online presence is a prerequisite for sustenance in this competitive era, which holds true for all businesses. However, just getting a website designed is not enough for a brand. The website has to be designed in the right way to align with target user needs. A poorly designed website will repel the viewers, and it will hamper organizational growth too. Sometimes, company owners have to hire web designing services to design a website and revamp an existing website.
Why Does a Website Redesign Become Necessary? When you find your website cannot attract an adequate or expected number of viewers, and the conversion rate is poor, a website design revamps may be what you need. However, it is also necessary to figure out why the website fails to draw the expected number of viewers. There can be many reasons behind this.
The layout and UI of the website are not appealing. For many web users, the first impression matters a lot. A cumbersome UI and tedious navigation in a website repel most viewers instantly. There can be something wrong with the color scheme and visuals used on a website as well. If the background and text colors do not contrast well, that affects content legibility. Using too many colors also does not fetch good results. Sometimes, picking a brand theme’s inappropriate color does not go down well with the viewers. The content on the website may also need tweaking at times. Google emphasizes relevant and fresh content on any website these days. Sometimes, the size of a website and its pages may lead to slow rendering, leading to poor reception. Optimizing the website and reducing page size can be necessary. One or more of these factors may necessitate website redesign. A veteran and professional website development agency can help you find the root causes and take remedial measures accordingly.
The Preparation & Analysis Required Before a Website Redesign The top-notch web design professionals do not just jump into website redesign jobs! They analyze the existing website design thoroughly and figure out the root flaws in the existing site design. Before delving into actual redesign, they plan and prepare a mock-up or draft. Listed below are the factors that have to be analyzed before performing a website redesign:
User persona It is important to think of the people who will access the website. It varies from one instance to another. People from varying age groups access some websites. However, some sites are used primarily by people from specific age groups.
Examples include the brands selling maternity and childcare products. Thinking of the income profile of the target users is also necessary. Affluent working women prefer buying a certain range of products, for example.
Competing sites It is necessary to see the kind of design strategies used by the rival brands in the segment. While your website design can be unique, observing what the rivals are doing can be useful. Based on the penchant and comfort level of target buyers, minimalism or 3d visual elements can be used in site design.
Brand image It is also necessary to study the brand image before getting into redesigning its website. Some brands may have a certain kind of image established, and they may want to shed it. For example, a carmaker known for making entrylevel vehicles may want to get into the premium category car market. A startup may need to establish a brand image. This factor has to be considered before revamping the existing website.
Missing elements Sometimes, the lack of certain visual elements or content affects overall site design and the impact on the viewers. Some brands lag behind rivals owing to a lack of live chat components or easily accessible support sections on the website. In some cases, lack of integrated search feature and filter customization options make the users annoyed.
The Step-By-Step Website Redesign Process After you hire a web designing company for redesigning the existing brand website, it will analyze the flaws in the existing website and update you on the findings.
Then it will come up with a feasible re-design plan. After getting approval from your end, it will delve into the actual website revamping process. This is a step-by-step process involving a logical progression from beginning to end. 1. Budget analysis– This is the first step involved in website revamping. Everyone has a budget for revamping websites. Based on your monetary range, the agency will pick a suitable web design tool or platform. Those with a limited budget opt for CMS web design tools. Open Source tools like WordPress and Magento are popular. However, those with deep wallets may pick from various paid web designing applications. 2. Setting up a Timeline – A professional web design company will set a timeline for any project, even if it involves revamping an existing website. Based on the website size and type- the timeline may vary. The agency will divide the re-design process into a number of phases. It will keep updating you after each phase is wrapped. If you need your website revamped on an urgent basis, the company should be informed about that too. 3. Sitemap tweaking- Every website has a sitemap. It is like a skeleton on which the website is built. The hired web design agency is likely to change or discard the existing sitemap and develop a new one. New pages may be added, and some old ones may be deleted from it. 4. Designing the website-The website redesign may take some time, based on requirement and number of pages. There are some stages involved in it. 5. Wireframing- Before the website redesign is started, the agency appointed develops a wireframe. It is a micro-mockup of the actual website that will be set up. The home page is set up first, and then other sub-pages are developed. 6. Image and video optimization- The images have to be optimized for use on the website. Some web design tools have inbuilt image optimizers, and it may be necessary to use third-party tools in other instances. The videos, too, need to be optimized for online usage. Having a balance between image size and quality matters a lot.
7. Typography- The font has to be chosen carefully. Typically, too many types of fonts are not used on the same website. Font sizes used in the main content, heading, and subheadings are of varying sizes. The font has to be legible, and using fancy fonts should be done with caution. 8. Colour scheme- the color scheme used in website redesign has to be done carefully. Much like the chosen fonts, using too many colors in a website is not considered fitting. The text and background color should contrast well. 9. Clutter-free design and white space- The UI of the re-designed websites should not have visual clutter. Web designers try to maintain a balance between content and white space in a website, regardless of its niche. 10. Developing or tweaking content- A majority of the website is composed of text, for sure. The existing website content may have to be expanded, changed, or tweaked. The agency will perform necessary content optimization as part of a website redesign. Using proper keywords in the right density is also important in this context. It may also make changes to the tone of the website content to suit the target users better. 11. Deploying SEO- without the deployment of proper SEO techniques, your website will remain invisible even after a revamp. Typically, the agencies well versed in web development technologies offer SEO services. Or else, you have to hire a third-party SEO agency for the need. 12. Testing- After the website re-design is done, the agency will test it on several grounds, and the tests can be carried out a number of times. This helps detect bugs or coding errors. Besides, these agencies run specific tests to figure out any security flaws in the websites. Cross-browser compatibility of the re-designed website will also be assessed. The goal is to deliver a smooth-running website with zero glitches to the client. 13. Hosting- You may continue with your existing hosting service company. You may also opt for a new hosting agency. Some web design firms have tieups with hosting services as well, and they should guide you on this.
Picking the Right Web Design Agency Unless you pick the right web design agency for a website revamp, the result will not be satisfactory. Opting for a veteran agency makes sense. It is better if the agency offers a separate package for a website revamp and offers extensive customization possibilities. Of course, you can hire a freelance web designer as long as he/she has expertise in website re-designing. Checking the client feedback online is a must in this regard.
Summing It Up Before hiring a web design agency for carrying out a website revamp, you should know the basics involved in the process. This will help you in zeroing in on the right contender. Discussing your site redesign requirements with the agency in detail also helps make things better for either side.
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