VALINDO GROUP is a leading Portuguese textile and clothing manufacturer, comprising a set of operating companies, specialize in diﬀerent segments of the industry.
GIRANDOLA is Valindo’s strongest brand, targeted at the baby and children segments and generating in excess of 14 million euros/ year.
GIRANDOLA brand is already distributed in key markets such as whole of European Union, and North America. By the end of 2010 we reached the GCC countries. Sales outside Portugal already account for 45% of brand’s turnover. Given the attractiveness and growth prospects of new potential markets, this presentation outlines Valindo and its subsidiary Ocean Cross Ltd' approach in selecting new partners for distribution of the brand GIRANDOLA in Asia.
1. Company Overview
2. The GIRANDOLA BRAND
3. Desired Partner ProямБle
4. Next Steps
VALINDO was founded in 1964 and has its manufacturing operations based in the north of Portugal [Fafe region, close to Porto]; As a result of its growth and success, specialized operating companies were created over the time to address speciﬁc sets of activities and market segments; The VALINDO GROUP generates today a total turnover of 35 million euros and employs a staﬀ team of 500 people; Despite its size, the VALINDO GROUP remains a business with strong family culture, anchored to the credibility reputation which the Gonçalves' family enjoys in the sector; I t s c o m p a n i e s a r e c e r t i ﬁ e d a cc o r d i n g w i t h t h e Q u a l i t y Management Systems ‐ NP EN ISSO 9001:2000 standard.
VALINDO GROUP Companies
COMPANY OVERVIEW VALINDO ‐ Têxteis, S.A. Group holding; investment and asset management Clothing for babies, children and juveniles, Embroidering /Printing 20m€ Marketing and distribution of the GIRANDOLA 250 employees
VALINTECE ‐ Tecelagem de Malhas, S.A. 8 m€ Knitwear (Long series) 30 employees
VALINTECE ‐ Acabamentos Têxteis, S.A. 4 m€ Dying and Finishing 50 employees
Other companies: TIENDAS PUNTO BABY, SL. (Shop network in Spain) PUMPLINK, Ltd. (Commercial subsidiary in UK) OCEAN CROSS LTD (Commercial subsidiary in Hong Kong
Approximately 60% of brand sales are generated in Portugal, where, in addition with independent retailer channel, Valindo also runs 20 GIRANDOLA exclusive Boutiques. And 3 outlet stores.
Braga Porto Ovar Águeda
Mirandela Vila Real Lousada Viseu Covilhã
Ponte de Sor Torres Vedras Lisboa
Adding to the 20 stores runned by Valindo there, are 21 franchise GIRANDOLA Boutiques.
And based on its continuous growing national coverage strategy Valindo is already planning to open 7 new stores.
International Market 4 own stores in Spain
Burgo Bailen Ferrol Gijon
15 franchise stores Sapin â€? Stores Azerbaijan Bulgaria Greece Israel Norway USA Tunisia Malta
The 50 GIRANDOLA agents have a portfolio of 2200 customers, which are fashionable and rename multibrand shops in their own markets.
GIRANDOLA has two seasonal collections SPRING/SUMMER and AUTUMN/WINTER The collections is structured in tree age ranges: Baby – 0 to 24 Months
3 to 4 years
Junior 5 to 12 years
DESIRED PARTNER PROFILE
In selecting a Partner to develop the penetration of GIRANDOLA in the market, Valindo is looking for a partner which: Is capable of oﬀering a good territorial coverage; Shows “know‐ how” of the trade; Sees in
GIRANDOLA an opportunity to complement and
strengthen its business portfolio.
Importer / Distributor of Childrean Wear
Key Characteristics DESIRED PARTNER PROFILE
Although some scale of operations and degree of territorial coverage are important features, size itself, is not necessarily the most important Partner characteristic for Valindo. Other key factors: Experience and reputation in the market place; Degree of loyalty enjoyed by Partner among is customer base; Quality of service provide to its customers; Importance of children and baby wear in the company’s overal business; Level of GIRANDOLA’Sintegration within the portfolio of business of the ﬁrm; Solid and sustainable ﬁnancial position.
Naturally many of these factors can only be gradually assessed through the dialogue and direct contact between the managers of both ﬁrms.
Phases in the Partnership â€“ Building Process
As a feedback to the presentation of this project we would like to know your interest in pursuing this dialogue further, as well as some more information about your ďŹ rm.
Information Available to the Potential Partner
A stable and mutually beneﬁcial long term relationship must be based in the reciprocal knowledge of both parties involved. Therefore, Valindo has all interest in sharing a set of detailed information with a potential Partner that shows a credible level of interest in this project. High resolution digitalized images of GIRANDOLA collections; Export pricelists for distributors (ex‐works); Product samples; Point of sale promotional materials [posters, displays, bags, merchandising,...] Privileged access to GIRANDOLA’s website, also available in English, is currently featuring the 2012 Winter collection. In addition, this sites contains materials such as: . List of GIRANDOLA agents in diﬀerent export markets . List of GIRANDOLA exclusive stores in Portugal
Information Requested to the Potential Partner
Likewise and for the same reasons, from Valindo’s point of view, it will be also critical to know some important information about its potential Partner. Date of company start‐up and experience in the business of
importing and distributing children clothing; Territorial area covered by the ﬁrm; Brands already marketed by the ﬁrm; Size and volume of partner company; Total annual company sales: . Baby and Children wear; . Other products Company share holding structure and key company managers; Criteria that would lead to the adoption of an new brand such as GIRANDOLA in addition or substitution to an existing brand in the portfolio
Valindo’s management team is directly involved in this project at is highest level Project Team ‐ Francisco Gonçalves, Chairman of VALINDO GROUP´s Board of Directors ‐ Sérgio Gonçalves, Chief Executive Oﬃcer of VALINDO GROUP
Contacts and Web Links email@example.com